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Thursday, November 12, 2026

Real estate postcard campaigns work best when an agent can connect each mailing to a clear next step. This page shares the Dean Jackson webinar and a practical way to track a postcard campaign from planning through follow-up.

How to track a real estate postcard campaign

Before sending, write down the campaign purpose, audience, mailing date, postcard message, and the action you want the recipient to take. Use a campaign-specific response path, such as a dedicated landing page, phone instruction, or offer code, so responses can be identified without guessing.

  • Record the mailing details: Note the audience or mailing-list selection, quantity, format, and send date.
  • Use a clear response path: Give recipients one practical action and label that action so it can be connected to this mailing.
  • Review the results: Compare identified responses and follow-up activity with the campaign details. Use what you learn to improve the next mailing, without treating one campaign as a guarantee of future results.

Choose a postcard campaign that fits your goal

ProspectsPLUS! offers postcard designs and campaign paths for real estate marketing, including just-listed, just-sold, geographic-farming, holiday, and other recurring direct-mail needs. Browse the available real estate postcard campaigns and choose the option that matches the message you want to send.

A targeted mailing list can help an agent define who should receive a campaign. Keep the audience, message, and response path aligned so the follow-up record remains useful.

Listen to the Dean Jackson webinar

The webinar discusses why people refer real estate agents and how a memorable message can support ongoing relationship marketing. Use the ideas as planning input, then apply the tracking steps above to the campaign you choose.

Listen to or download the webinar audio.

Read the full Broker Breakthrough Report for additional context on the referral conversation.

Plan the next follow-up

After the mailing, keep the campaign details and identified responses together. A simple record of the audience, send date, message, response path, and follow-up status gives you a clearer basis for the next postcard decision.

For help choosing a postcard, mailing list, or campaign path, contact ProspectsPLUS! support at 866-405-3638.

How to Use Lifestyle Interest Data to Attract New Real Estate Customers

As we kick into high gear for the spring season, we wanted to revision our training webinar-on-demand featuring Lifestyle Interest Data.  We were thrilled to share some how-to’s, answer some terrific questions, and even spotlight how simple it is to build a list of prospects that you can use again and again to work with the customers you most want to attract.  Using specialty data to target consumers such as boaters, golfers, tennis enthusiasts, do-it-yourself home improvement fans and more – and then expertly matching your marketing messages to those data segments is a great way to find the real estate hand raisers in your market.  For those of you who missed it or just want a quick review – we’ve got it on demand for you to watch below!

Want to learn more about putting this marketing strategy in place? Contact our marketing experts at 866.405.3638 today! 

 

business and office concept - businessman and businesswoman trying to connect puzzle pieces in office

A Winning Combination to Find Real Estate Hand-Raisers

By Julie Escobarlifestyle interst

What makes people sit up and take notice of your marketing? When it speaks directly to them.  Now, there is a powerful new way to do just that for specialty niche markets.  You may have seen our recent posts regarding specialty data lists that are now available where agents are able to search by selects such as age,
income level, and length of residency.  Now, there is the ability to drill down even further to include lifestyle interests such as boating, golfing, do-it-yourself fans, health and wellness etc.

What that means is if you are an agent that loves to work with folks with those interests and specialize in health wellness3golf communities and waterfront properties with docks?, your job just got a whole lot easier.  We’ve created an entire series with a set of three postcards for each demographic to make connecting a whole lot easier.

Here’s how it works:

  1. Login to www.prospectsplus.com.
  2. Head over to our Specials Page to grab your money-saving promo codes for the month.golf your game
  3. Click on our New Series – Lifestyle Interest Postcards (look for the purple starburst).
  4. Pick a postcard design for the lifestyle segment that most resonates with you. We currently have boaters, golfers, tennis enthusiasts, Do it Yourself (DIY) Living, and the all new Health & Wellness versions! In the coming months you’ll find new series for Arts, Aviation, Gardening fans, RV enthusiasts, and Equestrian. We’ll have at least 3 cards per interest to start so that you can use as a three-month campaign to your new list.
  5. Customize your card however you like!
  6. Click on the button that says Click to Start Mailing List, boaterthen click on the Purchase list option. Next, use the Demographic Search function, select the geographic area you want to target, then click on Lifestyle Interests. In the next screen, choose the segment that you want to target, then click search.  It will populate as many records as you would like to choose for that area.  Choose your desired amount of records and save your list.
  7. Apply your promo code and check out!
  8. Put a reminder in your calendar to take a few minutes at the first week of the next few months to send the next card in the series to the same list.
  9. Follow up with these VIPs.

The more you can resonate with a prospective customer, the higher your chances are at finding the hand-raisers who are ready, willing, and able to either work with you – or refer work to you.  Matching your messaging is one powerful way to help you do that.

We recently hosted a webinar on the topic – you can watch it on demand below!

Got questions?  Call our marketing team today at 866-405-3638. They are there to help!

 

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