As 2024 winds down, it’s the perfect time to reflect on your accomplishments and use them as a springboard for the year ahead. Celebrating your wins—big or small—builds confidence, strengthens motivation, and sets the foundation for continued growth in 2025.
Take a look back
Start by reviewing your 2024 goals. What milestones did you hit? What unexpected victories came your way? Write them down and take a moment to appreciate the hard work that made those successes possible.
Even if you faced challenges or setbacks, recognizing the lessons learned and progress made is equally valuable.
Next, consider how these achievements can shape your goals for 2025. Ask yourself:
What worked well that I can build on?
Where did I exceed expectations?
What areas still have room for growth?
Build with your wins
Use these reflections to refine your strategies and set ambitious yet achievable targets. Celebrate your strengths and use that energy to fuel future aspirations.
Don’t forget to share your wins! Whether with your team, clients, or on social media, showcasing your progress boosts morale and positions you as a leader.
People are drawn to success, and your momentum can inspire others.
By acknowledging and celebrating the wins of 2024, you create a positive mindset that carries over into 2025.
Let your accomplishments remind you that success is a journey, and every step forward—no matter how small—paves the way for even greater achievements.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
January is the ideal time to kick-start your real estate business for the year. While winter might seem like a slower season, strategic marketing efforts can help you generate leads, build connections, and position yourself for success.
Use this winter marketing checklist to make the most of January and maximize your leads.
1. Update Your Online Presence
Start the year fresh by updating your website and social media profiles. Highlight current listings, update market data, and add seasonal content to engage your audience.
2. Leverage Direct Mail Scheduled Campaigns
Reach out to your farm area with a scheduled postcard campaign. Include helpful homeowner tips with the Content Card scheduled campaign and stay connected to your community month after month without effort.
3. Create Valuable Content
Share blogs, newsletters, or videos featuring winter home maintenance information, market trends, and community updates. Providing value builds trust and keeps your name in front of potential clients.
4. Host a Winter Giveaway or Event
Engage your audience by organizing a winter-themed giveaway or sponsoring a local event. A free consultation, a home staging guide, or a gift card can attract attention and encourage leads to connect with you.
5. Follow Up with Past Clients and Prospects
Reach out to your sphere of influence with personalized messages. A quick call, email, or postcard wishing them a Happy New Year can rekindle relationships and generate referrals.
6. Plan for Spring Early
Begin strategizing for the spring market by identifying potential sellers and building your pipeline. The work you do now will pay off in the busy months ahead.
With this checklist, you’ll set yourself up for a productive January and position your real estate business for a strong year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As a new year begins, it’s the perfect time for real estate agents to set resolutions that elevate their marketing strategies and help them stand out in a competitive market.
By focusing on fresh tactics and consistent efforts, you can build stronger connections, generate more leads, and achieve greater success in 2025.
Here are six marketing resolutions every real estate agent should consider:
1. Embrace Consistent Branding
Ensure your branding—logos, colors, and messaging—is consistent across all platforms, from business cards to social media. A unified look builds trust and makes you instantly recognizable to potential clients.
2. Leverage Social Media Strategically
Commit to posting valuable, engaging content regularly. Showcase listings, share market updates, and highlight local events to connect with your audience authentically.
Focus on building your email list and creating value campaigns, like home maintenance tips, market insights, and personalized updates. Email is an effective way to nurture leads and stay top-of-mind.
4. Optimize Your Online Presence
Keep your website updated with fresh content, client testimonials, and SEO-friendly blog posts. A professional, user-friendly site is essential to attract and convert online visitors.
5. Utilize Direct Mail Marketing
Commit to using direct mail campaigns to target your farm area consistently. Postcards, market updates, and seasonal tips sent directly to homeowners can keep you top-of-mind and build trust with your local community.
6. Prioritize Community Engagement
Host events, participate in local activities, or sponsor community initiatives. Being active in your community builds trust and positions you as the go-to expert in your area.
By sticking to these resolutions, you’ll improve your marketing, deepen your relationships with clients, and grow your business in the new year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The beginning of the year is a golden opportunity to set the tone for your business.
A New Year marketing campaign ensures you’re top-of-mind with your target audience as they set their goals for the year. It’s your chance to establish yourself as the go-to expert in your market and create momentum that lasts throughout 2025.
