Monday, July 14, 2025

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    The Spotlight Feature Property Magazine is shown above. To see more, CLICK HERE


    While it certainly feels like everything we do in today’s world is digitized, printed marketing is a powerful medium with an impressive 29% average ROI.

    In fact, many organizations are returning to print options as a facet of their overall marketing approach. Personalized magazines have a long history as an effective strategy to build brand trust and loyalty.

    And, real estate professionals are beginning to understand this and use this unique tool to engage their audience and create relationships.

    1. Branding sets the stage

    Digital tools can help professionals reach a broad audience, but a personally branded print magazine is a way to create an entire atmosphere that engages readers through multiple senses.

    A magazine can sell more than just a few properties—it can also sell the lifestyle and vibe of the property and neighborhood. People build emotional connections with homes they can see themselves thriving in, and placing a curated, personalized magazine in front of them helps them visualize the life they want.

    The Spotlight Magazine Back Cover. Learn more, HERE
    2. Cuts through the online noise

    Internet listings can potentially reach a global audience, but getting lost in a vast online crowd is easy to do. Standing out is a challenge in a sea of listings.

    Many customers respond positively to what feels like a personalized touch—and that’s where your branded magazine shines. By incorporating local activities and businesses into your magazine you can deliver an experience that feels tailored to the reader and the local area.

    Online marketing is so ubiquitous that it becomes overwhelming, and many people tune it out. In a branded magazine, your personal showcase is part of an overall story and is far more likely to make an impression.

    3. Partners well with other marketing

    Personally branded real estate magazines are not the opposite of digital or social media marketing; they are the partner to it. A magazine is a tangible asset that can give potential clients something physical to browse through and engage with.

    Links within the magazine can direct them to virtual tours, photos, and more. Pairing branded print magazines with online resources can deliver a more holistic experience for clients.

    4. The link to luxury

    Luxury listings often have many amenities, but simply listing them off is not very attractive. Many potential clients in the luxury market actually expect branded print magazines to be available and view them as a sign of exclusivity.

    A tailored, slickly photographed magazine communicates that this property or area is truly something special, and now that the client has discovered it, they will want to be a part of it.

    5. Lasts long after it’s received

    Real estate magazines can be long-lasting gifts that keep giving. Even though the properties listed inside may have long since sold, the magazine can continue to deliver leads and positive engagement.

    The ‘story’ that the personally branded magazine tells will still draw clients in. Additionally, statistics show that magazine media can create more positive feelings than other media types.

    Personally branded real estate print magazines add value to clients by delivering relevant and helpful information.

    This type of marketing also cultivates a memorable and trusting relationship. Consider integrating The Spotlight, Feature Property Magazine, and/or Homes & Life Magazine into your portfolio of client outreach for a cost-effective way to drive listings and increase meaningful engagement.

    To send out The Spotlight Magazine or Homes & Life Magazine or learn more, click the “See Your Magazine Now” yellow button below.

    Watch This Video Below to Learn How to Easily Send Out a Homes & Life and The Spotlight Magazine!


    PLUS: When you have time…below are some marketing tools to help support your success.


    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    3. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    5. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Send out Homes & Life Magazine in Just Minutes – No Minimums Required.
      Or we’ll ship it to you!

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”!

      It’s customizable, with rich, full-color content, and a sharp, professional esthetic.

      Homes & Life Magazine includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content.

      …and, it costs less than sending a greeting card!

      It’s a value-added gift your audience will look forward to, that puts you front & center in their minds, and makes it EASY for them to contact you.


      5 Things to Do with Homes & Life Magazine to Increase Clients and Referrals!

      1. Add it to your pre-listing packets and listing presentations.
      2. Hand it out at open houses.
      3. Give it to For Sale By Owners.
      4. Leave it behind at local coffee shops, doctor and dentist offices, or other local establishments.
      5. Send it to your sphere and farm or any area where you want more listings.
      To send your own branded Homes & Life Magazine now,
      CLICK THE “GO NOW” BUTTON BELOW.

      Watch This Video Below to Learn How to Easily Send Out a Magazine!

        LOOK INSIDE: For a FREE Report & FREE Prospect List!

        Catapult your real estate business to the next level during the 2nd half of 2021 with strategies from the online Master Marketing Magazine!

        It’s Chock-Full of Valuable Content Like,

        • The 50 people to add to your sphere to get more referrals
        • 7 local market opportunities in your area right now
        • How to prove you’re the neighborhood expert & dominate
        • Go from one new listing to becoming a market maker
        • How to use Direct Response Reports to get more listings
        • How to uncover a goldmine with absentee owners
        • And, more…

        Check it out, click, “GO NOW”


        Want More Referrals? Stay connected to your Sphere with an SOI Content Card Campaign. They’re currently on sale 10% OFF the first month(sale ends 7/3/21).

        SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

        TO LAUNCH A SOI, Content Card CAMPAIGN:

        Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer). Use promo code: CONTENT10 to save 10% off the first month.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

        Launch an SOI, Content Card Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          The NEW MASTER MARKETING MAGAZINE is the ultimate educational and inspirational guide for real estate agents ready to catapult their business to the next level through highly effective real estate marketing tactics and easy, actionable steps.

          Be sure to waste no time turning to the ProspectsPLUS! first time ever, “3 EXTRA CLOSINGS A YEAR GUARANTEE”. It’s an absolute game-changer for you and your real estate business!

          Make sure the contents of this magazine are a “MUST INCLUDE” in your 2021 marketing success plan.

          A Few Surprises That Await You Inside the Magazine Include:

          • The 50 people to add to your sphere to get more referrals
          • 7 local market opportunities in your area right now
          • How to prove you’re the neighborhood expert & dominate
          • Go from one new listing to becoming a market maker
          • How to use Direct Response Reports to get more listings
          • How to uncover a goldmine with absentee owners
          • And, more…

          Click the button below to check out the NEW MASTER MARKETING MAGAZINE, NOW!

          And, don’t forget to thank Santa!

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          2. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          3. The Free 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          4. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            LOOK INSIDE: For a FREE Report & Mailing List Download

            Catapult your real estate business to the next level during the 2nd half of 2021 with strategies from the online Master Marketing Magazine!

            It’s Chock Full of Valuable Content Like,
            • The 50 people to add to your sphere to get more referrals
            • 7 local market opportunities in your area right now
            • How to prove you’re the neighborhood expert & dominate
            • Go from one new listing to becoming a market maker
            • How to use Direct Response Reports to get more listings
            • How to uncover a goldmine with absentee owners
            • And, more…
            Check it out, click the “GO NOW” button below

            Want More Referrals? Stay connected to your Sphere with a Content Card Campaign.

            It’s currently on sale 10% OFF the first monthsale ends 7/3/21.

            SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

            TO LAUNCH AN SOI, Content Card CAMPAIGN:

            Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer). Use promo code: CONTENT10 to save 10% off the first month.

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

            Launch an SOI, Content Card Scheduled Campaign now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


            PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            Real Estate Agent Contest 2017

            New Magazine Filled With Tools for YOU

            by Julie Escobar

            We’re thrilled this week to introduce you to the 6th edition of the Master Marketing Magazine which started hitting mailboxes all across the nation last week.  The reviews and comments are coming in fast and the word on the street is that it is already being recommended as a tool agents can count on as they put their marketing in place to hit the second half of this year strong.

            Our sixth installment of this magazine has 87 pages that are filled to the brim with strategic content, creative ideas, and market-savvy tools you can use starting right now with a focus on matching your marketing with your market segment using incredible new data sources and options!

            Here are a few of the featured articles: 

            • Embracing the Element of Surprise
            • Three Steps to Drive More Inventory
            • Five Action Steps to Grow Your Business
            • Pricing Makes Perfect
            • The One Thing You Can Do to Earn Three Times the National Average
            • Three Ways to Put Some Fun in Your Marketing
            • Three Ways to Get Out In Front of YourCompetition
            • PLUS… Powerful Interviews With Top Real Estate Pros
            • PLUS…a 6-MONTH Pull-Out Master Marketing Schedule
            • PLUS… a Chance to Win $10,000

            And so much more…

            Ready to look inside the pages of our digital version today? Check it out at blog.prospectsplus.com/magazine.

            We’d love to hear your thoughts on the new magazine!  

            Find us on Facebook and share your experience, your favorites, and your ideas for the NEXT publication!  

            Being a resource YOU can turn to – is our passion.  Enjoy! 

              Why Follow-Up Is More Critical Than Ever

              A famous statistic from the National Association of Realtors, states 75% of home buyers and sellers say they would use their agent again—but only 12% actually do.

              Why is this true? Poor follow-up.

              In today’s competitive real estate market, consistent and personalized communication is what turns a one-time transaction into long-term loyalty and referrals.

              Audit Your Current Follow-Up Process

              Start by mapping out your current client journey. How many times do you reach out after closing? What channels do you use—email, phone, text, direct mail? If your answer isn’t consistent or automated, you’re likely leaving future business on the table.

              Make It Personal, Not Generic

              The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

              Automated doesn’t mean impersonal. With today’s tools, you can segment your database and tailor follow-ups to each client’s stage, needs, or preferences.

              Sending just a listed/sold postcard is a start—but adding mailings with a local market update, Holiday acknowledgment, or home anniversary message can make you unforgettable.

              Add Value Every Time

              Clients don’t want to be “sold”—they want to be helped. Provide relevant content: a seasonal home maintenance checklist, updates on property values, or neighborhood events.

              Each touchpoint should reinforce your expertise and show that you’re thinking about them beyond the sale.

              Build a System That Works

              Use a CRM to schedule and automate your follow-up sequence. Whether it’s a quarterly newsletter or a birthday postcard, consistency is key. The agents who stay top-of-mind are the ones who stay in business.


