Thursday, November 15, 2018

Keeping past customers coming back should be easy…

After all, you don’t need to “sell” them on your service and phone calls to them are warm and friendly. In addition, if you did your job right, they know, like and trust you.

So, why do so many agents fail miserably at retaining past customers? And how are you going to ensure, as you head into the new year, that you keep your past clients present?

Beyond this being a smart question, it is also an important financial decision.

The following are some statistics that explain why you should strive to remain top-of-mind with former customers and some tips to help you do so.

The puzzling facts

Nearly 90 percent of real estate consumers surveyed by NAR say that they would use their agent again and that they would recommend their agent to others.

Yet the same statistics show that, sadly, only 12 percent of consumers actually used an agent that they had worked with in the past. Dive deep into these numbers and you can easily see that real estate consumers want to use the agent they’ve worked with in the past,

Yet curiously, few do.

And, it’s a safe bet that they don’t because they forgot about the agent and went with one referred by a friend, family member or colleague.

A financial reality

“Depending on which study you read, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one,” claims Amy Gallo at Harvard Business Review.

In fact, there’s a formula you can use to determine just how much chasing after new business costs you each year.

Divide your total marketing and sales costs (what you spend on gas driving buyers around, listing expenses, etc.) by the number of new customers you acquired during the year.

Scary, isn’t it? Those are some expensive customers.

Former customers, on the other hand, are gold mines. “Increasing customer retention rates by 5% increases profits by 25% to 95%,” according to Frederick F. Reichheld and Phil Schefter of Harvard Business School.

How’s your past customer list looking? If it appears dry and parched, it’s time to try nurturing it.

Customer retention strategies

Remaining top-of-mind with former customers doesn’t have to be an expensive endeavor, although the larger and splashier the “touch,” the more memorable you’ll be.

Less expensive ways to keep in touch are the no-brainer methods that tend to fall through the cracks of the busy agent’s schedule.

  • Drip email campaigns
  • Monthly direct mail, of interest to your customers, such as newsletters and market updates
  • Birthday and anniversary postcards
  • “Or offer home maintenance reminders (e.g., changing out smoke detector batteries once a year),” suggests Melissa Dittmann Tracey at realtormag.org.

Face-to-face

Some experts recommend a quarterly face-to-face visit with former customers. Take them to coffee, happy hour or lunch. Or to get the most bang for your customer-retention buck, throw some sort of annual customer appreciation event.

It can be as lavish as the black-tie event Buyer’s Edge agent Steve Israel holds (complete with orchestra and catered food), or as simple as a casual backyard summer barbecue.

You might even consider an event that not only brings your past customers back into your sphere but benefits your favorite non-profit as well.

Kathy Broock Ballard invites customers, past and present, to “The Annual Erin Go Bra(gh) Party” on St. Patrick’s Day. She asks that they bring an item of clothing for the local women’s shelter and in return, lunch and an open bar are theirs to enjoy.

An agent in San Francisco holds a crab feed every year during Dungeness season. He holds it in partnership with a lender and title company to keep expenses to a minimum.

Don’t forget to ask

Whether it’s one-on-one or as part of an event, don’t forget to ask former customers if they know anyone who may be thinking of buying or selling real estate. Focusing your “ask” may bring better results, according to the late Jay Conrad Levinson, father of Guerilla Marketing.

Narrow “the universe of those you ask,” he suggests in the book “Guerrilla Marketing in 30 Days.” For instance, instead of asking your weekend golf partner to thumb through his mental database of everyone she knows, ask her who else she plays golf with who may be thinking of buying or selling real estate.

The smaller you make the “universe,” the more likely your customer will be able to come up with a name.

Keeping in touch with the customers you already know and who know you is one of the easier parts of your business. By not periodically reaching out to them, you’re leaving easy money on the table for your competition to grab.

Start sending out a Community Newsletter to your clients each month to remind them of who to turn to for expert guidance when needed.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend Free ebook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

How to Prioritize, Delegate & Focus on What Matters

The most common misconception about real estate agents is that what you do is a piece of cake. You set your own work schedule, have plenty of free time and still rake in gobs of money.

