Jackie recently sent out Just Sold Postcards (shown above). To learn more, Click Here.
Congratulations, Jackie on winning this week’s contest!
Jackie had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love how fast your service is – once I submit my postcard it’s mailed within a day or two. Very easy to do and convenient!”
-Jackie Rogers
Jackie, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
So, what are your business marketing plans for spring 2024 real estate marketing? Sure, a lot of the decision-making will center around what’s happening with the economy.
Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment at this point.
“But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.
If you want to play it safe, fall back on the tried-and-true marketing methods. One of the best of these is farming.
Let’s take a look at three farms that we think are worthy of your consideration.
Baby boomers in highly rated school districts
Baby boomers turn 60 to 78 years old this year. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.
In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting on the home they’ve lived in for 15 to 20 years?
They’re moving, and you should be at the forefront of your market to capture this business.
Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get junior into a good school district.
That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, but most particularly, those who live in multi-story homes.
Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.
The Absentee Owner Series is shown above. To learn more, Click Here.
Absentee owners
While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be and many Americans are pinching pennies.
Because of this, many landlords are thinking about cashing out. This is such an easy audience to market to because most of it is done via direct mail.
It’s somewhat quick and easy to set up and landlords (most of them anyway) are eager to learn about the market and what their rentals might be worth right now.
This one requires consistency in nurturing, however. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards that are pertinent to the landlord’s property.
Spring will be here before we know it, so let’s get ready!
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
As a new small business owner navigating the marketing of your business can consume a lot of your time.
Sure, determining a budget should come first, followed by how you’ll allot that money.
Over time, however, it’s also important to track how well those dollars are working for you and which marketing methods give you the biggest bang for your buck.
Fortunately, there are several easy and practical methods you can employ to track the ROI of your marketing dollars without breaking the bank or requiring advanced analytics expertise.
Before you do anything else
Before diving into any marketing campaign, it’s essential to establish clear and measurable objectives. When it comes to marketing, whether it’s marketing to increase eyes on your website or making the phone ring, the end goal is to generate leads.
Define your goal with each marketing vehicle you plan on using. Whether it’s increasing website traffic, generating leads, or boosting sales, defining specific goals will provide you with a benchmark against which you can measure your ROI.
The Empty Nest Series is shown above. To learn more, Click Here.
Use Google Analytics to track your marketing performance
For instance, if you are considering social media marketing, you might want to use Google Analytics.
The service, “… under search traffic, will tell you where your visits are coming from. You will be able to see returning visitors through that tab, which will allow you to then calculate your related ROI,” according to a Quora.com user and social media agency owner.
Other metrics to track, such as website traffic, bounce rate, and conversion rates, will help you assess the impact of your marketing efforts on your online presence.
Put your email marketing platform to work
Plan on marketing via email? Platforms such as Constant Contact and Mailchimp make it easy to track the performance of your email campaigns and identify areas for improvement.
Take the time now, before you become the busy agent we know you’ll be, to get to know your platform, inside and out.
Regularly Review and Adjust
Tracking ROI is an ongoing process that requires continuous monitoring and tweaking. Regularly review what you’re doing to identify what’s working well and what areas need improvement.
When you find a marketing method (or several) that works, pour more money behind it and dump the stuff that isn’t working. You can always revisit them in the future. Right now, though, as a new agent, every penny should count.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Amy recently sent out Just Listed Postcards (shown above). To learn more, Click Here.
Congratulations, Amy on winning this week’s contest!
Amy had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! is something I do with just pretty much every listing I have even when I have the buyer side! It is super easy and quick to do the postcards and they look so professional! I know I have received listings from the neighbors getting postcards. Thank you!”
-Amy Call
Amy, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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