Friday, October 18, 2024

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    If you’re not familiar with the Neighborhood Assistance Corporation of America (NACA) and their homebuying program, you should probably remedy that.

    With lenders instituting “… the toughest loan-approval standards in years,” according to Joe Light at Bloomberg.com, many buyers who are on the margins may be seeking the organization’s help.

    There are a few twists and turns in the NACA mortgage transaction that both buyer and seller agents need to know about.

    First, some background

    NACA is not a lender, but a “non-profit, community advocacy and homeownership organization,” according to the NACA website. The group’s focus is low-to-moderate income homebuyers who are registered to vote.

    The organization is certified by HUD to meet its goal of helping to provide affordable homeownership, with the same terms for all of its members.

    Self-titled “America’s Best Mortgage Program,” NACA’s terms include providing loans with:

    • No down payment or closing costs
    • No fees, no points
    • Rates are fixed and below market
    • Credit score isn’t taken into consideration
    Low Net Worth postcard from Rent By Number Series

    To get the mortgage, the buyer must join NACA by paying a $25 membership fee (payable every year, and agreeing to take part in “. . . five actions and activities a year and at least one prior to NACA Qualification and one prior to closing …”

    Sounds great, doesn’t it?

    And, it is, and will be for the buyers on the fringe of qualification who may be locked out of the market by the new, more-stringent loan qualification standards.

    For agents and home sellers, however, it’s a whole different story. Many that we’ve spoken with call the program’s transactions “nightmares.”

    One listing agent said that her seller almost removed her listing because of the challenges she was forced to endure and the long (very long) escrow period.

    The agent’s part in the process

    First, you should know that NACA has its own roster of buyers’ agents and they strongly encourage their members to use them.

    Because these agents have experience with the process, they do have a lot to offer the buyer. But if your buyer decides that a NACA mortgage is the only way to “achieve the dream,” you’ll need to protect your interests.

    Get a signed buyer’s broker agreement before your client attends the first workshop.

    And, don’t bother recommending your favorite home inspector because buyers are required to use “… a licensed home inspector who either is or will be registered with NACA and agrees to use the HomeGauge software,” according to the organization’s website.

    Although the organization claims to close most loans in 28 days, we’ve heard from several agents who experienced repeated requests for contract extensions and two said the deals took five months to close.

    Cost of Renting postcard from Rent By Number Series

    NACA also specifies that buyers demand the removal of the following from the purchase agreement:

    • Forfeiture of earnest money if the buyer can’t qualify for the loan or the home doesn’t appraise.
    • Penalties for not closing on time

    The contract must include:

    • A contingency that the home is approved by NACA-approved home and pest inspectors
    • A closing date of at least 30 days, longer if the home requires work
    • Settlement services must be provided by an approved NACA settlement agent

    Ok, suppose you are working with a new buyer who tells you he or she will be applying for the NACA mortgage. The most important next question is “Have you been in touch with anyone from NACA?”

    And here is why this question should be first:

    If the buyer “has been involved with or been in previous contact with NACA at the time the Member [your potential buying client] is referred to the Program, you will not be able to register them to your name,” according to NACA’s website.

    The organization has a whole slew of rules for outside agents who bring in buyers and you can catch up with those at nacalynx.com.

    Or, you could become a NACA-approved agent

    The organization is actively seeking real estate agents, nationwide, so if you’re looking for an additional source of leads, you may want to look into it.

    Get the details online at workforcenow.adp.com.

    Rent Race postcard from Rent By Number Series
    Send the Rent Race postcard from the Rent By Numbers Series to a Renter Prospect List in your area or near your Farm.  

    Need help targeting renters? Use our Demographic Search Tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    3. The Free One-Page Real Estate Business Plan

    This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    4. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    5. The Market Dominator Branding System

    Become branded in a specific neighborhood with a mega-marketing piece sent automatically each month to an exclusive carrier route. (Watch this video on the Market Dominator, below). For more information Click Here.

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Nope. Not another debate about whether or not to gift your clients at closing. Just a polite plea to change up what you’re gifting.

      You’ll find what seems like endless advice online about closing gifts. The most popular suggestions include cutting boards (right?), gift cards, welcome mats and knives.

      I think we can all agree that anything with your logo, face or other branding is a giant “no way!” Those are gifts that end up in the trash, the closet or at the local thrift shop.

      So, what’s a modern, thoughtful closing gift?

      “That’s going to depend a lot on the price point of the listing and your relationship with your clients,” according to Emile L’Eplattenier at TheClose.com.

      And, we might add, your budget.

      You’ve just spent at least 30 days getting to know these people, so we’re hoping you have some sort of clue as to what they like, need or want when they move into their new place.

      If you’re stuck, read on — we rounded up some gifts that agents are giving at closing that we think are both memorable and trendy.

      Thinking of You postcard from the Customer Appreciation Series
      Get them on the road to a smart home

      There are so many cool and useful smart home gadgets on the market now. From the basics, like an Amazon Echo or Google Assistant to a smart thermostat, doorbell or door lock, any would please the new homeowner.

