Wednesday, November 20, 2019

    It’s a rare home buyer or seller who isn’t highly motivated if they’re willing to buy or sell in winter. Even in parts of the country with balmy weather, there are still the winter holidays to consider.

    Who wants people in and out of their homes when trying to get ready for family visits? Who has time to house hunt when there’s so much shopping, cooking and schmoozing to do?

    While it may be the slowest of real estate seasons, the players on the winter field are highly motivated to buy, sell and move.

    The Call To Action postcard is available in the postcard section under the Call To Action Series.
    That’s the good news.

    Between working with these clients, keeping up with lead generation, preparing your 2020 business plan and squeezing in time with family and friends, winter can be distracting for the real estate agent.

    It’s far too easy to let the merrymaking consume us over the holidays. Unfortunately, as a self-employed, small businessperson who typically wears most of the hats in the business, letting your real estate business’ fundamentals slide can be disastrous to your 2020 bottom line.

    Make a plan for the winter market that will ensure that your business doesn’t dry up when spring rolls around.

    Priority uno

    Even when business is good, lead gen should be your priority. In winter, however, you may need to change your tactics a bit.

    People are busy, people are traveling, so cold calling and door knocking efforts may be fruitless.

    A NAR survey a while back found that 75 percent of seller leads and 65 percent of buyer leads come from referrals and contacts. Go through your CRM and concentrate on nurturing your sphere in November and, especially, December.

    Think newsletters, holiday cards or postcards, and small gifts for past clients that you want to keep in touch with.

    The Determining Value postcard is in the postcard section under the Content Card Series.

    Giving yourself a break from the pressure to generate new leads allows you to focus on drumming up business from referrals. Hopefully, just in time for the spring market.

    Follow-up

    Any new leads you’re able to generate during the holiday season need a quick response and consistent follow-up.

    And by “quick,” I mean within five minutes, if at all possible.

    Forbes published study results that found that salespeople who responded within five minutes were more likely to actually reach the lead (and the lead is more likely to convert) than those who waited longer.

    If you wait a half-hour to respond you may as well kiss the lead goodbye, according to the study.

    Schedule time for the personal stuff

    Agents with assistants can delegate some of the more mundane winter tasks (research to help you with your 2020 business plan, year-end clean up your CRM, etc.)
    If you haven’t hired an assistant, consider doing so now.

    Even if it’s just seasonal help via a virtual assistant, delegate some of your end-of-year tasks so that you can free up time to spend with friends and family.

    Realtor marketing postcards for neighborhood updates
    The neighborhood Update postcard is available in the postcard section under the Neighborhood Update Series.

    Winter slows down for many agents but that’s no reason to lose your focus. Your business depends on building and maintaining relationships and the winter holidays present plenty of opportunities to do just that.

    Send out the Neighborhood Update postcard to an area where you want more listings.

    Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are Free killer tools to help your success this year!

    1. Become a Listing Legend Free eBook 

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

     

    2. “Get More Listings” Free Online Webinar

     

    “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

     

     

    3. The 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

     

     

    4. The Free One-Page Real Estate Business Plan

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

     

     

    5. The Free Online ROI Calculator

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

     

      I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.”

      Because, you know, your business card is a deal closer. At least in somebody’s universe.

      In the real world, your real estate business card does serve several important functions, but closing deals isn’t among them.

      Agent Introduction postcards are available in the postcard section under the Agent Introduction Series.

      If it’s been a while since you’ve updated your cards, dive into the tips below to be ready for your 2020 real estate leads.

      Start with the basics

      The name of the game with business cards in 2020 is “simplicity.” This means dumping the fax number, paring down the superfluous and including only the basics necessary for a lead to contact you. At the least, include your:

      • Name
      • Title
      • One phone number
      • Email address
      • Company logo
      • Website URL — dump the protocol and prefix (https://www.) using only your domain name (ProspectsPLUS.com).

      Reconsider adding your physical address; it isn’t necessary and it takes up gobs of space.

      Business card design by ammarsgd

      Here’s an example of simplicity in action that we found at 99Designs.com.

      Don’t pinch pennies

      Like your website and other marketing materials, your business card is a reflection of your brand image. Often, it’s among the first impressions you’ll give to a potential client.