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 2025 Quarterly Real Estate Marketing Guide

              Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

               

               

              3. The Free Interactive 6-Month Real Estate Business Plan

              The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                As we hit the midpoint of 2025, it’s the perfect time to pause and assess what’s working—and what’s not—in your real estate marketing.

                The market is constantly shifting, and so should your strategy. A quick check-in now can help you avoid wasting marketing dollars, double down on what’s converting, and position yourself to finish the year strong.

                Whether you’ve had a stellar first half or feel like you’re playing catch-up, these smart adjustments will sharpen your brand and boost your visibility where it counts.

                1. Audit Your Digital Presence

                Ninety-six percent of buyers start their home search online, so ensure your website is mobile-friendly, offers fast-load speeds, and features long-tail keywords like “homes for sale [city name]”—these generate 70% of search traffic.

                Also, listings with videos receive 403% more inquiries. Add virtual tours or short walkthroughs to capitalize on that engagement.

                2. Revamp Your Social Strategy

                With 71% of buyers preferring agents with a strong social media presence, double down on value-driven content. Post tips, market updates, or community highlights at least twice weekly.

                Use analytics to see what resonates and double down on high-performing posts to grow reach and attract leads.

                3. Refresh Email & Lead Gen Systems

                Email marketing outperforms social by 40% in conversion. Use this mid-year point to clean your list—remove inactive subscribers—and reengage with a “what’s new” drip sequence. Include local trends, recent sales, and a clear call-to-action to drive responses.

                4. Boost Your Local Touch with Direct Mail

                Even in a digital world, direct mail still works. Studies show that direct mail delivers a response rate up to 9x higher than digital ads, making it one of the most cost-effective ways to generate real estate leads and listings with lasting impact. REsimpli reports over $26 MM in revenue from postcards.

                Send a mid-year postcard summarizing key market stats or upcoming open houses. It re-establishes your physical presence and can complement your online marketing.

                5. Review Goals & Set Q3 Targets

                The first half of 2025 has been a “more traditional spring market,” but affordability remains a challenge. Reassess pricing strategies and your buyer/seller mix. Adjust your Q3 campaign focus based on what’s working and evolving local conditions.

                “The most important asset you can own in your business is the attention of your customer.” — Adam Contos, former RE/MAX CEO.

                Use this mid-year checkup to refresh what works—and pivot where needed—to ensure a strong close to the year.


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                2. The Free 2025 Quarterly Real Estate Marketing Guide

                Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                 

                 

                3. The Free Interactive 6-Month Real Estate Business Plan

                The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  Tara recently sent out a postcard from the Shifting Market Series (shown above). For more information on this series, Click Here.

                  Congratulations, Tara Hindson, on winning this week’s contest!

                  “ProspectsPLUS! has great real estate marketing materials ready to go with easy ordering. My favorite materials are their postcards.” -Tara Hindson

                  Tara, thank you for your wonderful review. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                   

                  2. The Free 2025 Q3 Real Estate Marketing Guide

                  Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                   
                   
                   
                  3. The Free Interactive 6-Month Real Estate Business Plan
                   
                  The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    First Impressions Matter

                    People form opinions about your brand in just 10 seconds—a poor logo or unpolished website can cost you credibility before you even speak. Your visual identity must signal professionalism and trust at first glance.

                    81% of consumers need to trust a brand before considering a purchase, and 62% are even willing to pay more for trusted brands.

                    A consistent, value-aligned brand boosts referrals, repeat business, and premium pricing.

                    The Agent Introduction postcards are shown above. To see more, Click Here.

                    Show Personality & Purpose

                    Modern consumers tend to gravitate toward brands that align with their values. 75% of agents say mission-driven, human-centered branding builds the strongest connections.

                    Share your story, showcase community involvement, and stand for something meaningful.

                    Be Seen In More Places

                    77% of consumers prefer shopping with brands they follow on social media. A cohesive presence across digital platforms builds recognition—and subsequent trust—through repetition.

                    A study of real estate firms found that strong branding reduces perceived risk and increases client preference.

                    When your brand conveys quality and reliability, clients feel more secure in choosing you over competitors.

                    Branding Checklist for Agents

                    • ✅ Update visuals: new logo, color palette, and fonts that convey a professional and on-trend image.

                    • ✅ Craft a clear mission or message that resonates with your ideal client (e.g., family-first, first-time buyers, eco-friendly).

                    • ✅ Boost trust online: share reviews, press, and community highlights across email and social platforms.

                    • ✅ Maintain brand consistency across the website, postcards, email, social media, and signage.

                    • ✅ Leverage AI branding tools for consistent design and speed—but stay personal and authentic.

                    By shaping the brand that people see and feel, you create an experience that makes them choose you—not by chance, but by design.


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                    2. The Free 2025 Quarterly Real Estate Marketing Guide

                    Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                     

                     

                    3. The Free Interactive 6-Month Real Estate Business Plan

                    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here