We recently linked up with one of Miami’s top Real Estate Agents, Nick “Tiger” Quay.
Nick was nice enough to share his expertise on the latest camera trends and how they’ve become essential to his success. Check out his thoughts on two camera types that have gotten some serious buzz over the past few years.
I run a real estate team in Miami within a highly competitive market. Offering 3D Virtual Tours gives me an edge for sure. As a 4 year owner and avid user of 3D cameras for 3D user controlled virtual tours, I feel they are much more immersive than 360 cameras.
I have closed several deals sight unseen with buyers using 3D, my sellers love it because they know the other listings they are fighting against aren’t getting even half of the actual buyer exposure they are receiving.
“Time is money and this has helped my ROI on listings exceed my own expectations many times.”
I was an early adopter in 360 technology as well and received my first camera long before they were available in stores. The differences in the technology are that 3D cameras like the ones I use take thousands of different images and string them together in a seamless environment that enables users to literally walk around a space as if they were there.
“Like many things it’s only as good as the camera operator and editing”.
Most 360 cameras that you’ll see used by agents or hobbyists have 1 or 2 lenses that shoot in a fish eye type format then get stitched together automatically by the cameras software or software on a smartphone.
There are some that start around $2,000 that use 4 lenses which can shoot in gorgeous 4k however they require a much higher skill set to be edited and stitched. 360 cameras can also shoot video so it adds a motion and sound component not available with 3D VR applications.
360 cameras are by far easier to use and much cheaper to get into.
Although 360 videos are a blast, remember they do require some time to edit as well as specialized equipment if you plan to do anything other than shoot and share. I use them for my “quick and dirty” marketing on social media.
360 is fun and a great way to share a new space with others. I use it quickly to share things that I know my sphere of influence engages with. It’s a lot of fun and everyone loves the novelty of it as well as feeling included in group photos and activities.
Many of my clients are major techies so showing them things they have seen before, but from a different perspective keeps them interested.
To sum it up, for social media 360 wins and for sales and marketing 3D VR is my go to. It’s really about being creative, loving what you do, and sharing cool things and experiences with others.
As an agent it’s really important to find your niche and know “who” you are. From passions, to experiences, to tech; it’s all relevant and equally as important if you’re truly savvy.
Both 3D VR and 360 tech are major parts of my business and two things that have absolutely contributed to my success.
Make sure to follow Nick on Instagram and Facebook to keep up with the latest real estate tech trends.