CLOSE
Friday, December 5, 2025

Lisa Gray

582 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Using keywords has gotten technical. Gone are the days when “real estate agent in [your city]” could help you capture interest. Nowadays, it is more important to cast a smaller net, niche down your keywords, and find those folks who intend on transacting soon. Enter keyword intent. 

    What Is Keyword Intent?

    As you know, keywords are the words and phrases people type into search engines like Google.  However, not all keywords are created equal. Keyword intent is about understanding the reason behind a search query.

    Why is someone searching with that specific term? This is the intent. And it gives you something to aim for to provide them the answer.

    There are three main types of keyword intent:

    1. Informational Intent
    2. Navigational Intent
    3. Transactional Intent 

    Understanding these different types helps you know what your potential clients are really looking for. How to use keyword intent in your real estate business So, how do you put this into practice? Let’s break it down.

    1. Identify the searcher’s intent

    First, figure out what kind of intent matches your target keywords. Are people looking for information, trying to navigate to a site, or ready to take action?

    Here’s a quick way to identify intent: The pros at SEMRush.com offer a great example of the differences between the three types of keywords/keyword phrases:

    • “Informational keywords are search queries used by people who want to learn something . . .
    • Navigational: Searchers want to find a specific site or page 
    • Transactional: Searchers want to complete an action (e.g., make a purchase)”

    The Content Card Series is shown above. To learn more, Click Here.

    1. Create targeted content

    It’s pretty safe to say that most real estate agents who are trying to generate leads will need to target the transactional searcher. These are the ones ready to take action soon. But don’t disregard the other two types of content.

    • Informational Content: Write blog posts, guides, and how-to articles that answer common questions. Example: “10 Tips for First-Time Home Buyers.” Or sellers.
    • Navigational Content: Use your brand name and specific services to guide users to the right place. Example: “Visit [Your Real Estate Company] for Lakefront Property Listings.”
    • Transactional Content: Focus on listings, service pages, and calls to action. Make it easy for potential clients to take the next step. Example: “Browse Homes for Sale in [Your City].” 
    •  

    1. Optimize Your Website

    Make sure your website is optimized for the keywords you choose. Use them in your page titles, headers, and meta descriptions. This helps search engines understand your content and match it with the right search intent.

    1. Use in your advertising and marketing

    When creating online ads, match your keywords with the right intent. For instance, if you’re targeting transactional intent, use strong calls to action like “Contact Us Today” or “Schedule a Viewing of this Gorgeous Home in [name of town].”

    1. Monitor and adjust, as needed

    Keep an eye on how your content performs. Use tools like Google Analytics to see which keywords are bringing in traffic and what kind of engagement they’re getting. Adjust your strategy based on what works best.

    Bringing it all together

    Understanding keyword intent isn’t just a fancy marketing term; it’s a powerful tool to help you connect with the right clients at the right time.  And that “right time” is when they’ve decided that it’s time to buy or sell. 

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

      It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI).

      But AI isn’t just the King of the World Wide Web. Many industries are using it, including:

      • Healthcare
      • Financial services
      • Data Analytics
      • Sales and marketing
      • Energy
      • Transportation

      Even Starbucks utilizes AI’s predictive analytics capability to better understand their customers  Let’s look at a broad overview of a few ways that real estate agents can use AI in their businesses too.

      Kick lead generation into high gear

      One of the most attractive aspects of AI for real estate agents is its ability to simplify lead generation.  Traditional methods of finding potential clients can be time-consuming, and tedious and often yield mixed results.

      AI, on the other hand can analyze a huge amount of data from various sources to identify high-quality leads.  These sources may include social media, online behavior, and market trends to name just three.

      These insights allow agents to target the right audience more effectively, ensuring that their marketing efforts are both efficient and impactful.

      Streamline follow-up

      Talk about tedious and time-consuming! Consistent follow-up with leads and an agent’s SOI often fall through the cracks because of how odious the thought of it is.

      As we all know, however, a lead that sits with no nurturing is useless and, “the fortune is in the follow-up.” An AI-powered CRM system can be a game changer, especially for agents who generate a lot of leads.

      Let AI send out personalized messages, schedule follow-up calls, and even predict the best times to reach out based on the lead’s engagement history.

      The Holiday scheduled campaign is shown above. To learn more, Click Here.

