Sunday, December 6, 2020

    Ah, the humble postcard. So simple, yet filled with so much power.

    For a time, it appeared that the selfie would replace the non-business postcard, but the pandemic has changed that.

    In fact, in the recent Harris Poll Essential 100, Americans named the U.S. Postal Service as the number one most essential business in the country.

    It has become “… this years hero. In times when the simple act of writing and sending a personal note has become a powerful link to connect people and communities who have to remain apart,” according to Ronan Leonard at irishtechnews.ie.

    Absentee Owner Series

    Never has this been more evident than in the real estate industry, which is seeing a resurgence in the use of “time-tested” marketing methods that allow agents to communicate while maintaining social distancing.

    A late April Valassis survey found that 30% of consumers are spending more time reading direct mail marketing pieces than they did pre-pandemic.

    There is an art to creating effective marketing postcards, though.

    No, it’s not difficult, but there are certain strategies that work better than others. Let’s take a look at the most important of these.

    It all starts with your audience

    A Scheduled SOI Campaign is ideal for keeping in touch with your past clients and other VIPs in your sphere. And right now, ProspectsPLUS! is offering a 3 extra closing guarantee when you Schedule a one-year SOI Campaign.

    Postcards are ideal for another type of lead generation – niche marketing. Decide on who it is you want to attract, buyers or sellers, and more specifically which niche of buyers and sellers, and launch a campaign.

    The narrowing down of possible leads to focus on helps the rest of your marketing plan go more smoothly and increases your potential ROI.

    If you’re looking for listings, find out the median duration of homeownership in your area. “ATTOM Data Solutions’ most recent U.S. Home Sales Report shows that homeowners who sold in the second quarter of 2020 had owned their homes an average of 7.95 years.”

    As we know, all real estate is local, so if you can find the data for your area, rely on that instead of the national numbers.

    For instance, ATTOM also finds that homeowners in five Connecticut cities have the longest tenure, while those “… in Colorado Springs, CO … Oklahoma City, OK … Grand Rapids, MI …Denver, CO … and Minneapolis, MN had the shortest.

    This information helps you narrow your mailing list even further. You’re now looking for homeowners who purchased their homes at least six years ago (or whatever number is appropriate for your market).

    How far back should you go?

    Absentee Owner Series

    “If someone bought last year or 30 years ago, they’re probably not looking to sell,” according to James McGrath, co-founder at Yoreevo in NYC.

    “You want to be in that sweet spot of owners of 5-7 years,” he concludes.

    The more you drill down in demographics, tenure, and the like with tools like the Demographic Search Tool (for niche marketing) and MapMyMail (for radial and pinpoint polygon lists), the more targeted and the better the response will be to your real estate direct mail campaign.

    You might also want to add absentee owners to your prospect list. As you know, the pandemic is particularly hard on them and many are most likely considering getting out of the land-lording business.

    We offer a number of brilliant Absentee Owner Series postcards, designed by in-house industry experts, from which to choose.

    Prefer targeting buyers?

    Geographic farming in some of the most popular apartment and condo complexes in your market is a good place to start. Narrow the search to tenants between the ages of 30 and 49. You might also want to narrow your target audience further, according to income.

    Create a targeted renter prospect list and then launch a campaign using postcards from the Renting by the Numbers Series and you are on your way to a wildly productive New Year!

    Turbocharge your Just Listed postcard campaign by adding a renter prospect listwith the push of a button

    Why not bring YOUR OWN buyer to the table by adding a renters mailing list to your Just Listed postcard campaign.

    NAR statistics state home buyers move within 15 miles of their last location. This means there’s a good chance your listings home buyers are renters located in the same area.

    Adding a renter list to your just listed campaign is now super easy. Just click the yellow “add renters list” button in the right vertical column on the proof page of your Just Listed campaign order.

    Absentee Owner Series

    Ready to target a niche of sellers?

    Create an absentee owner prospect list using the MapMyMail tool, then send a series of postcards from the Absentee Owner Series.

