Tuesday, September 26, 2017

Insights from Helene Nunez

by Julie Escobar

We seriously have the best customers. They are always so generous in their willingness to share ideas, experience, and strategies with our readers. I loved the spirit of one of our customers who recently jumped into the $10K Realtor Contest with a fun entry, who turned one Master Marketing Schedule idea into an exciting and fun opportunity to reach out to some of her current clients. Meet Helene Nunez and see what SHE’S doing to shake things up in her market!

Q:  Thanks for sharing your ideas with us! Can you first tell our readers a little about yourself?

A: Sure, I am a mother of three daughters and two stepdaughters, and I am so blessed to have 12 healthy grandchildren. I am a native of Tampa, Florida, where Irma just paid a visit! I am so thankful my family is all safe. I am a family of seven. I have two older brothers, then me, then two more brothers, then two sisters. (We are all a family of workaholics!) My Mom, Abby, and stepdad, Bob, came here to Louisiana to avoid Irma. My mom is/was a licensed broker in Tampa, and if truth be known, she could sell ice to an Eskimo!  My sister Paula is also a Realtor in Tampa. And she is super amazing and is a true workaholic, like me! I moved to Louisiana in 1995.  I started real estate in 2003 with Keller Williams, then three years later opened Helene Team Realty. I was very nervous taking the broker exam, and I told my two clients that wanted me to list their home that failure is not an option. I had to pass this broker exam, and God was with me, and I passed!  I always wondered what I wanted to do when I grew up, and in my very first week of being a Realtor, I KNEW I’d found my calling. I was terrified, but absolutely love what I do.

Q:  I loved that you took on one of the fun Master Marketing Schedule tips and chose the Trail Mix Day! How fun is that?  What made you choose that and what kind of reaction did you get from clients?

A: Well, when I saw that it was National Trail Mix Day, I thought, I can do that! So, I went out and purchased several bags of Trail Mix, and took it to the clients I was currently working with, and man, oh man, they were so excited! And, their excitement, made me realize even more that I found the right company to work with. I love your ideas!

Q:  What do you like most about the Schedule and what, if anything, surprised you about it?

A: I was totally surprised by most of the ideas. Man, they are fantastic. I love the schedule because it gives me ideas that I could not possibly think of myself. What great inspiration.

Q:  What’s most important to you in terms of staying top of mind with your sphere of influence and farm area prospects?

A: Staying top of mind with your sphere is everything. It is so important. If you don’t stay in touch, your past client can and will buy from another agent. Real estate is about building long-standing relationships. You see, you want to sell to your client, and when done the right way, then, they refer their family, friends, and even their children to you when they come of age!

Q:  So many agents struggle to market because they never put a database together. What advice would you have for them?

A:  No database??? You have to have a database to build your business. That is the most basic need. And, be sure to feed it daily. And, one day when you retire, you will actually have a business to sell.  Your book of business IS your database.

Q:  How often do you personally connect with your sphere?

A: I try to contact my sphere four times a year. Some have moved and have different addresses, and some have changed their cell phone numbers, but I drive by their house and drop off a little gift. Maybe some fresh baked cookies, or a treat of some kind. But it is so important to stay top of mind with your sphere.

Q:  What expert advice would you have for agents just beginning to brand and market themselves in an area?

A: In order to grow your business be consistent. Start with a database. That IS your business. Educate yourself. Knowledge is power, and the more you know, the more you can protect your clients’ interest. Yes, it takes time and money. But, if you stay disciplined, the money will follow and you can build a great business.  I’d also like to share one of my favorite quotes by Albert Einstein: “Strive not to be a success but rather be of value.”  If being of value is your focus, success will follow.

Q:  If agents have a referral for you, how can they reach you?

A: The best way to reach me is by my cell phone 504-427-6183. My office number is 985-639-3991. Email helene@heleneteam.com and my office is in Olde Towne Slidell, 2010 First Street, Slidell, LA 70458.

Thank you so much, Helene! You’re awesome! If you are a customer and would like to share ideas of your own, please contact me today to set up an interview! I can be reached at julie.escobar@prospectsplus.com.

