Marketing Resolutions Every Real Estate Agent Should Make

Dec 23, 2024

As a new year begins, it’s the perfect time for real estate agents to set resolutions that elevate their marketing strategies and help them stand out in a competitive market.

By focusing on fresh tactics and consistent efforts, you can build stronger connections, generate more leads, and achieve greater success in 2025.

Here are six marketing resolutions every real estate agent should consider:

1. Embrace Consistent Branding

Ensure your branding—logos, colors, and messaging—is consistent across all platforms, from business cards to social media. A unified look builds trust and makes you instantly recognizable to potential clients.

2. Leverage Social Media Strategically

Commit to posting valuable, engaging content regularly. Showcase listings, share market updates, and highlight local events to connect with your audience authentically.

3. Strengthen Your Email Marketing

Focus on building your email list and creating value campaigns, like home maintenance tips, market insights, and personalized updates. Email is an effective way to nurture leads and stay top-of-mind.

4. Optimize Your Online Presence

Keep your website updated with fresh content, client testimonials, and SEO-friendly blog posts. A professional, user-friendly site is essential to attract and convert online visitors.

5. Utilize Direct Mail Marketing

Commit to using direct mail campaigns to target your farm area consistently. Postcards, market updates, and seasonal tips sent directly to homeowners can keep you top-of-mind and build trust with your local community.

6. Prioritize Community Engagement

Host events, participate in local activities, or sponsor community initiatives. Being active in your community builds trust and positions you as the go-to expert in your area.

By sticking to these resolutions, you’ll improve your marketing, deepen your relationships with clients, and grow your business in the new year.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

This Week’s $125 ProspectsPLUS! Gift Card Winner is Heidi Fehn!

Dec 20, 2024

Heidi recently sent out a Holiday postcard (shown above). For more information about this series, Click Here.

Congratulations, Heidi Fehn, on winning this week’s contest!

Heidi had the following words to say about sending out marketing from ProspectsPLUS!

“LOVE, LOVE this service. Excellent Quality Product. Excellent Customer Service. Never had a problem. Keep up the good work!” -Heidi Fehn

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Creative Community Outreach Ideas for Real Estate Agents in Winter

Dec 18, 2024

Winter offers a unique opportunity for real estate agents to engage with their community in warm, memorable ways that build trust and rapport. As the season brings people indoors and encourages connection, creative outreach initiatives can help you stand out while demonstrating your commitment to the local area. Here are some practical ideas to inspire your winter outreach strategy.

Host a Winter Coat Drive

Partner with a local charity or shelter to collect coats, hats, and gloves for needy people. Promote the event through social media, your email list, and local flyers. Set up a drop-off location at your office to encourage foot traffic and build goodwill.

Sponsor a Holiday Light Contest

Encourage homeowners in your farm area to showcase their festive spirit by decorating their homes with holiday lights. Offer a prize, such as a gift card to a local business, and feature the winner on your social media channels to create buzz.

Create a Winter Home Maintenance Checklist

EDDM Panoramic Postcards are shown above.

Share a helpful checklist of tasks like sealing drafts, maintaining gutters, and checking smoke detectors. Include your contact information and distribute it via direct mail or as a downloadable resource from your website.

Organize a Community Hot Cocoa Stand

Set up a free hot cocoa stand at a local park or neighborhood event. Use this to hand out business cards and chat casually with neighbors while sharing a warm treat.

Collaborate on a Local Food Drive

Contact nearby businesses to collect non-perishable food items for local food banks. Share photos of the collection process on social media to showcase your involvement.

By engaging your community with thoughtful, seasonal initiatives, you’ll foster deeper connections and remain top-of-mind when it’s time for neighbors to buy or sell their homes.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Turn Local Market Insights into Meaningful Conversations with Homeowners

Dec 16, 2024

Local market insights are more than just statistics—they are your gateway to understanding your area’s trends, challenges, and opportunities.

From shifts in property values to inventory levels and buyer activity, staying informed lets you approach homeowners with relevant and meaningful information.

Personalize the Conversation

Tailor your discussions to the specific concerns of the homeowner. For instance, share how rising home values in their neighborhood could mean it’s the perfect time to sell or how current market trends might make upgrading more affordable.