      AI: The appraiser in your back pocket

      Whether working with a buyer or a seller, getting an accurate property value is crucial. AI can help here, too. By using algorithms, it can analyze details such as location, market conditions, and property features.

      Improved client satisfaction

      How about an AI-driven chatbot and virtual assistant? Yup, that, too is possible. These tools can handle a variety of tasks, from answering common inquiries to offering instant responses and personalized service.

      Efficient transaction coordination

      This one is an agent favorite. AI can automate document management, scheduling, and communication between parties to the transaction.

      For instance, AI-driven platforms can track the progress of each transaction, send reminders, and ensure that all necessary paperwork is completed and all parties are notified. 

      Check out AI tech to see how it can help streamline the business end of your business, freeing you up to bounce down the street and make money!

      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

       

        We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth recommendation.  But how do you get those golden referrals flowing? Read on.

        Develop a reputation for providing excellent client service

        First things first: knock it out of the park with your current clients. When you provide stellar service, people remember.  Go above and beyond in every interaction. Be available, listen to their needs, and solve problems before they even arise. 

        Stay connected

        Out of sight, out of mind, right? Keep in touch with past clients through regular follow-ups. This doesn’t mean bombarding them with sales pitches. Instead, send a friendly email or a holiday card, or give them a quick call to check-in.  A postcard or newsletter campaign can serve this purpose brilliantly.  If you don’t reach out, they may forget you.  “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.” Nora Roberts

        Ask for referrals

        It might feel a bit awkward, but don’t be shy about asking for referrals. The key is timing and approach.  When you’ve just closed a deal and your clients are thrilled, that’s a perfect moment. Something like, “I’m so glad we found your dream home! If you know anyone else looking to buy or sell, I’d love to help them out, too,” can go a long way.

        Put some skin in the game 

        Who doesn’t love a little incentive? Set up a referral program that rewards clients for sending new business your way.  This could be a gift card or even a donation to a charity of their choice. Make sure it’s something valuable enough to motivate them but still within your budget. The Market Dominator Trifold Newsletter is shown above. To learn more, Click Here.

        Network, network, network

        Is networking still a thing? Sure is, so get out there and mingle!  Join local business groups, attend community events, and participate in online forums. Building a strong network of connections increases your chances of getting referrals from other professionals and community members. 

        Use social media for all it’s worth 

        Your social media platforms are powerful tools for staying engaged with your audience. Share your successes, post testimonials from happy clients, and offer helpful real estate tips.  Warning: Do this only on your business page, not on those you visit. Give the content a local angle and all the better.

        Show appreciation

        Always, always thank your clients for their referrals. A handwritten note, a small gift, or even a heartfelt email can go a long way. Gratitude encourages repeat referrals and solidifies your relationship. Getting real estate referrals doesn’t have to be challenging. Focus on building relationships, providing outstanding service, and staying connected with your past clients.

        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here  

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

         

          In today’s competitive real estate market, establishing a strong brand is crucial for real estate agents looking to attract sellers and stand out from the crowd.

          A well-defined brand not only sets an agent apart but also instills confidence in potential clients.

          Here are some key strategies for real estate agents to establish a strong brand that attracts sellers:

          Define your unique value proposition

          Identify what sets you apart from other agents and articulate this clearly in your branding. Whether it’s your expertise in a particular neighborhood, your personalized approach to client service, or your innovative marketing strategies.

          Your unique value proposition should resonate with potential sellers and differentiate you from the competition.

          Craft a compelling brand story

          Your brand story should convey your passion for real estate, your commitment to client satisfaction, and the results you’ve achieved for past clients.

          Use storytelling techniques to create an emotional connection with potential sellers and demonstrate why they should choose you as their agent.

          The Join the Market Campaign is shown above. To learn more, Click Here.

          Invest in professional branding materials

          Your branding materials, including your logo, website, business cards, and signage, need to be a reflection of the quality and professionalism of your services.

          Choose a cohesive color scheme, typography, and visual elements that convey your brand identity and leave a lasting impression on potential sellers.

          Leverage marketing to amplify your brand

          Establish a strong online presence through social media channels, a professional website, and direct mail marketing.

          Share valuable content, such as market updates, home buying tips, and success stories, to position yourself as a knowledgeable and trusted authority in the real estate industry.

          Prioritize client relationships and referrals

          Word-of-mouth marketing is incredibly powerful in the real estate industry, so focus on providing exceptional service to your clients and encouraging them to refer you to their friends and family.

