Sunday, April 14, 2024

blog topics

    Finding the time in a busy schedule to sit at a keyboard and pound out blog posts isn’t an easy task. If you’re looking for leads, however, building organic search traffic for your website is an integral part of a well-rounded lead-gen strategy.

    The best way to build this traffic is by blogging and promoting the posts, consistently.

    The best real estate agent blogs offer something for everyone. Yes, this includes buyers and sellers, but also those readers interested in home décor, gardening, DIY projects, and more. 

    Let’s go fishing for topic ideas.

    Internet sources you may not have thought about

    Answering common real estate consumer questions is a good place to start when making a list of blog topics. You know the basics, such as “Should I sell my home before buying another?,” “What renovations should I make before selling?” and “What credit score do I need to buy a home?”

    Sure, these are common questions and, yes, they should be answered. But there are so many other topics that real estate consumers may find interesting.


    The Farm, Animals I Series is shown above. To see more, Click Here.


    Check out the Porchlight section at Zillow.com. They haven’t updated the section in about two years but there are so many posts there you’ll have no trouble finding evergreen stuff to help inspire you:

    • Interviewing Real Estate Agents: Best Questions to Ask Listing Agents
    • How to Reduce the Stress of Selling a Home
    • What Is Escrow?
    • How much is a down payment for a house?

    You’ll find more ways to get your creative juices flowing at Redfin.com:

    • How to Avoid a Delayed Closing
    • How Much Does it Cost to Stage a House?
    • How to Calculate the Square Footage of a House
    • 4 Low-Cost Remodels That Increase Home Value

    Find additional topic ideas at magazine.realtor, Better Homes & Gardens Real Estate, and realtor.com.

    Online shopping for blog topics

    Love it or hate it, Amazon.com seems to offer something for every shopper. Including you. But what you’ll be looking for won’t cost you a penny.

    When seeking consumers’ pain points so that you can help solve them, you can’t go wrong with Amazon’s best-selling products list.

    For instance, right now, the second-best-selling product in the Home and Kitchen category is liquid ant bait. How about a blog post for the homeowners in your CRM on how to get rid of ants?

    Get hyper-local

    Even real estate buyers and sellers enjoy local content. It’s also one of the best ways to build organic traffic.

    If your city boasts a regional magazine, head straight to its website to mine for topic ideas. For example, Austin, Texas is home to Austin Monthly magazine. Here’s a sample of some articles that would make excellent hyper-local blog fodder:

    • 15 Free Things to Do in Austin this April
    • Austin’s Top Doctors for Kids 2022
    • Five Essential Gardening Shops in Austin

    Hyper-local blog posts, most of all, make you appear to be connected to and knowledgeable about the community you serve.

    Ok, you’ve found some topic ideas. You’ve written and published your blog posts. Don’t skip the last step: push those posts out on social media, linking back to your website.


    PLUS: When you have time…below are some marketing tools to help support your success.

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    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

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    4. The Free Interactive Real Estate Business Plan

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    5. The Become a Listing Legend Free eBook 

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      What agent doesn’t relish the thought of ranking high in Google searches? Doing so without having to pay for ads is even better.

      The best route to that end is by blogging, consistently.

      Choosing topics can be challenging. They should be local and, when possible, timely. To help you out, we’ve come up with some topics for fall that you’re welcome to steal.

      Topic if Your Audience is Home Buyers

      “3 Things you Must Know About Buying a Home in [name of your market] this Fall”

      This will be a post of what you expect from the local real estate market this fall. Remember, the keyword here is “local.”

      Don’t be general like the Minneapolis agent we came across who reiterated what the national media is forecasting.

      His introduction to the piece was: “Here’s what a few industry experts have to say about the housing market …”

      Wait—aren’t agents supposed to be the industry experts?

      Additional homebuyer-focused topics to consider:

      • The importance of preparing to enter the market. Urge them to get preapproved early in the process. Talk about ways to keep motivated during multiple offer situations. How about backup offers?
      • The most popular neighborhoods for homebuyers and the challenges of shopping for a home within them.
      • Any COVID-related restrictions in place in your market.
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      Topic if Your Audience is Home Sellers

      “3 Things you Must Know about Selling your [name of your market] Home this Fall

      This should be an easy topic since we’re still in a hot seller’s market. Many homeowners, however, have concerns about being able to find a replacement home. Address this concern and any others that are prevalent in your market.

      Other fall home seller topics to consider:

      • The importance of curb appeal in fall. Offer suggestions (again, keep it local) with mentions of local gardening outlets.
        • Recommended repairs to make before the home hits the market.
        • What to expect when offers roll in. Remind them that sometimes better terms trump a higher price.
      Topic if Your Audience is Your Social Media Followers

      Community Content

      Although you should share all of your blog posts to your social media feeds, community content is immensely more sharable. Check out some of these ideas:

      • Have COVID restrictions changed in your market? Share what’s open, what’s closed, and alternatives to the latter.
      • A post on local parks, with a quick review of each one.
      • Activities for kids during fall break. Your local Parks and Recreation Department and school websites may offer ideas.
      • Suggest day trips for weekends.
      • Best places in town to have brunch on the patio.
      • How to start a vegetable garden.

      Posts on the best places in your market to:

      • Ride a bike
      • Go hiking
      • Camp out
      • Fish
      • Shop at flea markets or go antiquing
      • Dine outdoors
      • Picnic
      • Swim
      • Golf
      • Take your dog (dog-friendly dining, beaches, parks, etc.)
      • Best beach
      • Have a staycation

      Finally, one of our favorite local topics is “Why we love fall in [name of the market].”


      Did you know our Get More Listings Campaigns are on sale right now?

      If you’re considering reaching out to homeowners in your area in search of potential sellers, right now’s the ideal time (sale ends in 3 days on August 14, 21).

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      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

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      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

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      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

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      7. The Free Real Estate Marketing Guide “CRUSH IT” 

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      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here