A personalized approach builds trust and demonstrates your expertise.

Use Visuals and Data

Homeowners respond to clear, visual data. Incorporate easy-to-understand charts, infographics, or postcards showcasing local sales trends. This captures your attention and positions you as a knowledgeable real estate resource.

The Market Update Series is shown above. To learn more, **Click Here.**

Share the Bigger Picture

Explain how local trends tie into broader market dynamics.

Homeowners may not know how national interest rates, seasonal shifts, or economic factors influence their local market. Providing this context empowers them to make better decisions.

Follow Up Strategically

Keep the conversation going by offering additional resources or updates.

Whether it’s a quarterly market report or an invitation to a homeowner seminar, consistent communication reinforces your value as a real estate expert.

Transforming market insights into actionable conversations can position you as the go-to agent in your community.

By providing valuable information, you strengthen relationships and open new opportunities.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

How to Connect with Renters Ready to Buy in the New Year

Dec 12, 2024

As the new year begins, renters often evaluate their housing situation, making it an ideal time to connect with those ready to transition to homeownership.

Many renters set goals to build equity, gain stability, and invest in their futures. Understanding their motivations is the first step to building connections.

Leverage Data to Target the Right Audience

Not all renters are ready to buy, so targeting is crucial. Use tools that identify renters with strong financial profiles, such as those with high incomes or long tenancy histories. This strategic approach ensures your marketing efforts reach those most likely to leap.

You can easily discover high-income renters in your local market using the Demographic tool on ProspectsPLUS.com.

Provide Educational Resources

Renters often face knowledge gaps about buying, from qualifying for a mortgage to understanding down payments.

Share helpful guides, tips, and tools to position yourself as a trusted resource. Hosting webinars and sharing direct response reports or social media content tailored to first-time buyers can also be effective.

Highlight Market Opportunities

The new year is a great time to showcase why buying now makes sense.

Use your marketing materials to spotlight market trends, such as current interest rates, available inventory, or tax benefits for first-time buyers. Helping renters see the financial benefits of owning versus renting can inspire action.

Follow Up Consistently

Building trust takes time. Create a follow-up plan including email campaigns, direct mail postcards, and personal touches like holiday greetings. Consistent communication keeps you top-of-mind when renters decide to buy.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Why a New Year Marketing Campaign is Key to Your 2025 Success

Dec 9, 2024

The beginning of the year is a golden opportunity to set the tone for your business.

A New Year marketing campaign ensures you’re top-of-mind with your target audience as they set their goals for the year. It’s your chance to establish yourself as the go-to expert in your market and create momentum that lasts throughout 2025.

Capitalize on the Fresh Start Mentality

People reevaluate their goals in January, including plans to buy or sell a home. This mindset makes it the perfect time to engage your market with messaging tailored to their aspirations.

Highlight how your expertise can help them achieve their real estate dreams in the year ahead.

Stand Out with Consistent Visibility

Competition is fierce in real estate, and staying visible is crucial. A well-timed campaign ensures you stand out in a crowded market.

Whether through postcards, emails, or social media ads, consistent outreach builds trust and keeps your name top-of-mind when prospects are ready to act.

Boost Engagement with Timely Messaging

New Year campaigns allow you to tie your services to the season’s themes of fresh beginnings and planning for the future.

Share helpful content, like market updates or tips for preparing a home for sale, to engage your audience and demonstrate your value.

Lay the Foundation for a Successful Year

Marketing early in the year positions you for success by generating leads and building your pipeline. It’s an investment that sets the stage for consistent business growth throughout 2025.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Joe Morones!

Dec 5, 2024

Joe recently sent out an Animal Series postcard (shown above). For more information about this series, Click Here.

Congratulations, Joe Morones, on winning this week’s contest!

Joe had the following words to say about sending out marketing from ProspectsPLUS!

“My cards arrived super fast, great quality and they always stand out from the crowd! With easy personalization online and a choice to mail out to my target audience, it makes my job a breeze!” -Joe Morones

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

10 Gift Ideas for Clients: Strengthening Relationships During the Holidays

Dec 4, 2024

The holiday season is the perfect time for real estate agents to show appreciation to clients while nurturing relationships that can lead to future referrals and repeat business. A thoughtful gift conveys gratitude and keeps your name in mind in a meaningful way.