In fact, this misconception is what leads many right to the doorstep of the real estate industry.

Sadly, the truth is that there is no “flexible schedule,” especially for the new real estate agent. It’s even rare for many established agents. And, according to a Market Leader study, established agents make up a group known as “the least happy” in the industry.

Sure, as time goes on the schedule may ease – typically to a 10- to 12-hour workday, 7 days a week.

But, it’s the agent who needs to learn flexibility, not the schedule.

Once you get this, and understand how to prioritize, delegate and, most importantly, let go of the small stuff, life in real estate land will be so much better.

As we move into the holidays, clients trail off and your schedule will lighten up. Many agents take advantage of the lull to plan next year’s business. It’s also a good time to plan on — and commit to — balancing the two competing halves of your life.

“Delegation” isn’t a dirty word

According to a NAR statistic, 14 percent of agents use an assistant. The reason for this low number is that many agents tend to tie the timing of the hiring to a certain, albeit elusive, income target. “I’ll hire an assistant when I’m making $75,000 a year,” or something similar.

Or, perhaps by transaction count: “Once you hit 40-50 transactions per year, your production will be capped at that level unless you hire an assistant or someone else to help you manage your business,” claims Bernice Ross at Inman.com.

She does have a point, though – your production will be capped.

The truth is, there’s no chicken or egg thing going on here — most agents’ incomes increase when they hire an assistant.

This makes sense when you understand that your assistant relieves you of the mundane tasks that currently take you away from money-making endeavors. Answering the phones, checking email and making copies of transaction paperwork don’t make you money and they suck time.

The same holds true for writing your own blog posts (hire a writer), telephone prospecting and follow-up calls (hire a licensed assistant), posting to social media (hire a social media manager) and marketing (hire a marketing assistant).

It’s overstated but true that it takes money to make money. Free yourself from the mundane and you’ll free up time that will help you be more productive and maybe even take a day off.

Consider taking on a partner

Ok, so you’re not ready to fork over the bucks it takes to hire help. Have you thought about partnering with another agent? If not, consider this:

“You can take vacations – real vacations – ones where you do not work. In addition, you can take days off and if you’re sick you don’t have to answer the phone. In short, you will experience a higher quality of life,” says  Kelle Sparta, real estate trainer, and coach.

There’s a lot to consider when you’re thinking about taking on a partner or forming a team.

Pick up a copy of “The Millionaire Real Estate Agent,” by Gary Keller for some tips. You’ll also find information on structuring teams and partnerships at Realtor.org.

Tools and systems

Your tools and systems should be working for you, not the other way around

Sure, choosing the right tools and systems for your business is a chore in itself, but technology can help set you free, therefore it’s time well spent.

Automating the more important aspects of your business, such as ongoing branding with your target market, will play a big role in helping you find that balance between your work life and your private life.

Two of our most popular and effective ways to help you automate continuous contact with your target market are,

    1. The Market Dominator –  A 12 x 15 poster size, 2-sided, direct marketing piece that is delivered to your exclusive carrier route on a monthly basis, establishing you as the go-to professional in that neighborhood.
    2. Automated Just Listed/Just Sold Postcards – This done-for-you service integrates with your local MLS then generates postcards for your listings when they are active and sold.

As we move into the slower pace of the season, take the time to create targeted mailing lists and set up an automated campaign to get those marketing materials flowing to the right people.

Schedule “me” time

“You have to make a little time for the things that ignite your joy,” Laura Stack, author and productivity expert in Denver tells WebMD.

And, what better way to “make a little time” than by scheduling it?

Keep a log of your daily activities over the next week or two, paying close attention to those days on which nothing much is going on. Come on – we know you have one of those. By moving the activities of that day to another, or even spreading them out among six days, you can conceivably, actually, blessedly take a day off every week.

