Real Estate Marketing

Using QR Codes in Real Estate: Beyond Just Your Business Card

Lisa Gray

QR Codes Are Booming—and Scanning Is Easy

QR code usage has exploded—41.8 million global scans in 2025, up 433% since 2021, tapping into a growing population of 4.48 billion smartphone users worldwide.(turn0search0)

Scanning a code is as easy as pointing your camera—and buyers love that frictionless experience.

Take the Tech Further Than a URL

QR code marketing shown on the postcard backs above. To see more.

Instead of limiting QR codes to your contact info, use them to instantly showcase virtual tours, market updates, or listing details.

According to Bitly, QR codes allow agents to turn physical touchpoints—like postcards or sign riders—into mobile-friendly hubs for leads that generate measurable analytics. (turn0search9)

Dynamic Codes Deliver Flexibility

Static codes are permanent—but Dynamic QR codes give you control after printing. Change the destination URL anytime—update tours, promo offers, or open house info without reprinting materials.

This agility saves time and money while maintaining campaign relevance. (turn0search9)

Popular dynamic QR code generating platforms include: QR Code Generator Pro, Bitly, Beaconstac, QR Code Monkey, or GoQR.

Don’t Just Be Seen—Track and Nurture

With dynamic QR analytics you can measure where scans happen, what devices your audience uses, and whether they’re engaging with your content. That enables smarter, data-driven remarketing—not just blind mailouts.

Dynamic QR code analytics are available within most dynamic code-generating platforms (as listed under the platforms above).

Action Steps for Real Estate Agents

  1. Create dynamic QR codes for each listing or campaign.

  2. Match them to the right trigger—yard signs, mailers, open houses.

  3. Track scan analytics to gauge engagement and optimize placement.

  4. Update codes as needed, shifting to new content without reprinting.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

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