Content Marketing Strategies for 2021 – Drive the RIGHT Traffic

    Real estate agents have done an amazing job pivoting their businesses in 2020. You’ve got that Zoom thing down like a pro and have figured out what makes a winning video walkthrough.

    And, just as there was no way we could have predicted a pandemic back in 2019, who knows for certain what 2021 will look like.

    Regardless of what’s to come now’s the time to get dialed in on what will provide optimum success in the New Year based on best practices.

    Americans are a captive audience

    Recently, we suggested you go big on social media engagement, at least during the first quarter of 2021.

    After researching what other agents are considering we also feel the need to urge you to come up with a content marketing strategy.

    It’s easy to get started and it doesn’t have to crush your pocketbook. It all starts with getting clear on your audience and then creating and distributing content to them, consistently, according to the pros at the Content Marketing Institute.

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    Who are you trying to reach?

    Think carefully about who you are targeting, buyers or sellers, and what niches within those groups.

    Figure out their most pressing concerns and questions. Then, deliver content that offers solutions specific to them.

    Content creation

    Creating content can be accomplished by your own fingers on the keyboard or graphics software or by hiring a writer and/or designer.

    If you have more time than money, the DIY solution is perfect.

    However, if your time is better spent on another part of your business, and money is tight for you, consider visiting or to choose from among the thousands of freelancers looking for work.

    Once you’ve figured out which topics would be of the most value to your audience, it’s time to get them out of your brain and into an easy-to-read and understandable form.

    That “form” will depend on how you’ve decided to distribute content. For instance, if you’ll be writing blog posts, remember to organize your thoughts in a logical manner and use lots of white space, bulleted lists, subheadings, etc.

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    Direct mail marketing pieces should follow best practices as well. To ensure this happens, take advantage of the plethora of professionally designed marketing templates available on

    All of the marketing available on ProspectsPLUS! is created by their in-house direct response marketing experts, ensuring you deliver the right message, to the right audience, at the right time.

    Which leads us to a related question:

    How will you distribute that amazing content?

    Content distribution tactics vary and include not only direct mail, mentioned above, but also:

    • Blog posts
    • Ebooks
    • Infographics
    • Newsletters (either via email or direct mail)
    • Social media content
    • Videos
    • Podcasts

    Whichever vehicles you choose, ensure that you can use them consistently, based on the 3-7-27 Law of Branding. That’s the key to a winning content strategy.

    To make consistency easy, take advantage of scheduled campaigns on Schedule an SOI or Farm campaign for up to one year in just minutes.

    You don’t pay until each mailing goes out, and you can cancel or change your order at any time up until the night before your mailing.

    Get started with your 2021 content marketing by launching an SOI Scheduled Campaign.

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    Get your 2021 marketing in place now, so that you can focus your attention on other high-level tasks throughout the new year.

    And, right now, ProspectsPLUS! is offering a 3 Extra Closing a Year Guarantee if you schedule a one year SOI campaign.

    Watch this video (below) to learn more about just how easy it is to launch a scheduled campaign.

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    2. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    3. The Free 12 Month Done-For-You Strategic Marketing Plan

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    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    4. The Free One-Page Real Estate Business Plan

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    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    5. Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.