Tuesday, January 25, 2022

    Toni Ann Bernardo most recently launched a FARM, Get More Listings Postcard Campaign (shown above). To see this campaign, click HERE.

    Toni Ann had the following words to say about her success sending marketing from ProspectsPLUS!,

    “I’ve used ProspectsPLUS! for 4 or 5 mailings now, and I also just started a 1-year monthly campaign beginning this week. The product is high quality, the mailers are delivered in just a day or 2, and their Customer Service Team is great when you call with questions!”. – ToniAnn Bernardo

    Congratulations, Toni Ann, on launching your first monthly campaign, and thank you for the wonderful review!


    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google, HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

    Don’t forget to watch out for next Friday’s email announcing the weekly winner!


    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

    We’re here to support you.

    Your ProspectsPLUS! Team


      If you find yourself craving a piping hot peppermint mocha, going home and lighting a cozy fire, and wishing you could wear your hoody to a listing presentation, it must be winter.

      Winter this year started on December 21 and lasts until March 20, 2022. Before the winter season ends, there is a lot happening, although local pandemic regulations may restrict some winter events.

      These festivals and other celebrations make welcome blog post topics. Today we take a look at some of what your readers are craving.

      1. Winter blog posts for homebuyers

      “3 must-have tips for buying a [name of town] home this winter”

      Need more ideas?

      • What’s going on in the local market? Is inventory still low? Are prices softening or rising? What are interest rates like? Warn readers that interest rates are expected to rise in 2022, so choosing to buy now is a wise decision. Check out this example Neil Kearney of Boulder Real Estate.
      • Handy with Canva? Head on over there and create an infographic addressing the age-old question of whether to buy now or wait. 
      2. Fishing for sellers?

      “3 must-have tips for selling a [name of town] home this winter”

      Most potential sellers want to know what’s happening with home prices. A market update, such as the one for buyers, mentioned previously, will most likely be quite welcome.

      Few agents do reader-friendly and hyper-local market updates like Kirkland, Washington’s Jim Badgley. Check it out at badgleyhomes.com.

      Don’t forget to add local keywords throughout all blog posts.

      3. Winter events in the community

      Winter events and festivals abound in the US. There’s Wintersköl in Aspen, CO, the amazing Winter Carnival in St. Paul, MN, the Winter Festival in Portland, OR, and more.

      Even non-snowy regions have winter events, like the Borrego Springs Film Festival in San Diego, CA, and Gasparilla Music Festival in Tampa Florida.

      Details about these events are ideal for a hyper-local blog post. Plus, they’re immensely sharable.

      Use various smaller holidays as topics. For instance, January 27th is Chocolate Cake Day. Write a listicle naming all the places in town one can get a great piece of cake.

      Other holidays that are easy to hyper-localize include:

      • National Frozen Yogurt Day (February 6, 2022)
      • National Pizza Day (February 9, 2022)
      • Valentine’s Day (February 14, 2022)
      • National Puppy Day (March 23, 2022. Great opportunity to write about the various pet shelters and rescues in your area).
      • St. Patrick ‘s Day (March 17, 2022. Who has the best corned beef and cabbage?)

      Then, there is the old standby “Best places” in your town to (or nearby):  

      • Take out-of-town guests
      • Sled, ski, etc.
      • Celebrate Valentine’s Day
      • Celebrate St. Patrick’s Day
      • Ice skate
      • Indoor and Mall walking tracks in your town

      There is far from a shortage of hyper-local winter real estate blog topics. Write ‘em up and don’t forget to link to them on social media.


      Discover Move-Up Market Prospects in Your Area and GET THE FIRST 100 FREE!

      5 Reasons To Go After the Move-Up Market Right Now!

      • Two sales in one (they’re selling their current home and buying another larger home.
      • They’ve purchased real estate before and understand the process, making for an easier transaction.
      • They know what they want, so less guesswork on your part.
      • They typically have a nice amount of equity in their home, meaning more money to spend on a new home.
      • They’re excited to enter the marketplace and take advantage of the low mortgage rates and buy bigger.

      To get the first 100 on a Move-Up Market Prospect List Free use PROMO CODE: MOVE100

      CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

      This sale expires on January 15th.


      Watch this video: to learn how to create a Move-Up Market prospect list with the Demographic Search tool and launch a campaign.


      Once You Have Your Move-Up Market List, Launch a Campaign
      FARM, Move-Up Market Campaign shown above, learn more

      Schedule a Move-Up Market Postcard Campaign in Just Minutes!