Capitalize on the Fresh Start Mentality
People reevaluate their goals in January, including plans to buy or sell a home. This mindset makes it the perfect time to engage your market with messaging tailored to their aspirations.
Highlight how your expertise can help them achieve their real estate dreams in the year ahead.
Stand Out with Consistent Visibility
Competition is fierce in real estate, and staying visible is crucial. A well-timed campaign ensures you stand out in a crowded market.
Whether through postcards, emails, or social media ads, consistent outreach builds trust and keeps your name top-of-mind when prospects are ready to act.
Boost Engagement with Timely Messaging
New Year campaigns allow you to tie your services to the season’s themes of fresh beginnings and planning for the future.
Share helpful content, like market updates or tips for preparing a home for sale, to engage your audience and demonstrate your value.
Lay the Foundation for a Successful Year
Marketing early in the year positions you for success by generating leads and building your pipeline. It’s an investment that sets the stage for consistent business growth throughout 2025.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As the year winds down, real estate agents often find themselves uniquely positioned to reflect on the past months. Evaluating your wins and lessons learned is not just beneficial—it’s essential for growth and future success. Taking the time to assess your achievements and areas for improvement helps refine your strategy, set more precise goals, and build a more sustainable business.
Celebrate Your Wins
The Tri-fold Market Dominator is shown above. To learn more, Click Here.
Start by recognizing your successes. Whether you closed a record number of transactions, expanded your network, or mastered a new marketing tool, every win counts. Reflect on what you did well and identify the factors contributing to your success. Did a specific marketing campaign resonate particularly well? Were you more active in community events? Pinpoint these positive drivers and plan to replicate or scale them next year.
Identify Lessons Learned
The real estate market is dynamic and full of challenges. Reflect on the tough deals that didn’t close, marketing tactics that fell flat, or client relationships that could have been stronger. Be honest with yourself: what could you have done differently? Identifying these areas will help you make informed changes, such as investing in new skills or technology or adjusting your communication approach with clients.
Adjust Your Strategy
Use your reflections to recalibrate. Note what you’ve learned and how it can shape your approach for the upcoming year. Set specific, actionable goals that build on your wins and address your growth areas. This strategic planning ensures that you’re not just reacting to market changes but proactively positioning yourself for success.
Reflecting on your year as a real estate agent enables you to grow, improve, and thrive. Celebrate your wins, learn from your challenges, and enter the following year with a refreshed outlook and clear strategy.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As real estate agents, we all know that trust and reputation are essential to success. But what if your perception in the community could create success on its own?
In the book Ninja Selling, Larry Kendall shares a fascinating example from the advertising firm Hobbs and Herder that reveals the surprising power of perception.
The example is about an experiment they conducted that illustrates just how powerful real estate marketing can be. It highlights a crucial takeaway for every real estate agent: perception is reality.
Hobbs and Herder developed a full-scale direct mail marketing campaign around a fictional agent. They designed professional ads, distributed print materials, and presented this non-existent agent as a prominent figure in the real estate industry.
The Real Estate Times Series is shown above. To learn more, Click Here.
The results were astounding. Post-campaign, people in the community were interviewed and asked who the leading agent was in their area. They responded that the fictional agent was the expert.
They believed in this agent’s success and even began recommending them to others despite their nonexistent presence in the real world.
Consistent, high-quality marketing crafted a powerful perception of success that influenced people’s beliefs and decisions.
This experiment underscores a critical truth: effective marketing can elevate your professional image and attract clients, establishing you as a top agent in your area.
Every postcard, social media post, and advertisement reinforces your brand, making you visible to potential clients. These clients, in turn, start to associate you with success and trust. By consistently marketing yourself with professional materials, you don’t just advertise homes; you cultivate a reputation.
Building a lasting impression doesn’t happen overnight, but with the right strategy and focus, you can become the trusted agent people know and recommend.
With strategic marketing, you’re not just selling homes—you’re selling your expertise, trustworthiness, and professionalism.
Ready to shift the perception of your business? Our real estate marketing solutions can help make you the agent everyone remembers.
