Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
(Shown above: Get More Listings Scheduled Campaign similar to the ones Leonor DaSilva sent out)
Leonor DaSilva, You’re This Week’s $120 Gift Card Winner!
Leonor had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“Very easy-to-use website and the product I order is of great quality. Once I set up my scheduled campaigns, I don’t have to worry about a thing. What a time saver it is for me. Love it and the product goes out in a timely manner! Would definitely recommend ProspectPLUS! To others. Happy I found this site”.
Thank You, Leonor! Your Get More Listings Scheduled Campaign turned out Fantastic!
NEW CONTEST: Get the FIRST MONTH of ANYScheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
In March 2021, the average list price reached an all-time high of $370,000, up 15.6% compared to this time last year.
Home sales were 9.1% higher than one year ago and although the mortgage rates have increased slightly to the highest levels this year at 3.09% for a 30-year fixed, there are reasons to believe the housing market will continue to be strong throughout 2021 (NAR source).
This means it’s still a seller’s market, which is the key point you’ll want to make when communicating with the homeowners in your CRM.
1. Nothing better than a warm call
Comb through your CRM for the warmest leads among your homeowners and start your campaign with these people as your target audience. Yes, even friends and family and past clients.
Pick up the phone and start dialing for dollars. And, naturally, during the conversation you’ll want to let them know how desperate homebuyers are for homes in the area and, oh, by the way, “Do you know anyone who might be considering selling their home?”
You’ll most likely not get the name of a red-hot listing lead, and that’s ok. You are now top-of-mind with these people.
Real Estate Times postcard
2. Go back after lost listings
Not taking the listing after a presentation is painful. But, remember another old real estate lesson: “Stay in touch until they list – and beyond.”
St. Paul, MN broker Teresa Boardman once spoke about one of her most cost-effective listing generating techniques that you can copy.
Go through your CRM, looking for homeowners for whom you gave a listing presentation over the past three years.
Check the MLS to find out if the home ever sold with another agent. If not, take this condensed list of sellers and send them a Real Estate Times postcard. Catch them up on the current hot market and explain why now is the perfect time to join it.
Or stay in front of this hand-picked list for six months or more with a scheduled FARM, Get More Listings campaign. Learn more, HERE.
Remember, #StayHome made millions of homeowners overly familiar with their homes, and many have found that the home no longer fits their needs.
Always let these potential listings know how ideal the market is for sellers, how much equity they’ve built up, and about the super low current mortgage rates.
Very early in her campaign, Boardman had taken one listing and another homeowner felt like a “real strong possibility.” A third was debating renting out her home or selling it.
3. Don’t forget social media, especially now
Connecting with people on social media is so easy right now. Since the outbreak of the pandemic over one year ago, internet usage has increased 70%, according to Mark Beech at Forbes.com.
Real Estate Times postcard
Studies from Pew Research claim that more than half (53%) of “… Americans say the internet has been essential in the past year.
The amount of time that Americans spend on social media platforms, in particular, has increased from 79 minutes per day in 2019 to 86 minutes per day in recent months.
There is a lot of engagement to be had right now online, particularly on social media.
Use all that important information you have up your sleeve to let sellers know that they won’t find a better time to sell their homes and to convince buyers that they should remain in the market.
Yes, inventory is super tight and many homeowners still aren’t getting what an amazing time this is to sell their homes for top dollar.
This is also the ideal time for real estate agents to market to niche prospects such as empty nesters, high-income renters, move-up market, fence-sitters, and more.
With nine campaign categories to choose from, it’s now quick, easy, and affordable to schedule a targeted campaign.
Hurry! FARM Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/17/21).
Fence-Sitters Series, one of 19 FARM Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH AN FARM CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Here we are, four months into the new year, in the midst of the spring real estate market. Have you stuck to your marketing plan? If so, and it’s a good one, you’ll have no shortage of folks to work with this spring.
If you’ve been slacking, take the time now to tweak the plan. Start with the digital aspect of your real estate marketing plan.
Take a critical look at social media
Since it’s vital that you connect with potential clients where they spend most of their social media time, re-evaluate how each social media platform you use is working for you.