      You counsel your selling clients about the importance of curb appeal to their home’s first impression, right? The same holds true about marketing you and the services you offer.

      Kick down the money necessary to create a professional, aesthetically-pleasing real estate business card.

      If you’re creating one from scratch, be prepared for how intimidating a 3.5×2-inch blank slate can be. It’s tempting to fill every part of it with something – anything – but resist the temptation.

      Lacking inspiration? Turn to your website’s branding concept and considering using those elements on your business card.

      Pay close attention to font choice and use lots of white space.

      Your final decision will be card stock. Naturally, you don’t want it to be flimsy, but how thick is thick enough?

      The printing experts at Staples claim that most business cards are printed on 14 to 20 pt. card stock. They also suggest that you don’t go any lower than 14 pt. if you want your card to feel professional.

      About that mug shot

      “We’ve all seen those cheesy real estate agent business cards that always seem to have a photograph of them next to their contact information,” begins an online article about whether or not to include a headshot on a business card.

      “It’s so common in this niche that you could practically make a template of what to expect …  What’s the value when everyone else is doing it?” the author wonders.

      Ouch.

      There are good arguments on both sides of the issue, including the results of a test performed by an attorney and adjunct professor Eric Bryn.

      His group sent 2,000 postcards containing identical messages. The only difference is that half had photos of a real estate agent and half didn’t.

      Nearly 200 recipients responded to the mailing. All of them from the group that received the photo-less postcard.

      Not one response came from a recipient of a card that included the agent’s photo.

      The professor went on to explain that they’ve used this same testing method on other types of real estate agent marketing, such as business cards and websites. The results are always the same – pieces lacking an agent photo get better responses than those that include the photo.

      If you decide to use a photo, check out our agent photo tips.

      Technology has killed many old-school business practices, but the business card isn’t yet among them.

      Sure, you can easily swap contact information with someone you meet at a convention via a smartphone, but swapping brand information requires something more.

      Business card design by ammarsgd

      Something like a real estate business card.

      Order business cards with QR Codes and make it super easy for recipients to add your contact information.

      Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are Free killer tools to help your success this year!

      1. Become a Listing Legend Free eBook 

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

       

       

      2. “Get More Listings” Free Online Webinar

       

      “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

       

       

      3. The 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

       

       

      4. The Free One-Page Real Estate Business Plan

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

       

       

      5. The Free Online ROI Calculator

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        Who knew that decades after Sumner Redstone first declared it, that content would still be king?

        Consumers want content that helps them make a more informed buying decision, whether they’re shopping for sneakers or homes.

        Content that meets their needs is therefore not only of value to the consumer but to your brand as well, by positioning you as the trustworthy expert in real estate.

        Even the most valuable content is wasted, however, if it can’t be found online. For that, you need the right keywords.

        So, how do you find these nuggets that will hopefully propel you toward the top of search engine rankings?

        The Just Listed postcard is available in the Postcard section.

        Understanding what’s important to your audience – what truly matters to them (not to you or what you assume matters to them).

        Who are you targeting?

        Can we all agree that working with real estate clients is easier when the field of clients is narrower? To shoot an arrow, hoping it hits “anyone who wants to buy or sell a home” isn’t a strategic business move.

        Generalists have a tough time getting to know their audience. Specialists, on the other hand, will find that task ridiculously easy.

        Determine who you are targeting, right down to their age, marital status, and income. This is the only way to figure out their intent when they hit the internet to search for real estate-related topics.

         Their intent?

        Semantic search.

        If you want to watch smoke come out of your ears, dive into the meaning of that phrase.

        Boil down all the tech jargon, however, and “semantic search seeks to understand natural language the way a human would,” according to Aleh Barysevich at SearchEngineJournal.com.

        It involves, among other requirements, an understanding of searcher intent. Google uses your location (much to our dismay, often) and searches history to come up with what the engine assumes is our intent when we type in a query.

        Google’s Hummingbird update (2013) aimed to ensure that pages that better match searcher context and intent will rank better than pages that repeat context-less keywords ad nauseam,” according to Barysevich.

        Two years later, Google released RankBrain, which sought to add to the search engine’s understanding of user intent when conducting a search.

        The Just Sold postcard is available under the Postcard section.

        Obviously, the days of packing vague keywords into content are long gone. Today, agents need to know their audience and incorporate the keywords that they use.

