Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Using QR Codes in Real Estate: Beyond Just Your Business Card

Sep 8, 2025

QR Codes Are Booming—and Scanning Is Easy

QR code usage has exploded—41.8 million global scans in 2025, up 433% since 2021, tapping into a growing population of 4.48 billion smartphone users worldwide.(turn0search0)

Scanning a code is as easy as pointing your camera—and buyers love that frictionless experience.

Take the Tech Further Than a URL

QR code marketing shown on the postcard backs above. To see more.

Instead of limiting QR codes to your contact info, use them to instantly showcase virtual tours, market updates, or listing details.

According to Bitly, QR codes allow agents to turn physical touchpoints—like postcards or sign riders—into mobile-friendly hubs for leads that generate measurable analytics. (turn0search9)

Dynamic Codes Deliver Flexibility

Static codes are permanent—but Dynamic QR codes give you control after printing. Change the destination URL anytime—update tours, promo offers, or open house info without reprinting materials.

This agility saves time and money while maintaining campaign relevance. (turn0search9)

Popular dynamic QR code generating platforms include: QR Code Generator Pro, Bitly, Beaconstac, QR Code Monkey, or GoQR.

Don’t Just Be Seen—Track and Nurture

With dynamic QR analytics you can measure where scans happen, what devices your audience uses, and whether they’re engaging with your content. That enables smarter, data-driven remarketing—not just blind mailouts.

Dynamic QR code analytics are available within most dynamic code-generating platforms (as listed under the platforms above).

Action Steps for Real Estate Agents

Create dynamic QR codes for each listing or campaign.
Match them to the right trigger—yard signs, mailers, open houses.
Track scan analytics to gauge engagement and optimize placement.
Update codes as needed, shifting to new content without reprinting.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

The Netflix Strategy for Real Estate Marketing: Personalization That Converts

Sep 8, 2025

Personalization Breeds Engagement

Netflix’s hyper-tailored recommendations drive up to 80% of viewership by showing content based on individual preferences. Real estate agents can harness the same principle—targeting homeowners by property age, equity status, or life stage—rather than blasting one-size-fits-all mailers.

After all, 71% of consumers prefer personalized experiences, and 90% of marketers say personalization improves ROI significantly DemandSage.

Data-Driven Targeting Wins

Luxury retailers, influencers, and brands lean into personalization because it works. As Axios reported, successful marketing in 2025 depends on authenticity and niche targeting—“If you have to search for your niche, it’s likely not your niche”.

The Empty Nest Series is shown above. To see more, **Click Here.**

Real estate agents who segment clients by their specific needs—empty nesters, move-up market, high net worth owners—build deeper connections and stronger responses.

Agents Can Be Recommend-Ready

Rather than sending generic postcards, consider curated messages:

Remind homeowners which home renovations can boost value and ROI.
Offer tailored insights for families sizing up or downsizing.
Show equity owners how a move now could grow their net worth.

Action Steps for Agents

Segment your list by home age, ownership tenure, estimated equity, lifestyle interests.
Craft personalized content—“Your 30-year-old home could fetch $X more”—to cut through noise.
Use our done-for-you, targeted templates—postcards, newsletters, brochures—with localized stats.
Monitor and iterate: see what resonates and refine your approach over time.

By making your outreach feel custom-curated—not canned—you turn marketing from noise into relevance.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Why Fall Festivals Can Be Your Secret Lead-Generation Goldmine

Aug 27, 2025

Tap Into Community Energy

Fall festivals draw hundreds, sometimes thousands, of locals and visitors—making them perfect environments for real estate agents to make organic contacts.

Experiential marketing expert Kaydi Rainey highlights that “immersive experiences that compel people to share on social platforms” significantly amplify an agent’s visibility.Icenhower Coaching

Use Social Media to Extend Reach

The Looking For Listings Series is shown above. To see more, **Click Here.**

While you’re mingling in person, your online presence should mirror the excitement. In 2025, 87% of real estate agents use Facebook for lead generation, and 62% use Instagram, with video content driving standout engagement.amplifiles.

A quick live reel from your festival booth can capture attention long after the event ends.

Lower Cost, High Engagement
Most agents spend under $250/month on lead generation.The Spruce. Sponsoring or setting up a presence at a fall festival is a cost-effective strategy that yields high visibility and trust without draining your budget.

