Tom recently ordered a postcard from the Real Estate Times series (shown above). To see more information about this series, Click Here.
Congratulations, Tom Murphy, on winning this week’s contest!
“Years ago, I would mail to my SOI and past clients, but I changed brokers and never started back up. I just sent out my first mailing, and right away, people talked to me about the postcard and the market. A few days later, someone from my SOI asked me to list this house, and a past client gave my postcard to a friend who wants to sell by the end of the year. Thank you, ProspectsPLUS! for making it simple and professional.”-Tom Murphy
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info in your CRM so you can keep in touch, but at closing, you drive away feeling good about a job well done.
Your client, on the other hand, has the crummiest task of all looming shortly: moving.
We know many agents who feel their job doesn’t end at closing. Sure, some of them offer the use of a moving truck. But there are other, less expensive, and just as impressive ways to show your client’s real customer service.
Let’s explore some less-pricey services agents have passed on to us. These services will help make you unforgettable and get you more referrals.
Offer to take on the small stuff
If you have an assistant, this one is for you. Offer a concierge service that includes ensuring the utilities at the old home are turned off and turned on at the new home.
Other services you can offer include:
Pet licensing and updating of the address on the microchip.
Canceling services include pool cleaning and maintenance, landscaping, housekeeping, pest control, etc.
Having cable or satellite service transferred to the new home.
Give them peace of mind
Offer to change the locks on the new home and install a smart lock.
This is a task that movers often neglect, and you’re installing your closing gift simultaneously. It’s a two-fer.
Consider a Ring (or other brand) video doorbell camera if it’s in your budget.
The Get More Referrals Series is shown above. To see more, Click Here.
Get-acquainted-with-the-neighborhood list
Here is another job for an assistant. Have him or her research your client’s new neighborhood for points of interest and everyday services.
Do some sleuthing on Yelp.com to find the best-rated:
Parks
Restaurants
Drycleaner
Hairstylist
Handyman or handywoman
Landscaper
Pool Service
Doctor
Dentist
Veterinarian
Then, make a list with the company’s website URL, phone number, and address.
Boxes, boxes, boxes
It’s the one thing most people don’t seem to have enough of when they’re moving. If you have the money, consider purchasing moving boxes emblazoned with your branding.
Let clients know before closing that they won’t need to haunt the local grocery store for boxes because you have some for them.
The essentials basket
Create a basket with any combination of the following,
Grubhub, or Uber Eats gift card (so they don’t have to drag out the pots and pans to make dinner)
Trash bags
Toilet paper – you’ll need it eventually, better to grab it sooner than later
Paper towels
Light bulbs
Cleaning products, sponges, and a scrub brush
Bottled water
Snacks
Anything else you can think of that they may need upon arrival in the new home
Hire some help
New homeowners typically find something wrong on their first day in the home, with no furniture present. Whether it’s aesthetic or non-functional, they want it fixed.
Offer your clients an hour or two of handyman or woman service so they can get fixed, which will eventually drive them nuts.
Or, consider offering a professional cleaning the day before your clients move in. The home should be broom swept so there shouldn’t be too much cleaning left.
Customer service after the sale is the most impressive of all. Find a way to help your clients move, and they’ll remember you.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.
That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.
2. Adhere to a regular prospecting schedule
Whether you door-knock, cold-call, chase after expireds and FSBOsor use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
HOT TIP: We offer a free CRM, the Contact Manager,on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.
In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.
You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.
The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
5. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.
The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Juanita recently launched a monthly Real Estate Times scheduled campaign (shown above). To learn more, Click Here.
Congratulations, Juanita on winning this week’s contest!
Juanita had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I enjoy using ProspectsPLUS!!! The process is so simple and quick!! I was recommended by a fellow colleague, and now I recommend ProspectsPLUS! to others!! ProspectsPLUS! has changed the way I do marketing for the better of my business, it saves me a great deal of time and energy, and I’m very happy with their services!!”
-Juanita Padilla
Juanita, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