Watch our video that portrays the Hobbs and Herder experiment below
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As environmental awareness rises, many buyers prioritize sustainability in home purchases. For real estate agents, understanding and marketing a property’s eco-friendly aspects can be a powerful tool in appealing to this growing audience.
Here are five ways to make your listings stand out to eco-conscious buyers.
1. Highlight Energy-Efficient Appliances
Appliances with ENERGY STAR® certification are a significant selling point for eco-conscious buyers.
Pointing out energy savings in monthly bills and reduced carbon footprints helps potential buyers see the added value.
2. Emphasize Solar Panels and Renewable Energy
Properties with solar panels or other renewable energy sources are desirable to environmentally focused buyers.
If a home includes solar panels, mention energy cost savings and reduced reliance on the grid.
The Avoidable Buyer Pitfalls Series is shown above. To learn more, Click Here.
3. Showcase Eco-Friendly Materials
Features like sustainably sourced wood, non-toxic paints, and bamboo flooring appeal to buyers who value green building materials. Mentioning these elements demonstrates the home’s commitment to sustainability.
4. Point Out Smart Technology
Smart thermostats, energy-efficient lighting, and automated systems save energy and make homes more eco-friendly. Highlighting these features can make your listing more appealing to buyers focused on sustainable living.
5. Emphasize Water Conservation
Low-flow fixtures, rainwater collection systems, and drought-resistant landscaping can appeal to eco-conscious buyers by reducing water usage and enhancing sustainability.
These features demonstrate a commitment to conserving resources, which resonates with environmentally conscious clients.
By showcasing these eco-friendly elements, you position yourself as an agent who understands eco-conscious buyers’ values and aligns your listings with today’s environmentally aware consumers.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Victoria recently sent out an Upload Your Own postcard (shown above). To learn more, Click Here.
Congratulations, Victoria Brooks on winning this week’s contest!
Victoria had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectPLUS! is super user-friendly and they get your order sent out quickly. I would like to highlight their excellent customer service. If there is ever an issue with your design or if something seems off they will send you an email letting you know and advise you on how to fix it. They really do want to make sure your product is sent with the best quality. I highly recommend using ProspectPLUS! for anything marketing. 🤩” -Victoria Brooks Victoria, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The real estate landscape has seen a significant amount of volatility in recent months marked by low inventory, high mortgage rates, and the recent NAR settlement.
While these challenges can be daunting, some real estate agents are finding innovative ways to survive and thrive in this new environment. In this article, we will delve into the insights and tactics that are helping them stay ahead.
Diversified Marketing Strategies
Top agents understand the importance of a well-rounded marketing strategy. They leverage both digital and traditional marketing channels to reach a broader audience. From online listings and social media campaigns to direct mail and networking events, they leave no stone unturned to showcase their listings and their brand.
Hyper-Local Expertise
In a low-inventory market, local knowledge is power. These agents become hyper-local experts, knowing every neighborhood inside out. They can quickly identify opportunities, provide insights on property values, and guide clients through the intricacies of the local market.
Strong Networks
Relationships are paramount in real estate. Top agents cultivate strong networks, including other real estate professionals, home inspectors, mortgage brokers, and more. These networks can be tapped into for referrals, advice, and quick problem-solving.
The Join the Market Series is shown above. To learn more, Click Here.
Negotiation Mastery
In a volatile market, negotiation skills are put to the test. Top agents undergo continuous training to sharpen their negotiation techniques. They understand the importance of securing the best deals for their clients, whether they’re buyers or sellers.
Tech Integration
Technology is a game-changer in the real estate industry. Top agents embrace the latest tech tools, from virtual tours and 3D walkthroughs to predictive analytics. These tools not only streamline their operations but also enhance the customer experience.
Pricing Expertise
Setting the right price is critical in a low-inventory market. Top agents have a deep understanding of pricing dynamics. They provide sellers with accurate price guidance, ensuring that properties are competitively priced to attract buyers.
Adaptability
Adaptability is one of the most critical attributes of successful agents in the current market. They stay agile and flexible, adjusting their strategies as market conditions evolve. They can swiftly switch between a buyer’s market and a seller’s market mindset.