      Get ideas by checking out Amazon’s most popular smart home tech:

      • Echo Dot (3rd generation)
      • Smart home cameras with night vision
      • Indoor security cameras
      • Ring doorbell
      • Nest Learning Thermostat
      • Smart light switch
      • Smart sprinkler system controller
      • Smart meat thermometer
      For the cash-strapped agent – Give a home management app

      Billed as “The All-In-One Home Management App,” the folks at Centriq have nailed the gifting decision process for those agents on a tight budget.

      This app promises to help your clients “… troubleshoot, operate and maintain …” their homes. The process sounds easy as well.

      “Just snap a picture of the appliances, electronics, and tools in your home. We’ll add the user manuals, warranties, how-to-videos and more.”

      For $7.95 per client, annually, the app will display your branding and it offers a “dedicated management dashboard,” among other goodies.

      Check out the agent plan at mycentriq.com.  

      Bling for the newly-minted luxury homebuyer

      The luxury home client’s gift may not look anything like that you purchase for the starter home client. And, luxury homebuyers can be further divided by newly-wealthy or old money when it comes time to choose a closing gift.

      “Those who are new to wealth tend to flaunt it,” according to Winston Chesterfield, the founder of Barton Consulting. The old-money types prefer “experiential gifts,” according to the editors at RobbReport.com.

      How about something to hold the keys to the new home, like a key ring from Tiffany & Co.?

      Old monied client? Consider gifting him/her with a book

      When billionaires gift their billionaire friends, they usually choose an “experiential gift,” according to Harry Cheadle at Vice.com. Agents with deep pockets may get some ideas by reading Cheadle’s blog post.

      Agents on a budget can’t go wrong with the careful selection of a book as a closing gift, according to Cheadle. Especially if that book is the biography of a successful person.

      No, books aren’t particularly trendy, but Steve Seibold, author of “How Rich People Think,” says that one of the first things we’ll notice when we enter a wealthy person’s home is “an extensive library of books they’ve used to educate themselves on how to become more successful.”

      “As long as that book is not attacking them and their way of life, they would value that gift and they would see that gift for an intelligent gift,” according to Chesterfield.

      Some clients are a cinch to buy for while others may take some thought. Hopefully, these ideas will set you on the path to finding that just-right closing gift.

      Thank You: Big as a House postcard from the Customer Appreciation Series
      Send the Thank You: Big as a House postcard from the Customer Appreciation Series to your past clients.

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      3. The Free One-Page Real Estate Business Plan

      This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

      4. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      5. The Market Dominator Branding System

      Become branded in a specific neighborhood with a Mega AMrketing piece sent automatically each month to an exclusive carrier route. Watch this excerpt on the Market Dominator from a recent Q&A Todd Robertson (Director of the Market Dominator) did below.

      For additional questions, you can reach Todd at 866-405-3638 or Todd.Robertson@prospectsplus.com or go to Market Dominator for more information.

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        COVID-19 has changed much of what used to be considered “normal life.” In cities that have relaxed restrictions, dining out may involve having your temperature taken at the door. Shopping may require that you wear a mask and follow arrows pasted on the floor, directing traffic.

        The future is at the top of many minds. Even if the world recovers from this pandemic, and gets back to normal (or something close to it), the lessons we’ve learned will be forever ingrained in our consciousness.

        Home, family, taking care of our health – have all become even more important.

        While the real estate market appears to be very much like it was before the pandemic’s outbreak, with low interest rates luring buyers into the market and home values holding steady, attitudes of real estate consumers have changed.

        We are told to expect an exodus from the cities to the ‘burbs and perhaps even rural areas. The downsizing craze is over, we’re told, and homebuyers want more square footage. Outdoor spaces and specialty rooms (office, gym, etc.) are on the lists of those buyers who can demand them.

        Most of all, many Americans who were isolated by distance from family during the lockdown, crave closeness.

        Life Event Series, Changing Needs postcard

        Especially older Americans and most especially those who live alone.

        While one of the primary reasons baby boomers sell their homes is so that they can move closer to their adult children or friends (23.5% according to the NAR), we think the social distancing we’ve endured will see many, many more choosing this option.

        Boomers in the real estate market

        Older homeowners naturally have more equity in their homes, according to NAR’s 2020 Generational Trends report. The average equity earned of sellers age 22 to 54 is nearly $45,000. Baby boomer sellers, on the other hand, have, on average, $74,300 in equity.

        The homes they will sell have at least three bedrooms and 2 bathrooms (many, however, boast three bathrooms). While on the market, boomer homes experienced far fewer price reductions than the homes of younger sellers.

        More than one-fourth of younger boomers have lived in their homes for 21 years or longer, while 35% of older boomers can say the same.

        Younger boomers who purchased another home after selling their current home chose a slightly smaller home, while older boomers, on average, chose slightly larger homes.

        Finally, baby boomers make up nearly half (46%) of the seller’s market.

