Time Management Tools That Will Supercharge Your Real Estate Business

May 22, 2024

With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline their workflow.

Here are some of the best time management apps for busy real estate agents and why they are essential.

1. Trello:

Trello is a versatile project management tool that uses boards, lists, and cards to help you organize tasks visually.

For real estate agents, Trello can be used to track client interactions, manage property listings, and coordinate marketing campaigns.

Its intuitive drag-and-drop interface makes it easy to move tasks through different stages of completion, ensuring nothing falls through the cracks.

2. Evernote:

Evernote is a powerful note-taking app that helps you capture and organize information from multiple sources.

Real estate agents can use Evernote to store client details, property descriptions, and meeting notes.

With its robust search functionality and ability to sync across devices, you can access your notes anytime, anywhere.

3. Google Calendar:

Google Calendar is an essential tool for scheduling and managing appointments.

Its integration with other Google services, like Gmail, allows for seamless event creation and reminders.

Real estate agents can set up multiple calendars to separate personal and professional commitments, ensuring they stay on top of their busy schedules.

4. Todoist:

Todoist is a task management app that helps you keep track of daily to-do lists and long-term projects.

Its simple yet powerful interface allows you to prioritize tasks, set deadlines, and create recurring tasks. For real estate agents, Todoist can be invaluable for managing client follow-ups, property showings, and administrative duties.

The Get More Listings Scheduled Campaign is shown above. To learn more, Click Here.

5. Buffer:

Social media is a crucial component of modern real estate marketing, and Buffer helps you manage your social media presence efficiently.

With Buffer, you can schedule posts across multiple platforms, analyze performance metrics, and maintain a consistent online presence. This ensures that your social media marketing efforts are effective without taking up too much of your time.

6. RescueTime:

RescueTime is a productivity app that tracks how you spend your time on digital devices.

By providing detailed reports on your activity, it helps you identify time-wasting habits and focus on high-priority tasks. Real estate agents can use RescueTime to optimize their workday and increase productivity.

By incorporating these time management apps into their daily routines, real estate agents can better manage their tasks, stay organized, and ultimately, enhance their productivity.

These tools not only help streamline workflows but also ensure that agents can provide exceptional service to their clients, leading to greater success in the competitive real estate market.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Online Real Estate Business Plan

The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Do Your Potential Clients Truly Understand the Current Real Estate Market?

May 20, 2024

Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating trying to bring them back down to earth, of course. But, these folks aren’t alone in their delusion.

According to an early 2023 study commissioned (Harris Poll) by NerdWallet.com, “… 83% [of the adults surveyed] say buying a home is a priority for them.”

They also said they expected to spend $269,200. At a time when the median home price was $388,000 and change.

Unsurprisingly, the updated poll for 2024 finds that only 23% of these potential homebuyers were able to make the dream a reality.

Obviously, there’s a huge gap between what they want in a home and think they can afford and the reality of the current housing market.

The mainstream media tries to get the word out and bless their hearts. But there is nothing better than hearing housing market information from someone who is involved in the market on a daily basis.

Experienced real estate agents, in my opinion, are the best qualified to keep these hopeful home buyers and sellers in the loop about what is really happening in the real estate market.

The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

So, how can you educate your leads, prospects, and current clients about the current real estate market?

Newsletters work amazingly well

Any long-term marketing method requires consistency, and newsletters fall into that category.

If you publish monthly or even bi-monthly, you have an opportunity to educate the recipients on current market conditions.

Homeowners thinking of selling are particularly eager for this information.

Your real estate website’s blog

Good for you if you are fortunate enough to have a lot of visitors to your blog. Not only can you get the word out about the market on a routine basis, but you can also cross-post to your social media, getting even more eyes on your content.

Seminars

Buyer and/or seller seminars are amazing not only for obtaining new clients but to educate them on what they can expect when they jump into the market. And if you invite your favorite title company rep or mortgage guy or gal to participate, even better.

Yes, the planning and scheduling is the hardest part, but it’s well worth the effort according to agents we’ve spoken with. Need help getting started? Check out this brilliant article at LinkedIn.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

Key Elements to Ensure Your Online Bio Sets You Apart From Other Agents

May 15, 2024

Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?

Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.

Here’s how to ensure your bio intrigues the reader.

Be human

The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients.

A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc.

Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.

The Get More Referrals Series is shown above. To learn more, Click Here.

Make them excited to work with you

Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional.

On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.

Make it error-free

Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism.

While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.

Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.

Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

There May Just Be a Ton of Listable Houses in Your Future

May 13, 2024

One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.

One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.

Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.

So, what does this mean for real estate agents and brokers?

Understanding the Act

In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.

It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.

Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.

Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.

The Get More Listings Series is shown above. To learn more, Click Here.

What does this mean for real estate brokers and agents?

