What agent doesn’t relish the thought of ranking high in Google searches? Doing so without having to pay for ads is even better.
The best route to that end is by blogging, consistently.
Choosing topics can be challenging. They should be local and, when possible, timely. To help you out, we’ve come up with some topics for fall that you’re welcome to steal.
Topic if Your Audience is Home Buyers
“3 Things you Must Know About Buying a Home in [name of your market] this Fall”
This will be a post of what you expect from the local real estate market this fall. Remember, the keyword here is “local.”
Don’t be general like the Minneapolis agent we came across who reiterated what the national media is forecasting.
His introduction to the piece was: “Here’s what a few industry experts have to say about the housing market …”
Wait—aren’t agents supposed to be the industry experts?
Additional homebuyer-focused topics to consider:
- The importance of preparing to enter the market. Urge them to get preapproved early in the process. Talk about ways to keep motivated during multiple offer situations. How about backup offers?
- The most popular neighborhoods for homebuyers and the challenges of shopping for a home within them.
- Any COVID-related restrictions in place in your market.
Topic if Your Audience is Home Sellers
“3 Things you Must Know about Selling your [name of your market] Home this Fall
This should be an easy topic since we’re still in a hot seller’s market. Many homeowners, however, have concerns about being able to find a replacement home. Address this concern and any others that are prevalent in your market.
Other fall home seller topics to consider:
- The importance of curb appeal in fall. Offer suggestions (again, keep it local) with mentions of local gardening outlets.
- Recommended repairs to make before the home hits the market.
- What to expect when offers roll in. Remind them that sometimes better terms trump a higher price.
Topic if Your Audience is Your Social Media Followers
Community Content
Although you should share all of your blog posts to your social media feeds, community content is immensely more sharable. Check out some of these ideas:
- Have COVID restrictions changed in your market? Share what’s open, what’s closed, and alternatives to the latter.
- A post on local parks, with a quick review of each one.
- Activities for kids during fall break. Your local Parks and Recreation Department and school websites may offer ideas.
- Suggest day trips for weekends.
- Best places in town to have brunch on the patio.
- How to start a vegetable garden.
Posts on the best places in your market to:
- Ride a bike
- Go hiking
- Camp out
- Fish
- Shop at flea markets or go antiquing
- Dine outdoors
- Picnic
- Swim
- Golf
- Take your dog (dog-friendly dining, beaches, parks, etc.)
- Best beach
- Have a staycation
Finally, one of our favorite local topics is “Why we love fall in [name of the market].”
Did you know our Get More Listings Campaigns are on sale right now?
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Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
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