Thursday, May 6, 2021

    Effective real estate agent websites aren’t cheap. So many agents spend a small fortune on theirs only to have it go live with no clue that their sites truly aren’t finished and need some tweaking.

    By “effective,” I mean engaging to prospects, able to help you convert prospects or even get visitors to stick around long enough for you to work your magical powers of persuasion.

    If you hope to rank organically for local searches, customizing your homepage is something you absolutely must do.

    Your homepage is your site’s curb appeal

    You have only 10 to 20 seconds to communicate your value proposition to those who land on your homepage (Nielsen Norman Group).

    What problem do you solve and how do you do it better than other agents?

    While your homepage represents your site’s curb appeal, your value proposition is what entices them to want to know more about your services.

    Let’s take a closer look at value propositions

    Here’s an example of a site that gets the value proposition out front

    PetPlate makes it clear that not only does it offer fresh, healthy dog food, it customizes the meals and delivers to your door.

    So, ok, it’s not a real estate site.

    Although you may cringe at the thought of an iBuyer, you have to admit that they do some crazy effective marketing.

    Opendoor’s value proposition is front and center. They will give an instant offer to homeowners hoping to sell. The problems they solve?

    “No showings. No Stress. No surprises.”

    The whole homepage is, in fact, one long value proposition. As you scroll beneath the fold, you’re shown how Offerpad will make “… selling your home easy, fast, and stress-free.”


    Back up your promise of value with proof

    One of the best ways to communicate value, however, is through testimonials. There’s nothing more effective than someone who has used your service singing your praises.

    Kelly Soule, Lake Tahoe, NV agent, has the right idea. Notice the testimonial under the photo of the lake.

    Your testimonial doesn’t need to be this long. In fact, choose your best one and get your client’s permission to edit it to make it shorter and to use their name on your website.

    Where are you?

    If your site is like so many other agent sites, I could land on it and not have any idea where you list and sell real estate.

    Imagine you’re interested in relocating overseas, or you’re from a neighboring country and you come across this website:

    It’s a gorgeous photo and one that, no doubt, locals will recognize. But what about us?

    There is absolutely nothing above the homepage fold that tells us which market this brokerage serves. It turns out to be west and central London, but you’d only learn that by clicking the “Enter” button.

    You’ll also have to go there to learn their value proposition. They did have the right idea about putting testimonials on the home page but they’re beneath the fold. Scooting that green box up a smidge would make all the difference.

    Simple changes to your website’s homepage can be worth their weight in gold. Go take a look at yours. Is it working as hard as it can to entice visitors to stick around and is it generating more real estate listings?

    If not, put some of the ideas listed above into action now.

    If you’re interested in creating a buyer pool, for the new listings you’re website is going to attract, consider pursuing renters.

    Did you know Renter Scheduled Campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 4/24/21).

    Renter Scheduled Campaigns (shown above). Learn more, HERE

    TO LAUNCH A RENTER CAMPAIGN:

    Hit “CLICK HERE”, below, to get started on your Renter Scheduled Campaign (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

    Launch a Renter Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      In the medical field, a physician that deals with the masses is a general practitioner. In the real estate industry, an agent that deals with the masses is . . . well, a real estate agent.

      Just as there are medical specialties like neurosurgery and psychiatry, so are there specialties in real estate, yet the industry’s professionals have been slow to catch on.

      Seth Godin, author, entrepreneur, marketer, and public speaker, in a speech to a group of real estate agents, talks about micro-specialization and claims that it’s the best way to build financial assets for the long haul.

      Micro-specialization is drilling down into the various specialties you might offer and choosing just one. So, instead of being the guy or gal in town that handles everything from condos to ranches, you would be the Empty-Nest expert or the Move-Up Market expert.

      Empty Nest Series, Learn More

      Then, you can employ hyper-targeted marketing until you own that specialty. It’s not a quick process, but if you stick with it, you will find long-term success.

      Some Markets aren’t Conducive

      Niche marketing in large real estate markets, such as Los Angeles or Chicago is easy. Agents in tiny markets, however, will probably find that the strategy narrows your potential client pool drastically and the benefits you might find in a large market just won’t present themselves.

      Sure, it’s a Scary Thought

      Many real estate agents are cut from the same cloth. They present like they’re unique in their market yet copy other agents. Does “It’s a GREAT time to buy a home!” ring a bell?

      Why?

      Because everyone else is doing it and because breaking away from the pack is frightening to many people. So, they allow the fear of driving away even one potential client to fuel their march, in lock-step, with every other agent in town.

      Godin likens this fear to burning all other bridges in the industry. But to become memorable – to own a specialty – you must burn those bridges. You must step outside the safety zone of the pack.

      The Bonus

      Choosing a specialty comes with a bonus – branding and targeted marketing are a snap. Once you’ve settled on a niche, you know exactly who your audience is, you know where to find them and, sometimes, even their ages.