If you’re not getting a decent return on your investment (of time or money) for any platform, dump it and try something else.
Facebook
A good Facebook strategy, even if it’s just to get organic leads, is always worth your time. Users are, by and large, in the buyer/seller age range. Engagement, if pursued strategically, is easier than on most of the other platforms.
A decent Facebook strategy includes posting a couple times a week. If that’s too much for your schedule, post at least once a week and make sure the post is strong.
What’s a strong Facebook post? One in which you are aiming for engagement and shares. For instance, if your city or state is among the many “Best places” (to retire, to get a job, to buy a home, etc.) chosen each year, link to the article.
You can find these types of articles by entering the name of your city or state into a search engine, followed by “named best” or “chosen best.”
As an example, “Scottsdale named best” returned a ton of very cool articles that a Scottsdale agent might want to repost on Facebook.
People love proof that where they live is the best on the planet and tend to share these types of posts.
Instagram
If you are among the few (very few) agents who get real estate leads from the time-suck-that-is-Instagram, congratulations. If you aren’t seeing a return on the investment of your precious time, dump it. And, don’t feel bad. There’s a reason it isn’t working.
In December of 2019, Statista published the results of a study that found that nearly 71 percent of U.S. Instagram users are between the ages of 13 and 34.
Let that sink in: The majority of Instagram users aren’t within every real estate agent’s target audience.
Sadly, only 12 percent of users are in the typical buyer and seller age range. Marketing your real estate business on Instagram is like an actor playing to an empty house.
YouTube
Video production companies love to tout YouTube’s “more than 1.9 billion registered users.” What they don’t tell you is that it’s a worldwide figure, so it’s useless to real estate agents.
Unless, of course, you sell real estate worldwide?
Of those 1.9 billion users, nearly 185 million reside in the U.S. Most of these users turn to the video channel for entertainment, not tutorials.
Males, according to Statista, primarily watch soccer or other sports while beauty videos are the most popular among women.
Real estate is missing from the list of the 25 most-watched verticals, as of February 2020. To get an idea of what people in the United States are tuning in to watch, check out Vidooly.com.
It should come as no surprise that YouTube isn’t the ideal digital marketing platform for most agents.
Videos can be expensive and time-consuming to do right.
The NAR’s statistics show that video isn’t always an effective way to market listings as well.
Keep in mind, however, that walk-throughs are more popular than video among buyers. Try to talk your listing clients into a 3-D walkthrough instead.
Just don’t rely on the platform as an awesome way to market your business, because, again, you’re playing to an empty house.
Your website
Nearly half of all Google searchers are looking for local information, according to Hubspot, and slightly more than 80 percent of smartphone users search for local businesses.
This is a strong signal that your best ROI of your time is ranking in organic search for your local market.
Start with our site’s keywords. If you’re having trouble coming up with some, research the competition – those agents who are ranking on the first page of search engine results for local searches.
Yes, you can then use them on your site, but there’s more to it. Create content around these keywords and phrases and ensure that your content is “bigger and badder” than your competition’s.
Marketing plans shouldn’t be set in stone, but evolve. Take a look at yours periodically throughout the year and make the changes necessary.
RIGHT NOW! FARM Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/17/21).
19 Different FARM Campaigns to Choose From!
Launch a FARM, Empty Nest Scheduled Campaign, HERE
TO LAUNCH A FARM CAMPAIGN:
Launch a FARM Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
(Shown above: Get More Listings Scheduled Campaign similar to the ones Arlys Krauel sent out)
Arlys Krauel, You’re This Week’s $120 Gift Card Winner!
Arlys had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“One of the most exciting things – was when I got a call from a FSBO to make an appointment to list their home. It was from one of the ProspectsPLUS! FSBO Fyers – that I personalized and sent with a letter showing the statics of FSBO vs. Realtor. Thank you so much ProspectsPLUS! making me look professional!”
Thank You, Arlys, and congratulations on your FSBO listing!
NEW CONTEST: Get the FIRST MONTH of ANYScheduled Campaign FOR FREE! ($120 value)
Farm, Empty Nest Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
FARM, Move-Up Market Scheduled Campaign shown above, schedule HERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
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