Action Steps to Harvest Leads from Fall Festivals

Secure a Branded Booth or Table – Offer a fall-themed treat (e.g., caramel apples) in exchange for contact info.
Create a Social Media Moment – Use a great backdrop and encourage attendees to take photos with your hashtag.
Capture Lead Info – Offer a giveaway (e.g., home décor item) for email addresses to gather contacts.
Follow Up Swiftly – Send a personalized “Nice meeting you at [Event Name]” email with a helpful local market update.
Repurpose Content – Turn your festival photos and videos into a blog post or social content promoting your local expertise.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

The Subtle Branding Shift That Turns Curious Browsers into Ready Clients

Aug 25, 2025

Why Basic Branding Isn’t Cutting It Anymore

In a world cluttered with listings and generic agent profiles, your brand needs to do more than exist—it must connect. In 2025, authenticity and personality in real estate branding aren’t optional—they’re essential.

As branding expert Alex Martinez puts it: “In a competitive market driven by digital‑first impressions… agents must go beyond listings to build trust and stay relevant.”

Human-Centered Design Wins Attention

The Multi-Property Series is shown above. To see more, **Click Here.**

Luxury Presence head Michaela Fias predicts the next wave of agent branding is all about blending AI with real human storytelling—think bold colors, expressive fonts, and ditching cookie‑cutter templates.

“AI-driven design … democratize creativity,” she says—but never forget, “authenticity and emotional connection” must stay central. Luxury Presence

Micro-Branding Means Trust, Not Just Visibility

Influencer marketing isn’t just lip service anymore. Real estate brands that partner with hyper-local influencers—not mega-celebrities—build credibility quickly. Build trust for the win.

Make Your Brand Work, Not Just Look Good

Sharpen your visuals, yes—but also make every platform feel like you. Think blog posts about specific neighborhoods, behind-the-scenes prep for clients, or storytelling reels that show why you matter.

It’s less about transactions and more about the connection that converts.

Action Steps:

Refresh visuals with bold colors or unique fonts.
Craft one “why I love this neighborhood” blog or Reel.
Add a local influencer testimonial/story to your site.
Inject authenticity: show your process, not just your listings.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

6 Ways to Refresh Your Real Estate Marketing for the Final Quarter

Aug 22, 2025

1. Amp Up Your Visual Game

2025-proof your listings—brand-worthy photos sell 32% faster, and agents using professional photography earn twice the average commission income (Property Box).

Upgrade to cinematic visuals, 3D tours, or virtual staging—today’s buyers expect more. Even small improvements in presentation can mean faster sales and higher offers.

2. Double Down on Video and Social

Listings with videos generate 403% more inquiries (RESimpli). Short-form clips on Reels, TikTok, or YouTube Shorts are gold—think neighborhood vibes, quick tips, or teaser tours.

Video makes you stand out in crowded feeds and helps buyers feel connected before they ever visit in person.

The fall Holiday Campaign is shown above. To see more, **Click Here.**

3. Get Local with SEO and Hyper-Personalization

Organic and paid search drive 57% of real estate website visits, with SEO accounting for 53% of overall traffic. Geo-target your content (e.g., “homes for sale in [Your Town] Q4”) and build that “near me” trust factor.

Strong local SEO ensures you show up first when motivated buyers are searching in your market.

4. Leverage Email and Direct Reach

Email converts 40% better than social media, with email marketing boasting an ROI as high as 4,200%. Segment your fall campaign—past clients, new leads, local builds—and personalize messages to spark action.

Even simple touches like using a client’s name or referencing a local neighborhood can dramatically increase open rates.

5. Experiment with Influencer or Local Partner Campaigns

Influencer marketing delivers around $5.78 back for every $1 spent in real estate (Ainfluencer). Collaborate with local lifestyle, design, or neighborhood influencers for virtual tours, open house takeovers, or festive content series.

Partnering with the right voice in your community builds trust faster than traditional ads ever could.

6. Direct Mail Still Delivers

Even in 2025, direct mail continues to cut through the digital noise—over 70% of consumers report feeling more connected to a brand through physical mail compared to online ads (USPS 2024 survey).

Real estate agents can tap into this by running automated campaigns with seasonal postcards, market updates, or neighborhood highlights.

Holiday postcards—like Thanksgiving gratitude cards or “Happy New Year” postcards—add a personal touch that keeps your name top of mind. With our modern automation tool, you can schedule a campaign once and let them run, ensuring consistent contact without constant effort.