        Keep it local

        You do realize that all the common real estate keywords lead to Zillow, right?

        Despite knowing this, agents are still trying to outrank the behemoth for broad real estate terms, such as “how to sell a house.”

        Plug that term into Google and not one of the results on page one is from a real estate agent’s website, despite agents being the most knowledgeable about the process.

        And, is the process of selling a house the same nationwide? Of course not. Many aspects of the home sale vary by region. In California, for instance, the seller must provide a California Natural Hazard Disclosure Statement to the buyer. This isn’t required in other states.

        Which brings us to the importance of local keywords. Even if you made it to page one for “how to sell a house,” the chances are high that most of your visitors won’t live in your local market.

        Aim strategically, starting with local keywords.

        Choose your words carefully

        Real estate agents tend to refer to homes in various ways:

        • Real estate
        • Property
        • House
        • Home

        From our experience, most agents prefer the word “home.”

        How do real estate consumers describe an abode?

        “Sell my house” is searched more than twice as often as “Sell my home,” according to Google Trends.

        “Sell my house” also receives more than three times the clicks as “Sell my home.”

        The same holds true for buyers; “Buy a house” gets twice the clicks of “Buy a home.”

        See? It pays to know your audience and how they search.

        But we put our research to the test by choosing a random city, Charlotte, North Carolina.

        “Buy a house in Charlotte, North Carolina” is an impossibly competitive keyword phrase. All the usual first page hogs dominate page one of the search results.

        Add a tail to that already longtail search term, however, and there is hope.

        The search phrase “Buy a house in Providence Park, Charlotte” includes two real estate agent websites.

        Here are two more very basic real estate keywords to get you started:

        • How much does it cost to sell my house in [localizer]
        • How to buy a house in [get hyper, hyper-local here, with subdivision and city name]
        The Just Listed Property postcards are available under the Postcard section.

        In the end, the best way to find out the words your visitors are using to find you is by checking your site’s analytics. Then, feed them into Google Ads to determine which variants receive the most clicks.

        Send out the Multi-Photo Just Listed postcard in the surrounding area of your newest listing.

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are Free killer tools to help your success this year!

        1. Become a Listing Legend Free eBook 

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

         

         

        2. “Get More Listings” Free Online Webinar

         

        “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

         

         

        3. The 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

         

         

        4. The Free One-Page Real Estate Business Plan

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

         

         

        5. The Free Online ROI Calculator

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          Reading housing market news is an exercise in frustration.

          For every so-and-so “sees stronger housing market this fall” and stories of the various “hot” real estate markets across the country, there’s a “Housing Market will Probably Slow” and “Housing Market may be at Risk in Recession” article.

          The fact is, the housing market is sitting pretty right now, according to agents we’ve spoken with. Who knows better than those wearing the boots on the ground?

          Remember, many of those who bought homes during the lowest point during the recession were investors – something the folks at CoreLogic refer to as the “investor buying fury of 2012 – 2014.”

          Yes, many of these buyers were institutional investors, but the so-called “mom and pop” investors, bought a lot of homes as well.

          Core Logic claims that small investor activity in the real estate market increased their share of the investor buying pool from “48% of all investor-purchased homes in 2013 to more than 60% in 2018.”

          There’s your target audience: absentee owners who bought the property from 2012 to 2014.

          Realtor marketing postcards for neighborhood updates
          The Neighborhood Update postcard is available in the postcard section under the Neighborhood Update Series.

          While homeowners may be loath to list during fall and winter, landlords are not. Especially after receiving your brilliant and laser-targeted marketing pieces, convincing them to sell.

           They have tons-o-equity

          Want to hear something surprising?

          People “who purchased a home following the Great Recession have seen their home equity climb by 261%,” according to Alcynna Lloyd at HousingWire.com.

          She calculates that the average homebuyer in 2012 “is now sitting on $141,000 in equity.”

          Let that sink in. That’s a whole lot of equity, especially for a tenant-weary landlord who just wants out from under his or her investment.

          The market is perfect for sellers

          It’s only natural to assume that when prices skyrocket, owners sell. This market over the past year or so proves what happens when we make assumptions.

          Homeowners aren’t selling.

