Saturday, July 13, 2024


    She keeps track of our grocery lists, knows what music we prefer, keeps us up-to-date on the news, wakes us in the morning, and wishes us sweet dreams at night.

    Yet, Alexa’s true identity is a mystery. But, like duct tape and a Swiss army knife, she’s indispensable to millions of Americans. She’s not without her share of controversy, however. If that’s what’s keeping you from utilizing a smart speaker, perhaps you should reconsider.

    She has some pretty amazing skills

    Out of the box, Alexa can help you with many everyday tasks, But, she has additional skills as well, which are worth digging into.

    “At their simplest, Alexa skills are like smartphone apps. They are created by developers from third-party companies,” according to Alistair Charleton at

    “Some skills work entirely on their own, while others are required to make Alexa interact with something else, such as an online service like Spotify, or a smart home product like a Roomba robotic vacuum cleaner,” he notes.

    You’ll find a list of some of the more popular skills at

    Consider creating your own, branded skill. Learn how from Dustin Brohm at

    Launch an SOI Scheduled Campaign, Animal Series, HERE

    Alexa, remind me to stop procrastinating

    Time management is one of our favorite ways to use Alexa.

    Agents who cold-call for a set period of time may find this one handy as well. Ask Alexa to remind you when you can stop. Or, take periodic short breaks and she will remind you when it’s time to get back to it.

    She’ll also help you keep track of everything on your daily calendar when you connect it to your smart speaker. Echo supports the following calendars:

    • Microsoft Exchange
    • Apple iCloud calendar
    • Microsoft Outlook
    • Google G Suite or Gmail
    • Microsoft Office 365

    Just like in those futuristic movies, “Alexa, what’s on my calendar today?” will have her reading it off to you while you shave or put on your makeup.

    Learn how at

    Alexa: admin extraordinaire

    Finally, you can stop all the grunt work and pass it off to “someone” else:

    • Let Alexa send your text messages. Just dictate it to her and off they go. Learn how, here.
    • How many times have you been writing something and wish you had a better word? Alexa will find it for you. She can also offer up definitions for words.
    • Research: From reminding you what riparian rights are to keeping current on COVID-19, Alexa is at the ready.
    • Keep track of the tasks you need to perform for listing or buying clients with an Alexa-created list. Or, you’re at your desk and remembered you’re almost out of milk. “Alexa, put milk on my shopping list,” will let you forget about it and get back to work.
    • Take Alexa on the road with Echo Auto, $49.99 right now at Load her up with the addresses of homes you’ll be touring and she’ll guide you to each one. Shout out to put that milk you need on your shopping list, get the latest weather, news or listen to a motivational podcast while driving to that listing appointment.

    How else can Amazon Echo and Alexa help your real estate business? Check out Alexa for Business. From turning on your video conferencing gear to dialing you into a conference call, we think you’ll love this one.

    There’s no better time than right now to launch an SOI Scheduled Campaign.
    SOI Scheduled Campaigns are on sale for 10% OFF the first month (sale ends 2/6/21)!
    Launch an SOI Scheduled Campaign, Get More Listings Series, HERE


    STEP 1: Grab your SOI List.

    If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

    Cowboy’s phone: 877-351-3663. Email:

    STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

    And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

    Launch a Scheduled Campaign now, CLICK HERE!

    Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Time to bring your A game

    New Year – New Game!

    If there ever were a time to up the ante – it’s right now at the start of a New Year.

    Stakes are high, competition is fierce and anyone eager to be the expert resource in their market needs to bring their A-game.

    Here’s how to come out swinging

    Update your headshot

    Your photo is your first impression, make sure it’s current and professionally done, so you are seen in the best possible light. A great photo is money well spent. Remember your goal is for consumers to visualize your face and name first when thinking of real estate.

    And, don’t forget to smile in your photo.

    Studies from show that people who smile in their head-shots are considered more likable, influential and competent than those who don’t.

    Craft a killer bio 

    On many of our marketing tools, agents have the space to share some “about me” information. You should have a long and short bio version available for different purposes. The long bio is great for your website and the short and sweet bio works perfectly for real estate brochures, flyers, and postcards.

    Be sure to choose your words wisely.

    Define what differentiates you from other agents in the industry and why you do what you do. Then have both long and short bio versions proof-read before you start using them.

    Having these bio’s ready makes it much easier when you’re creating new marketing pieces. You aren’t trying to come up with something on the fly, which can lead to typos or inconsistent copy.

    Branding that works

    Too often you see agents all over the map in terms of their marketing. Different styles, colors, messages from piece to piece. While it’s good to test, you’ll find better results if you stick to a campaign that has some uniformity.

    That’s why agents love our series of postcards, they have the same look and feel throughout the entire series.

    For example, our popular Market Quote Series has the same branding style, with a series of messages that are both educating and compelling for the home seller.  Send one per month and keep your branding consistent for better results.

    Be consistent

    Sending one marketing piece then deciding you’re done has never been an effective marketing strategy in any industry. The key to becoming a brand name is 27 impressions (3-7-27 rule).

    Keep showing up, and the next time someone is asked if they know anyone who sells homes, your name will be top of mind!

    Don’t forget your contact information

    Would you be surprised to learn how many times people do not put their phone number or contact information on their marketing materials?

    They send thousands of pieces out and wonder why they don’t get a response.

    Make sure people know how to reach you. And if you are inviting people to your social media platforms, don’t just say, “find me on Facebook”.  Give them a unique URL they can go to such as

    Be Creative

    Many of our customers use our Free Reports as a lead capture opt-in on their website. There are lots to choose from, they’re easily customizable, and they serve multiple purposes.

    Use them on your site, at your open houses, in your listing presentations, or as collateral for the popular consumer meet and greets that so many agents are doing today.

    Build on what you already have

    Take the lists you’ve purchased for your Just Listed postcard orders and reuse them.

    Put them on a drip campaign of postcards so they know you’re always in the game.  Alternate your Just List/Just Sold postcard mailings with other postcard series that we offer.

    Remember, every listing is full of unlimited opportunities to gain attention.

    Check out our tool – where you can order your Just Listed/Sold/Contract Pending cards on the fly — right from your phone!

    Try something new

    Sometimes life can start to feel like the ‘Groundhog Day Movie’ – the same day repeating over and over again.

    Trying something new can add life to your day and create a fresh surge of excitement. Our Real Estate Marketing Planner is the perfect solution to a stale schedule.

    Our Planner provides 12 months of strategic marketing including new ideas every month for top niche marketing segments such as your sphere and farm.

    This Month’s Real Estate Marketing Planner Tip: Handwritten note cards are making a comeback. Make a commitment to send at least one a day this month.

    Start Now
    Order a stack of our Real Estate Note Cards and make a commitment to send them out to 100 of your past clients this month!

    It’s a great time to be a real estate professional and to tap into resources that make your life easier.  We’re here to help you. Call our team today at 866.405.3638.