Here are 10 creative and impactful gift ideas to consider:

1. Personalized Items

Consider gifting something personalized, like a custom ornament, welcome mat, or a set of monogrammed coasters. Personal touches demonstrate thoughtfulness and leave a lasting impression.

2. Local Goods

Support local businesses by gifting gourmet baskets filled with regional treats, such as artisanal chocolates, wine, or specialty coffee. This also reinforces your connection to the community.

3. Holiday Decor

A festive wreath, a holiday-scented reed diffuser, or a beautiful poinsettia plant are practical yet elegant gifts always welcome in any home.

4. Experience-Based Gifts

Gift cards for local restaurants, movie theaters, or holiday family attractions allow clients to create cherished memories. Bonus points if you tailor the gift to their interests.

The Holiday Scheduled Campaign is shown above. To learn more, **Click Here.**

5. Home Maintenance Services

Offer something useful, like a gift certificate for a professional cleaning service or handyman work. This type of gift is both practical and appreciated.

6. Subscription Services

A one-month subscription to a streaming service, local meal delivery, or a magazine.

7. Community Giving

Donating to a local charity on behalf of a client is a meaningful way to spread holiday cheer while giving back to the community. This thoughtful gesture reflects your shared values, fosters goodwill, and shows your clients that their support helps make a positive impact beyond the transaction.

8. DIY Gingerbread House Kit

Fun for families to enjoy during the holidays, a DIY Gingerbread House Kit creates an opportunity for families to bond, make memories, and associate your name with the joy of the season, ensuring you stay top-of-mind in a positive and personal way.

9. Cooking or Baking Kits

DIY cookie or brownie kits, complete with ingredients and instructions, are another great gift for families to enjoy over the holidays.

10. A Handwritten Note

Accompany any gift with a heartfelt handwritten note expressing gratitude for their trust and support. This personal touch goes a long way in strengthening relationships.

Keep It Genuine and Memorable

The key to successful holiday gifting is to keep it genuine and thoughtful. A small yet meaningful token of appreciation can turn a one-time transaction into a long-lasting professional relationship.

This holiday season, take the opportunity to thank your clients and remind them why you’re their go-to real estate expert.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Jean Colasacco!

Nov 21, 2024

Jean recently sent out a Just Listed postcard (shown above). For more information about this series, Click Here.

Congratulations, Jean Colasacco, on winning this week’s contest!

“ProspectPLUS! has helped me stay in touch with my past clients for many years. I received a call from a past client whose home I sold 30 years ago. She contacted me because she had to sell her uncle’s house, which was left to her. This system really works. Thank you!!!” -Jean Colasacco

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

Five Tax Tips for Your Real Estate Business as the Year-End Approaches

Nov 20, 2024

As the year draws to a close, real estate agents must start organizing their finances to maximize tax savings and ensure a smooth filing process.

Here are five tax tips to help you prepare and reduce potential liabilities:

1. Track Your Deductions: Account for all deductible expenses throughout the year. This includes marketing costs, office supplies, vehicle expenses, client gifts, and continuing education fees.

Use an expense-tracking app to keep all receipts and records in one place, making it easier to file when the time comes.

2. Maximize Retirement Contributions: Contributing to a Simplified Employee Pension (SEP) IRA or other self-employed retirement plans can help lower your taxable income while boosting your retirement savings.

Before the year’s end, ensure you’ve made the maximum allowable contributions to take full advantage of this deduction.

3. Review Your Home Office Deduction: You may be eligible for a home office deduction if you work from home.

This includes a portion of your rent or mortgage, utilities, and insurance. Ensure that your home office meets IRS criteria—it must be used exclusively and regularly for your business.

4. Prepay Business Expenses: Consider paying for next year’s expenses now.

This could include office supplies, marketing materials, or even professional memberships. By paying these expenses in advance, you can reduce your taxable income for the current year.

5. Consult with a Tax Professional: Tax laws are complex and frequently change. Consulting with a tax professional who works with independent contractors or real estate professionals can help identify deductions and credits you may otherwise miss.

By proactively managing your tax strategy, you can confidently close out the year and set yourself up for financial success in the new year.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Plan

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