Three Strategies to Put Yourself at the Top of Your Market

May 16, 2016

paper houses or homes showing a concept for real estate

Think and ACT Like a Top Producer

By Todd Robertson

There’s something I say at the end of every speech I give when presenting to sales professionals – “If the game is scheduled and you’ve decided to play, you might as well win.”

What I mean by that is that if you’re going to do the work, be in the game, and put in the time – you might as well give yourself the absolute best chance to knock it out of the park. That’s exactly what I wanted to talk about in this week’s quick post. There are three powerful ingredients to putting yourself at the top of the game in your market. They are…

Make it easy for people to find you. If you’re playing to win in today’s market you have to have an internet presence. That said, what you DON’T want to do is to put ALL of your eggs in that basket. Make sure you have a presence, are ranking, driving traffic, and showcasing not only your listings, but your credentials as the specialist in your area and can back that up. Opt-ins that keep your listing growing are a great add in as well. Make it easy for people to find you when they are searching and you’re one up on your competition.
Skills. There are SO many great trainers, speakers, courses, and connections these days, many even on demand so you can learn at your leisure. There’s no reason and frankly no excuse for an agent who is eager to succeed to not be playing at an extraordinary level. Tony Robbins calls it CANI – for Constant And Never Ending I What do your skill levels look like in terms of presentation, negotiation, pricing, prospecting – or all of the above? Never stop learning and fine tuning. You can have all the internet leads in the world or all the referrals in the world – if you don’t have the skills to close – then you are leaving money on the table.
Good ground game. What I mean by this is modern day farming. It’s easier than ever and so important. To pull it off though you have to deliver Ritz Carlton quality and service. That means picking the right area – then creating a dominating presence. To do that I suggest you…
1. Pick the absolute right area. Don’t just choose your carrier routes or neighborhood without doing your homework. In fact, we have a webinar coming up this month that shares exactly how to do that with the help of our friends over at Benutech. In it you’ll learn all about turnover rate, sales price, homeowner to renter ratios and how to use that data to find the right farm for you. Register to attend here.
2. Send out the largest legal size mailing possible (12×15). That sends a message to local homeowners that you are in the game to win. Show up BIG, and let them know you mean business.
3. Make it a campaign. In other words, if you’re going to be like 90+% of agents and drop one or two marketing strategies then call it a day, farming is not going to work. If you do however decide that you are going to commit for the duration and consistently show up month after month after month with a strong message and direct response offers – you’ll be positioning yourself to win.

Now if you’re ready to knock it out of the park, give me a call today at 702-683-1967. I know we’ve got the systems and tools to help you do just that.

Visit us online at www.prospectsplus.com or give us a call today at 866.405.3638.

The Best Kept Secret…

May 9, 2016

That’s Not REALLY a Secret

by Julie Escobar

I had a long conversation with an agent the other day who was interested in putting to good use all the tools and strategies we’ve been sharing on the blog, and those he’s been reading about in the Master Marketing Magazine.

He loved the idea of downloading free reports and pdf’s of the postcards that he uses to put into his pre-listing packages, as opt-in’s for his site, and as direct response tools for his postcard marketing and open houses. We got to speaking about all the pdf’s he wanted to download and the best way of going about that so I told him about our terrific membership tool, that is kind of the best kept secret around here — it’s called SupportPLUS!

As a Monthly SupportPLUS! Member Your Benefits Are:

Free PDFs each month of every piece on our site! Valued at $19.95 each, you can choose from hundreds of marketing pieces that are easily customized and saved to your personal files as a PDF for you to print or use whenever you like!
A Special VIP customer service line. Your satisfaction is our top priority. That’s why you’ll have access to our VIP service line to ensure that your questions get answered quickly and to help make your job so much easier!
Exclusive offers! NO ONE gets a better deal or deeper discounts on products, services or tools than ourSupportPLUS! Members. They are higher than ANY OTHER offer on our site month after month (think 17% off products rather than the standard 10%).
No limits – our new site offers far more than postcards and flyers – you have access to direct mail solutions, business cards, stationery, newsletters, market dominators, door hangers, brochures and so much more!
Personal Marketing Assistance. Our talented team of Inside Account Managers are skilled in helping real estate professionals find EXACTLY the right marketing tools for their business — and their budget and they’re happy to walk you through finding just what’s right for YOU.
List Assistance. One of the biggest challenges for today’s agents are getting the right LISTS to mail and market to. Our exclusive MapMyMail product is perfect for helping you find the right marketing list for your business. Our staff can help you manage your lists, purchase a specialty list or give you advice on how to build the perfect database foundation for growing your business.
Access to new pieces as soon as they come online! We add 4-8 new marketing tools EACH MONTH. You’ll have access to all of them and have the ability to download any at no cost with your membership!

