Saturday, July 5, 2025

Lisa Gray

816 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Elvin recently sent out a postcard from the Real Estate Times Series (shown above). For more information on this series, Click Here.

    Congratulations, Elvin Stolzfus, on winning this week’s contest!

    Elvin had the following words to say about sending out marketing from ProspectsPLUS!

    “We have used ProspectsPLUS! extensively for advertising properties on the market. We have definite closed sales due to using these postcards! Thank you ProspectsPLUS!” – Elvin Stolzfus   Elivn, thank you for the incredible review. We truly appreciate you and your support!


    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

    2. The Free 2025 Q2 Real Estate Marketing Guide

    Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
     
     
     
    3. The Free Interactive 6-Month Real Estate Business Plan
     
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Holidays like Memorial Day, Independence Day, and Labor Day are tied to strong emotional states — nostalgia, gratitude, new beginnings.

      According to a 2024 Psychology of Consumer Behavior study, emotional messaging can increase response rates by up to 23% compared to rational messaging. When you send direct mail around holidays, you’re tapping into heightened emotions that make recipients more receptive.

      Timing Increases Engagement

      The natural rhythm of holidays primes people to pay more attention to mail and promotions. USPS research in 2024 showed that holiday-themed mail pieces had a 15% higher open and read rate than non-holiday mail.

      When your postcard arrives during a celebratory period, it feels timely — not intrusive — boosting engagement and brand connection.

      People Associate Holidays with Change

      Holiday Campaigns and postcards shown above. To learn more, Click Here.

      Memorial Day and other major holidays are psychological mile-markers: people reflect on their lives, their homes, and their future plans. Data from the National Association of Realtors confirms that home sales typically spike 8–12% during spring and early summer months.

      Marketing during holidays positions you to catch homeowners when they are already thinking about upgrades, moves, and life changes.

      Holiday Mail Creates a Positive Brand Impression

      Because holiday marketing feels less “salesy” and more communal, it fosters goodwill. According to neuromarketing experts, consumers are more likely to choose brands they feel are part of their celebratory moments.

      A holiday-themed postcard subtly associates your name with positivity, gratitude, and forward movement — powerful assets when they decide to list or buy.

      Strategic Consistency Wins

      Sending out holiday mail consistently throughout the year keeps you top of mind. The more you’re part of their yearly rhythm, the more naturally you’ll be the agent they call when it’s time to make a move.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

       
       
       
      2. The Free 2025 Q1 Real Estate Marketing Guide

      Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

        Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

        According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

        1. Connect Emotionally with a Seasonal Messaging

        Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

        A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

        2. Stand Out in a Busy Market

        As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail. 

        Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

        In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

        3. Showcase Listings and Special Promotions

        Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

        Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

        4. Target Neighborhoods Strategically

        Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

        5. Strengthen Relationships

        Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

         
         
         
        2. The Free 2025 Q1 Real Estate Marketing Guide

        Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

          Jessica recently sent out a postcard from the Spring Series (shown above). For more information on this series, Click Here.

          Congratulations, Jessica Chavez, on winning this week’s contest!

          Jessica the following words to say about sending out marketing from ProspectsPLUS!

          “On the first mailing I received a call from two of my past clients with inquiries about properties they were looking online. The delivery of the postcards and printing was done at a very good speed and I appreciate it. Great job!” – Jessica Chavez   Jessica, thank you for your wonderful review and for sharing your experience. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

           

          2. The Free 2025 Q2 Real Estate Marketing Guide

          Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
           
           
           
          3. The Free Interactive 6-Month Real Estate Business Plan
           
          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            In 2025, simply putting a sign in the yard isn’t enough. If you want to pack your open house, social media is the megaphone you need to reach buyers fast—and for free.

            Here’s how to maximize your reach:

            1. Start with a Teaser Post

            Post a sneak peek 3–5 days before the open house. Share a carousel of the home’s best features or a 15-second video walkthrough. Add a call to action like: “Want a private early look? DM me.”

            2. Create a Facebook or Instagram Event

            Facebook events increase visibility by showing up in local feeds and “Events Near You.” Use keywords like the city, neighborhood, and “Open House” in your title.

            3. Go Live on the Day Of

            Give a live virtual walkthrough an hour before the open house begins. Pin the post and use it to build buzz with last-minute viewers.

            4. Boost Your Post with a Small Ad Budget

            A $10–$20 boost can get your post in front of hundreds of local buyers. Target zip codes, age ranges, and “likely to move” interests for best results.

            5. Use Stories + Reels

            Short-form video gets more reach than static images in 2025. A 10-second walkthrough or quick tour of the kitchen can spark interest fast.

            The more visibility you create online, the more foot traffic you’ll generate in person. Use these strategies to make your next open house your most attended one yet.


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

             
             
             
             
            2. The Free 2025 Q1 Real Estate Marketing Guide

            Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

             

              In 2025, the most successful agents aren’t just hosting open houses—they’re using AI-powered tools to turn every guest into a qualified lead. With smart technology, your open house can do more than generate buzz—it can drive conversions and grow your pipeline with less manual effort.

