Monday, August 2, 2021

    While many agents are working hard to redeem and protect the real estate profession’s good name.

    Consumers seem to have a never-ending list of complaints about some real estate agents demonstrating a lack of honesty and integrity.

    Take the REALTORS® Code of Ethics (1-3), for instance: “REALTORS®, in attempting to secure a listing, shall not deliberately mislead the owner as to market value.” Yet how many times a month do you hear about an agent who tried to buy a listing?

    Read on for two simple tips to raise the bar in real estate.

    1. Apply professional ethics to even the small stuff

    If a house is the size of a shoebox, it isn’t “cozy.” Yet, for some reason, that word is too frequently used to describe these homes.

    Exaggerating, obfuscating, and withholding the truth in listing information is unethical and it ticks off real estate consumers. Jay MacDonald, writing for Bankrate.com, calls these “lying listings.”

    He tells a story about an agent in Michigan who showed his clients a home described in the listing as a “stunner.”

    “The only thing that would ‘stun’ anybody about the house was how bad the previous owner did the work to ensure that every room would need to be redone. I don’t know what was going through the listing agent’s mind to say that.”

    It’s frustrating for both the buyer and the buyer’s agent to have relied on a listing’s description to take the time to visit such homes. Too much frustration leads to anger and then the entire industry ends up with a black eye.

    2. Be responsive

    Enter the following phrase into Google: “real estate agents don’t return phone calls.” The titles of the results are embarrassing:

    • “Home Buying: How do you handle agents not returning calls?”
    • “6 Signs of a Crummy Real Estate Agent.”
    • “What is it with agents not returning phone calls?”

    There’s even an instructional video for agents titled “Returning Phone Calls for Real Estate Agents.”

    This is arguably the most common complaint against real estate agents. Sure – it doesn’t apply to all agents, but again, it’s the bad apples that spoil it for all.

    In a California Association of REALTORS homebuyer’s survey, the majority of respondents said they chose the agent that was the “most responsive.”

    Many of these buyers said they were willing to wait 30 minutes for a return call. Sadly, only 3% of agents met or exceeded this expectation. Of course, 30 minutes is a heartbeat to a busy agent, but if you are that busy you can most likely hire an assistant to return calls.

    Based on the survey above, if you are interested in growing your real estate business it is definitely worth your while to make quick and ongoing communication a number one priority.

    Stir Up More Listings With a FARM Fence Sitter Campaign.

    They’re Currently on SALE 10% OFF the First Month – FOR 3 MORE DAYS!

    FARM Fence Sitter Scheduled Campaign (shown above). Learn more, HERE

    TO LAUNCH AN FARM FENCE SITTER CAMPAIGN:

    Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

    Launch a FARM Fence Sitter Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      The bare minimum. Every profession includes those who work just hard enough to be considered “doing their job.”  Real estate is, sadly, no exception.

      It’s the “list and pray” listing agents who feel a sign in the lawn and an MLS listing is sufficient. It’s the buyers’ agent who skips the counseling and doesn’t listen to the clients’ wants and needs in a new home.

      Agents like these cast a cloud over the profession, even though the real estate industry is populated with many customer-service-oriented agents who go the extra mile with each client.

      Take a look at some ideas contributed by agents with clients who love them.

      Explain EVERYTHING

      Buyer counseling is a vital aspect of your job. Buyers who understand the process and paperwork and are aware of some of the pitfalls they may face along the way are more relaxed. They are thus easier to work with and come out of the transaction feeling positive about their agent.

      Although we rarely see this same counseling suggested for sellers, it should be.

      Explain to your buying and/or selling clients, in detail:

      • The mortgage process, start to finish, in plain English
      • The entire selling or buying process
      • The paperwork they’ll be asked to sign
      • What is expected of them during the process (sellers need to leave the home, buyers should be punctual and respectful of the sellers’ time, etc.)
      • What happens at closing

      Then, ask what they expect of you. It’s hard to go above and beyond something you aren’t aware of.

      Service add-ons to consider

      Whether your client is the buyer or seller, they’ll both face the huge task of moving. You can make it easier on them while making yourself memorable.

      There are many things you can do, including turn your assistant into a concierge-for-a-day. Some of the services he or she can provide include:

      • Ensuring the utilities are scheduled to be turned off at the old home and on at the new.
      • Cancelling landscaping, pest control, pool and housekeeping services at the old home.
      • Draw up a list of the area’s best of everything, such as park, daycare, gym, veterinarian, plumber, electrician, gardener, restaurants, handy person. Find them on Yelp.com.
      • Supplying them with moving boxes. One agent we know has the boxes printed with her branding.
      Always provide updates

      If you only handle a few transactions at a time there really is no excuse for your clients to not receive update calls from you or your transaction coordinator.

      Keep them abreast of what’s happening with the transaction. Unresponsiveness is one of the things clients most complain about.

      For agents who handle many transactions simultaneously, consider purchasing client communication software that they can log into online and follow the transaction’s progress.

      The relationship shouldn’t end at closing

      Clients also appreciate a closing folder with all of the pertinent paperwork organized inside. Sure, they’ll receive one from the lender, but yours should be different—far more user-friendly. Include the listing, all marketing materials, and all paperwork involved in the transaction.

      Finally, plan at least one annual or biennial client appreciation event to help you remain top-of-mind with former clients. Going “above and beyond” is something to which many agents merely pay lip service. Make client satisfaction your top priority for each client and enjoy the payoff: Loyal, referring, and returning clients.

      Ready to add more clients to your roster? Launch a FARM, Fence Sitter Campaign in just minutes.

      They’re currently on sale 10% OFF the first month(sale ends 7/24/21).


      FARM, Fence Sitter Scheduled Campaign (shown above). Learn more, HERE


      TO LAUNCH A FARM, FENCE-SITTER CAMPAIGN:

      Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

      Use promo code: FENCE10 to save 10% off the first month.

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

      Launch a FARM, Fence Sitter Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Shown above: Mikelle Aguirre’s Get More Listing postcard and the entire Get More Listing Series, HERE

        Congratulations, Mikelle Aquirre you won this week’s $120 gift card!

        Mikelle had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

        “ProspectPLUS! has been an excellent resource for all of my marketing needs. They are always implementing new products to help place me in the forefront of my prospects minds! Awesome service!!”

        Thank You, Mikelle!


        NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)

        FARM, Empty Nest Scheduled Campaign shown above. Learn more, HERE
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

        Holiday Scheduled Campaign shown above, learn more HERE
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Just Sold Follow-up
        Holiday
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*

        (*Located under Farm Campaigns)

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE.

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.

          This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.

          Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.

          The results may surprise you.


          Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?
          Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?
          Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?
          Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?
          Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?
          Survey Question #6. What Marketing Challenges Consume Most of Your Time?
          Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?
          Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?

          The Free Online SOI Calculator

          To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now, CLICK HERE


          The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee

          Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

          Consistently marketing to these groups is the key to the growth of your real estate business.

          Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

          Our 3 Extra Closings a Year Guarantee

          We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.

          Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.


          SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

          With Scheduled Campaigns, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Click the “GO NOW” link, below (from a desktop or laptop computer) to get started.

          I’m Ready to Start Growing My Real Estate Business by Launching a Scheduled Campaign – GO NOW

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here