          Building strong relationships with your clients will not only lead to repeat business but also generate valuable referrals that can help grow your brand and attract more sellers in the competitive market.

          By implementing these strategies, real estate agents can establish a strong brand that resonates with sellers and positions them for success in a competitive market.

            Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.

            1. Stick to the plan (or create one if you haven’t yet)

            A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.

            That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.

            “Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.

            If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.

            2. Adhere to a regular prospecting schedule

            Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.

            Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.

            3. Nurture those relationships

            People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.

            Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.

            While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.

            HOT TIP: We offer a free CRM, the Contact Manager, on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.

            In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.

            The Looking For Listing Scheduled Farm Campaign is shown above.

            4. Fine-tune your response time to leads

            You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.

            The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.

            In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.

            5. Start farming, via direct mail, if you haven’t already

            Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.

            The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.

            When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Planner

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here  

            3. The Free Online Real Estate Business Plan

            The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here  

             

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

             

             

             

              Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. First impressions matter, but never more so than when there aren’t enough buyers in the market.

              When it comes to showcasing your listings, high-quality photography can make all the difference. If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.

              And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.

              Why clear, compelling listing photos are important

              It makes a great first impression 

              Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.

              Showcases a property’s best features

              Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.

              Increases online visibility

              We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.

              If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.

              Results in faster sales and higher prices

              Properties with professionally photographed online listings tend to sell faster and often at higher prices.

              The Inspiration Series is shown above. To learn more, Click Here.

              Helps you ace your listing presentations

              Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?

              Here are the questions to ask when interviewing a photographer

              • Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.
              • Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.
              • What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.
              • Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.
              • What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.
              • Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers. Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.

              With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.

               

              When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Planner

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Online Real Estate Business Plan

              The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here    

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

               

                With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline their workflow.

                Here are some of the best time management apps for busy real estate agents and why they are essential.

                 

                1. Trello:

                Trello is a versatile project management tool that uses boards, lists, and cards to help you organize tasks visually.

                For real estate agents, Trello can be used to track client interactions, manage property listings, and coordinate marketing campaigns.

                Its intuitive drag-and-drop interface makes it easy to move tasks through different stages of completion, ensuring nothing falls through the cracks.

                2. Evernote:

                Evernote is a powerful note-taking app that helps you capture and organize information from multiple sources.

                Real estate agents can use Evernote to store client details, property descriptions, and meeting notes.

                With its robust search functionality and ability to sync across devices, you can access your notes anytime, anywhere.

                3. Google Calendar:

                Google Calendar is an essential tool for scheduling and managing appointments.

                Its integration with other Google services, like Gmail, allows for seamless event creation and reminders.

                Real estate agents can set up multiple calendars to separate personal and professional commitments, ensuring they stay on top of their busy schedules.

                4. Todoist:

                Todoist is a task management app that helps you keep track of daily to-do lists and long-term projects.

                Its simple yet powerful interface allows you to prioritize tasks, set deadlines, and create recurring tasks. For real estate agents, Todoist can be invaluable for managing client follow-ups, property showings, and administrative duties.

                The Get More Listings Scheduled Campaign is shown above. To learn more, Click Here.

                5. Buffer:

                Social media is a crucial component of modern real estate marketing, and Buffer helps you manage your social media presence efficiently.

                With Buffer, you can schedule posts across multiple platforms, analyze performance metrics, and maintain a consistent online presence. This ensures that your social media marketing efforts are effective without taking up too much of your time.

                6. RescueTime:

                RescueTime is a productivity app that tracks how you spend your time on digital devices.

                By providing detailed reports on your activity, it helps you identify time-wasting habits and focus on high-priority tasks. Real estate agents can use RescueTime to optimize their workday and increase productivity.

                By incorporating these time management apps into their daily routines, real estate agents can better manage their tasks, stay organized, and ultimately, enhance their productivity.

                These tools not only help streamline workflows but also ensure that agents can provide exceptional service to their clients, leading to greater success in the competitive real estate market.

                When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Planner

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Online Real Estate Business Plan

                The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                 

                  Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating trying to bring them back down to earth, of course. But, these folks aren’t alone in their delusion.

                  According to an early 2023 study commissioned (Harris Poll) by NerdWallet.com, “… 83% [of the adults surveyed] say buying a home is a priority for them.”

