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Monday, January 12, 2026

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    In today’s competitive real estate market, establishing a strong brand is crucial for real estate agents looking to attract sellers and stand out from the crowd.

    A well-defined brand not only sets an agent apart but also instills confidence in potential clients.

    Here are some key strategies for real estate agents to establish a strong brand that attracts sellers:

    Define your unique value proposition

    Identify what sets you apart from other agents and articulate this clearly in your branding. Whether it’s your expertise in a particular neighborhood, your personalized approach to client service, or your innovative marketing strategies.

    Your unique value proposition should resonate with potential sellers and differentiate you from the competition.

    Craft a compelling brand story

    Your brand story should convey your passion for real estate, your commitment to client satisfaction, and the results you’ve achieved for past clients.

    Use storytelling techniques to create an emotional connection with potential sellers and demonstrate why they should choose you as their agent.

    The Join the Market Campaign is shown above. To learn more, Click Here.

    Invest in professional branding materials

    Your branding materials, including your logo, website, business cards, and signage, need to be a reflection of the quality and professionalism of your services.

    Choose a cohesive color scheme, typography, and visual elements that convey your brand identity and leave a lasting impression on potential sellers.

    Leverage marketing to amplify your brand

    Establish a strong online presence through social media channels, a professional website, and direct mail marketing.

    Share valuable content, such as market updates, home buying tips, and success stories, to position yourself as a knowledgeable and trusted authority in the real estate industry.

    Prioritize client relationships and referrals

    Word-of-mouth marketing is incredibly powerful in the real estate industry, so focus on providing exceptional service to your clients and encouraging them to refer you to their friends and family.

    Building strong relationships with your clients will not only lead to repeat business but also generate valuable referrals that can help grow your brand and attract more sellers in the competitive market.

    By implementing these strategies, real estate agents can establish a strong brand that resonates with sellers and positions them for success in a competitive market.

      Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.

      1. Stick to the plan (or create one if you haven’t yet)

      A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.

      That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.

      “Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.

      If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.

      2. Adhere to a regular prospecting schedule

      Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.

      Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.

      3. Nurture those relationships

      People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.

      Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.

      While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.

      HOT TIP: We offer a free CRM, the Contact Manager, on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.

      In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.

      The Looking For Listing Scheduled Farm Campaign is shown above.

      4. Fine-tune your response time to leads

      You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.

      The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.

      In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.

      5. Start farming, via direct mail, if you haven’t already

      Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.

      The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.

      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here  

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here  

       

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

       

       

       

        Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. First impressions matter, but never more so than when there aren’t enough buyers in the market.

        When it comes to showcasing your listings, high-quality photography can make all the difference. If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.

        And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.

        Why clear, compelling listing photos are important

        It makes a great first impression 

        Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.

        Showcases a property’s best features

        Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.

        Increases online visibility

        We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.

        If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.

        Results in faster sales and higher prices

        Properties with professionally photographed online listings tend to sell faster and often at higher prices.

        The Inspiration Series is shown above. To learn more, Click Here.

        Helps you ace your listing presentations

        Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?

        Here are the questions to ask when interviewing a photographer

        • Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.
        • Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.
        • What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.
        • Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.
        • What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.
        • Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers. Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.

        With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.

         

        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here    

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

         

          With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline their workflow.

          Here are some of the best time management apps for busy real estate agents and why they are essential.

           

          1. Trello:

          Trello is a versatile project management tool that uses boards, lists, and cards to help you organize tasks visually.

          For real estate agents, Trello can be used to track client interactions, manage property listings, and coordinate marketing campaigns.

          Its intuitive drag-and-drop interface makes it easy to move tasks through different stages of completion, ensuring nothing falls through the cracks.

          2. Evernote:

          Evernote is a powerful note-taking app that helps you capture and organize information from multiple sources.

          Real estate agents can use Evernote to store client details, property descriptions, and meeting notes.