1. Increased Opportunities for Individual Buyers.

With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.

This could lead to an increase in demand for your services, which is always a good thing, right?

2. Greater Stability in Local Markets

By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.

Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.

3. Potential Challenges

While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort.

Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.

Learn more about the Act online at nypost.com.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

New Agent University: Keeping Your First-Time Buyer Motivated

May 8, 2024

Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.

On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.

Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.

In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.

Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.

The First Time Buyer Series is shown above. To learn more, Click Here.

Does the buyer have what it takes to keep going?

While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.

Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.

Communication is critical

Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.

The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.

Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.

This is So Exciting!

While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.

Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.

Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?

Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

Kickstart Summer Sales. Online Tactics to Bring in More Listings

May 6, 2024

Uh oh, here comes summer; the busiest season for real estate consumers and agents.

Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.

Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating!

Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.

There’s a form of online advertising to fit every agent’s budget

Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.

Where to advertise? Here are three places that are easy to start:

Facebook ads
Google ads
On your website (and cross-promote to social media)

Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?

High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.

But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).

Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?

Let’s take a look at some other traditional yet effective ways to get your name out there.

Email newsletters

I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information.

Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.

Social Media

Social media is ideal not only for fishing for listings but for the bait, as well. The bait?

Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.

Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.

Social media (again)

Facebook groups are well worth the time you will spend interacting with members.

We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out.

If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.

If you’ve put off planning your ad campaigns, now is the time to step up and get it done.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

How to Prepare Now to Ensure a Booming Summer Selling Season

Apr 29, 2024

The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.

Here are 6 tactics to help you prepare for a booming summer selling season.

1. Ramp up marketing efforts

The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.

Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.

A postcard from the Spring Series is shown above. To learn more, Click Here.

2. Targeted client outreach

Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!

This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.

3. Network and collaborate

Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.

A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.

Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.

4. Strategic pricing & preparation

Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.

Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.

Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.

5. Focus on client experience

Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.

Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.

The Content Card Series is shown above. To learn more, Click Here.

6. Reflect and set goals

Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.

By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

What Sets Agents Apart in a Volatile Real Estate Market

Apr 24, 2024

The real estate landscape has seen a significant amount of volatility in recent months marked by low inventory, high mortgage rates, and the recent NAR settlement.

While these challenges can be daunting, some real estate agents are finding innovative ways to survive and thrive in this new environment. In this article, we will delve into the insights and tactics that are helping them stay ahead.

Diversified Marketing Strategies

Top agents understand the importance of a well-rounded marketing strategy. They leverage both digital and traditional marketing channels to reach a broader audience. From online listings and social media campaigns to direct mail and networking events, they leave no stone unturned to showcase their listings and their brand.

Hyper-Local Expertise

In a low-inventory market, local knowledge is power. These agents become hyper-local experts, knowing every neighborhood inside out. They can quickly identify opportunities, provide insights on property values, and guide clients through the intricacies of the local market.

Strong Networks

Relationships are paramount in real estate. Top agents cultivate strong networks, including other real estate professionals, home inspectors, mortgage brokers, and more. These networks can be tapped into for referrals, advice, and quick problem-solving.

The Join the Market Series is shown above. To learn more, Click Here.

Negotiation Mastery

In a volatile market, negotiation skills are put to the test. Top agents undergo continuous training to sharpen their negotiation techniques. They understand the importance of securing the best deals for their clients, whether they’re buyers or sellers.

Tech Integration

Technology is a game-changer in the real estate industry. Top agents embrace the latest tech tools, from virtual tours and 3D walkthroughs to predictive analytics. These tools not only streamline their operations but also enhance the customer experience.

Pricing Expertise

Setting the right price is critical in a low-inventory market. Top agents have a deep understanding of pricing dynamics. They provide sellers with accurate price guidance, ensuring that properties are competitively priced to attract buyers.

Adaptability

Adaptability is one of the most critical attributes of successful agents in the current market. They stay agile and flexible, adjusting their strategies as market conditions evolve. They can swiftly switch between a buyer’s market and a seller’s market mindset.

Strong Online Presence

Visibility is essential. Top agents have a professional website and robust social media profiles and maintain an active online presence. This helps them connect with clients and positions them as industry leaders.

Navigating a low-inventory, volatile real estate market can be challenging, but top real estate agents rise to the occasion. They position themselves for success through diversified marketing, hyper-local expertise, adaptability, and a strong market presence.

These agents are not just riding the wave but leading the way, helping clients achieve their real estate goals even in the most challenging times.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

The Vital Role of a Real Estate Agent’s Sphere in a Low Inventory Market

Apr 19, 2024

In the ever-fluctuating landscape of the real estate market, certain principles remain constant, one of which is the significance of a real estate agent’s sphere of influence.

