Be In It to Win It

How Hyper-Local Information and Consistency Work to Your Advantage

By Julie Escobar

Real estate is not for the get-rich-quick, zero effort entrepreneur.  To succeed for the long haul?  You’ve got to take an ‘in it to win it’ approach. That means the kind of ‘one and done’ marketing that some folks want to ‘try on’ is not a viable, sustainable path to market share.

You’ve got to put the time in and PERSEVERE.  To show up not just ONCE, but again and again and again.  You know that old saying out of sight – out of mind?  It’s especially true of customer relationships in today’s market.  In fact, Statistics tell us it takes at LEAST three impressions for a consumer to recognize your name, seven to associate your name with your business, and twenty seven for them to like you, know you, trust you enough to do business with them.  I know – it’s not instant gratification – but it is the smart business practice if you want to be in real estate for the long haul.

Make it easy on yourself.  You get paid to get face-to-face and voice–to-voice with customers.  Your job is to wow them with what you can do for them – how you can make that easier, more profitable & fewer headaches.  Hard to do that when you’re still printing, cutting & stuffing envelopes.  Put a system in place to reach your customers at the very least every 4-6 weeks.  The Direct Marketing Association and top agents lean more towards every 21-30 days.  It doesn’t have to be a lot – but it does have to be consistent.   We’ve worked hard to make that easy for you with hundreds of ready-to-go campaigns that you can choose from that’s as simple as pick a card, customize however you like, add your list or purchase one and you are done!

One that is especially popular right now and getting results is our Neighborhood Update Free Offer Series. Why is it such a hit?  It gives them the critical market information consumers want — and spotlights you as the authority in the neighborhood.  Grab your local stats (recent listings and sales), sign in to your account,  go to the neighborhood update free offer series, enter your data, get your list  (at least 100 homeowners in the neighborhood you want to brand yourself in) and go! What people LOVE about this series is that it offers up the hyper local market information they are craving. What are homes in THEIR neighborhoods selling for?  How much can they get for their home?  What’s happening in their own back yard? Send one of these a month and watch your market share grow!

Next, map out your marketing for the rest of the year. Will you be sending holiday photocards or holiday cards? Order them early and get them sent.  Calendar cards with magnetic backs are also very popular as means to stay top of mind (by being stuck to the refrigerator) all year around.  You’ll find budget saving promo codes on our Specials Page. 

Looking for more ideas for staying connected? Bookmark our Master Marketing Schedule.  It’s filled with actionable marketing tips as well as some really fun, out-of-the-box, memorable ways to reach out to the people in your sphere and farm.  That’s the key — helping to make sure your name is MEMORABLE — in a good way!

Some things to think about for this week.  Know that if you need some help showing up – OVER and OVER – affordably, easily and without stress, our team is there for you.  Call them at 866.405.3638 today or email pmc@prospectsplus.com.  We’ve got you covered!