              Track Visitors Automatically

              Ditch the clipboard. Use a QR code sign-in linked to your CRM or Google Form. Visitors scan, enter their info, and are instantly tracked. Platforms like GoHighLevel or Follow Up Boss can tag and segment these leads in real time.

              Score Leads While You Sleep

              AI lead scoring tools can analyze visitor data—like how long they stayed, their engagement with listing info, or follow-up activity—to rank who’s most likely to buy or sell soon. This helps you prioritize hot leads instead of chasing cold ones.

              Automate Personalized Follow-Ups

              Once visitors are tagged, AI tools can trigger automated email or text follow-ups tailored to their interest. For example:

              • “Thanks for stopping by! Here’s a free market report for this area.”

              • “Did you love the kitchen? Want to see similar homes?”

              Tools like ChatGPT integrations, AI email writers, and smart SMS systems can keep conversations going—without you lifting a finger.

              Open houses in 2025 aren’t just about foot traffic—they’re about smart, scalable relationship building. By pairing AI with open house strategy, you’ll create a seamless experience for attendees and a conversion engine for yourself.

              Want to future-proof your open houses? Start with one tech tool, track your results, and watch your follow-ups do the work for you.

               


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

               
               
               
              2. The Free 2025 Q1 Real Estate Marketing Guide

              Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                

                Rhonda recently sent out a postcard from the Looking For Listings Series (shown above). For more information on this series, Click Here.

                Congratulations, Rhonda Kohn, on winning this week’s contest!

                Rhonda had the following words to say about sending out marketing from ProspectsPLUS!

                “This company and Sandy in particular have gone above and beyond. Making sure that I was using an accurate mailing list and had a solid marketing plan. I can’t thank them enough. Next up, I will order their magazines.” -Rhonda Kohn  

                 

                Rhonda, thank you for your wonderful review and for sharing your experience.


                Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave feedback on Google HERE.

                *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                Don’t forget to watch for next Friday’s email announcing the weekly winner!


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                 

                 

                2. The Free 2025 Q2 Real Estate Marketing Guide

                Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                 
                 
                 
                3. The Free Interactive 6-Month Real Estate Business Plan
                 
                The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  Tara recently sent out a postcard from the Daylight Savings Series (shown above). For more information about Holiday postcards, Click Here.

                  Congratulations, Tara Knight, on winning this week’s contest!

                  Tara had the following words to say about sending out marketing from ProspectsPLUS!

                  “I love ProspectsPLUS! they have quality postcards at affordable prices. And….a very polite gentleman called me to ask how my service was. Professional, excellent work and A+ customer service. Will definitely order again!” -Tara Knight

                   

                  Tara, thank you for your fantastic review and for sharing your experience over the last six months. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                   

                  2. The Free 2025 Q2 Real Estate Marketing Guide

                  Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                   
                   
                   
                  3. The Free Interactive 6-Month Real Estate Business Plan
                   
                  The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    When listing their home, most homeowners don’t choose the agent with the flashiest business card—they choose the one who is already marketing in their neighborhood.

                    Why? Because familiarity builds trust, and trust gets listings.

                    Here are three compelling reasons homeowners consistently choose the agent who markets first—and how you can become that agent.

                    1. Visibility Builds Credibility

                    Homeowners feel more confident hiring someone they’ve “seen around.” A postcard, newsletter, or door hanger—received consistently—plants the idea that you’re active and thriving.

                    Action Step: Send at least one branded marketing piece monthly to your geographic farm or sphere of influence. The Market Dominator Trifold is the ideal stand-out piece.

                    2. Early Marketing Establishes Authority

                    When you’re the first to educate a homeowner—whether about market trends, home value, or selling tips—you become the authority they turn to.

                    Action Step: Utilize our direct response reports, such as “From Prep to Sale” or 5 Fastest Ways to Build Home Equity,” as valuable educational resources and distribute them via direct mail or email opt-ins.

                    3. Trust is Built Over Time, Not Overnight

                    Most people don’t decide to sell overnight—and they don’t choose their agent overnight, either. The agent who shows up first and stays consistent earns the most mindshare when it’s finally time to list.

                    Action Step: Start a 90-day marketing plan that includes postcards, follow-up calls, and social proof like Just Listed/Just Sold results. Download our Q2 Real Estate Marketing Guide for weekly suggestions and action steps throughout the second quarter of this year.

                    The first agent to show up is often the first agent called. Start marketing now—before your competition does—and be the name homeowners remember when it matters most.


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                     

                    2. The Free 2025 Q1 Real Estate Marketing Guide

                    Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                     

                      Corey recently sent out a postcard from the Inspiration Series (shown above). For more information about this series, Click Here.

                      Congratulations, Corey Frederic, on winning this week’s contest!

                      Corey had the following words to say about sending out marketing from ProspectsPLUS!

                      “Love the choices and can’t wait to see the Jumbo Cards – Even earned a discount on my newest order! Thanks ProspectsPLUS!!”

                      -Corey Frederic

                      Corey, thank you for your fantastic review and for sharing your experience over the last six months. We truly appreciate you and your support!


