Sunday, January 21, 2018

Lisa Gray

Lisa Gray
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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Take it to the next level

7 tips to take your real estate business to the next level

If indications are right, 2018 should be quite the interesting year in real estate.

If you’ve decided it’s the year you’ll take a giant leap forward in your real estate business, well, I’ve got your back, read on for tips on how to do just that.

Treat your business as a business

It is not only a business, but it is one in which you are the CEO. So, act like a CEO.

Do you have a business plan? If not check out our Free Online Realtor Business Plan.

“If I asked you to drive from Omaha, Nebraska to San Diego, California what would be the first thing you would do? Probably mapquest and plan out the directions!” suggests Bubba Mills of Corcoran Consulting and Coaching.

“If I ask you how to do 50 transactions in one year, then shouldn’t you do the same thing?” he continues.

Those “directions” can be found in a business plan – the roadmap for your real estate business.

And, if you do have a plan, does it still require the use of outdated strategies? Update your Real Estate Marketing Plan to meet the needs of today’s real estate practice and today’s real estate consumer.

Next, build a budget, itemizing how much you’ll spend on your car, your dues, desk fees, E&O insurance, your listings and all the other things you spend money on in your business.

A budget is the only way to ensure you’ll meet your income goals by the end of the year.

Let the past guide you

Decide to focus on what has brought you success in the past and do more of it.

Perhaps choose the one tactic that worked best for you as a new agent and concentrate on that for a time.

Was it cold calling?

Sending postcards or newsletters? Door knocking? Whatever it was, resurrect those skills that worked in the past and put them to work helping you jump to the next level.

Start one new thing this year

Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing.

Free up time from manually handling your Just Listed Just Sold Postcard mailing and automate it instead.

It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

This leaves you more time to focus on other areas of marketing that need your attention.

How about trying your hand at sending a newsletter?

Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed miserably.

The couple ended up calling Debbie after they received her newsletter. “The newsletter has proven to be a money maker,” she tells Tyler Zey at easyagentpro.

Hire help

The quickest way to move your real estate business to the next level is to stop doing things that don’t make you money.

Hire an assistant to do them for you.

“If I had to touch every single piece in my system myself, I would never be able to produce multiple amounts of volume,” one of Las Vegas’ top producers tells the Las Vegas Review-Journal.

“You have to be efficient, and you have to leverage the system (by hiring).”

Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training him or her.

Two to consider are Kim Hughes & Company and Real Support. Both companies specialize in supporting real estate agents.

Pay tribute

To truly move your business to the next level, you need to admit that it’s time to stop ignoring your past clients.

To drive this point home, did you know the cost to acquire a new client is five times higher than pursuing someone you’ve already worked with.

Ready for another powerful statistic? Nearly 40 percent of home sellers found their agent through a referral (according to the NAR).

If your website isn’t effective, fix it

Who in your market ranks organically for your preferred keywords?

If it isn’t you, maybe you have some website issues. Check out the sites of those who do and vow to beat them at the Google game.

What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through the sites, page-by-page and learn from them.

Take time off

Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions.

They are a company founded by former NASA scientists that provide fatigue management consulting services.

Research from Harvard University, however, cautions that unless your vacation is planned (at least one month ahead) and you travel far from your work, you won’t get a good ROI on that time away.

Unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

Rest and recharge your way to the next level in your real estate business.

Choose a Newsletter or the Market Dominator to send to 200 homes in your Geographic Farm in the month of January! Make sure they know YOU are their neighborhood expert.

The ProspectsPLUS! Team are your biggest fans! We are here to help you succeed in 2018. Please reach out to us if there is any way we can help you at  866.405.3638.

Wednesday Productivity

“The way to get started is to quit talking and begin doing.”

– Walt Disney

 

Here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!

Time to bring your A game

New Year – New Game!

If there ever were a time to up the ante – it’s right now at the start of a New Year.

Stakes are high, competition is fierce and anyone eager to be the expert resource in their market needs to bring their A-game.

Here’s how to come out swinging

Update your headshot

Your photo is your first impression, make sure it’s current and professionally done, so you are seen in the best possible light. A great photo is money well spent. Remember your goal is for consumers to visualize your face and name first when thinking of real estate.

And, don’t forget to smile in your photo.

Studies from photofeeler.com show that people who smile in their head-shots are considered more likable, influential and competent than those who don’t.

Craft a killer bio 

On many of our marketing tools, agents have the space to share some “about me” information. You should have a long and short bio version available for different purposes. The long bio is great for your website and the short and sweet bio works perfectly for real estate brochures, flyers, and postcards.

Be sure to choose your words wisely.

Define what differentiates you from other agents in the industry and why you do what you do. Then have both long and short bio versions proof-read before you start using them.

Having these bio’s ready makes it much easier when you’re creating new marketing pieces. You aren’t trying to come up with something on the fly, which can lead to typos or inconsistent copy.

Branding that works

Too often you see agents all over the map in terms of their marketing. Different styles, colors, messages from piece to piece. While it’s good to test, you’ll find better results if you stick to a campaign that has some uniformity.

That’s why agents love our series of postcards, they have the same look and feel throughout the entire series.

For example, our popular Market Quote Series has the same branding style, with a series of messages that are both educating and compelling for the home seller.  Send one per month and keep your branding consistent for better results.

Be consistent

Sending one marketing piece then deciding you’re done has never been an effective marketing strategy in any industry. The key to becoming a brand name is 27 impressions (3-7-27 rule).

Keep showing up, and the next time someone is asked if they know anyone who sells homes, your name will be top of mind!

Don’t forget your contact information

Would you be surprised to learn how many times people do not put their phone number or contact information on their marketing materials?

They send thousands of pieces out and wonder why they don’t get a response.

Make sure people know how to reach you. And if you are inviting people to your social media platforms, don’t just say, “find me on Facebook”.  Give them a unique URL they can go to such as Facebook.com/yourrealestatepage.

Be Creative

Many of our customers use our Free Reports as a lead capture opt-in on their website. There are lots to choose from, they’re easily customizable, and they serve multiple purposes.

Use them on your site, at your open houses, in your listing presentations, or as collateral for the popular consumer meet and greets that so many agents are doing today.

Build on what you already have

Take the lists you’ve purchased for your Just Listed postcard orders and reuse them.

Put them on a drip campaign of postcards so they know you’re always in the game.  Alternate your Just List/Just Sold postcard mailings with other postcard series that we offer.

Remember, every listing is full of unlimited opportunities to gain attention.

Check out our ThreeClickPostcards.com tool – where you can order your Just Listed/Sold/Contract Pending cards on the fly — right from your phone!

Try something new

Sometimes life can start to feel like the ‘Groundhog Day Movie’ – the same day repeating over and over again.

Trying something new can add life to your day and create a fresh surge of excitement. Our Real Estate Marketing Planner is the perfect solution to a stale schedule.

Our Planner provides 12 months of strategic marketing including new ideas every month for top niche marketing segments such as your sphere and farm.

This Month’s Real Estate Marketing Planner Tip: Handwritten note cards are making a comeback. Make a commitment to send at least one a day this month.

Start Now
Order a stack of our Real Estate Note Cards and make a commitment to send them out to 100 of your past clients this month!

It’s a great time to be a real estate professional and to tap into resources that make your life easier.  We’re here to help you. Call our team today at 866.405.3638.

Monday Motivation

“A river cuts through rock, not because of its power, but because of its persistence.”

-Jim Watkins

 

We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!