Friday, December 5, 2025

scheduled campaigns

    Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients.

    Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner.

    What seller services do you offer? Does that list on your real estate website include the usual?
    • “Complimentary home value analysis!”
    • “Open Houses & Broker Tours”
    • “Your home will be entered into the MLS”
    • “Your home will be featured on our website”
    • “Place a distinctive [name of brokerage] for-sale sign on the property”
    • “Active promotion to my expansive network”
    • “I will bring the buyers to you” (for more information on how to do this by becoming a Market Maker, watch this video)

    These are actual “Seller Services” offered by agents on their websites.

    If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it’s time to change things up. Read on for some tips.

    Complimentary Pre-Sale Home Inspection

    As you know, when a problem is unearthed by the inspector, the entire transaction is at risk.

    Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection.

    Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that’s true.

    The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer’s inspection report as well.

    A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand.

    If for some reason your client can’t or won’t make repairs, you’ll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price.

    Professional Photography

    I don’t need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones.

    Since the first showing of a home typically happens online, it needs to be ultra-compelling.

    We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn’t listed on any of the websites we researched for this blog post.

    Virtual Tours

    Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.

    In fact, a recent study by the NAR claims that “Consumers Strongly Prefer Listings With 3D Tours.” Here are a few other things you should know about virtual tours:

    • “About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing.” (NAR)
    • Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don’t use them. (Matterport survey)
    • Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale [Matterport survey]

    Consumers are demanding more than a video of a home’s interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view.

    If other agents in your market offer this service and you don’t, the chances are pretty good that you won’t get the listing.

    Do yourself a favor and earmark some marketing dollars for at least one, true, seller service before the end of this year.

    Another way to grab your audience’s attention and keep it is with a Get More Listings Campaign.

    The Get More Listings Scheduled Campaign is currently on sale for 10% OFF the first month – 3 More Days!

    Get More Listings Scheduled Campaign (shown above). Learn more, HERE

    TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

    Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

    USE PROMO CODE: LIST10 to get 10% Off at check out.

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/18/21.

    Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here


      Ah, the humble postcard. So simple, yet filled with so much power.

      For a time, it appeared that the selfie would replace the non-business postcard, but recent statistics say no.

      In fact, in the recent Harris Poll Essential 100, Americans named the U.S. Postal Service as the number one most essential business’ in the country.

      Never has this been more evident than in the real estate industry, which is seeing a resurgence in the use of “time-tested” marketing methods and direct mail is at the top of this list.

      A late April Valassis survey found that 30% of consumers are spending more time reading the direct mail marketing pieces they receive.

      There is an art to creating an effective postcard marketing campaign, though.

      No, it’s not difficult, but there are certain strategies that work better than others. Let’s take a look at the most important of these.

      It all starts with your audience

      A Scheduled SOI Campaign is ideal for keeping in touch with your past clients and other VIPs in your sphere. And, ProspectsPLUS! offers a 3 extra closing guarantee when you Schedule a one-year SOI Campaign.

      Postcards are also ideal for another type of lead generation – niche marketing. Decide on who it is you want to attract, buyers or sellers, and more specifically which niche of buyers and sellers, and launch a campaign.

      The narrowing down of possible leads to focus on helps the rest of your marketing plan go more smoothly and increases your potential ROI.

      If you’re looking for listings, find out the median duration of homeownership in your area. ATTOM Data Solutions’ most recent U.S. Home Sales Report shows that homeowners owned their homes an average of 7.95 years.

      As we know, all real estate is local, so if you can find the data for your area, rely on that instead of the national numbers.

      For instance, ATTOM also finds that homeowners in five Connecticut cities have the longest tenure, while those “… in Colorado Springs, CO … Oklahoma City, OK … Grand Rapids, MI …Denver, CO … and Minneapolis, MN had the shortest.

      The Absentee Owner Campaign is shown above. Learn more HERE

      This information helps you narrow your mailing list even further. You’re now looking for homeowners who purchased their homes at least six years ago (or whatever number is appropriate for your market).

      How far back should you go?

      “If someone bought last year or 30 years ago, they’re probably not looking to sell,” according to James McGrath, co-founder at Yoreevo in NYC.

      “You want to be in that sweet spot of owners of 5-7 years,” he concludes.