          With its robust search functionality and ability to sync across devices, you can access your notes anytime, anywhere.

          3. Google Calendar:

          Google Calendar is an essential tool for scheduling and managing appointments.

          Its integration with other Google services, like Gmail, allows for seamless event creation and reminders.

          Real estate agents can set up multiple calendars to separate personal and professional commitments, ensuring they stay on top of their busy schedules.

          4. Todoist:

          Todoist is a task management app that helps you keep track of daily to-do lists and long-term projects.

          Its simple yet powerful interface allows you to prioritize tasks, set deadlines, and create recurring tasks. For real estate agents, Todoist can be invaluable for managing client follow-ups, property showings, and administrative duties.

          The Get More Listings Scheduled Campaign is shown above. To learn more, Click Here.

          5. Buffer:

          Social media is a crucial component of modern real estate marketing, and Buffer helps you manage your social media presence efficiently.

          With Buffer, you can schedule posts across multiple platforms, analyze performance metrics, and maintain a consistent online presence. This ensures that your social media marketing efforts are effective without taking up too much of your time.

          6. RescueTime:

          RescueTime is a productivity app that tracks how you spend your time on digital devices.

          By providing detailed reports on your activity, it helps you identify time-wasting habits and focus on high-priority tasks. Real estate agents can use RescueTime to optimize their workday and increase productivity.

          By incorporating these time management apps into their daily routines, real estate agents can better manage their tasks, stay organized, and ultimately, enhance their productivity.

          These tools not only help streamline workflows but also ensure that agents can provide exceptional service to their clients, leading to greater success in the competitive real estate market.

          When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Planner

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Online Real Estate Business Plan

          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

           

            Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating trying to bring them back down to earth, of course. But, these folks aren’t alone in their delusion.

            According to an early 2023 study commissioned (Harris Poll) by NerdWallet.com, “… 83% [of the adults surveyed] say buying a home is a priority for them.”

            They also said they expected to spend $269,200. At a time when the median home price was $388,000 and change.

            Unsurprisingly, the updated poll for 2024 finds that only 23% of these potential homebuyers were able to make the dream a reality.

            Obviously, there’s a huge gap between what they want in a home and think they can afford and the reality of the current housing market.

            The mainstream media tries to get the word out and bless their hearts. But there is nothing better than hearing housing market information from someone who is involved in the market on a daily basis.

            Experienced real estate agents, in my opinion, are the best qualified to keep these hopeful home buyers and sellers in the loop about what is really happening in the real estate market.

            The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

            So, how can you educate your leads, prospects, and current clients about the current real estate market?

            Newsletters work amazingly well

            Any long-term marketing method requires consistency, and newsletters fall into that category.

            If you publish monthly or even bi-monthly, you have an opportunity to educate the recipients on current market conditions.

            Homeowners thinking of selling are particularly eager for this information.

            Your real estate website’s blog

            Good for you if you are fortunate enough to have a lot of visitors to your blog. Not only can you get the word out about the market on a routine basis, but you can also cross-post to your social media, getting even more eyes on your content. 

            Seminars

            Buyer and/or seller seminars are amazing not only for obtaining new clients but to educate them on what they can expect when they jump into the market. And if you invite your favorite title company rep or mortgage guy or gal to participate, even better.

            Yes, the planning and scheduling is the hardest part, but it’s well worth the effort according to agents we’ve spoken with. Need help getting started? Check out this brilliant article at LinkedIn.

            When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Planner

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Online Real Estate Business Plan

            The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

             

              Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?

              Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.

              Here’s how to ensure your bio intrigues the reader.

              Be human

              The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients. 

              A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc. 

              Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.

              The Get More Referrals Series is shown above. To learn more, Click Here.

              Make them excited to work with you

              Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional. 

              On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.

              Make it error-free

              Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism. 

              While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.

              Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.

              Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!