Be like Helene! Jump into the contest!  

CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

 

Tomorrow’s tip from the Master Marketing Schedule is one of my favorites! It’s a great FALL reason to get out and connect with your clients and create some smiles! It is: Johnny Appleseed Day.Grab some apples to share with clients and colleagues today. (Planting seeds doesn’t always involve gardening; sometimes it just means connecting with people.  Johnny would have liked that!)

Will you do it?

#realestatemarketing #mondaymotivation #plantseedsforsuccess

Don’t miss out! Remember to jump into our big contest this week! 

CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

The Answer? Only If You USE Them!

By Julie Escobar

Can we start with how cool our customers are? They are always there to share ideas and what’s working in today’s markets and we so appreciate it.  We know other agents do as well, because while most like hearing from industry coaches and experts, sometimes hearing what other agents just like you are doing is a just what you need most. just sold card

That’s why we wanted to showcase some of what our awesome customers have shared with us that could work for you too!

After sending out my monthly cards, I received 3 calls!!! – Marlene Shelton Giles

I received an email with Just Listed postcards on my new listing from Prospects PLUS!. I changed the copy a bit to announce my first open house sneak preview for the neighborhood. The turnout for the Open House was awesome, and I got an offer from one of the neighbor’s family members within a week later! Thanks! – Margie D’Anna BirchIluxury cards

The first time I used ProspectsPLUS! just listed post cards it was a winner. I received several calls within the first month for new listings and I’ve already ordered my second set. Thanks so much for making my job a little easier. I also donated to my favorite charity, St. Jude Children’s Research Hospital. – Kathy Christian Reynolds

Prospect PLUS! was a great way to send out my Just Closed Postcard. I was able to also add my lenders information so future clients will know that we work as a multi photo cardsteam to get the home and the loan that is right for them. – Sasanna Strozier‎

I have been very impressed with the service I get through ProspectsPLUS. I just started implementing Just Listed/Just Sold cards and have gotten two listings; what an amazing return on my investment. I also enjoy the engagement I get from you with your catalogs and Jumbo postcard discount card. Market Dominator is next for my farm! – Duane Wright Realty

ProspectsPLUS! is a great tool for Realtors® everywhere! Their variety of products and services is perfect for any of your real estate needs. I have ordered a number of different postcards and have never been disappointed. The content is effective and gets results! Also a huge fan of their Master Marketing Schedule and the fun ideas for social media sharing. Highly recommend. – Brittany Bairexpired door hanger

I decided to try something new so I ordered Expired Listing door hangers instead of making cold colds or sending out letters. I ordered them on a Thursday evening, and the package was at my office on Monday morning. That was standard delivery. That’s fast! I spent Monday morning putting out the door hangers. This is Thursday. I’ve had 5 listing appointments and 4 new listings as a result. WOW! Thank you ProspectsPLUS! for designing incredibly professional artwork and allowing me to edit/make content changes online. I’ve found my new go-to advertising source. You guys rock! Thank you so much! – Wanda Bond

I found ProspectsPLUS.com while searching online for prospecting material. I’m glad I did.  I placed my order and received it promptly. Love the door hangers. So professional looking and great price. I was so excited that I referred a friend who placed an order. Then, the next thing I just listed door hangerknow I’m being sent a $25 gift card because of my friend’s order! Thanks and I’m ready to place another order and spread the word about ProspectsPLUS.com! – Landa White

Wow! I ordered postcards to mail to a 55+ complex that included recent sales and existing sales. Within two weeks, I had two listings from my mailing and I couldn’t be happier! Because of ProspectsPLUS!, I had the opportunity to work with a client from another state to help him sell his mother’s condo. It was listed and sold within two weeks. I will use them on a regular basis! – Sandy Schafer Hayford

We love hearing from our customers and we are always thrilled to give away $400 or more each month in gift cards to those agents who join in the conversation and share their strategies on our Google+ Page and our Facebook Page.  If you haven’t joined in the fun yet, please head over to one or the other of those today and share your story!  You could be one of our next winners.