      The more you drill down in demographics, tenure, and the like with tools like the Demographic Search Tool (for niche marketing) and MapMyMail (for radial and pinpoint polygon lists), the more targeted the list and the better the response will be to your real estate direct mail campaign.

      Absentee owners have been a popular target market this year. A targeted list of absentee owners in your local market can be easily created with the MapMyMail search tool (just select the “absentee owner” radio button in step 2).

      We offer a number of brilliant Absentee Owner postcards as well. Make your marketing easy by scheduling an automated Absentee Owner Campaign.

      Prefer targeting buyers?

      Why not bring YOUR OWN buyer to the table. NAR states home buyers move within 15 miles of their last location. This means there’s a good chance your farm’s home buyers are renters located in the same area.

      Geographic farming in some of the most popular apartment and condo complexes in your market is a good place to start. Narrow the search to tenants between the ages of 30 and 49. You might also want to narrow your target audience further, according to income.

      Then create a targeted renter prospect list and launch a Rent By Numbers Campaign.

      Ready to launch a targeted direct mail campaign?

      Did you know our Farm, Get More Listings Scheduled Campaigns are currently on sale 10% OFF the first month?

      Farm, Get More Listings Scheduled Campaign is shown above. Learn more, HERE

      TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

      Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Get More Listings Series of postcards.

      USE PROMO CODE: LIST10 to get 10% Off at check out.

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 9/18/21.

      Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Automated Way to Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Don’t be surprised if, at least at the beginning of a new client relationship, you’re treated with skepticism and mistrust.

        This is specifically true during uncertain times.

        Building trust is a barrier that must be scaled for every agent when developing a new client relationship.

        And, even after you’ve won them over, there are plenty of new objections you may have to overcome.

        Objection Handling Brochure, Pitfalls of Overpricing

        The following are two of the biggies you might encounter that prevent consumers from moving forward, specifically during a pandemic.

        The commission negotiator

        Agent commissions are the most common area of negotiation, specifically during a time when market stability is uncertain.

        First, most consumers know that, by law, commissions are negotiable. What they don’t typically know is that you don’t pocket the entire commission. So your first objective is to educate them. Use numbers they can relate to in your example.

        “Joe, suppose I earned $20 in commission. Half of that, $10, right off the top goes to the broker whose agent brought in the buyer for your home. The other $10 goes to my broker who then pays me my share, $5.”

        If all else fails, fall back on a time-tested commission objection handling technique:

        “Sure, Joe, you may well find another agent who is willing to cut her commission right now. But, ask yourself: If she can’t negotiate with you over keeping her earnings, how can you expect her to negotiate with the buyer when it comes to you getting the highest price possible? If she can’t convince you she is worth her full commission, she can’t very well convince anyone of anything”

        The market challenged
        Objection Handling Brochure, Timing is Everything

        Then there are the consumers who have a misunderstanding of what’s happening in the market and how it might affect them. “We’d love to sell and buy another home, but prices are too unstable right now.” In the current housing market, you may be hearing this objection frequently. The alternative to this one is “We’ve decided to wait until the market gets better.”

        Either way, if the market truly is conducive to selling and/or buying, crunch the numbers for them.

        In the current market, most sellers will still get what they want for their homes. It’s the buy-side they’re concerned about.

        What they’re often overlooking are two very important factors:

        • They have loads of equity right now
        • Mortgage rates are at all-time lows

        Combine the equity with the savings from low mortgage rates and you most likely have a situation where they can afford to buy a replacement home.

        The bottom line
        Objection Handling Brochures, Think It Over

        Objection handling requires a delicate balance – one that can be achieved through empathy. Dan Lok, entrepreneur, author, and founder of Closers.com uses what he calls the “3 Fs,” Feel, Felt, Found.

        1. I understand how you feel
        2. Others felt the same way
        3. Here’s what I found

        An example of this is the following statement, “I understand that you’re frightened you won’t be able to afford a replacement home. Others feel the same way. But this is what I’ve found.”

        For a Limited Time: Download an Objection Handling Brochure PDF For FREE!

        Just select “Download Only” from the Shipping Option and use the promo code FREEBROCHURE at check out to get your Free Objection Handling Brochure PDF, Click Here.


        Now that you’re armed with an Objection Handling Brochure, it’s the ideal time to launch a marketing campaign.

        Did you know our Farm, Call to Action Scheduled Campaigns are currently on sale 10% OFF the first month!