              When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Planner

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Online Real Estate Business Plan

              The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

               

                One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.

                One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.

                Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.

                So, what does this mean for real estate agents and brokers?

                Understanding the Act

                In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.

                It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.

                Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.

                Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.

                The Get More Listings Series is shown above. To learn more, Click Here.

                What does this mean for real estate brokers and agents?

                1. Increased Opportunities for Individual Buyers.

                With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.

                This could lead to an increase in demand for your services, which is always a good thing, right?

                2. Greater Stability in Local Markets

                By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.

                Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.

                3. Potential Challenges

                While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort. 

                Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.

                Learn more about the Act online at nypost.com.

                When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Planner

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Online Real Estate Business Plan

                The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                 

                  Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.

                  On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.

                  Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.

                  In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.

                  Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.

                  The First Time Buyer Series is shown above. To learn more, Click Here.

                  Does the buyer have what it takes to keep going?

                  While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.

                  Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.

                  Communication is critical

                  Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.

                  The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.

                  Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.

                  This is So Exciting!

                  While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.

                  Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.

                  Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?

                  Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!

                   

                  When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Planner

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Online Real Estate Business Plan

                  The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                   

                    Uh oh, here comes summer; the busiest season for real estate consumers and agents.

                    Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.

                    Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating! 

                    Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.

                    There’s a form of online advertising to fit every agent’s budget

                    Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.

                    Where to advertise? Here are three places that are easy to start:

                    • Facebook ads
                    • Google ads
                    • On your website (and cross-promote to social media)

                    Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?

                    High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.

                    But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).

                    Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?

                    Let’s take a look at some other traditional yet effective ways to get your name out there.

                    Email newsletters

                    I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information. 

                    Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.

                    Social Media

                    Social media is ideal not only for fishing for listings but for the bait, as well. The bait?

                    Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.

                    Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.

                    Social media (again)

                    Facebook groups are well worth the time you will spend interacting with members.

                    We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out. 

                    If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.  

                    If you’ve put off planning your ad campaigns, now is the time to step up and get it done.

                    When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Planner

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Online Real Estate Business Plan

                    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                      The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.

                      Here are 6 tactics to help you prepare for a booming summer selling season.

                      1. Ramp up marketing efforts

                      The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.

                      Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.

                      A postcard from the Spring Series is shown above. To learn more, Click Here.

                      2. Targeted client outreach

                      Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!

                      This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.

                      3. Network and collaborate

                      Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.

                      A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.

                      Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.

                      4. Strategic pricing & preparation

                      Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.

                      Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.

                      Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.

                      5. Focus on client experience

                      Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.

                      Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.

                      The Content Card Series is shown above. To learn more, Click Here.

                      6. Reflect and set goals

                      Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.

                      By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.

                       

                      When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Planner

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Online Real Estate Business Plan

                      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                       

                        The real estate landscape has seen a significant amount of volatility in recent months marked by low inventory, high mortgage rates, and the recent NAR settlement.

                        While these challenges can be daunting, some real estate agents are finding innovative ways to survive and thrive in this new environment. In this article, we will delve into the insights and tactics that are helping them stay ahead.

                        Diversified Marketing Strategies

                        Top agents understand the importance of a well-rounded marketing strategy. They leverage both digital and traditional marketing channels to reach a broader audience. From online listings and social media campaigns to direct mail and networking events, they leave no stone unturned to showcase their listings and their brand.

                        Hyper-Local Expertise

                        In a low-inventory market, local knowledge is power. These agents become hyper-local experts, knowing every neighborhood inside out. They can quickly identify opportunities, provide insights on property values, and guide clients through the intricacies of the local market.

                        Strong Networks

                        Relationships are paramount in real estate. Top agents cultivate strong networks, including other real estate professionals, home inspectors, mortgage brokers, and more. These networks can be tapped into for referrals, advice, and quick problem-solving.

                        The Join the Market Series is shown above. To learn more, Click Here.

