You’re Not a Secret Agent… But Does Your Market Know That?

Be Visible or Be Forgotten

You may be licensed, hardworking, and skilled—but if your local audience doesn’t see you, you’re essentially undercover. According to NAR, 66% of sellers used the same agent they’d worked with before or were referred. And SmallBizGenius reports that 75% of buyers hire the first agent they interview. Visibility directly translates into listings.

Step 1: Schedule a Monthly Postcard Campaign

Consistency wins. Send postcards featuring market updates, client stories, and local happenings right when other agents are quiet.
Action Step: Develop a 12-month postcard sequence with rotating themes—market snapshot, community spotlight, client testimonial, and seasonal tips.

Step 2: Build a Local Authority Newsletter

Stand out by delivering real value. Include tips like “July Curb Appeal Checklist” or “Neighborhood Open House Roundup.”
Action Step: Collect email addresses at open houses and events. Send a monthly email with one big tip and a soft invite to connect.

Step 3: Be Present in the Community

Sponsor local sports teams, host a seminar, or partner with a coffee shop for a market round-up morning.
Action Step: Plan at least two visibility events per quarter and capture leads in person.

Step 4: Track, Refine, Repeat

Regularly analyze metrics: mail response rate, email open/click-through, and event leads.
Action Step: Use a simple CRM to follow up within 48 hours—mention something from your last chat to maintain rapport

Don’t stay hidden—be unmistakably present. You’re not a secret agent, and your market shouldn’t treat you like one.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

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