You may also want to head over to our Master Marketing Schedule and see what’s in store for the rest of this month and all the fun fall ideas we have for you as well.  This week’s tip is to send the Hello Autumn postcard from the Holiday Series to your Sphere-of- Influence.

Need help getting started? We’ve got you covered! Head over to www.prospectsplus.com or call our marketing team at 866.405.3638 today and they’ll put you on a path to marketing success!

 

 

Meet the real estate pros that have already entered for their chance at winning TEN THOUSAND DOLLARS in our $10K REALTOR Contest. 

They are fun, creative, and in the running for the grand prize, to be awarded in November. What about YOU? Are you ready to throw your hat in the ring for a chance at the money? It’s easy – here’s how you get started:

Step-by-step:

  • Grab your copy of the Master Marketing Magazine and pull out the Master Marketing Schedule poster. If your calendar is missing or you didn’t get your magazine, you can request an additional copy at blog.prospectsplus.com/magazine.  We’ve noticed some folks are posting the downloadable schedule from our blog schedule page, but the official rules call for you to use the actual poster.
  • Hang your poster on the wall or in your cubicle (or in Angie’s case, her truck!).
  • Take a photo or video of you with your Master Marketing Schedule poster, and be sure to get in the shot! 
  • Check out Helene’s post as a great example.
  • Go to www.facebook.com/ProspectsPLUS, and tell us your favorite strategy from the schedule in your Facebook post, you’ll find we have strategies for each week, and a monthly tip as well in the calendar. Choose the ones that most resonate with you and share how you’d use it in your marketing. Be specific, as Helene did! Remember – the schedule, you, and your strategy all have to be included to be a contender.
  • Have some fun with it! Our judges will base their decisions on creativity and originality – so don’t hold back!
  • Entries must be submitted by 5:00 pm Eastern Time on November 10, 2017.

For full contest rules and conditions, go to blog.prospectsplus.com/contest-official-rules.

Get in the running! Go to www.facebook.com/ProspectsPLUS, TODAY! 

Why use the Master Marketing Schedule? Our customers tell us it takes the stress out of deciding what to do each month to stay in front of their sphere of influence, geographic farm, and niche markets. They also tell us it helps them stay on track so that their marketing doesn’t slip through the cracks during these busy buying and selling seasons. It’s what we designed it to do! Help agents grow their businesses with more ease and less stress.

If you need help with your marketing, please call our support team at 866.405.3638. That’s what they do best! 

Working the Renter Niche

by Julie Escobar

When I talk to top agents, I find that most focus their business marketing in three important areas:  their sphere of influence (those people who already know them, like them, and trust them to do business with), their geographic farm (a market area or neighborhood where another agent does NOT already have more than 10-15% market share, that is in a price range that makes good business sense for commission values, and that has some market turnover), and a niche market.

One niche that gets a lot of attention is the renter market. With rents on the rise across the nation, interest rates still historically low, and housing prices not yet scaling too quickly –it’s the perfect opportunity for renters to “kiss their landlord goodbye” – as it says in one of our most popular postcards for agents working this market.

As with any marketing campaign, consistency is key. Our First Time Buyer/Renter series has eight postcards, which is perfect for a 6-8 month campaign. Here’s what you do:

  • Choose some higher end rental properties or apartment complexes in your area and capture a mailing list.
  • Pick one postcard to start your campaign, I like this week’s Master Marketing Schedule tip which is to send the Kiss Your Landlord Goodbye postcard to 100 renters in your market.
  • On the reverse side of the postcard, make an offer for an item of value such as one of our free reports.
  • After each mailing has hit, be sure to follow up either by phone call or get out in the community and start meeting the people. Is there a Starbucks or coffee shop near the rental community? Let people know you’ll be there to answer questions one morning at a specific time. You can even use the back of the postcards as an invitation!
  • Repeat this process once a month for the next six months.

Good luck! Need help? Contact our marketing team at 866.405.3638 today.