        Farm, Call to Action Scheduled Campaign is shown above. Learn more, HERE

        TO LAUNCH A CALL TO ACTION CAMPAIGN:

        Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Call to Action Series of postcards.

        USE PROMO CODE: ACTION10 to get 10% Off at check out.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 9/11/21.

        Launch a Call to Action Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Much of your daily activity may be necessary, but some tasks may be keeping you from being the top-producing real estate agent machine that I know you can be.

          And, some of the suggested methods for becoming a high-yielding agent might surprise you.

          For instance, Sir Winston Churchill, former prime minister of the United Kingdom, insisted that he got twice as much done after napping (I’ve always liked that man).

          “Don’t think you will be doing less work because you sleep during the day,” he said. “That’s a foolish notion held by people who have no imaginations. You will be able to accomplish more,” he concluded.

          Fellow napper geniuses include Leonardo Da Vinci, who snoozed for 15-minutes, every four hours. President John F. Kennedy made it a habit to doze off every afternoon for one to two hours and who can forget the many photos of President Clinton, fast asleep, at some pretty inopportune moments?

          Related: 3 Things You Can Do to Make Every Day a Great One

          So, go ahead and take a nap, but not before finding out other ways to become more productive.

          1. Say “no” to overtime

          Back in 2008, the powers-that-be at Microsoft Japan gave employees “five consecutive three-day weekends.”

          While this cut operating costs for the company, it also increased sales. In fact, sales increased, per employee, 40% overproduction from the previous year.

          Then, there is the study from a construction company wanting to figure out how scheduled overtime impacts their projects.

          It turns out that working 60 hours or more per week over the course of two months correlated with a significant drop in productivity. Working more than 8 hours a day, 48 hours per week tanked productivity to the point where it was taking 3 hours to accomplish what had been done in 2 hours.

          As a real estate agent, you need to be even more cautious of how much time you spend working. Without someone scheduling your work, it’s far too easy to keep working until you’re doused in that ‘midnight oil.

          Related: 3 Brilliant Ways to Remain Productive as the Season Slows

          Set your schedule, keeping in mind the aforementioned studies. It may take some time to train yourself to turn off the lights and close the door at a set time each day, but it’s imperative if you hope to become a more productive real estate agent.

          2. Take more breaks

          You are your boss. As such, it is amazing how many agents treat themselves like sweatshop workers.

          If you had a boss, you would be granted, by law, a number of breaks from work, scattered throughout the day.

          Yet more than 60% of Americans claim to eat lunch at their desks.

           Our brains need rest, according to Meg Sellg at psychologytoday.com. And to achieve it, avoid “Doing activities that don’t rely heavily on prefrontal cortex function [the area of your brain you are using when you work] but rely on different brain regions instead …,” says Nir Eyal, author of “Indistractable: How to Control Your Attention and Choose Your Life,” tells Sellg.

          Need a tip to turn off that prefrontal cortex?

          Get up and move. Whether it’s a 5-minute walk or any other physical activity, Stanford researchers have learned that movement makes us more creative and, thus, productive.

          Eat your lunch at the park or even on a bus bench. Views of nature and streetscapes relax and rejuvenate.

          Whether you work remotely or in a brick-and-mortar brokerage, stop chaining yourself to your desk. Take naps, take breaks and close your “office” at a specified time each day. Then, watch your productivity soar.


          Looking for an attention-grabber? How about sending a Real Estate Times Scheduled Campaign to your Sphere of Farm? The Series contains trending real estate news and statistics.

          And, guess what? The Real Estate Times Scheduled Campaign is currently on sale 10% OFF the first monthbut only for 3 MORE DAYS!

          Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

          TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

          Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change mailing up until the night before it goes out).

          USE PROMO CODE: TIMES10 to get 10% off at checkout.

          Launch a Real Estate Times Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            What do you tell people when they ask what you do for a living?

            “I’m in real estate” is a common answer to the question. So is “I’m a real estate agent (or REALTOR®). Sure, those are answers to the question, but they aren’t exactly memorable.

            Here’s how to craft a real estate agent elevator pitch that will make you unforgettable.

            20 to 30 seconds

            According to a Princeton University study, people form an opinion based on facial appearance within one-tenth of one second. Pass that test and then you’ll have a mere 20 to 30 seconds to wow them with your real estate elevator pitch.