    To learn more, watch the video (below) on how to launch an Absentee Owner campaign in just minutes.

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    2. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    3. The Free 12 Month Done-For-You Strategic Marketing Plan

    This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    4. The Free One-Page Real Estate Business Plan

    This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Congratulations Eeman Heisler on being our $100 ProspectsPLUS! Gift Card Winner!

      Eeman shared this story regarding her experience using marketing pieces from ProspectsPLUS!,

      “ProspectsPLUS!! Thank you! Your customer service, ease of ordering, quality of products, and quick turn around are amazing…another listing sold and advertised with ProspectsPLUS!”

      Eeman recently sent out postcards from the Looking For Listings Series (below).

      Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        What AGENTS are Saying

        There is nothing more important than helping, you, the agent flourish.

        We continually work to discover new ways to make your work life both easier and more effective.

        In fact, this was the catalyst behind creating the Real Estate Marketing Trends Survey, to find out what’s most important to you with regard to your real estate marketing and make sure we provide these solutions.

        Below are the results of the eight “need-to-know” multiple-choice questions meant to reveal what areas of marketing, real estate agents across the country, are currently focused on to optimize their success.

        Take a look at the results, they may surprise you.

        Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?
        Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?
        Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?
        Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?
        Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?
        Survey Question #6. What Marketing Challenges Consume Most of Your Time?
        Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?
        Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?
        The Free Online SOI Calculator

        Top professionals tell us that two-thirds of their business comes from their sphere of influence. That translates into one transaction for every twelve people in your SOI, if you consistently stay in touch with them every 30 days.

        To learn how many contacts should be in your sphere based on your income goals, try the Free online SOI Calculator now, Click Here

        The Scheduled Campaigns 3 Extra Closings a Year Guarantee

        Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

        Consistently marketing to these groups is the key to the growth of your real estate business. And a Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

        Our 3 Extra Closings a Year Guarantee

        We believe so much in the power of scheduled campaigns and what it will do for your real estate business we’re offering a guarantee.

        Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

        Launching a Scheduled Campaign is FREE!

        • No contracts
        • Pay-as-you-go
        • Change or cancel at any time up to midnight the night before the postcard goes out.
        • Schedule a campaign from 3 months to one year in length.

        Ready to start growing your real estate business? Click Here


        SCHEDULE A QUOTE SERIES SOI CAMPAIGN

        Inspire and engage your Sphere with thought-provoking quotes from the Quote Series.

        Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.


        SCHEDULE A CONTENT SERIES SOI CAMPAIGN

        Educate and inform your Sphere while providing valuable content with the Content Series.

        Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.


        SCHEDULE A DEFINITION SERIES SOI CAMPAIGN

        Reinforce your values and build trust with your Sphere with the Definition Series.

        Schedule any length SOI campaign using the Definition Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.


        SCHEDULED AN ANIMAL SERIES SOI CAMPAIGN

        Use humor and engaging images to connect with your Sphere with the Animal Series.

        Schedule any length SOI campaign using the Animal Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.


        Ready to start growing your real estate business and take advantage of our 3 EXTRA CLOSINGS A YEAR GUARANTEE?

        Click “GO NOW” below.

        Because WHAT GETS SCHEDULED – GETS DONE!

        Need more help getting started? Call Mike at 877-351-3663 or email him at: Mike.oboyle@prospectsplus.com

        He’s here to help support your success in any way that he can!

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        2. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        3. The Free 12 Month Done-For-You Strategic Marketing Plan

        This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        4. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Before you launch your next direct mail campaign let’s take a moment to review the “40/40/20 Rule” for direct mail success.

          • 40% of a successful campaign depends on the quality of the prospect list
          • 40% depends on what you offer
          • 20% depends on the quality of the message and the actual piece you mail out.

          Read on to discover how to launch a successful real estate direct mail campaign in 5 easy steps. 

          1. Choose the right prospect list

          Reaching the right people at the right time is key to the success of any type of marketing, including direct mail. Choosing the people who populate your prospect list is your first job.