Make a commitment to remain unplugged on that day. That means taking no business calls (oh, yes, it will be painful) and no internet. In fact, get out of the house and leave the phone at home.

Guess what? The real estate world will continue to turn without your help for 24 hours.

If a full 24 hours to yourself is unthinkable right now, consider grabbing a smaller block of “me” time. Start with a half hour – get out and walk, workout, watch TV, do the laundry – anything but real estate.

Then, over the course of the next few weeks, expand that block of time by 15 minutes or half an hour.

One Detroit agent we spoke with weaned herself off the 12-hour day by leaving work 30 minutes earlier for a week. The next week she left an hour early and gradually built it up to where she eventually took an entire day off each week.

“Instead of just letting life happen, people who achieve work-life balance make deliberate choices about what they want from life and how they want to spend their time,” claims Harvey Deutschendorf at fastcompany.com.

Commit to achieving a successful balance between your work life and your personal life and put yourself in the happy agent percentage.

Start automating your Just Listed/Just Sold postcards with MLS Mailings today and begin the process of freeing up your time for what matters most.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

2. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

3. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

5 Key Traits & Habits to Cultivate Now

Success in any endeavor is in the eye and mind of the beholder. My idea of personal success may mean something completely different than yours.

Some folks use money as a benchmark while others don’t feel successful unless they are fulfilled in what they do for a living.

In real estate, money has a lot to do with success. Without it, you won’t stay in business for long. The keys to making money – financial success — in the industry involves a combination of certain personality and character traits and ingrained habits.

Let’s take a look at some of the traits that most successful agents exhibit.

Tenacity

 Successful real estate agents don’t let go. They treat every contact from a potential client with a ferocious tenacity, returning calls and emails immediately and following up relentlessly.

This doesn’t mean they become the fatal attraction of the local real estate industry, it means that the agents make their leads feel attended to and that they are ready and able to assist.

The same treatment is given to former clients, with consistent follow-up to ensure they remain top-of-mind when the topic of real estate comes up. Sending a Customer Appreciation Thank You postcard is a great way to stay connected and let your clients know you appreciate them.

Creativity

“Best practices.” I don’t know about you, but I’ve been seeing that phrase a lot lately. Applied to the real estate industry, the term should make you shudder.

Sure, it sounds quite professional. The problem is, what old-school real estate agents call “best practices” are nothing more than trite, tired and worn-out tactics.

It means doing the same old stuff all the other agents are doing and have done for decades.

Best practices? Wipe that from your memory chip.

Sure, there are some conventional real estate marketing tactics that still work (like direct mail, for instance), but to rely on them exclusively in lieu of trying something new is just plain stupid.

The flip side is that following the herd to every new tactic that comes along is equally silly.

Once upon a time, there was a real estate agent who decided to do her video blogs from her car on her way to the office in the morning. I’m not absolutely sure who that was, but I have a good idea.

I often wonder if she resents the fact that thousands of other agents decided to allow her to be the guinea pig with this new technique and then when they saw it worked, they brazenly stole her idea. It’s to the point now that those agent dashboard video blogs are as trite as agent taglines and just as ridiculed by the public.

Don’t be afraid to be different and to stand out from the rest of the agents in town. Do something new, novel and fun and forget about “best practices.” But don’t rely on any technique to remain unique for long. Keep on your toes.

 Communication

Successful real estate agents know when to hold em’ and know when to fold ‘em. They walk their clients through every last thing that can possibly be expected to occur in the transaction and then they shut up and listen.

They gain an understanding of and pay attention to what the client expects out of the relationship. They listen to what the client wants and needs. Then, they act on that, not some supposition of the client’s desires.

Both sellers and buyers that are dissatisfied with their real estate agents typically claim that their agents didn’t communicate enough. Rich, fulfilled agents keep in contact with their clients at all points during the process, even when there’s nothing new to communicate.

Clients also expect you to communicate in the manner they prefer. So, text the texters, email the emailers and phone the phoners. And send direct mail when you are after a lasting impact. Even if there is nothing new to talk about, reach out and touch.