            Yup, it’s not much time, but if you can squeeze vital home information into the puny word count the MLS allows, you can certainly sell yourself in half of a minute.

            It’s a tool you’ll use a lot

            From responding to online leads to introducing yourself at cocktail parties and in marketing materials, a real estate elevator pitch is something you’ll find quite useful.

            I love NextDoor.com, especially when a neighbor posts that he or she is looking for a real estate agent. Unfortunately, I’ve yet to see a really compelling response from agents. And, even sadder is that the agent responses are so similar they could be mistaken to have come from the same person.

            “I go the extra mile” and “I go above and beyond” are common refrains. If that is your USP as well, please, do the industry a favor and dump it.

            Agents can buy a NextDoor Neighborhood Sponsorship and, in my neighborhood at least, only three have done so. What they pay for, is an ad that looks like this (image left):

            I haven’t come across an agent-sponsored ad yet that answers the questions suggested by the platform. Yet, they pay for the space.

            Here’s a Sponsorship ad from another business (image right):

            This phone and computer repair person understands the value of what he’s paying for and uses the space for all it’s worth with his or her elevator pitch.

            Create your own real estate agent elevator pitch

            “You know [the real estate pain point]? Well, I [solution]. In fact, [proof].”

            That’s the formula for the ideal elevator pitch, according to author Allan Dib. “Good marketing takes the prospect through a journey that covers the problem, the solution and, finally, the proof,” according to Dibs.

            Keep it quick. Keep it simple. Ensure it’s not too promotional.

            Put in real estate terms, Dibs’ formula may look like this:

            “You know how people who want to buy a home are having a hard time finding one? What we do is reach out to the homeowners in our database with a list of our buyers’ needs. This has been so successful that we have found homes for 25 of these clients just in the past 30 days.”

            Go ahead and plug your elevator pitch into the formula or feel free to steal ours, if it fits.


            Another way to grab your audience’s attention and keep it is with a Real Estate Times Series Campaign. The Real Estate Times Series has timely real estate news and statistics that is of value to homeowners.

            Did you know, the Real Estate Times Scheduled Campaign is currently on sale for 10% OFF the first month?

            Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

            TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

            Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

            USE PROMO CODE: TIMES10 to get 10% Off at check out.

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/4/21.

            Launch a Real Estate Times Scheduled Campaign now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


            PLUS: When you have time…below are some helpful tools to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. The Automated Way to Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              It’s safe to assume that most home sellers and buyers don’t know the meaning of “LTV,” they may have never used the word “contingency”, and the word “title” is just a name of a book.

              Studies show that the average adult reads at a 9th-grade level and that we actually prefer our reading material to be at a 7th-grade level.

              The words you choose to use on your website, in your listing descriptions, and direct mail pieces can make or break the visitor’s or recipient’s experience.

              The good news is that writing for an audience of everyday people isn’t at all like what you learned in high school or college. It’s easier, and it’s more fun.

              1. Ditch the insider lingo

              Unless your audience consists solely of other real estate professionals, using real estate lingo is like writing in a foreign language to an English-only reader. Check out this real-life example:

              “If you’re buying a home and apply for a mortgage, one critical factor in

              whether you secure financing is your loan-to-value ratio.

              There’s no crime in using normal, everyday American English. So, let’s redo it:

              Something you’ve probably never heard of may stand between you and the interest rate of your dreams: The loan-to-value ratio, or LTV for short.  Welcome to the world of real estate, my friend, this is just the beginning of a list of terms you’ll be hearing a lot in the months to come. So, what is the LTV?”

              Don’t’ assume that your reader understands commonly-used words and acronyms used in real estate, such as LTV, CMA, contingency, addendum, consideration, and one that we see frequently in the current market, absorption rate.

              Take the time to explain them, in plain, friendly English.

              2. Why so overly-formal?

              “Remember that the basic rule of vocabulary is to use the first word that comes to your mind if it is appropriate and colorful,” author Stephen King cautions in his book “On Writing: A Memoir of the Craft.”

              Let’s take another look at our first example. Check out the formal-yet-clunky vocabulary. “Critical factor” can easily be replaced with “an important factor” and “secure financing” should be changed to “get a loan.”

              After all, when one of your clients gets the mortgage he wants, that’s exactly how he describes it: “I got a mortgage,” not “I obtained” “procured” or “secured financing.”