          To decide who goes on the list, determine your purpose with each direct mail campaign. Are you trying to build brand awareness in a farm area? Generate new leads? Which type, buyer, or seller leads? What niche specifically renters, move-up market, baby boomers, fence-sitters, absentee owners, or luxury market (to name a few)?

          It’s critical to determine your “why” and “who” before you begin. “Why am I conducting a direct mail campaign? Who do I want to reach?”

          Then, laser focus your list to that audience using our targeted prospect list building tools.

          First Time Buyer Series

          Suppose you want buyer leads from a particular subdivision. Sure, homeowners may be thinking of moving, but it’s more likely that those currently renting are the best prospects.

          Or, you may want to target homes in the subdivision owned by absentee owners but target the tenants living in them.

          2. Provide a compelling offer

          The second “40” in the 40/40/20 Rule refers to your offer, the second most important aspect of a successful direct mail campaign.

          Retailers have an easier time with this one. Offering 20 percent off a product, free shipping or buy-one, get-one-free are all popular.

          What about real estate agents? What can you offer that might compel a recipient of their postcards to act?

          Call to Action Series

          If you offer enticing seller services, such as free home staging or a free pre-sale home inspection, by all means, play that up as your offer.

          If you don’t offer free services, consider choosing one to use as your offer just for the direct mail campaign.

          Keep in mind, however, that the number of hoops you force them to jump through to take advantage of the offer impacts the response rate, according to Bob McCarthy at DMNNews.com.

          The more they have to do, the lower the response rate.

          3. Direct mail piece design

          “One strategy we use to get our highest response rates is to make the offer the centerpiece of the mail package”, McCarthy claims.

          Whether you choose to include an image of the free report or use text to describe it, mention it boldly and repeatedly.

          Your message (its length and graphic requirements) will determine the medium. Keeping it plain and simple? A standard-sized postcard may do the trick, although jumbo, panoramic and mega-sized postcards stand out in the mailbox which makes for a genuinely lasting impression.

          If it’s graphics-heavy and you’ll include substantial copy, using one of the larger postcard sizes (jumbo or panoramic) becomes even more important.

          Choose a font that’s easy to scan as people sift through their mail. Many direct mail experts recommend using a sans serif font, such as Arial, rather than Times New Roman or another serif font.

          Consider varying the font size throughout the text, with more important items highlighted with a larger version of the chosen font.

          Additional design tips to keep in mind include:

          • Ensure your headline is bold and compelling yet short and specific.
          • Use lots of white space to make the piece appear to be easily digestible.
          • Sub-headings help guide the reader through the text.
          • Use a high-resolution photograph.
          • Avoid placing text over photos.
          • Ensure that your offer stands out and that your contact information is easy to find.
          4. Send it out . . . and keep sending

          Consistency is key when it comes to sending direct mail to your prospect list. Whether you choose to run your campaign bi-monthly or monthly follow the laws of branding and keep sending.

          Market conditions may prompt a change in frequency as well. New listings and just sold-homes in the area and other real estate news deserves an additional “touch” of everyone in your farm area.

          5. Track your results

          Tracking your results is vital to your direct mail campaign. One of the most popular methods used by agents is the creation of a dedicated landing page on their websites. The URL should be unique to the campaign so that you’ll be able to learn your exact response rate (number of responses divided by the total number of pieces sent).

          Marketing experts vary when quoting an “average response rate” for direct mail. The most recent figure puts it at 9% percent. How close or far you are from that figure depends on how closely you follow the guidelines outlined above.

          Move-Up Market Series
          Send postcards from the Move-up Market Series to your Move-Up Market prospect list. Use the Demographic Search Tool, from a desktop or laptop, to generate this list in minutes.

          Anytime you need help targeting a specific niche of buyers or sellers, use our prospect list tools to create the ideal list fast or call our support team for assistance at 866.405.3638!

          Watch This Video (below) on How to Launch a Fence Sitter Campaign in Just Minutes! Then launch your own campaign, Here

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          2. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          3. The Free 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          4. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here