Action Steps:

Schedule a pro shoot and spice up visuals (photos, 3D, video).
Script and produce at least one short-form video per listing or neighborhood.
Optimize your pages and blogs with Q4 local keywords.
Build segmented email campaigns tailored to each client type.
Reach out to one local influencer or community partner for Q4 content.
Automate a holiday postcard or seasonal direct mail campaign.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

How to Use Limited‑Time Offers to Drive Urgency in Your Marketing

Aug 18, 2025

Why Urgency Moves Listings

In today’s cooling market—with 56% of U.S. homes selling below asking and listings sitting for an average of 58 days—buyers are slow to act. (New York Post, August 2025)

Limited‑time offers reignite that urgency, giving your listing a clear reason to stand out and sell fast.

The Psychology of Now or Never

The Call to Action Series is shown above. To see more, **Click Here.**

Urgency taps into FOMO—the fear of missing out. When people see “limited-time” or “this weekend only,” they’re more likely to act rather than reconsider.

But it must feel genuine. Transparent scarcity works; false urgency erodes trust. (Cybertek Marketing).

Setting Timed Deals

Industry coach Tom Ferry regularly urges agents to “create a compelling deadline that gives buyers and sellers the nudge—they won’t wait for your next call, they need to believe today’s the day.”

When combined with visual elements like countdowns on print or flyers, a deadline becomes a conversion engine.

Why Direct Mail Still Converts

Direct mail offers a tactile reminder of urgency. Direct mail boasts a 91% open rate, compared to just 20–30% for email—and 82% of recipients read or scan every mail piece they receive (zipdo).

Limited-time offers, such as “Weekend Only Open House” or “List Your Home This Month and Save on Staging,” perform exceptionally well when delivered through bold, time-sensitive postcards.

Action Steps You Can Use Now

Add countdown elements or ‘act by’ language – in mailers, flyers, and on social media.
Promote across your farm area – mail, plus open house signage, and door drops.
Track response – monitor calls, emails, QR scans, and conversion timing.
Always stay honest – real urgency builds lasting credibility.
Pick a compelling limited‑time offer, such as:
- - “Free staging for listings booked this week”
  - “Pre-list home prep bonus ends in 5 days”
  - “List by [date] and get pro photography + drone video”
  - “Home value audit + marketing plan free through [date]

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Start Planning Your Holiday Marketing Before Your Competitors Do

Aug 15, 2025

Why Holiday Marketing Matters

Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.

Your Best Channels for Holiday Visibility

Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).

A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.

Holiday Campaign postcards are shown above. To see more, **Click Here.**

Why Direct Mail Still Dominates

Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.

Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.

Make Your Marketing Give Back

Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.

Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”

Influencer Insight

Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”

Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.

Action Steps

Plan 3 holiday-themed touchpoints: postcard, Reel, and email
Tie in a cause (food drive, toy collection, donations)
Use QR code driven mailers and targeted social ads to drive traffic

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Why You Should Treat Your Database Like a Retirement Account

Aug 8, 2025

Your Database, Your Future

Gary Keller said it best: “Your business is your database and your database is your business.” When you consistently contribute to it—cleaning, segmenting, and nurturing—it compounds just like a 401(k).

In real estate, that compounding shows up as repeat clients and referrals you can bank on year after year.

The Math That Makes It Obvious

Sellers don’t come from thin air—they come from relationships. 38% of sellers hire an agent via referral, and 28% re-hire their previous agent. That means two-thirds of listings flow from people already in (or near) your database. Treat it like a long-term asset, not a spreadsheet.

Email Still Prints Money

The Tri-fold Market Dominator is shown above. To see more, Click Here.

Nurturing pays. Email continues to deliver ~$40 ROI for every $1 spent in the U.S., and personalization plus send-time optimization can lift results further. Build automated touches that feel human, and let the interest compound.

From Contacts to Clients for Life

Top coaches push database-first marketing because it’s predictable and resilient across market cycles.

Segment by past clients, sphere, and prospects; then deliver timely market insights, CMAs, and newsletters that keep you top-of-mind. Think deposits (value) before withdrawals (asks), Tom Ferry.

Action Steps (Do This Today)

Audit: Export your CRM; dedupe, fill missing emails/phones, and tag: Past Client, Hot 90 Days, Sphere. (Monthly “maintenance deposit.”).
Automate: Create a 12-touch plan (market updates, just-sold proof, homeowner tips). Schedule emails first; layer postcard and text follow-ups.
Measure: Track referral/repeat share and cost-per-appointment from database vs. cold leads; shift budget toward the higher ROI channel.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Your “5-5-5” Daily Method for Consistent Real Estate Growth

Aug 8, 2025

Why 5-5-5 Works Now

Consistency beats intensity. As Tom Ferry puts it, “No one cares that you’re tired… follow your schedule and take on your day.”