              Take off your real estate hat for a minute and imagine that you’re a consumer, wanting to buy a house. You run across this on an agent’s website or a direct mail piece:

              “Our agents will apply their extensive community knowledge and professional

              resources to find your dream home.”

              Is there anything in that sentence that would make you pick up your phone and ask to hire one of their agents? All we can imagine is sitting in a car, hour after hour, with someone who speaks like this.

              No thanks.

              Consider replacing some of the most common formalities you find in real estate blogs and other written content:

              • “Use our services” rather than “utilize” them.
              •  “Talk about the process” instead of “discussing” it.
              • Dare we suggest this one? “home loan” instead of “mortgage.”
              • Finally, can we all agree that “real estate” and “properties” are things investors buy and that everyday people buy homes, condos, houses?

              An engaging, friendly writing style will help potential clients get to know and like you, and offering them valuable information in an easy-to-understand form gets their trust.

              Use the same, short, easy-to-understand sentences you use when speaking with a friend and you’ll be on your way.


              DID YOU KNOW WE’RE HAVING A WE HEART YOU 10% OFF POSTCARD SALE?

              BUT ONLY FOR 3 MORE DAYS!

              Use Promo Code – HEART10 

              at check out to take advantage of this limited-time offer (excludes postage, data, EDDM, and scheduled campaigns).

              Hurry! This offer expires Saturday, August 31st at midnight!

              GO NOW, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


              PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              3. Become a Neighborhood Brand

              Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

              4. The Free Real Estate Mailing List Guide

              This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

              The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

              5. Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Free Online ROI Calculator

              This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              7. The Free Real Estate Marketing Guide “CRUSH IT” 

              This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

              The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                Some days are diamonds, some days just downright stink. The good news is that you can take the stinky ones and make them better, more productive, happier and, even more tolerable.

                You don’t need gobs of cash or even a lot of time to change your day for the better. All you need is the desire and will to put simple strategies into action.

                1. Develop an attitude of gratitude

                Barbara Koltuska-Haskin, Ph.D., neuropsychologist, and author of “How my Brain Works” suggests that you prevent having a lousy day as soon as you wake up in the morning.

                Practice gratitude.

                Keep a journal next to the bed and, every morning, record several things, people, situations, etc. for which you are grateful. Can’t think of anything? How about the fact that you woke up? Add to that any of the other conditions of your life that make you better off than others in the world.

                Journaling once or twice a week for six weeks leads to happiness and it just so happens that happiness leads to success.

                “Happy individuals are predisposed to seek out and undertake new goals in life and this reinforces positive emotions, said Sonja Lyubomirsky, Ph.D.

                “Happy people are more likely to achieve favorable life circumstances,” she concludes.

                2. Then, set aside “me” time before you start the day

                “It is important to take time for yourself in the morning,” according to Koltuska. If you enjoy exercising, this is the perfect time for it.

                “Physical activity may help bump up the production of your brain’s feel-good neurotransmitters, called endorphins,” said the staff at mayoclinic.org. It doesn’t take jogging or working out at the gym to achieve a rush of endorphins, either.

                “… any aerobic activity, such as a nature hike, can contribute to this same feeling,” they continue.

                Plan a morning neighborhood walk before you begin your workday.

                3. Make prioritizing a habit

                Most real estate agents have more tasks to accomplish than a day has hours. Stop attempting the impossible and prioritize accomplishing the three to five most important tasks to get done each day.

                “Setting the right kind of goals not only lifts our performance but also makes us feel good,” according to Caroline Webb, author of “How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life.”

                What’s a “right kind of goal?” Something important, that will impact your business or life. Have at least one of these goals on your list and, at the end of the day, achieving that goal (or making a big dent in it) will bring you a sense of accomplishment according to Leo Babauta at zenhabits.net.

                The number of goals you set is important as well. “Have a full schedule today? Cut it in half. You don’t need to do everything on that list,” said Babauta.

                “If you cut your list down and do only half the things you want to do for today, you’ll have a much better day.”

                Here’s hoping that tomorrow is your best day yet!


                DID YOU KNOW WE’RE HAVING A WE HEART YOU 10% OFF POSTCARD SALE?

                Use Promo Code – HEART10 

                at check out to take advantage of this limited-time offer (excludes postage, data, EDDM, and scheduled campaigns).

                Hurry! This offer expires Saturday, August 31st at midnight!

                GO NOW, CLICK HERE!

