Saturday, April 27, 2024

Lisa Gray

678 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Keep Those Listings Coming!
    And, here’s how to do it:
    1. By ensuring homeowners are thinking of you so they call you when they’re ready to list.
    2. Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
    3. Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
    4. Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

    And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

    Schedule another recurring postcard campaign!

    Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.


    What if You Haven’t Launched a Recurring Postcard Campaign Before?
    The Get More Listings Postcard Campaign is shown above. See more, HERE.

    There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

    And, you can launch your campaign in just minutes.

    Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

    1. You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
    2. You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
    3. You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
    4. You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
    5. You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

    So Choose a campaign From one of our 10 categories listed below:

    SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

    And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

    To get started now and keeping those listings flowing, CLICK HERE.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Marie’s most recent postcard mailing was from the Looking For Listings postcard, shown below. To see more postcards from this series, Click Here.


      Congratulations Marie Cantave on winning this week’s contest!

      Marie had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I just started using ProspectsPLUS!, the postcards are of quality material and smudge-proof. The work is done for you, just sign up.”.

      -Marie Cantave

      Marie, thank you for your wonderful feedback!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast


        The latest postcard from Mia’s recent Farm, Get More Listings scheduled campaign is shown above. To see more Farm campaigns, Click Here.


        Congratulations Mia Mazzoccoli on winning this week’s contest!

        Diane had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “ProspectPLUS! offers fantastic quality and the customer service is responsive and helpful. I highly recommend them for marketing solutions”.

        -Mia Mazzoccoli


        Mia, thank you for your thoughtful words! Congratulations on launching your Get More Listings scheduled postcard campaign! I bet it feels great not to have to worry about getting your marketing out every month.


        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        The Take a Listing Today Podcast


          Summer and books – why reading has its own season is a mystery. Perhaps it’s because we supposedly have more leisure time in the summer. You know, lounging by the pool, sunning ourselves on golden sands next to the sea, or lazing away the day in a hammock at home.

          We know that although real estate agents love to keep up with the latest book trends, and crave ways to improve their work-life balance and lead generation, they don’t have a lot of time to devote to reading longer works.

          So, we’ve narrowed down our choices to books that won’t take you months to finish reading but offer tons of value in as few pages as possible. 

          “The Dip: A Little Book That Teaches You When to Quit (and When to Stick),” Seth Godin

           “Winners never quit,” right? In “The Dip,” Godin makes the claim that it’s a “spectacularly bad piece of advice.”

          “Never quit wetting your bed?” he asks. Never quit “… that job you had at Burger King in high school?”

          His advice is to “… never quit something with long-term potential just because you can’t deal with the stress of the moment.”


          Content Card postcards, shown above, are on sale 10% off right now. Use promo code: SPHERESALE (offer expires 5.28.22). Click Here.


          For many agents, the stress of the moment may be that there’s no commission check on the horizon, or converting leads seems impossible.

          Don’t quit until you consider Godin’s “3 questions to answer before quitting.” 

          “The Dip” isn’t one of Godin’s more recent offerings, but we think it’s one of his best. At only 96 pages, it’s a quick summer read.

          Find it at Amazon.com and BarnesandNoble.com.

          “Getting Things Done: The Art of Stress-Free Productivity,” David Allen

          Another oldie but goodie, New York Times best-selling author David Allen shows the reader how to become better organized and, thus, more productive.

          A few of the reviews claim that Allen seems to be stuck in the past with some of his tips—advocating the use of actual file folders rather than using the cloud or your hard drive. Overall, however, he garners 4.5 out of 5 stars at Amazon.com with glowing reviews.

          Learn how to get things done in 352 pages. Heck, you can read this over at your Starbucks tomorrow morning.

          Find Allen’s book at BarnesandNoble.com and Amazon.com.

          “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time,” Brian Tracy

          For me, it was picking up the phone to make that first cold call of the day. For you, it may be something else, but agents seem to all have one thing they need to do that they just don’t like doing.

          Brian Tracy has the cure with 21 strategies to get around procrastination. “Read the book, eat your frog by 10:00 a.m., and then feel free to find a restaurant that serves cocktails at lunch,” sums up Laura Vanderkam at FastCompany.com.

          Tracy teaches us how to avoid common distractions, especially prevalent when so many agents are working from home.

          All that, in 144 pages. 

          By the way, get the 3rd edition (published in April 2017) because it contains two chapters that the previous editions don’t offer.

          Buy Tracy’s book at Amazon.com and BarnesandNoble.com.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here