      “Let me tell you, the day I decided to cut all the other specialties loose to concentrate on my niche, I was terrified. The future was so unsure, but I did it anyway,” one of our Florida clients recently told us.

      “Am I sorry? No way!”

      If you want to stop chasing business, choose a niche and own it. Become the First Time Buyer Specialist, the Absentee Owner Expert, or the Condo King or Queen and let prospects come to you instead of you chasing after them — while competing with every other generalist in town.

      You won’t be sorry.

      RIGHT NOW! Renter Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/24/21).
      Launch a Renter Scheduled Campaign, HERE

      TO LAUNCH A RENTER CAMPAIGN:

      Launch a Renter Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

      And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).

      Launch a Renter Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        (Shown above: Get More Listings Scheduled Campaign similar to the ones Leonor DaSilva sent out)

        Leonor DaSilva, You’re This Week’s $120 Gift Card Winner!

        Leonor had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

        Very easy-to-use website and the product I order is of great quality. Once I set up my scheduled campaigns, I don’t have to worry about a thing. What a time saver it is for me. Love it and the product goes out in a timely manner! Would definitely recommend ProspectPLUS! To others. Happy I found this site”.

        Thank You, Leonor! Your Get More Listings Scheduled Campaign turned out Fantastic!

        NEW CONTEST: Get the FIRST MONTH of ANY Scheduled Campaign FOR FREE! ($120 value)

        Farm, Absentee Owner Scheduled Campaign shown above
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?

        Renter Scheduled Campaign shown above, schedule HERE
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*
        (*Located under Farm Campaigns)

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE.

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          In March 2021, the average list price reached an all-time high of $370,000, up 15.6% compared to this time last year.

          Home sales were 9.1% higher than one year ago and although the mortgage rates have increased slightly to the highest levels this year at 3.09% for a 30-year fixed, there are reasons to believe the housing market will continue to be strong throughout 2021 (NAR source).

          This means it’s still a seller’s market, which is the key point you’ll want to make when communicating with the homeowners in your CRM.

          1. Nothing better than a warm call

          Comb through your CRM for the warmest leads among your homeowners and start your campaign with these people as your target audience. Yes, even friends and family and past clients.

          Pick up the phone and start dialing for dollars. And, naturally, during the conversation you’ll want to let them know how desperate homebuyers are for homes in the area and, oh, by the way, “Do you know anyone who might be considering selling their home?”

          You’ll most likely not get the name of a red-hot listing lead, and that’s ok. You are now top-of-mind with these people.

          Real Estate Times postcard
          2. Go back after lost listings

          Not taking the listing after a presentation is painful. But, remember another old real estate lesson: “Stay in touch until they list – and beyond.”

          St. Paul, MN broker Teresa Boardman once spoke about one of her most cost-effective listing generating techniques that you can copy.

          Go through your CRM, looking for homeowners for whom you gave a listing presentation over the past three years.

          Check the MLS to find out if the home ever sold with another agent. If not, take this condensed list of sellers and send them a Real Estate Times postcard. Catch them up on the current hot market and explain why now is the perfect time to join it.

          Or stay in front of this hand-picked list for six months or more with a scheduled FARM, Get More Listings campaign. Learn more, HERE.

          Remember, #StayHome made millions of homeowners overly familiar with their homes, and many have found that the home no longer fits their needs.

          Always let these potential listings know how ideal the market is for sellers, how much equity they’ve built up, and about the super low current mortgage rates.

          Very early in her campaign, Boardman had taken one listing and another homeowner felt like a “real strong possibility.” A third was debating renting out her home or selling it.

          3. Don’t forget social media, especially now

          Connecting with people on social media is so easy right now. Since the outbreak of the pandemic over one year ago, internet usage has increased 70%, according to Mark Beech at Forbes.com.

          Real Estate Times postcard

          Studies from Pew Research claim that more than half (53%) of “… Americans say the internet has been essential in the past year. 

          The amount of time that Americans spend on social media platforms, in particular, has increased from 79 minutes per day in 2019 to 86 minutes per day in recent months.

          There is a lot of engagement to be had right now online, particularly on social media.

          Use all that important information you have up your sleeve to let sellers know that they won’t find a better time to sell their homes and to convince buyers that they should remain in the market.

          Yes, inventory is super tight and many homeowners still aren’t getting what an amazing time this is to sell their homes for top dollar.

          This is also the ideal time for real estate agents to market to niche prospects such as empty nesters, high-income renters, move-up market, fence-sitters, and more.

          With nine campaign categories to choose from, it’s now quick, easy, and affordable to schedule a targeted campaign.

          Hurry! FARM Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/17/21).
          Fence-Sitters Series, one of 19 FARM Scheduled Campaigns (shown above). Learn more, HERE

          TO LAUNCH AN FARM CAMPAIGN:

          Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

          Launch an FARM Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here