                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                  We’re halfway through the third quarter of 2021 and as we continue through the year your number one goal should be…

                  Don’t allow anyone in your Sphere to complete a real estate transaction with an agent other than you.

                  NAR has a statistic that states 75% of buyers and sellers choose the first agent they speak with instead of calling their previous agent.

                  We’re highlighting three ways to make sure your Sphere continues to be your best source for repeat clients and referrals through the end of 2021.

                  1. Take your Sphere engagement to the next level with the Free BusinessBASE™
                  Free BusinessBASE

                  The key to business growth is to become more visible, more likable, and get more people to remember you.

                  In three easy steps, the BusinessBASE helps you do this by cultivating and growing the three groups of people that will provide the majority of your repeat business and referrals (family, friends, and close acquaintances).

                  According to NAR the average person moves every 5 – 9 years.

                  Not all of the people in your BusinessBASE will move this year, but approximately 15% of them will.

                  Are you going to be the agent that helps them do this or is someone else?

                  By following the BusinessBASE guidelines you should do at least 50 transactions a year as a result of your efforts.

                  The BusinessBASE includes numerous contact suggestions to help build your base, as well as, 30 effective ways to connect with your base, 30 creative reasons to use for calling your base, the ideal information to include in each contact profile, and the method behind send-call-see.

                  To get your FREE BusinessBASE download, Click Here.

                  2. Pick up the phone and call

                  Go through your CRM and pick out past clients and those in your SOI who you haven’t been in touch with over the past year and give them a call.

                  The call serves several purposes:

                  • It’s a personal touch – and those are always memorable
                  • It’s a reminder to them that they know a real estate agent (just in case someone asks!)
                  • Ask the right questions and you’ll be able to fill in missing information in their CRM file
                  What will you say?

                  Ask how they are faring during the pandemic. If they have a family, inquire about their well-being.

                  If asked about the current market, explain it without sounding salesy.

                  Most of all, listen.

                  3. Schedule an SOI campaign
                  Quotes and Inspiration Campaign shown above. Learn more, HERE

                  Statistics show that 66% of the business generated by top agents (closing 50+ transactions a year) comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

                  Consistently marketing to these groups is the key to the growth of your real estate business.

                  And a Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

                  In addition, right now, ProspectsPLUS! is offering an incredible guarantee when you schedule an SOI campaign.

                  We believe so much in the power of Scheduled Campaigns and what they will do for your business we’re guaranteeing “3 extra closings a year” from scheduling a 12 month SOI campaign or your money back.

                  Just launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

                  The best part about a Scheduled Campaign is you don’t pay until your mailings go out and you can change or cancel your mailing up until the night before.

                  This degree of flexibility has made Schedule Campaigns a big hit with agents nationwide.

                  Bottom line

                  Year after year, the NAR surveys say that although buyers and sellers claim they will use their agents in the future, most of them don’t.

                  Don’t assume that because you worked with a client in the past, they will remember you years from now. They won’t unless you keep in touch consistently.

                  Your Sphere has the ability to be a repeat client and referral generating machine, don’t let that opportunity pass you by!


                  Did you know our Absentee Owner Campaigns are on sale right now?

                  If you’re interested in adding some absentee owners to your client list, right now’s the ideal time to pursue them (sale ends in 3 days on August 21, 21).

                  Absentee Owner Scheduled Campaign (shown above). Learn more, HERE

                  TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:

                  Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

                  Get 10% Off, Use Promo Code: ABSENTEE10

                  And, remember, YOU DON’T PAY until each mailing goes out (cancel anytime or change up until the night before it goes out).

                  Launch an Absentee Owners Scheduled Campaign now, CLICK HERE!

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                  PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  3. Become a Neighborhood Brand

                  Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

                  4. The Free Real Estate Mailing List Guide

                  This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                  The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                  5. Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Free Online ROI Calculator

                  This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                  Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                  7. The Free Real Estate Marketing Guide “CRUSH IT” 

                  This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                  The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                    Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.

                    The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.

                    How do you reach out to these possible sellers? Cold call?

                    Come on, how does that intrusion make you memorable?

                    Here’s one way to stir up some interest that begins with a Just Sold postcard, then takes your game to a whole new level with a subsequent Follow-Up Campaign.

                    Just Sold postcard, Color Series, HERE
                    Still doubt the effectiveness of direct mail?