                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave feedback on Google HERE.

                      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch for next Friday’s email announcing the weekly winner!


                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                       

                      2. The Free 2025 Q2 Real Estate Marketing Guide

                      Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                       
                       
                       
                      3. The Free Interactive 6-Month Real Estate Business Plan
                       
                      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                        In a fast-moving market, the most successful agents don’t wait for homeowners to find them—they secure their attention well before the sign goes up.

                        Winning a listing early requires positioning, presence, and consistent value. Homeowners often start thinking about selling weeks or even months before they take action, and that early awareness phase is where intelligent agents shine.

                        Stay Visible with Consistent Marketing

                        Top agents stay visible in their farm areas through consistent marketing: direct mail postcards, market update reports, and neighborhood branding.

                        But it’s not just about being seen once—it’s about being seen repeatedly over time.

                        The Multi-Property Series is shown above. To see more, Click Here.

                        Studies show that it takes an average of 7 to 11 impressions before someone remembers a brand or takes action. A single postcard or email might get noticed—but ongoing visibility is what makes a lasting impression.

                        This kind of repetition builds familiarity, and familiarity builds trust. When homeowners consistently see your name over weeks and months, they see you as the trusted expert in the area.

                        So when it’s time to list, you’re not just a name—they feel like they already know you. And that’s why you’re the one they’re most likely to call.

                        Build Relationships That Lead to Listings

                        Relationship-building is key. Agents who regularly reach out with valuable, relevant content—like recent sales, tips for preparing to sell, or equity updates—build trust over time.

                        Beyond mail and digital content, local engagement is a powerful way to connect. Hosting community events or sponsoring neighborhood gatherings shows you’re invested in the area and care about more than just transactions.

                        Simple events like block parties, local meetups, or seasonal celebrations can help establish your name as a trusted community figure.

                        You can also distribute high-quality brochures or personalized neighborhood magazines in high-traffic local spots like coffee shops, dental offices, medical clinics, or salons.

                        These print pieces should include homeowner tips, real estate updates, and contact info—subtly reinforcing your expertise and visibility.

                        These consistent, low-pressure touchpoints build familiarity and recognition over time. When homeowners see your name and face associated with community involvement and valuable insights, they’re much more likely to reach out when they’re ready to list.

                        Earn Trust Before the Sign Goes Up

                        The goal is to be top-of-mind before the listing conversation even begins. By the time the sign goes up—or before it even needs to—you’ve already earned their trust.


                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                         

                         

                        2. The Free 2025 Q1 Real Estate Marketing Guide

                        Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                         

                         

                        3. The Free Interactive 6-Month Real Estate Business Plan

                        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                          Top-producing agents know that marketing a listing isn’t just about selling one home—it’s about generating momentum.

                          Every listing you promote becomes a magnet for future deals when done right. In fact, with the right approach, a single listing can lead to three or more new opportunities: a buyer lead, a nearby homeowner thinking of selling, and a referral.

                          Lead #1: The Active Buyer

                          Buyer inquiries from listing promotions often lead to new client relationships. Even if the original home isn’t the right fit, many buyers are still in the market—and your marketing becomes their first impression of your brand.

                          To turn these inquiries into long-term clients, agents should respond quickly and professionally to every lead—speed matters. Be prepared with alternative property suggestions and invite buyers to personalized home tours.

                          The Just Listed Color Series is shown above. To see more, Click Here.

                          Use open house sign-ins to grow your database and follow up with a thank-you text or email. Stay connected with valuable touchpoints like local market updates or new listing alerts to keep the relationship warm and top-of-mind.

                          Lead #2: The Watching Neighbor

                          Curious neighbors are always watching. Open houses, Just Listed/Just Sold postcards, and yard signs position you as the active, visible expert in the neighborhood. That visibility often results in listing appointments from nearby homeowners who are “thinking about selling.”

                          Agents should take a proactive approach to cultivating these opportunities. They can personally invite neighbors to open houses with a quick knock-and-drop flyer or follow up with “Sorry We Missed You” postcards.

                          Use door hangers or neighborhood market update mailers to stay top-of-mind. After the sale, a well-timed Just Sold postcard reinforces your success and builds credibility. The more touchpoints you create, the more likely neighbors will think of you when it’s time to sell.

                          Lead #3: The Silent Referrer

                          A well-marketed listing powerfully demonstrates your professionalism and consistency—qualities that resonate with your entire sphere of influence. When past clients and prospects see your high-quality, branded marketing in action, it reinforces their trust in you, which often leads to referrals.

                          To strengthen that connection, send your Just Listed and Just Sold postcards to your sphere—not just the neighborhood—so they can see your success in motion.

                          Multiply Your ROI

                          Your marketing ROI multiplies when you treat each listing as a lead-generation tool. It’s not just about selling one home; it’s about building your pipeline.


                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                           

                          2. The Free 2025 Q1 Real Estate Marketing Guide

                          Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

                           

                           

                          3. The Free Interactive 6-Month Real Estate Business Plan

                          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here