        How to reach this group of home sellers

        Boomers love YouTube. But, before you race out to create real estate videos for this demographic you need to understand that they probably won’t watch them.

        Their use of YouTube is as a sort of TV-on-demand platform. According to data from Think with Google, the most-watched categories by boomers include “… entertainment, music, and news.”

        The best way to reach this cohort and engage with them is on Facebook. Pursuing organic reach, however, may be futile, according to BigCommerce.com.

        Life Event Series, New Memories postcard

        “With organic Facebook reach hovering somewhere between two and four percent, many brands struggle to gain impressions and engagement on the platform,” according to the site’s Ethan Giffen.

        The solution, he says, is Facebook ads. Yes, they cost money. But it’s one very effective way to reach the group that has a higher net worth, is most likely to want to move and sells more homes than any other.

        OK, so maybe Facebook ads are a bit pricey for your budget right now. Consider direct mail as a budget-friendly, highly effective alternative.

        This is a generation who grew up with mail as a major form of communication to friends and family. They still enjoy receiving mail and are more likely to read what they receive than the younger generations.

        But you need the right message

        To send the right message requires that you know your audience. Earlier we gave you a bit of insight into their real estate habits. But to effectively market to the group requires digging deeper. Baby boomers, by and large are:

        • Active
        • More internet savvy than they’re given credit for
        • Independent
        • Not “old”

        In fact, dump the word “senior” when referring to this group. Use “baby boomer” or “older American” if you must. While not all are offended by the term “senior citizen,” many are.

        Overall, they value useful information. This might include local market activity, a CMA, news on mortgage rates and helpful home maintenance tips.

        Get to know baby boomers’ interests by visiting aarp.org, nextavenue.org, and everythingzoomer.com.

        Life Event Series, Time For Play postcard
        Send the Time For Play postcard from the Life Event Series to your Baby Boomer Prospect List.

        Need help targeting this specific niche of sellers? Use our Demographic Search Tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are some Free resources we’ve made available to support your success.

        1. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        2. The 12 Month Done-For-You Strategic Marketing Plan

        This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        3. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

        4. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        5. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        6. The Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          If you think that nobody foresaw the economic and emotional turmoil that the pandemic of 2020 has wrought, think again.

          A Netflix series, filmed in 2019, not only predicted a pandemic but narrowed it down to a coronavirus. To say a series titled, “Pandemic: How to Fight an Outbreak” was prophetic would be an understatement.

          Unfortunately, we’re not virologists, pulmonologists, chief science officers nor do we work in the Special Pathogens Program, so we had no clue what was coming.

          Now that we’re knee-deep in it, with a few weeks or months of not generating income, we’ve learned some hard, financial lessons.

          To avoid them in the future, we’ve rounded up some of the best advice we could find.

          Quote Series, Travel the World postcard
          Do you have a business continuity plan?

          Because agents are small business men and women it amazes me how many lack a business plan, or don’t consult the one they have.

          The business plan is the roadmap for your business and should contain a continuity plan (or, “Plan B,”) for slow periods. Pay close attention to the marketing section of the plan during this planning.

          Marketing should be one of the last tasks to cut, yet many agents slash it completely when times are tough.

          Free One Page Business Plan

          If you need help compiling a business plan, check out our Free One-Page Business Plan.

          Then, ensure that it contains a continuity plan – a document that details how your business “… will continue operating during an unplanned disruption …,” according to the pros at IBM.com.

          Ensure your plan accounts for a short-term economic slowdown as well as a major downturn.

          How’s that emergency fund?

          Good for you if you have one. Many Americans don’t. “By saving anywhere from three to six months of expenses (expert recommendations vary), an emergency fund cushions a sudden reduction or stoppage in income and gives breathing space,” according to Utpal Dholakia Ph.D., at PsychologyToday.com.

          Quote Series, Home postcard

          Start small, if you must, but direct a certain percentage of each commission check to a dedicated emergency fund savings plan. You do it for your quarterly tax payments, right? Do the same for you and your family.

          Keep filling the pipeline

          Now that you have a business plan you should be able to easily identify your marketing budget in a “Plan B” scenario.

          The least you should do under these circumstances is keep in touch with your Sphere, but it’s important to keep filling the pipeline with new leads as well.

          Yes, money is tight right now, but it’s possible to do some pretty stellar marketing at very low cost. Check out our Real Estate Marketing on a Tight Budget blog post for ideas.

          Keep your marketing messages (to both your sphere and pipeline) more helpful than salesy and as uplifting as possible. Yes, show your expertise, but in a low-pressure way.

          Need some ideas for topics?

          Lockdowns are easing at various rates across the country and agents are getting back to work.

          Don’t forget the financial lessons we’ve all learned during the crisis. Be prepared for anything.

          Quote Series, Not How Much postcard
          Send the Not How Much postcard from the Quotes Series to your Sphere.
          Let them know they’re in you’re thoughts.

          Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are some Free resources we’ve made available to support your success.

          1. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          2. The 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          3. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          4. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          6. The Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here