                    Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:

                    • The Secret to Building Relationships for Your Real Estate Business
                    • Real Estate is, Indeed, a Relationship Business
                    • Stats Don’t Lie – Real Estate is a Relationship Business
                    • Real Estate: Relationship Business Built on Trust
                    • Real estate is all about building relationships

                    Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.

                    Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”

                    • I Had a Client Ask… Why Are All These Realtors Calling Me?
                    • Why am I getting texts/calls from a million realtors all of a sudden?
                    • Real Estate Agents, Stop Calling Me Darn It
                    • How do I stop Realtor Harassment?

                    Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard and Just Sold Follow-Up Campaign are probably the most effective listing tools for you right now.

                    According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.

                    The stats about the effectiveness of direct mail are astounding.

                    How to Launch a Just Sold Scheduled Campaign video, shown above
                    Targeted marketing via direct mail works

                    Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.

                    Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.

                    You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.

                    Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.

                    Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.

                    What better way to catch their interest than to let them know one of their neighbors just sold their home with a Just Sold postcard?

                    What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?

                    Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.

                    And, there’s no better way to do this than with a Just Sold Follow-Up Campaign.

                    Happy new listings!

                    Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!

                    Just Sold Follow-Up Campaign is shown above. Learn more, HERE

                    TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

                    Hit the “CLICK HERE”, link below (from a desktop or laptop computer).

                    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                    Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Too many Americans who want to buy a home feel they can’t because they don’t have the cash to put 20 percent down on the mortgage.

                      Yes, we know that 20 percent is “so yesterday,” but the general public is still operating under this illusion, specifically first-time buyers.

                      In fact, according to a NerdWallet.com survey, 44 percent of Americans think that the 20 percent down payment figure is written in stone.

                      Sadly, the respondents who don’t currently own a home said that what’s holding them back is the lack of this large down payment.

                      It’s safe to say that the down payment is one of the biggest obstacles to home buying today. And, it doesn’t have to be.

                      Get the word out to renters that there are various first-time homebuyer programs that many can qualify for.

                      We rounded up four that we think agents should bone up on.

                      1. Fannie Mae’s 3-percent-down mortgage

                      Launched a few years ago, Fannie Mae’s Conventional 97 is a brilliant alternative to the FHA-backed loan. In fact, it is “among the most in-demand programs for today’s homebuyers,” according to Dan Green at TheMortgageReports.com.

                      Conventional 97 is what FHA used to be — ideal for both the first-timer and repeat homebuyer who lacks a large down payment. While borrowers are still required to purchase mortgage insurance, the premiums “are usually less expensive than those of comparable FHA home loans,” according to Green.

                      4 Mortgage Options, Direct Response Report, Click Here

                      Best of all, according to Tim Lucas, editor at MyMortgageInsider.com, borrowers can qualify with scores as low as 620, and “gift funds can be used for the down payment and closing costs.”

                      Speak with your preferred lender to learn more about how to sell this to potential homebuying clients who think they can’t afford the down payment for a home.

                      2. Freddie Mac HomeOne℠ loan

                      If your preferred lender isn’t among those conventional lenders approved to offer the HomeOne loan from Freddie Mac, it’s time to add another to your vendor list.

                      Like Fannie Mae’s loan, it allows you to help your eligible first-time homebuyers achieve the dream of homeownership.

                      Features include:

                      • No income limits
                      • No geographical limits
                      • Allows for the purchase of a single-family home, condo or townhome

                      Buyers are required to have at least 3 percent for a down payment and a credit score of at least 620. If first-time buyers, borrowers must agree to attend a buyer education course.

                      Naturally, there is more to know about Freddie Mac’s HomeOne loan. You can get the details either from your preferred lender or online at SFFreddieMac.com.

                      3. Freddie Mac Home Possible®

                      Freddie Mac offers an alternative to the HomeOne loan and that’s the popular Home Possible mortgage. This program is ideal for your lower-income buyers who lack a big down payment and require “flexible sources of funds.”

                      These sources can be family members, employer assistance “secondary financing and sweat equity,” or a combination of these, according to Freddie Mac’s website.

                      Your buyer’s qualifying income (on an annual basis) cannot exceed 80 percent of the AMI.

                      There’s a 3 percent down payment, but unlike other similar programs, a borrower can quality for 105 percent LTV with Freddie Mac’s Affordable Seconds®.

