Shown above: Maryann Bledsoe’s recent Direct Response Report and others from the Series. Learn more HERE
Congratulations, Maryann Bledsoe you are the winner of this week’s $120 gift card!
Maryann had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I love my marketing from ProspectsPLUS! the quality is amazing and it’s great to only have to do little work within my business“I love ProspectsPLUS! There are so many options for keeping you in front of your customer’s eye with appealing and valuable information for both buyers and sellers! Check them out, if you love postcards, flyers, newsletters, door hangers, and more ProspectsPLUS! has them all!!! Get started and stand out from the competitors!”
Thank You, Maryann!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
FARM, Inspiration Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Too many Americans who want to buy a home feel they can’t because they don’t have the cash to put 20 percent down on the mortgage.
Yes, we know that 20 percent is “so yesterday,” but the general public is still operating under this illusion, specifically first-time buyers.
In fact, according to a NerdWallet.com survey, 44 percent of Americans think that the 20 percent down payment figure is written in stone.
Sadly, the respondents who don’t currently own a home said that what’s holding them back is the lack of this large down payment.
It’s safe to say that the down payment is one of the biggest obstacles to home buying today. And, it doesn’t have to be.
Get the word out to renters that there are various first-time homebuyer programs that many can qualify for.
We rounded up four that we think agents should bone up on.
1. Fannie Mae’s 3-percent-down mortgage
Launched a few years ago, Fannie Mae’s Conventional 97 is a brilliant alternative to the FHA-backed loan. In fact, it is “among the most in-demand programs for today’s homebuyers,” according to Dan Green at TheMortgageReports.com.
Conventional 97 is what FHA used to be — ideal for both the first-timer and repeat homebuyer who lacks a large down payment. While borrowers are still required to purchase mortgage insurance, the premiums “are usually less expensive than those of comparable FHA home loans,” according to Green.
4 Mortgage Options, Direct Response Report, Click Here
Best of all, according to Tim Lucas, editor at MyMortgageInsider.com, borrowers can qualify with scores as low as 620, and “gift funds can be used for the down payment and closing costs.”
Speak with your preferred lender to learn more about how to sell this to potential homebuying clients who think they can’t afford the down payment for a home.
2. Freddie Mac HomeOne℠ loan
If your preferred lender isn’t among those conventional lenders approved to offer the HomeOne loan from Freddie Mac, it’s time to add another to your vendor list.
Like Fannie Mae’s loan, it allows you to help your eligible first-time homebuyers achieve the dream of homeownership.
Features include:
No income limits
No geographical limits
Allows for the purchase of a single-family home, condo or townhome
Buyers are required to have at least 3 percent for a down payment and a credit score of at least 620. If first-time buyers, borrowers must agree to attend a buyer education course.
Naturally, there is more to know about Freddie Mac’s HomeOne loan. You can get the details either from your preferred lender or online at SFFreddieMac.com.
3. Freddie Mac Home Possible®
Freddie Mac offers an alternative to the HomeOne loan and that’s the popular Home Possible mortgage. This program is ideal for your lower-income buyers who lack a big down payment and require “flexible sources of funds.”
These sources can be family members, employer assistance “secondary financing and sweat equity,” or a combination of these, according to Freddie Mac’s website.
Your buyer’s qualifying income (on an annual basis) cannot exceed 80 percent of the AMI.
There’s a 3 percent down payment, but unlike other similar programs, a borrower can quality for 105 percent LTV with Freddie Mac’s Affordable Seconds®.
Consider mentioning Home Possible to your very-low to low-income buyers, move-up buyers, and retirees.
4. HomePath Ready Buyer™ program
Another Fannie Mae program, HomePath Ready Buyer, offers 3 percent down payment assistance for qualified borrowers who agree to participate in an online homebuying course and then purchase a HomePath property.
The bonus for agents whose clients use this program is that you end up with a client prepared for the process.
It’s important for you to understand your part in the process as well. Your client will need to request a course completion certificate and then you’ll need to include it when you submit the offer on a HomePath property.