                  They also said they expected to spend $269,200. At a time when the median home price was $388,000 and change.

                  Unsurprisingly, the updated poll for 2024 finds that only 23% of these potential homebuyers were able to make the dream a reality.

                  Obviously, there’s a huge gap between what they want in a home and think they can afford and the reality of the current housing market.

                  The mainstream media tries to get the word out and bless their hearts. But there is nothing better than hearing housing market information from someone who is involved in the market on a daily basis.

                  Experienced real estate agents, in my opinion, are the best qualified to keep these hopeful home buyers and sellers in the loop about what is really happening in the real estate market.

                  The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

                  So, how can you educate your leads, prospects, and current clients about the current real estate market?

                  Newsletters work amazingly well

                  Any long-term marketing method requires consistency, and newsletters fall into that category.

                  If you publish monthly or even bi-monthly, you have an opportunity to educate the recipients on current market conditions.

                  Homeowners thinking of selling are particularly eager for this information.

                  Your real estate website’s blog

                  Good for you if you are fortunate enough to have a lot of visitors to your blog. Not only can you get the word out about the market on a routine basis, but you can also cross-post to your social media, getting even more eyes on your content. 

                  Seminars

                  Buyer and/or seller seminars are amazing not only for obtaining new clients but to educate them on what they can expect when they jump into the market. And if you invite your favorite title company rep or mortgage guy or gal to participate, even better.

                  Yes, the planning and scheduling is the hardest part, but it’s well worth the effort according to agents we’ve spoken with. Need help getting started? Check out this brilliant article at LinkedIn.

                  When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Planner

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Online Real Estate Business Plan

                  The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                   

                    Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?

                    Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.

                    Here’s how to ensure your bio intrigues the reader.

                    Be human

                    The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients. 

                    A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc. 

                    Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.

                    The Get More Referrals Series is shown above. To learn more, Click Here.

                    Make them excited to work with you

                    Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional. 

                    On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.

                    Make it error-free

                    Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism. 

                    While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.

                    Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.

                    Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!

                    When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Planner

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Online Real Estate Business Plan

                    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                      One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.

                      One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.

                      Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.

                      So, what does this mean for real estate agents and brokers?

                      Understanding the Act

                      In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.

                      It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.

                      Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.

                      Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.

                      The Get More Listings Series is shown above. To learn more, Click Here.

                      What does this mean for real estate brokers and agents?

                      1. Increased Opportunities for Individual Buyers.

                      With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.

                      This could lead to an increase in demand for your services, which is always a good thing, right?

                      2. Greater Stability in Local Markets

                      By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.

                      Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.

                      3. Potential Challenges

                      While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort. 

                      Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.

                      Learn more about the Act online at nypost.com.

                      When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Planner

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Online Real Estate Business Plan

                      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                       

                        Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.

                        On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.

                        Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.

                        In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.

                        Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.

                        The First Time Buyer Series is shown above. To learn more, Click Here.

                        Does the buyer have what it takes to keep going?

                        While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.

                        Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.

                        Communication is critical

                        Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.

                        The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.

                        Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.

                        This is So Exciting!

                        While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.

                        Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.

                        Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?

                        Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!

                         

                        When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                        2. The Free 6-Month Done-For-You Strategic Marketing Planner

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Online Real Estate Business Plan

                        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                         

                          Uh oh, here comes summer; the busiest season for real estate consumers and agents.

                          Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.

                          Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating! 

                          Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.

                          There’s a form of online advertising to fit every agent’s budget

                          Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.

                          Where to advertise? Here are three places that are easy to start:

                          • Facebook ads
                          • Google ads
                          • On your website (and cross-promote to social media)

                          Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?

                          High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.

                          But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).

                          Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?

                          Let’s take a look at some other traditional yet effective ways to get your name out there.

                          Email newsletters

                          I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information. 

                          Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.

                          Social Media

                          Social media is ideal not only for fishing for listings but for the bait, as well. The bait?

                          Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.

                          Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.

                          Social media (again)

                          Facebook groups are well worth the time you will spend interacting with members.

                          We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out. 

                          If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.  

                          If you’ve put off planning your ad campaigns, now is the time to step up and get it done.

                          When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Planner

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Online Real Estate Business Plan

                          The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                           

                          Prev1...101112...49Next Page 11 of 49
                          © 2025 ProspectsPLUS! | Real Estate Marketing Blog