          The reasons are plenty: they’re afraid they won’t find a replacement home, they think their value will continue rising, they’re scared a recession is looming and they have no idea how much equity they have in their homes.

          Investors, however, are in an entirely different situation and the bottom line for them is money.

          “Investors who don’t have the longest investment horizon, who only want to do this for another five or 10 years may not want to wait and see when the next cycle comes,” Doug Imber, president of Essex Realty Group in Chicago tells Debbie Carlson at USNews.com.

          Costs of owning are going up

          When home values increase, property taxes do too. That’s a hunk of money that can easily turn a cap rate from good to bad.

          ATTOM Data Solutions claims that in 2017, property taxes rose by an average of 6 percent in 2017 and an additional 4 percent last year.

          With home prices continuing to skyrocket, it’s a safe bet that the new appraised values will bring an additional hike in taxes.

          Just Listed postcards are available in the Postcard section under Just Listed Series.
          Then, there’s that recession on the horizon

          Landlords who needed to sell their properties during the last recession and had to sit on them instead may be nervous about a coming recession.

          Never mind that home values have gone up in all but the last recession (which was largely caused by the bursting of the housing bubble). When it comes to our pocketbooks, common sense leaves the building.

          Although most economists don’t expect the coming recession to impact the housing market, nothing is guaranteed.

          A recession could very well impact their profit margins. If the competition is lowering rents, it puts pressure on all landlords to follow suit.

          And, if mortgage rates remain low and rent high, it makes more sense for their tenants to buy a home instead of rent.

          Rents won’t rise forever

          Our research into how much rents have risen yielded numbers that were all over the map. ApartmentList.com claims that the national average, year-over-year rent growth is only 1.4 percent.

          “Our national rent index fell by 0.1 percent month-over-month,” the report claims. “This is the second straight monthly decline in the index following robust rent growth through the summer, indicating that this year’s peak rental season has come to an end.”

          Other points to highlight include:

          • Rents are outpacing income and that’s not sustainable
          • Building costs will soon outpace rental rates
          • The market is set to change, and supply could catch up with or outpace demand

          The bottom line in all of your marketing pieces is one question: “Does this particular real estate investment still make sense?”

          How to lure landlord leads

          The first step in drilling down into the landlord niche is to choose a farm area. This might be a condo community or two or it could be a subdivision or even a ZIP Code.

          Then, come up with a strategy:

          • Ensure your online presence shines.
          • Determine which marketing vehicles you’ll use to reach out to landlords. Think old-school on this one – postcards are ideal (and, no, not just because we sell them!).
          • Ask your title company rep for a list of absentee owners in your chosen farm area and take a look at our mailing list options.

          Your first mailing can be anything from a current neighborhood update report to a just-listed or sold postcard.

          The most important aspect of this lead gen method is to come up with a follow-up plan and then keep to it, consistently, at least once every two months.

          The Tired of Being a Landlord postcard is available in the Postcard section under the Rental For Sale Series.

          Happy prospecting!

          Send the Tired of Being a Landlord postcard to a targeted mailing list of landlords.

          Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are Free killer tools to help your success this year!

          1. Become a Listing Legend Free eBook 

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

           

           

          2. “Get More Listings” Free Online Webinar

           

          “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

           

           

          3. The 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

           

           

          4. The Free One-Page Real Estate Business Plan

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

           

           

          5. The Free Online ROI Calculator

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            The direct mail revival is well underway and if you’re toying with the idea of participating, remember the old “40/40/20 Rule”

            • 40% of a successful campaign depends on the quality of the mailing list
            • 40% depends on what you offer
            • 20% depends on the quality of the message and the actual piece you mail out.

            Read on to learn how to start a real estate direct mail campaign in 5 easy steps. 

            1. Use the right mailing list

            Reaching the right people at the right time is key to the success of any type of marketing, including direct mail. Choosing the people who populate your mailing list is your first job.

            To decide who goes on the list, determine your purpose with each direct mail campaign. Are you trying to build brand awareness in a farm area? Generate leads? Buyer or seller leads?

            It’s critical to determine your “why” before doing anything else. “Why am I conducting a direct mail campaign? Who do I want to reach?”

            Then, laser focus your list to that audience using our targeted mailing list search tools.

