Two Real Estate Geographic Farms to Consider for the Spring Market

    So, what are your business marketing plans for spring 2024 real estate marketing? Sure, a lot of the decision-making will center around what’s happening with the economy. 

    Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment at this point.

    “But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at

    If you want to play it safe, fall back on the tried-and-true marketing methods. One of the best of these is farming.

    Let’s take a look at three farms that we think are worthy of your consideration.

    Baby boomers in highly rated school districts

    Baby boomers turn 60 to 78 years old this year. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.

    In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting on the home they’ve lived in for 15 to 20 years?

    They’re moving, and you should be at the forefront of your market to capture this business.

    Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get junior into a good school district.

    That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, but most particularly, those who live in multi-story homes.

    Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.

    The Absentee Owner Series is shown above. To learn more, Click Here.

    Absentee owners

    While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be and many Americans are pinching pennies.

    Because of this, many landlords are thinking about cashing out. This is such an easy audience to market to because most of it is done via direct mail. 

    It’s somewhat quick and easy to set up and landlords (most of them anyway) are eager to learn about the market and what their rentals might be worth right now.

    This one requires consistency in nurturing, however. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards that are pertinent to the landlord’s property.

    Spring will be here before we know it, so let’s get ready!

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.