Strong Online Presence
Visibility is essential. Top agents have a professional website and robust social media profiles and maintain an active online presence. This helps them connect with clients and positions them as industry leaders.
Navigating a low-inventory, volatile real estate market can be challenging, but top real estate agents rise to the occasion. They position themselves for success through diversified marketing, hyper-local expertise, adaptability, and a strong market presence.
These agents are not just riding the wave but leading the way, helping clients achieve their real estate goals even in the most challenging times.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Here we are, four months into the new year, in the midst of the spring real estate market. Have you stuck to your marketing plan? If so, and it’s a good one, you’ll have no shortage of folks to work with this spring.
If you’ve been slacking, take the time now to tweak the plan. Start with the digital aspect of your real estate marketing plan.
Take a critical look at social media
Since it’s vital that you connect with potential clients where they spend most of their social media time, re-evaluate how each social media platform you use is working for you.
If you’re not getting a decent return on your investment (of time or money) for any platform, dump it and try something else.
Facebook
A good Facebook strategy, even if it’s just to get organic leads, is always worth your time. Users are, by and large, in the buyer/seller age range. Engagement, if pursued strategically, is easier than on most of the other platforms.
A decent Facebook strategy includes posting a couple times a week. If that’s too much for your schedule, post at least once a week and make sure the post is strong.
What’s a strong Facebook post? One in which you are aiming for engagement and shares. For instance, if your city or state is among the many “Best places” (to retire, to get a job, to buy a home, etc.) chosen each year, link to the article.
You can find these types of articles by entering the name of your city or state into a search engine, followed by “named best” or “chosen best.”
As an example, “Scottsdale named best” returned a ton of very cool articles that a Scottsdale agent might want to repost on Facebook.
People love proof that where they live is the best on the planet and tend to share these types of posts.
Instagram
If you are among the few (very few) agents who get real estate leads from the time-suck-that-is-Instagram, congratulations. If you aren’t seeing a return on the investment of your precious time, dump it. And, don’t feel bad. There’s a reason it isn’t working.
In December of 2019, Statista published the results of a study that found that nearly 71 percent of U.S. Instagram users are between the ages of 13 and 34.
Let that sink in: The majority of Instagram users aren’t within every real estate agent’s target audience.
Sadly, only 12 percent of users are in the typical buyer and seller age range. Marketing your real estate business on Instagram is like an actor playing to an empty house.
YouTube
Video production companies love to tout YouTube’s “more than 1.9 billion registered users.” What they don’t tell you is that it’s a worldwide figure, so it’s useless to real estate agents.
Unless, of course, you sell real estate worldwide?
Of those 1.9 billion users, nearly 185 million reside in the U.S. Most of these users turn to the video channel for entertainment, not tutorials.
Males, according to Statista, primarily watch soccer or other sports while beauty videos are the most popular among women.
Real estate is missing from the list of the 25 most-watched verticals, as of February 2020. To get an idea of what people in the United States are tuning in to watch, check out Vidooly.com.
It should come as no surprise that YouTube isn’t the ideal digital marketing platform for most agents.
Videos can be expensive and time-consuming to do right.
The NAR’s statistics show that video isn’t always an effective way to market listings as well.
Keep in mind, however, that walk-throughs are more popular than video among buyers. Try to talk your listing clients into a 3-D walkthrough instead.
Just don’t rely on the platform as an awesome way to market your business, because, again, you’re playing to an empty house.
Your website
Nearly half of all Google searchers are looking for local information, according to Hubspot, and slightly more than 80 percent of smartphone users search for local businesses.
This is a strong signal that your best ROI of your time is ranking in organic search for your local market.
Start with our site’s keywords. If you’re having trouble coming up with some, research the competition – those agents who are ranking on the first page of search engine results for local searches.
Yes, you can then use them on your site, but there’s more to it. Create content around these keywords and phrases and ensure that your content is “bigger and badder” than your competition’s.
Marketing plans shouldn’t be set in stone, but evolve. Take a look at yours periodically throughout the year and make the changes necessary.
RIGHT NOW! FARM Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/17/21).
19 Different FARM Campaigns to Choose From!
Launch a FARM, Empty Nest Scheduled Campaign, HERE
TO LAUNCH A FARM CAMPAIGN:
Launch a FARM Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