Congeniality

Successful real estate agents are, for the most part, easy to be around. They are network- builders and relationship retainers.

If the Rolodex were still a staple on every agent’s desk, theirs would be the biggest. Since they understand the value of being pleasant, they have vast networks. They can set a client up with the best trash-out guy in town, the best contractor, plumber, lender, and title company.

Not afraid to spend money

A couple of years ago, real estate social network Active Rain site conducted a survey of 1,758 real estate agents to determine what separates rich real estate agents from poor ones.

Successful agents understand that they need to spend money to make money.  In fact, according to the study, agents earning more than $100,000 a year spend 10 times more money on marketing than their less successful counterparts.

They also spend six times more money on technology. Whether spending the money made them a rich agent or it took being rich to be able to spend it, is another question.

Agents that succeed approach their real estate career as a business. They begin each year with a plan which is updated and tweaked throughout the year.

Most of all, they are somewhat fearless, willing to take risks and tenaciously devoted to their success.

Start building good habits today by sending at least 100 Agent Introduction postcards to an area where you would like more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Create a Real Estate Business Preparedness Plan

Everybody and their uncles have been blamed for the last shifting economy, despite the experts having a pretty good handle on its true causes. That whole subprime mortgage mess kicked it off but it wasn’t the only factor.

What the average American seems to be oblivious to is that recessions, like expansions, are a defining feature of a market economy. In fact, they’re two of the four phases of the “business cycle.”

We’re now in our 113th month of economic expansion, closing in on the record 120 months that occurred after recovery from the “dot-com explosion.”

The “R” word is on many economists’ tongues, and it isn’t a question of if we’ll sink into another recession, but when.

 But it probably won’t blow up the housing market

None of the economists interviewed by The Wall Street Journal said that the housing market will be the cause of the next recession.

This is good news for agents because, with the exception of the last economic downturn, home prices actually increased during the previous five recessions (stretching back 45 years), according to the Federal Reserve.

Be sure to point out this fact to your potential sellers who may be feeling a bit antsy about the future. Remind them that an economic recession doesn’t automatically mean a real estate recession.

Economic downturns do affect consumers in other ways, from dwindling investment portfolios to losing jobs. Spending, especially on big ticket items like real estate, drops.

Is your business ready should this come to pass?

Are you?

 What are the indicators?

Sure, we all know what a recession looks and feels like, but what are the economic indicators that prove we’re in one?

While some economists figure we’re in a recession after two consecutive quarters of down-trending real GDP, the National Bureau of Economic Research begs to differ.

“Rather, a recession is a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.”

Right now, it’s tough to pinpoint any signs of a contraction in the economy. Optimistic retail trade groups see holiday sales rising nearly 5 percent this year.

We’re merrily rolling along with the highest employment rate since the 1960s, a projected Q3 jump in economic growth of 4.1 percent and rising personal incomes.

Lurking in the shadows of all this good economic news, however, are some niggling signs of a coming downturn.

 Get familiar with your numbers

This may seem like “well, duh” advice to most small business owners. Real estate agents, however, are a different breed. Many seem content to wing it, without a plan, without a budget.

If you want to last, especially during a changing market, a plan is a must and it starts with setting up a budget. To do this, you’ll need to get a handle on your production numbers, how much you spend on various aspects of your business and how much you expect to earn.

Dani Vanderboegh Inman.com offers an excellent basic budget primer at Inman.com.

Getting your spending under control – at least enough to where you can consistently set aside money for a “rainy day,” it is imperative to be able to weather an economic downturn and remain in business.

 Fine tune your marketing strategy

What else can you do to market yourself? If you’re not using direct mail, now is the time to put that system into place. If you’ve been putting off setting up a newsletter as part of a drip campaign, get to work on it.

In addition, create at least five different real estate lead generation sources. The more darts you have in your quiver, the better the chances you’ll hit something when it comes time to throw them.

Take some time to clean up your CRM and ensure that it’s working the way you need it to.