            The Ready to Own postcard is available in the Postcard Section under the First-Time-Buyer Series

            Suppose you want buyer leads from a particular subdivision. Sure, homeowners may be thinking of moving, but it’s more likely that those currently renting are the best prospects. You’ll need to find the homes in the subdivision owned by absentee owners, but target the tenants living in them.

            2. Determine what you want them to do

            You may think this is as easy as “Well, duh, I want them to buy or sell real estate.”

            But it’s not that simple.

            The second “40” in the 40/40/20 Rule refers to your offer, the second most important aspect of a successful direct mail campaign.

            Retailers have an easier time with this one. Offering 20 percent off a product, free shipping or buy-one, get-one-free are all popular.

            What about real estate agents? What can you offer that might compel a recipient of their postcards to act?

            • Free e-book on buying or selling a home
            • A list of down payment assistance options (national, statewide and regional)
            • Free reports, such as “How to Buy a Home with a Low Credit Score,” “From Tenant to Homeowner” or “Buy a Home with No Money Down” (all about the VA and USDA loans).
            • Free list of homes for sale under a certain dollar amount.

              The Free List of Homes postcard is available in the Postcard Section under the Free Offer Series.

            If you offer enticing seller services, such as free home staging or a free pre-sale home inspection, by all means, play that up as your offer.

            If you don’t offer free services, consider choosing one to use as your offer just for the direct mail campaign.

            Keep in mind, however, that the number of hoops you force them to jump through to take advantage of the offer impacts the response rate, according to Bob McCarthy at DMNNews.com.

            The more they have to do, the lower the response rate.

            3. Direct mail piece design

            “One strategy we use to get our highest response rates is to make the offer the centerpiece of the mail package, McCarthy claims.

            Whether you choose to include an actual photograph of the Ebook or special report (or whatever it is on offer) or use text to describe it, mention it boldly and repeatedly.

            Your message (its length and graphic requirements) will determine the medium. Keeping it plain and simple? A standard-sized postcard may do the trick.

            If it’s graphics-heavy and you’ll include substantial copy, consider using one of the larger postcard sizes (view them here).

            Choose a font that’s easy to scan as folks sift through their mail. Many direct mail experts recommend using a sans serif font, such as Arial, rather than Times New Roman or another serif font.

            Consider varying the font size throughout the text, with more important items highlighted with a larger version of the chosen font.

            Additional design tips to keep in mind include:

            • Ensure your headline is bold and compelling yet short and specific.
            • Use lots of white space to make the piece appear to be easily digestible.
            • Sub-headings help guide the reader through the text.
            • Use a high-resolution photograph.
            • Avoid placing text over photos.
            • Ensure that your offer stands out and that your contact information is easy to find.
            4. Send it out . . . and keep sending

            Naturally, you’ll want to use ProspectsPLUS! for your direct mail campaign piece printing and mailing. With next-day printing and mailing, you can’t go wrong.

            Then, there’s the follow-up – you know, that place where the “fortune” is.

            While there’s no rule as to how often to mail to your list, consistency is key, whether you choose to run your campaign monthly or quarterly.

            Market conditions may prompt a change in frequency as well. New listings and just sold-homes in the area and other real estate news deserves a “touch” of everyone in your farm area.

            5. Track your results

            Tracking your results is vital to your direct mail campaign. One of the most popular methods used by agents is the creation of a dedicated landing page on their websites. The URL should be unique to the campaign so that you’ll be able to learn your exact response rate (number of responses divided by the total number of pieces sent).

            The response rate you can expect depends on how well you’ve carried out the aforementioned objectives. Marketing experts are all over the map when quoting an “average response rate, from 0.5 percent to 5 percent.

            With the holidays coming up, now is the perfect time to plan an execute a 2020 real estate direct mail campaign.

            We’re here to help.

            Download the Chop Your Mortgage Free Report and add it as an offer to all of your marketing (email, direct mail, website).
            Keep this report on hand for open houses and for your listing presentions folder.

            Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

            PLUS: When you have time…here are Free killer tools to help your success this year!

            1. Become a Listing Legend Free eBook 

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

             
             
             


            2. “Get More Listings” Free Online Webinar

            “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

             
             
             


            3. The 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

             
             


            4. The Free One-Page Real Estate Business Plan

            Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

             
             


            5. The Free Online ROI Calculator

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here