We let him know that SupportPLUS! was available for just $99 per year and he said, “that’s a bargain all year around!” I agree, so I wanted to share it with you as well!

Click Here to join this club of top professionals – or call our team today at 866.405.3638! But hurry – the savings won’t last long!

The April Winners Are Announced!

May 2, 2016

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries! We’ll choose three MORE winners June 6th! Congratulations everyone!

Our $250 Winner is Natasha Engle who shared, “I have been very impressed with the service I get through ProspectsPLUS. I just started implementing Just Listed/Just Solds and have gotten 2 listings; what an amazing return on my investment. I also enjoy the engagement I get from you with your catalogs and Jumbo postcard discount card. Market Dominator is next for my farm!”

Our $100 Winner is Stephen Turner who shared, “ProspectPLUS is amazing. You guys have a very easy to use Web design tool that allowed me to design my postcard in minutes and a few clicks later they were mailed to my list. Your fast, easy and super affordable! Don’t know how you can do it all, but you do every time. It’s why I keep coming back to you for all my marketing needs.”

Our $50 Winner is Christopher Gillespie who shared, “Stellar service, would recommend highly to anyone looking for more leads!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy! Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today! We’ll give away a total of $400 more in ProspectsPLUS! gift cards! Next drawing is June 6th.

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for May and get your 10% savings promo codes!

Gracie, St. Jude’s April Patient of the Month

Apr 12, 2016

April 2016

Gracie, 5 years old

Diagnosis: Acute lymphoblastic leukemia

Gracie’s story:

When 5-year-old Gracie didn’t want her belly touched, her mom feared appendicitis. In fact, the diagnosis as worse: acute lymphoblastic leukemia, a type of blood cancer that is also the most common form of cancer in children.

Referred to St. Jude Children’s Research Hospital^®, Gracie began a treatment plan of two and a half years of chemotherapy, at no cost to her family.

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. “Everything St. Jude is doing for us, and we won’t have to pay a bill? That’s amazing,” said Gracie’s mom. “Being able to focus on nothing but your child is a wonderful thing.”

Gracie adores her care team at St. Jude. From her Child Life Specialist to her doctor, she calls them by name and doles out hugs and love-notes.

Please help us help kids like Gracie and their families.

To Donate, please visit www.prospectsplus.com/StJude

About St. Jude Children’s Research Hospital:

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago.

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

Staying Top of Mind Year Around

Apr 11, 2016

8 Tips for Using Seasonal Marketing

by Julie Escobar

While a lot of sales pros send out holiday greetings for Thanksgiving and Christmas, we’re finding that lots of top agents stay in touch with seasonal messages for the sphere of influence all year around.

Great idea as staying in touch and top of mind never goes out of season. Before you buy a card, stick a stamp of figure out where your mailing list is — consider these eight tips for sending seasonal marketing.

Be clear about your message. Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base. If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.
Serve two purposes. Are you having a holiday open house? Customer event? Charity drive? Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
Don’t be salesy. Holiday greetings are not about the sale – they are about the connection. Keep it warm and personable.
Don’t wait for just Christmas. Many top agents send a holiday message once a month to their sphere. Mother’s Day, Father’s Day, Independence Day, Back to School, and Halloween are all favorites. There’s something to celebrate all year round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
Have some fun with it. Got a great team? Or just a great personality? Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos. Create a fun message and send out each quarter.
Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust?
Order early. We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
Follow up. Sending cards is a great way to easily stay in touch. Pick a postcard, edit your message, add a list – and you’re done! In a matter of minutes you’ve created a connection. However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list. There is no substitution for this step. Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year? Touch base, see if they have questions, thank them for being great customers, and say hello. Here’s what happens when you do: they remember you. They don’t list with another agent because your name wasn’t on the radar. They are grateful that you take the time to call. And one out of 12? Statistically will do business with you or refer business to you.

Here’s to staying in touch with your sphere and farm!

If you’re new to ProspectsPLUS!, watch this quick video to learn how fast and easy it is to register for your free membership, and place a postcard order in ten minutes or less!

Need help? We’re here for you! Call our team at 866.405.3638 today. We’ll help get your holidays started and save you money at the same time! Have a great one!

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To Donate, please visit www.prospectsplus.com/StJude

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