Wednesday, December 18, 2024

real estate times

    Tom recently ordered a postcard from the Real Estate Times series (shown above). To see more information about this series, Click Here.

    Congratulations, Tom Murphy, on winning this week’s contest!

    Years ago, I would mail to my SOI and past clients, but I changed brokers and never started back up. I just sent out my first mailing, and right away, people talked to me about the postcard and the market. A few days later, someone from my SOI asked me to list this house, and a past client gave my postcard to a friend who wants to sell by the end of the year. Thank you, ProspectsPLUS! for making it simple and professional.” -Tom Murphy

     


    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


     

       Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info in your CRM so you can keep in touch, but at closing, you drive away feeling good about a job well done.

      Your client, on the other hand, has the crummiest task of all looming shortly: moving.

      We know many agents who feel their job doesn’t end at closing. Sure, some of them offer the use of a moving truck. But there are other, less expensive, and just as impressive ways to show your client’s real customer service.

      Let’s explore some less-pricey services agents have passed on to us. These services will help make you unforgettable and get you more referrals.

      Offer to take on the small stuff

      If you have an assistant, this one is for you. Offer a concierge service that includes ensuring the utilities at the old home are turned off and turned on at the new home.

      Other services you can offer include:

      • Pet licensing and updating of the address on the microchip.
      • Canceling services include pool cleaning and maintenance, landscaping, housekeeping, pest control, etc.
      • Having cable or satellite service transferred to the new home.

      Give them peace of mind

      Offer to change the locks on the new home and install a smart lock. 

      This is a task that movers often neglect, and you’re installing your closing gift simultaneously.  It’s a two-fer.

      Consider a Ring (or other brand) video doorbell camera if it’s in your budget.


      The Get More Referrals Series is shown above. To see more, Click Here.


      Get-acquainted-with-the-neighborhood list

      Here is another job for an assistant. Have him or her research your client’s new neighborhood for points of interest and everyday services. 

      Do some sleuthing on Yelp.com to find the best-rated:

      • Parks
      • Restaurants
      • Drycleaner
      • Hairstylist
      • Handyman or handywoman
      • Landscaper
      • Pool Service
      • Doctor
      • Dentist
      • Veterinarian 

      Then, make a list with the company’s website URL, phone number, and address.

      Boxes, boxes, boxes

      It’s the one thing most people don’t seem to have enough of when they’re moving. If you have the money, consider purchasing moving boxes emblazoned with your branding.

      Let clients know before closing that they won’t need to haunt the local grocery store for boxes because you have some for them.

      The essentials basket

      Create a basket with any combination of the following,

      • Grubhub, or Uber Eats gift card (so they don’t have to drag out the pots and pans to make dinner)
      • Trash bags
      • Toilet paper – you’ll need it eventually, better to grab it sooner than later
      • Paper towels
      • Light bulbs 
      • Cleaning products, sponges, and a scrub brush
      • Bottled water
      • Snacks
      • Anything else you can think of that they may need upon arrival in the new home

      Hire some help

      New homeowners typically find something wrong on their first day in the home, with no furniture present. Whether it’s aesthetic or non-functional, they want it fixed.

      Offer your clients an hour or two of handyman or woman service so they can get fixed, which will eventually drive them nuts.

      Or, consider offering a professional cleaning the day before your clients move in. The home should be broom swept so there shouldn’t be too much cleaning left.

      Customer service after the sale is the most impressive of all. Find a way to help your clients move, and they’ll remember you.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

       

       

       


       

        Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.

        1. Stick to the plan (or create one if you haven’t yet)

        A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.

        That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.

        “Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.

        If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.

        2. Adhere to a regular prospecting schedule

        Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.

        Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.

        3. Nurture those relationships

        People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.

        Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.

        While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.

        HOT TIP: We offer a free CRM, the Contact Manager, on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.

        In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.

        The Looking For Listing Scheduled Farm Campaign is shown above.

        4. Fine-tune your response time to leads

        You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.

        The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.

        In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.

        5. Start farming, via direct mail, if you haven’t already

        Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.

        The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.


        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here  

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here  

         

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    

         

         


         

          Juanita recently launched a monthly Real Estate Times scheduled campaign (shown above). To learn more, Click Here.

          Congratulations, Juanita on winning this week’s contest!

           

          Juanita had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “I enjoy using ProspectsPLUS!!! The process is so simple and quick!! I was recommended by a fellow colleague, and now I recommend ProspectsPLUS! to others!! ProspectsPLUS! has changed the way I do marketing for the better of my business, it saves me a great deal of time and energy, and I’m very happy with their services!!”

          -Juanita Padilla

          Juanita, thank you for your review. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

           

          2. The Free 6-Month Strategic Marketing Planner

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            Deveria’s latest mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.

            Congratulations, Deveria Hampton, on winning this week’s contest!

            Deveria had the following words to say about her success sending marketing out from ProspectsPLUS!,

            “ProspectsPLUS! has been a game-changer for my real estate business. The postcard campaigns allow me to send information to my farming area on a monthly basis and that has increased my sphere of influence greatly! I always recommend them to new agents when they ask about my marketing strategy.”

            -Deveria Hampton

            Deveria, thank you for your review. We truly appreciate you and your support!


            Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

            HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

            Leave feedback on Google HERE.
            Leave feedback on Facebook, HERE.

            *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

            Don’t forget to watch for next Friday’s email announcing the weekly winner!


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              DaRhonda’s latest postcard mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.

              Congratulations, DeRhonda Morgan, on winning this week’s contest!

              DaRhonda had the following words to say about her success sending marketing out from ProspectsPLUS!,

              “Great quality postcards. They offer a large selection of postcards to choose from, and the site is easy to navigate. Very pleased with my purchase.”

              -DaRhonda Morgan

              DaRhonda, thank you for this wonderful review. We truly appreciate you and your support!


              Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

              HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Leave feedback on Google HERE.
              Leave feedback on Facebook, HERE.

              *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

              Don’t forget to watch for next Friday’s email announcing the weekly winner!


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

                Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

                1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

                Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible. 

                “Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

                Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

                One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections. 

                Then, he provides actionable strategies and techniques to handle objections effectively. 

                The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

                Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills. 

                Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

                2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

                “Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

                One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives. 

                Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate. 

                Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

                Available at Amazon.com.

                3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

                Judging by Amazon reviews, agents are loving this book.  “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact. 

                Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be. 

                Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success. 

                The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals. 

                What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation. 

                “The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers. 

                Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

                The Real Estate Times Series is shown above. To see more, click here.


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. 

                  Douglas recently sent a postcard from the Real Estate Times Series, shown above. To see more, Click Here.

                  Congratulations, Douglas DeWitt, on winning this week’s contest!

                  Douglas had the following words to say about his success sending marketing out from ProspectsPLUS!,

                  I was using another postcard company until I found ProspectsPLUS!. My costs went down, and my design options went up! Very satisfied!”

                  -Douglas DeWitt

                  Douglas, thank you for this wonderful feedback. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
                  What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                  • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                  • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
                  • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                  • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

                  HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave a review on Google HERE.
                  Leave a review on Facebook, HERE.

                  *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some helpful tools to support your success.

                  1. The Free 12-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

                  3. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    Some call the current housing market a “correction,” while others describe it as “in transition.” The truth is, none of us know for sure what’s coming. 

                    We know today’s real estate market is nothing like what we’ve become accustomed to. If you’re the adventurous type, this is an exciting time.

                    To help you weather the current market, let’s unpack the various forecasts floating around online and try to make some sense of them. 

                    Concessions, concessions everywhere

                    When was the last time you saw an offer to purchase replete with buyer concessions? It’s pretty much unknown to new agents who’ve joined the industry in the past couple of years. Today, however, rate buydown requests, money for repairs, help with closing costs, etc., are making a comeback, according to research by Redfin.

                    “Home sellers gave concessions to buyers in 41.9% of home sales in the fourth quarter … That’s up from just over 30% in both the previous quarter and the fourth quarter of 2021,” claim Lily Katz and Taylor Marr at Redfin.com.

                    In 2022, San Diego saw concessions included in 73% of home sales, while 62.9% of Phoenix contracts contained concessions.


                    The Real Estate Times Campaign is shown above. To see more, Click HERE.


                    Will rates quit their upward trajectory?

                    Experts are all over the place on this one. Greg McBride, Bankrate’s chief financial analyst, says that rates for a 30-year mortgage will sit at 5.25% by the end of 2023.

                    Between now and then, our survey of various experts shows:

                    • “Fannie Mae sees the average rate of a 30-year fixed getting to 6.8% in 2023,” claims Kevin Graham at Rocket Mortgage.
                    • Freddie Mac is predicting the 30-year rate will be 6.4%. 
                    • Bob Broeksmit, the Mortgage Bankers Association’s president, projects a 5.2% 30-year rate by the end of this year. (HousingWire.com)

                    As you can see, the experts are all over the map when it comes to predicting future mortgage rates. To get a better feel for what to expect in the spring real estate market, the pros with Motley Fool urge us to keep an eye on the March Fed meeting (March 21 and 22, 2023).

                    Will there be buyers?

                    The ShowingTime Showing Index®, at the time of this writing, reports that home showings fell by more than 30% nationwide. This drop is due, in large part, to the typical winter slowdown, so it’s not as scary as it appears on the surface.

                    According to a survey at NBC.com, more than half of homebuyer respondents say that the economy is causing them to reconsider buying a home. The good news is that nearly 1/3 of respondents replied that they are still considering buying.

                    If the Fed plays nice, we may just have a decent spring real estate market. Keep in touch with your sphere and farm, and you’ll be way ahead of the game.


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


                    2. The Free 12-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    4. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      Meghan Gapp recently sent the Real Estate Times postcard shown above. To see more Real Estate Times postcard options, Click Here.


                      Congratulations, Meghan Gapp, on winning this week’s contest!

                      Meghan had the following words to say about her success sending marketing out from ProspectsPLUS!,

                      “I LOVE ProspectsPLUS! The results I have from your postcards are by far the best I’ve seen from any other company. The marketing with these postcards pays for itself! Thank you!”

                      Meghan Gapp

                      Meghan, thank you for your incredible feedback! We truly appreciate you.

                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
                      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
                      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave a review on Google HERE.
                      Leave a review on Facebook, HERE.

                      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      The Take a Listing Today Podcast