                        Negotiation Mastery

                        In a volatile market, negotiation skills are put to the test. Top agents undergo continuous training to sharpen their negotiation techniques. They understand the importance of securing the best deals for their clients, whether they’re buyers or sellers.

                        Tech Integration

                        Technology is a game-changer in the real estate industry. Top agents embrace the latest tech tools, from virtual tours and 3D walkthroughs to predictive analytics. These tools not only streamline their operations but also enhance the customer experience.

                        Pricing Expertise

                        Setting the right price is critical in a low-inventory market. Top agents have a deep understanding of pricing dynamics. They provide sellers with accurate price guidance, ensuring that properties are competitively priced to attract buyers.

                        Adaptability

                        Adaptability is one of the most critical attributes of successful agents in the current market. They stay agile and flexible, adjusting their strategies as market conditions evolve. They can swiftly switch between a buyer’s market and a seller’s market mindset.

                        Strong Online Presence

                        Visibility is essential. Top agents have a professional website and robust social media profiles and maintain an active online presence. This helps them connect with clients and positions them as industry leaders.

                        Navigating a low-inventory, volatile real estate market can be challenging, but top real estate agents rise to the occasion. They position themselves for success through diversified marketing, hyper-local expertise, adaptability, and a strong market presence.

                        These agents are not just riding the wave but leading the way, helping clients achieve their real estate goals even in the most challenging times.

                        When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                        2. The Free 6-Month Done-For-You Strategic Marketing Planner

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Online Real Estate Business Plan

                        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                         

                          In the ever-fluctuating landscape of the real estate market, certain principles remain constant, one of which is the significance of a real estate agent’s sphere of influence.

                          The sphere of influence becomes even more crucial in a low inventory market, where competition is fierce and properties are in high demand. Let’s delve into why a real estate agent’s sphere matters more in such challenging market conditions.

                          Trust and Personal Connection

                          A real estate agent’s sphere typically consists of past clients, friends, family, and acquaintances. These are individuals who have already established a level of trust with the agent.

                          This trust becomes invaluable in a low inventory market where buyers and sellers may feel anxious or uncertain.

                          Clients are more likely to rely on someone they know and trust to guide them through the process, especially when there are limited options available.

                          Off-Market Opportunities

                          In a low inventory market, not all properties are listed on the Multiple Listing Service (MLS). Some sellers prefer a more discreet or selective approach to selling their homes.

                          Real estate agents with a well-established sphere often have access to off-market opportunities through their network. This can give their clients a competitive edge by allowing them to explore unadvertised properties.

                          Word-of-Mouth Referrals

                          In challenging market conditions, word-of-mouth referrals can be a game-changer. When clients have positive experiences working with an agent, they are more likely to refer friends and family who are looking to buy or sell.

                          Animal Series is shown above. To see more, Click Here.

                          These referrals can generate a steady stream of business, helping agents thrive in a low inventory environment.

                          Local Market Expertise

                          Real estate agents who have built a strong sphere tend to have deep roots in their local markets. They know the neighborhoods, schools, property values, and market trends inside out.

                          This level of local expertise is invaluable, especially when helping clients make informed decisions in a competitive market.

                          Negotiation Skills

                          In a low-inventory market, multiple buyers often compete for the same property. This situation demands sharp negotiation skills.

                          Agents with a robust sphere can use their connections and local knowledge to negotiate effectively, increasing their clients’ chances of securing the property.

                          Preemptive Opportunities

                          Real estate agents with an active sphere are often the first to know when a potential seller is considering listing their property. They can seize preemptive opportunities, connecting buyers with sellers before the property officially hits the market.

                          This proactive approach can lead to successful transactions in a market where timing is crucial.

                          Agents who cultivate and leverage their spheres effectively are better equipped to navigate the challenges of a low inventory market and excel in this real estate landscape.

                           

                          When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Planner

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Online Real Estate Business Plan

                          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                           

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