In a market where 86% of buyers use an agent and referrals/repeats drive most listings (38% referral, 28% repeat), daily touchpoints compound into market share (NAR).

The 5-5-5 Routine

The 5-5-5 Method is a simple, structured prospecting system designed to keep your pipeline consistently full without overwhelming your day.

Each “5” represents a different group you’ll intentionally connect with—every single day—so you’re covering all angles of business growth.

5 New Conversations: Reach out to brand-new prospects—these might be FSBOs, expired listings, open house visitors, or online leads you haven’t yet spoken with. Your goal here is to plant seeds and introduce yourself as a resource.
5 Nurtures: Follow up with warm leads who have shown interest but aren’t ready to buy or sell just yet. This could include sending a market update, sharing a relevant property, or simply checking in. These touches keep you top-of-mind until the timing is right.
The Customer Appreciation Series is shown above. To see more, Click Here.

5 Past-Client or Referral Touches: Connect with people who already know, like, and trust you. This might be a quick call, a Customer Appreciation postcard, a congratulatory note on a life event, or an invite to a client appreciation event. These touches strengthen relationships and trigger referrals.

When done consistently, that’s 15 meaningful connections per day, or roughly 75 per week—more than 300 a month. Over time, this creates a steady flow of appointments, closing the gap between lead generation and lead conversion.

Why the math matters: average online lead conversion hovers around 0.4–1.2%, and most responses happen after 6+ follow-ups—so small, daily reps win.

Speed + Relevance = Appointments

The average business takes 47 hours to respond to a lead; beat that by replying in minutes. Share what consumers value most: photos, detailed property info, and floor plans.

Focus on the ONE Thing

“Until my ONE thing is done, everything else is a distraction.” —Gary Keller. Time-block your 5-5-5 first; let admin tasks wait.

Action Steps (Do This Today)

Calendar: Block 60–90 minutes for 5-5-5 before noon.
Lists: Pull three smart lists in your CRM: New, Nurture (30–180 days), Past Clients/Referrals. NAR says social + CRM deliver the highest-quality leads—use them.
Scripts: Prepare a value hook (market stat, micro-CMA, invite).
Speed to Lead: Set instant alerts; respond under 5 minutes.
Metrics: Track dials, convos, and appointments. Aim for 15 quality touches/day; expect multi-month nurture cycles.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Open House Mastery: Prepare Smarter, Convert Better

Aug 4, 2025

Boost Your Open House Strategy with Data-Driven Tips

According to a 2025 industry report, 85% of agents believe open houses remain a valuable investment for brand exposure and lead generation, with 45% planning to increase open house efforts this year.

With the market shifting and onlookers more cautious than ever, a polished open house can make or break your pipeline.

Curate a Welcoming Environment

Home staging remains essential in 2025: properties staged prior to showings sell up to 15% faster and attract more offers. According to Barbara Corcoran, “get realistic” on condition and pricing—unresolved clutter or overpricing can kill interest fast.

Focus particularly on staging the living room—it’s considered the most influential space by 37% of buyers’ agents.

Sharpen Your Online Preview

Open House postcards are shown above. To see more, **Click Here.**

With virtual open houses increasing engagement by 30% and 360° tours driving 87% more views, integrating digital previews is no longer optional. First impressions online often dictate whether attendees show up in person.

Promote Strategically with Timing & Reach

Sunday open houses between 1pm–4pm still dominate, but weekday evening events can tap niche audiences—both boost attendance by up to 20% when marketed appropriately.

Utilize targeted open house postcards, social ads, and email invitations to increase immediate interest by 25% compared to generic strategies.

Lead Engagement Is as Important as Lead Capture

An open house isn’t just about selling one home—it’s about building your network. Nearly 56% of agents say open houses are essential for new agent lead development, and 35% of attendees reach out to the listing agent afterward.

Use well-scripted interactions and follow-ups to convert footprints into relationships—industry influencers like Grant Cardone highlight this human touch as mission-critical.

Action Steps to Prepare Your Open House

Plan at least two open houses per listing—one weekend slot and one weekday/evening to maximize reach.
Professionally stage key areas (living room, kitchen, primary bedroom) and declutter thoroughly.
Upload a virtual tour or 360° listing preview and promote it pre-event.
Set up targeted a postcard mailing, social media ads, and segmented email campaigns inviting qualified local leads.
Use friendly, scripted greetings and follow-up within 48 hours using attendee feedback.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Stop the Revenue Roller Coaster: 5 Systems That Bring in Listings

Jul 28, 2025

Why Agents Ride the Revenue Roller Coaster

Inconsistent income is one of the biggest frustrations real estate agents face—busy one month, quiet the next.