“The request for closing cost assistance must be made at the initial offer in the HomePath Online Offers system,” according to information on the HomePath website.
The website includes the verbiage the buyer’s agent needs to use to make the request for closing cost assistance for the buyer. You’ll find that when you scroll to the bottom of this page.
Your buyer must not have owned a home within the past three years, they must agree to reside in the home as their primary residence and take possession within 60 days of closing.
There are plenty of other programs out there that will help you to assist reluctant buyers who think that they can’t buy without a huge down payment. Learn about them, then use them in your marketing.
Ready to generate some new listings to show your newly converted buyer clients? Launch a Get More Listing Campaign
They’re currently on sale 10% OFF the first month – (sale ends 8/14/21).
Get More Listings Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH A GET MORE LISTING CAMPAIGN:
Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).
Use promo code: LIST10 to save 10% off the first month.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Bonnie Cissell’s Just Sold postcard and additional Just Listed Series postcards. See more, HERE
Congratulations, Bonnie Cissell you won this week’s $120 gift card!
Bonnie had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“Everything they market is professional! I use the just sold and just listed postcards as well as their brochures and have some success at getting calls! I will continue to use them for my advertising needs!”
Thank You, Bonnie!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
FARM, Empty Nest Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Shown above: Mikelle Aguirre’s Get More Listing postcard and the entire Get More Listing Series,HERE
Congratulations, Mikelle Aquirre you won this week’s $120 gift card!
Mikelle had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“ProspectPLUS! has been an excellent resource for all of my marketing needs. They are always implementing new products to help place me in the forefront of my prospects minds! Awesome service!!”
Thank You, Mikelle!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
FARM, Empty Nest Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.
This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.
Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.
The results may surprise you.
Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?
Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?
Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?
Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?
Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?
Survey Question #6. What Marketing Challenges Consume Most of Your Time?
Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?
Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?
The Free Online SOI Calculator
To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now,CLICK HERE
The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee
Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.
Consistently marketing to these groups is the key to the growth of your real estate business.
A Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.
Our 3 Extra Closings a Year Guarantee
We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.
Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Just Sold postcards similar to the one Chris Reeder sent out! See more, HERE
Congratulations, Chris Reeder you won this week’s $120 gift card!
Chris had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve used ProspectsPLUS! for many years now and I get new listings from my mailings all the time. Because of the success of these mailings, I recently sent a huge mailing to a large community where I recently received a few listings letting everyone know that my last two listings sold for more than any in the past 15 years! I just know I’ll get even more listings now! Highly recommend”.
Thank You, Chris, and congratulations on your amazing success story!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.
Keep it by the bed, poolside or in the car to read while waiting to meet a client.
“Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.
And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.
Let’s dive into 3 non-fiction books that may just help with your real estate business as well.
At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.
Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”
One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”
There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.
“Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.
Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).
Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.
Reviewers call the book “authentic,” “inspiring” and “motivational.”
Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.
In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.
Well, that’s cool, but what qualifies him to write a book for real estate agents?
How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.
The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Just Sold postcards similar to the one Sheryl Hunter sent out! See more, HERE
Congratulations, Sheryl Hunter you won this week’s $120 gift card!
Sheryl had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve been sending ProspectsPLUS! products for 6 years. My returns are countless! I can’t count the number of listings I’ve obtained that have told me they called because of a postcard they received (Just Sold). On average, I get at least 2-3 calls per 200 postcards sent.”
Thank You, Sheryl! Congratulations on an incredibly successful marketing strategy!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Get More Listings Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.
Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.
The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.
“It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.
The states with the highest number of inbound moves, according to magazine.realtor, include:
Idaho
North Carolina
Maine
New Hampshire
Alabama
District of Columbia
New Mexico
Nevada
Alaska
Kentucky
If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?
How to create a relocation guide
The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)
Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:
live-in-las-vegas.com: Although we love the layout of this one, the information is terribly outdated.
TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.
If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.
oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.
Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.
What not to do
Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.
Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.
Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).
It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.
Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.
According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!
Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!
ust Sold Follow-Up Campaign is shown above. Learn more, HERE
TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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