The sphere of influence becomes even more crucial in a low inventory market, where competition is fierce and properties are in high demand. Let’s delve into why a real estate agent’s sphere matters more in such challenging market conditions.

Trust and Personal Connection

A real estate agent’s sphere typically consists of past clients, friends, family, and acquaintances. These are individuals who have already established a level of trust with the agent.

This trust becomes invaluable in a low inventory market where buyers and sellers may feel anxious or uncertain.

Clients are more likely to rely on someone they know and trust to guide them through the process, especially when there are limited options available.

Off-Market Opportunities

In a low inventory market, not all properties are listed on the Multiple Listing Service (MLS). Some sellers prefer a more discreet or selective approach to selling their homes.

Real estate agents with a well-established sphere often have access to off-market opportunities through their network. This can give their clients a competitive edge by allowing them to explore unadvertised properties.

Word-of-Mouth Referrals

In challenging market conditions, word-of-mouth referrals can be a game-changer. When clients have positive experiences working with an agent, they are more likely to refer friends and family who are looking to buy or sell.

Animal Series is shown above. To see more, Click Here.

These referrals can generate a steady stream of business, helping agents thrive in a low inventory environment.

Local Market Expertise

Real estate agents who have built a strong sphere tend to have deep roots in their local markets. They know the neighborhoods, schools, property values, and market trends inside out.

This level of local expertise is invaluable, especially when helping clients make informed decisions in a competitive market.

Negotiation Skills

In a low-inventory market, multiple buyers often compete for the same property. This situation demands sharp negotiation skills.

Agents with a robust sphere can use their connections and local knowledge to negotiate effectively, increasing their clients’ chances of securing the property.

Preemptive Opportunities

Real estate agents with an active sphere are often the first to know when a potential seller is considering listing their property. They can seize preemptive opportunities, connecting buyers with sellers before the property officially hits the market.

This proactive approach can lead to successful transactions in a market where timing is crucial.

Agents who cultivate and leverage their spheres effectively are better equipped to navigate the challenges of a low inventory market and excel in this real estate landscape.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

Interested in Using AI to Write Your Blog Posts? Here’s How!

Apr 17, 2024

Ok, so you aren’t the world’s most engaging writer. That’s why you hired a pro to write your marketing materials, including blog posts.

Then, along came ChatGPT and many writers were quickly let go, and now the blogosphere is becoming cluttered with robotic content.

Today we offer up some tips to keep in mind should you decide to use artificial intelligence to craft your blog posts.

Always proofread the content before publishing

There is a decided lack of a human touch in ChatGPT’s content. It also lacks the personalization and localization that resonates with readers.

The real concern, at least for agents who don’t proofread the blog posts before publishing them, is the accuracy of the content.

ChatGPT is updated periodically by what is known as a “knowledge update.” The most recent update (or “knowledge cutoff date”) was in March of 2023. Anything in the world that has happened or changed since April 2023 doesn’t exist to ChatGPT.

Obviously, there is a good chance that the AI chatbot will produce inaccurate or outdated information. This is especially true in the current rapidly evolving real estate environment.

TIP: Always proofread ChatGPT’s content and fact-check anything that appears to not be factual.

Your credibility is on the line here, so ensure that your “assistant” isn’t messing it up with misinformation.

You may need to supplement the information ChatGPT provides

ChatGPT may struggle to grasp the complexities of certain real estate topics, such as legal regulations, market analysis, and client-specific needs.

This is easy to remedy when you proofread. Look for definitions or concepts that need your expertise and/or insights so that the reader gets a complete understanding of what’s being discussed.

The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

What else to look for when proofreading your AI-generated blog posts

Accurate Data: Ensure that any statistical information or market trends mentioned in the blog post are current and sourced from reputable sources.

Local Relevance: Tailor the content to your market, highlighting unique features and attractions that resonate with local residents.

Engaging Headlines and Introductions: The first few sentences of a blog post can either send the reader to the back button or capture their attention.

ChatGPT isn’t very good at creating compelling headlines or intros, so ensure that you change what’s necessary.

Prompts to Help Generate Content:

Prompts for ChatGPT are critical if you hope to get what you ask for when requesting a blog post.

A prompt, for those new to the world of AI-generated content, “… is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to,” according to Vincent Terrasi at searchenginejournal.com.

I asked ChatGPT for some prompts that real estate agents could use when requesting a blog post and received curious answers.

“Explore the latest real estate trends in [specific city/neighborhood].”
“Highlight the top-rated schools and amenities in [specific area].”
“Offer expert tips for first-time homebuyers in [target demographic].”
“Share insights into the current seller’s market in [region].”

As mentioned earlier, the chatbot has no way of knowing anything that is current, so only the third prompt is of any use.

“In conclusion”

When you see “in conclusion” at the end of an article or blog post you’ll know how it was written. It’s almost like ChatGPT’s signature.