The solution isn’t working harder—it’s building reliable systems. According to NAR, 63% of top-producing agents credit their success to consistent marketing and follow-up strategies.

1. Automated Direct Mail Campaigns

Scheduling monthly postcards keeps your name in front of prospects even when you’re focused elsewhere.

Inman states that marketing automation is one of the top strategies used by successful agents to create consistent income and attract motivated seller leads.

Explore our scheduled campaign options available for every niche market. Setup takes just minutes, keeping you in front of your audience month after month—effortlessly.

2. Geo-Farming with Predictive Data

Using tools like SmartZip or Catalyze AI to identify likely sellers in your farm area lets you market smarter, not broader. Predictive analytics improves conversion rates by up to 28% compared to cold outreach.

A Geographic Farm Campaign is shown above. To see more, **Click Here.**

To learn more about Listing Lens AI, our predictive analytics tool coming soon, watch our video Here.

3. Weekly Lead Nurture Emails

A weekly touchpoint with your database (e.g., market updates, new listings, or local news) keeps you top of mind. Constant Contact reports that agents who email consistently see 2x more repeat and referral business.

4. Quarterly Client Check-In System

Build loyalty and spark referrals by checking in with past clients quarterly. A 10-minute call can lead to listings, buyer referrals—or both.

5. Listing Presentation Follow-Up Sequences

Set automated text/email follow-ups for every listing presentation. This multiplies your chances of winning the listing while showing professionalism and persistence.

“You don’t rise to the level of your goals. You fall to the level of your systems.”
— James Clear, Atomic Habits

✅ Action Steps

Schedule a 6-month postcard campaign today.
Use predictive tools to refresh your target list.
Draft a weekly nurture email template.
Set calendar reminders for quarterly check-ins.
Create a 3-step follow-up automation for listing presentations.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Use These 4 Words in Your Marketing and Watch Response Rates Rise

Jul 28, 2025

Why Words Matter More Than Ever

Attention is currency—and the words you choose determine how much you earn. Real estate prospects are inundated with messages, but it only takes a few well-placed words to stand out.

According to HubSpot, using emotionally driven and actionable words can increase click-through rates by up to 38%. Whether you’re sending a postcard, email, or running an ad, small shifts in language can lead to big results.

“The difference between a sale and silence often comes down to a single word.”
— Donald Miller, Author of Building a StoryBrand

The 4 Power Words Agents Should Be Using

1. Free

It’s one of the most persuasive words in marketing—because it lowers resistance. Offering a free home value report or free market guide makes your offer feel risk-free and valuable.

A postcard from the Just Listed Series is shown above. To see more, **Click Here.**

In fact, HubSpot found that subject lines using “free” increase open rates by up to 26%.

2. You

The word “you” instantly personalizes your message, creating a conversational tone. For example: “You’ll love what your home is worth this fall” outperforms generic phrases.

Mailchimp reports that personalized language like “you” boosts email engagement significantly.

“The words you use become the house you live in.”
— Hafiz, as quoted by brand strategist Bernadette Jiwa

3. Proven

“Proven” adds instant credibility. It tells your audience your strategies have worked before—and will again.

Try: “Our proven marketing system gets listings sold 37% faster.” It makes your offer feel less like a pitch and more like a promise.

4. Now

Urgency motivates action. “Schedule your free consultation now” or “Get your fall market update today” helps prospects act without delay.

Campaign Monitor reports that CTAs using words like “now” and “today” convert 22% higher than those without urgency.

“Words matter more than ever—especially when you’re one of hundreds competing for attention. Make them count.”
— Ann Handley, Chief Content Officer, MarketingProfs

Bonus Tip: Stack Your Words

Want to boost response rates even further? Combine power words for exponential impact.

Try: “Get your free home value report now” or “A proven pricing strategy made just for you.” Stacking these words reinforces trust, value, and urgency all at once.

✅ Action Steps

Review your last 3 emails or postcards—can you add one or more of these words to strengthen your message?
A/B Test your subject lines or headlines: “You’ll love this” vs. “Buyers will love this.”
Create a free offer you can promote consistently—like a home value report or staging consultation.
Use “proven” in your listing presentation materials or testimonial headlines.
Include “now” in your call-to-action buttons or closing lines on direct mail and landing pages.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

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