An economic downturn doesn’t have to mean the end of your real estate practice. Get busy on your business disaster preparedness plan by socking away money, setting up a budget and fine-tuning your marketing and you’ll be ready to weather anything the economy throws at you.

Start building your influx of new prospects by sending at least 100 monthly Community Newsletters to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Whether or not to give gifts to real estate clients at or after closing is an often-debated topic.

Those in the “yes” camp struggle with coming up with a gift that is personal, but not too personal, and whether or not the gift should include the agent’s branding.

It’s a tall order, but, thankfully, we’ve checked with our agent network and, as usual, have some brilliant real estate closing gift ideas to share.

Stop hating on gift cards

No, a gift card isn’t highly original and whether or not to choose one as a gift depends on your relationship with each particular client. But, it is sure to be a welcome and much-appreciated closing gift for clients on a strict budget (maybe your FHA buyers?).

You can’t go wrong with a gift card from Lowe’s or Home Depot or any of the large home décor stores. If your client is an avid gardener, check if your local nursery offers gift cards. And, if you’re still stuck for ideas, how about a gift of delivery service with an Instacart or Uber gift card? The latter can also be used for Uber’s ride-sharing service. 

Artwork

Snap a photo of your clients and their kids and/or pets standing in front of their new home. Then, send it to an artist who can turn it into something family-room-wall-worthy.

Or, have the portrait made into “Just Moved” cards for the clients to send to friends and family. Pre-stamping the envelopes, by the way, is a thoughtful step that they won’t expect.

The internet is the best place to find talented, reasonably-priced artists who specialize in creating portraits from photographs. And, you can often find one who will do so in your preferred medium, from pencil to watercolor to oil.

Here are several websites I found while doing some online sleuthing:

  • Paint your Life
  • Portrait Painting
  • Instapainting
  • Portraits on Demand
  • A number of artists on Etsy offer portraits from photos 
The gift that keeps on giving, keeping you top-of-mind

How can a former client forget you when, each month, something amazing is delivered to their door?

No, they aren’t cheap (although some are surprisingly affordable), but subscription boxes are appreciated.

  • Meal boxes (there are a number of choices, such as Blue Apron, Plated, Hello Fresh)
  • Fresh flowers
  • Bagels
  • Bark Box or Rescue Box (for the dog “Mom” or “Dad”)
  • FilterEasy (yes! No more schlepping to Home Depot to pick up HVAC filters)
  • Gardening
  • Beauty items (for female clients, Birchbox is among the most popular)

Find other popular subscription services at impactbnd.com.

Consider keeping it local by gifting several hours of services that you know your client will use. These include:

  • Dog walking
  • House cleaning
  • Landscaping
  • Pool cleaning and servicing
  • Handyman
  • Organizing
  • Errand running 
Techster clients will love these

I joined my neighborhood’s forum on NextDoor.com and the most popular conversations among neighboring homeowners involve home security. Most of the homeowners either own or are interested in purchasing the Ring video doorbell. They’re offered at a variety of price points, with the least expensive starting at about $100.

Google Home Mini for less than $50 (a smart speaker with Google Assistant built in) is so popular that the folks at Google say they’ve sold “more than one device every second since they started shipping in October” of last year.

Instead of the keys to their new home, imagine handing your homebuying clients a smart lock instead. Yes, they’re pricey, but the popular 3rd generation of the August Smart Lock sells for only $129 and the Kwikset Kevo Blue Tooth Deadbolt is priced at slightly less than $150.

While the topic of whether or not to gift your clients at closing seems to be a matter of personal preference, most agree that if you will be giving a closing gift, keep your branding off of it.

Then, put some thought behind it. If it’s a gift card your clients truly need, then, by all means, gift them with one. If not, we hope our list helps guide you to the perfect real estate closing gift.

With client appreciation on your mind, right now is the perfect time to all of your incredible clients with a Customer Appreciation postcard.
Send the All My Thanks postcard to all of your past clients and let them know just how much they mean to you.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!