                      Consider mentioning Home Possible to your very-low to low-income buyers, move-up buyers, and retirees.

                      4. HomePath Ready Buyer™ program

                      Another Fannie Mae program, HomePath Ready Buyer, offers 3 percent down payment assistance for qualified borrowers who agree to participate in an online homebuying course and then purchase a HomePath property.

                      The bonus for agents whose clients use this program is that you end up with a client prepared for the process.

                      It’s important for you to understand your part in the process as well. Your client will need to request a course completion certificate and then you’ll need to include it when you submit the offer on a HomePath property.

                      “The request for closing cost assistance must be made at the initial offer in the HomePath Online Offers system,” according to information on the HomePath website.

                      The website includes the verbiage the buyer’s agent needs to use to make the request for closing cost assistance for the buyer. You’ll find that when you scroll to the bottom of this page.

                      Your buyer must not have owned a home within the past three years, they must agree to reside in the home as their primary residence and take possession within 60 days of closing.

                      There are plenty of other programs out there that will help you to assist reluctant buyers who think that they can’t buy without a huge down payment. Learn about them, then use them in your marketing.

                      Ready to generate some new listings to show your newly converted buyer clients? Launch a Get More Listing Campaign

                      They’re currently on sale 10% OFF the first month(sale ends 8/14/21).

                      Get More Listings Scheduled Campaign (shown above). Learn more, HERE


                      TO LAUNCH A GET MORE LISTING CAMPAIGN:

                      Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

                      Use promo code: LIST10 to save 10% off the first month.

                      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

                      Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      3. Become a Neighborhood Brand

                      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                      4. The Free Real Estate Mailing List Guide

                      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                      5. Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Free Online ROI Calculator

                      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                      7. The Free Real Estate Marketing Guide “CRUSH IT” 

                      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                        There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.

                        This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.

                        Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.

                        The results may surprise you.


                        Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?
                        Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?
                        Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?
                        Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?
                        Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?
                        Survey Question #6. What Marketing Challenges Consume Most of Your Time?
                        Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?
                        Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?

                        The Free Online SOI Calculator

                        To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now, CLICK HERE


                        The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee

                        Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

                        Consistently marketing to these groups is the key to the growth of your real estate business.

                        Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

                        Our 3 Extra Closings a Year Guarantee

                        We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.

                        Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.


                        SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

                        With Scheduled Campaigns, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

                        Click the “GO NOW” link, below (from a desktop or laptop computer) to get started.

                        I’m Ready to Start Growing My Real Estate Business by Launching a Scheduled Campaign – GO NOW

                        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        3. Become a Neighborhood Brand

                        Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

                        4. The Free Real Estate Mailing List Guide

                        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                        5. Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Free Online ROI Calculator

                        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                        7. The Free Real Estate Marketing Guide “CRUSH IT” 

                        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                          I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.

                          Keep it by the bed, poolside or in the car to read while waiting to meet a client.

                          “Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.

                          And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.

                          Let’s dive into 3 non-fiction books that may just help with your real estate business as well.

                          Atomic Habits,” James Clear

                          At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.

                          Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”

                          One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”

                          There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.

                          Believe IT: How to Go from Underestimated to Unstoppable,” Jamie Kern Lima

                          “Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.

                          Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).

                          Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.

                          Reviewers call the book “authentic,” “inspiring” and “motivational.”

                          Find “Believe IT” at amazon.com, walmart.com and barnesandnoble.com.

                          Create Demand and Stop Chasing Business: Secrets From a Top Real Estate Producer,” Ron Howard 

                          Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.

                          In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.

                          Well, that’s cool, but what qualifies him to write a book for real estate agents?

                          How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.

                          The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”

                          Get the book at amazon.com, goodreads.com and barnesandnoble.com.

                          Here’s wishing you a happy and productive summer 2021!


                          Grab the attention of your audience and keep it, with a Real Estate Times Campaign!

                          Real Estate Times Campaigns are currently on sale 10% OFF the first monthfor 3 MORE DAYS! (sale ends 6/19/21).

                          Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

                          TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

                          Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

                          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

                          Launch an Real Estate Times Scheduled Campaign now, CLICK HERE!

                          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                          2. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          3. Become a Neighborhood Brand

                          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                          4. The Free Real Estate Mailing List Guide

                          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                          5. Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          6. The Free Online ROI Calculator

                          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                          7. The Free Real Estate Marketing Guide “CRUSH IT” 

                          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here