      Scheduled postcard campaigns not only save you time, they’re sent standard class postage saving you money.

      And, remember, YOU DON’T PAY until each month’s mailing goes out (cancel or change up until the night before mailing).

      CLICK HERE (from a desktop or laptop computer) to get started on your campaign.

      To send a one-time postcard mailing to the Move-Up Market postcard series, CLICK HERE


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here


        While the forecasts from Realtor.com claim that inventory will rise in 2022, other economists beg to differ:

        • “The inventory of available homes will remain tight, and rising prices will put pressure on affordability.” (US News)
        • “Low inventory will continue to be a major issue.” (Housing Wire)
        • “Housing inventory could improve a little in 2022, but will likely remain a problem for years to come.” (The Mortgage Reports)

        Those forecasters who do say that inventory will improve are typically basing that opinion on what builders are planning in the new year.

        Regardless of where you stand on the matter, it’s good to be prepared, right? So today we take a look at some ways for you to stop fighting low inventory and start working around it.

        1) Don’t overlook new construction

        Yes, homebuilders have faced their own challenges over the past few years and, as mentioned earlier, those challenges will follow them into 2022.

        That doesn’t mean, however, that nobody is building. Even if you have buyers who haven’t expressed an interest in new construction, it’s a good idea to bone up on what’s available in your market.

        This means being able to rattle off the top of your brain the locations, prices, inventory and any attractive terms available of all new home communities in the area.

        It’s also a good time for the “don’t-visit-new home-communities-without-me” conversation.

        2) Short and sweet CMAs

        If you farm a certain area or areas in your market, creating and mailing a short CMA could just bring a listing or two.

        These CMAs work because American homeowners, by and large, are unaware of just how much their home values have appreciated. It’s time to let them know.

        “The huge home-price jumps over the past year that helped millions of sellers earn big profits also kicked in big-time during the second quarter for other owners who saw their typical equity improve more than almost any time in the last two years,” claims the attomdata.com staff.

        3) Shake loose those “we’ll sell in a few months” folks

        Every agent who has been in the business for more than a minute has a CRM that includes homeowners who have come tantalizingly close to selling but want to wait “a few months.”

        You’ll want to ensure that they are on the mailing list for those CMAs mentioned earlier. But consider other ways to consistently reach out to them as well. A Fence Sitter Series postcard is something to consider.

        Let these homeowners know you have homebuyers, what these buyers want, and anything else you consider enticing.

        Stay in touch with potential sellers with home evaluation offers, postcards, free reports, and other content that will put you one step closer to rounding up homes for your buying clients.


        Discover Move-Up Market Prospects in Your Area and GET THE FIRST 100 FREE!

        5 Reasons To Go After the Move-Up Market Right Now!

        • Two sales in one (they’re selling their current home and buying another larger home.
        • They’ve purchased real estate before and understand the process, making for an easier transaction.
        • They know what they want, so less guesswork on your part.
        • They typically have a nice amount of equity in their home, meaning more money to spend on a new home.
        • They’re excited to enter the marketplace and take advantage of the low mortgage rates and buy bigger.

        To get the first 100 on a Move-Up Market Prospect List Free use PROMO CODE: MOVE100

        CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

        This sale expires on January 15th.


        Watch this video: to learn how to create a Move-Up Market prospect list with the Demographic Search tool and launch a campaign.


        Once You Have Your Move-Up Market List, Launch a Campaign
        FARM, Move-Up Market Campaign shown above, learn more

        Schedule a Move-Up Market Postcard Campaign in Just Minutes!

        Scheduled postcard campaigns not only save you time, they’re sent standard class postage saving you money.

        And, remember, YOU DON’T PAY until each month’s mailing goes out (cancel or change up until the night before mailing).

        CLICK HERE (from a desktop or laptop computer) to get started on your campaign.

        To send a one-time postcard mailing to the Move-Up Market postcard series, CLICK HERE


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here


          Jim Young most recently sent out an “Upload Your Own” postcard design (shown above). To send an Upload Your Own design, click HERE.

          Jim had the following words to say about his success sending marketing from ProspectsPLUS!,

          “I have been using ProspectPLUS! to farm for years and my ROI runs 14%”. – Jim Young

          Wow, Jim, that’s incredible! Thank you for the amazing feedback.


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          We’re here to support you.

          Your ProspectsPLUS! Team