Be different. Remove it.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

Top Real Estate Agents Do This One Thing Every Week—Do You?

Apr 11, 2024

Want to know the not-so-secret habit that keeps top-producing agents at the top? It’s not flashy. It’s not complicated. And it’s not expensive. But it is the reason some agents consistently get listings, referrals, and repeat clients while others struggle to stay visible.

They market themselves every single week.

THAT’S IT.

No excuses. No skipping. No waiting until “things slow down.”

Why Weekly Marketing Works

Consistent marketing keeps your name in front of potential sellers and buyers before they need an agent. It builds familiarity, trust, and top-of-mind awareness—three things that matter most when someone decides to list their home.

77% of sellers contacted only one agent before selecting the one to assist with their sale. — 2023 NAR Profile of Home Buyers and Sellers

If your name isn’t at the top of a homeowner’s mind when they are ready to list, someone else is getting that call.

The Looking For Listings Campaign is shown above. To see more, **Click Here.**

What “Weekly Marketing” Actually Looks Like

Top agents don’t just rely on social media posts or the occasional open house. They layer their marketing across multiple channels:

Direct Mail Postcards – Targeted, tangible, and proven to get results.

“Direct mail has a response rate of up to 9% for house lists.” — Data & Marketing Association via Compu-Mai

“Direct mail is kept in the home for an average of 17 days.” — USPS Mail Moments Study

Email Campaigns – Stay relevant with market updates, tips, and helpful content.
Community Involvement – Visibility in your farm area builds relationships.
Consistent Follow-Up – Weekly calls, texts, or notes to past clients and leads.

“It takes 5 to 7 impressions for people to remember a brand.” — Forbes / SmallBizGenius
Weekly marketing delivers those impressions.

The Takeaway

It’s not about doing everything. It’s about doing something — every week. Top agents treat marketing like a non-negotiable business meeting. They block the time, commit to the process, and watch the momentum build.

“The agents who win the listings are the ones who never stop marketing — not when it’s busy, not when it’s slow. Consistency is their edge.” — Marketing Insights, ProspectsPLUS!

So ask yourself:

Are you marketing this week? Or are you waiting for your next deal to fall into your lap?

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

Post NAR Ruling: Why you Must Clearly Explain your Value to Buyer Clients

Apr 10, 2024

After you’ve finished counseling your potential real estate clients on what the whole NAR settlement thing means for them, it’s time to get busy convincing buyers that, yes, they do need an agent.

The best way to do this is to clearly communicate your value in every newsletter, on every postcard, social media share, and email.

Yes, it may require an overhaul of your entire business marketing plan, but you’ll reap the rewards when potential and new clients understand what you bring to the table.

Start with the initial buyer consultation

The buyer consultation is critical. It’s during this process that the buyer gets to know you and, hopefully, likes and trusts you as well. It’s a critical component of a successful relationship.

If you’re new to the world of real estate sales, here are some ideas:

Explain the changes brought about by the NAR settlement and how this may impact them as buyers.

Explain the mortgage process, in clear terms that consumers can understand.

Impress upon them the importance of obtaining mortgage pre-approval.

Learn what they’re looking for in a new home, size, age, location, and which aspects of the wish list they’re willing to compromise on.

Walk them through the post-accepted offer process. This includes inspections, appraisal, and how you will negotiate on their behalf if the need arises. Don’t forget to explain the loan estimate form and the closing disclosure from the lender. New agents can find information about both at consumerfinance.gov.

Explain the final walkthrough.

Closing: What it is and how it works.

Find out how often they expect to hear from you from the time escrow opens until closing. How do they prefer that you communicate with them? Email? Text? Telephone?

Create a buyers’ version of a listing presentation packet

You’ve most likely seen agent advice that extolls the “necessity” of coming up with a “unique value proposition (UVP).”

“Your value proposition is the unique benefit that you offer to your clients that sets you apart from other agents. It should answer the question: why should someone work with you instead of someone else?”

The only problem with this advice is that by and large, the American consumer is skeptical of self-promotion. This is reflected in the fact that, according to Global News Wire, “… 95% of customers read online reviews before buying a product.”

Instead of the overtly self-promoting UVP, why not use a glowing testimonial? In fact, create an entire page of them, or sprinkle them throughout your buyers’ packets.

What else to put in your buyers’ packets?

Your bio

A text version of all of the things you counseled them on during the oral consultation.

Remember, buyers are going to need negotiators in their corner when it comes to them having to pay a commission. If you have testimonials that highlight your negotiating skills, do include them.

Copies of some of the more important forms they will be asked to sign.

Yes, your industry is in a bit of turmoil right now, but if you get ahead of other agents in proving to homebuyers why they should hire you, you’ll be glad you didn’t get caught up in the whirlwind.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook