real estate marketing

6 Podcasts to Keep you Motivated and on Track Throughout the Year!

Feb 4, 2021

What’s your plan for staying motivated with your real estate business this year? Whether lofty or grounded, it’s always a good idea to pencil in some “you” time.

Time for personal growth pursuits, time to dig deeper into various aspects of your business, time to get pumped up after those long, weary days that tend to wear us down.

We’ve rounded up 6 podcasts to help you out. Not all are real estate-related but we think they’re worthy of a listen.

1. “Happier,” with Gretchen Rubin

You can’t go wrong getting happiness advice from the author of “The Happiness Project” and four other bestsellers and a woman that the New York Times calls “the queen of the self-help memoir.”

Her sister, Elizabeth Craft, joins her in her award-winning podcast to discuss good habits, happiness and more.

We recommend Podcast 303, where the sisters discuss finding a ritual that will help you “Exorcise 2020 … Tips for Sticking to a Schedule When Working from Home,” and more.

This podcast does include ads and lots of chatter in the beginning. If you want to get to the meat of the episode, fast-forward to 7:25.

2. “The Tim Ferriss Show”

Tony Robbins says that to become the best at what you do, you need to study and learn from the best.

The author of the wildly popular book, “The 4-Hour Workweek,” Tim Ferriss helps you out with interviews of guests from a variety of industries, breaking down “… the habits and routines that contributed to that person’s success.”

Have you ever felt “stuck?” Yeah, most of us have. If so, you’ll love Ferriss’ interview with actor and author Matthew McConaughey, a man who grew up in a home where kids could cuss, but they were forbidden from saying the word “can’t.”

Launch an SOI Scheduled Campaign, **HERE**

The official title of this episode is “The Power of ‘No, Thank You,’ Key Life Lessons, 30+ Years of Diary Notes, and The Art of Catching Greenlights”

McConaughey steps in at 6:30, in case you want to skip the intro stuff.

3. (flashbooks) “The Greatest Salesman in the World” (Episode #12)

If you listened to the interview with McConaughey, mentioned above, you know that he credits Og Mandino’s “The Greatest Salesman in the World” for his success. Ever read it?

Have it read to you by host Dean Bokhari at flashnotes.com. This ingenious podcast is custom-made for the busy business person with no time to read.

If you haven’t read Magdino’s book, catch this episode because Bokhari reads it in full (it’s a short book).

4. “GSD Mode” with Joshua Smith

Phoenix agent Joshua Smith has garnered a spot on Wall Street Journal’s Top Realtor in America list as well as NAR’s “30 under 30.”

The voice and wisdom behind GSD, (short for Get Sh!t Done) Smith imparts his own experience and wisdom as well as provides interviews with other top performing agents and team leaders from across the country.

Although they are all worth a listen, we recommend two podcast episodes in particular:

“How to Handle any Objection,” from buyers, sellers, leads, etc.

“5 Tips To Help MASTER Lead Generation As A Real Estate Agent”

5. Women Rocking Real Estate

It’s astounding. The majority of real estate agents in this country are female yet few are hosting podcasts. It’s especially troubling when one considers that the top five agents in the country (sales volume), according to the RealTrends list, are women.

Thankfully, the industry isn’t completely bereft of female voices. Check out “Women Rocking Real Estate” with Canada’s Jennifer Percival.

Percival is also a coach, helping “women in real estate build a thriving, predictable business without using old school tactics.”

We recommend Episode #34, Reboot your Business in 9 Key Areas. Fast-forward to 6:40 (Percival is a bit chatty).

6. Take a Listing Today Podcast

The Take a Listing Today podcast is a show focused on providing marketing strategies with easy, actionable steps that help agents taking new listings and grow their real estate business.

They also have a Youtube channel, where they show step-by-step walkthroughs of many of their new marketing ideas. Making it super easy to know exactly how to launch the ideas for your business.

The show is hosted by Jim Studebaker and Todd Robertson, two experts in the field of real estate marketing.

We recommend Episode #70, Want More Listings With LESS Work? Schedule an SOI Campaign.

Whomever you choose to follow online and off, we hope you meet with great success in 2021.

There’s no better time than right now to launch an SOI Scheduled Campaign.

But Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 2/6/21).

Launch an SOI Scheduled Campaign, Content Card Series, **HERE**

TO GET STARTED:

STEP 1: Grab your SOI List.

If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Launch a Scheduled Campaign now, CLICK HERE!

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. Become a Listing Legend Free eBook

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Has technology killed the real estate business card?

Oct 23, 2019

I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.”

Because, you know, your business card is a deal closer. At least in somebody’s universe.

In the real world, your real estate business card does serve several important functions, but closing deals isn’t among them.

Agent Introduction postcards are available in the postcard section under the Agent Introduction Series.

If it’s been a while since you’ve updated your cards, dive into the tips below to be ready for your 2020 real estate leads.

Start with the basics

The name of the game with business cards in 2020 is “simplicity.” This means dumping the fax number, paring down the superfluous and including only the basics necessary for a lead to contact you. At the least, include your:

Name
Title
One phone number
Email address
Company logo
Website URL — dump the protocol and prefix (https://www.) using only your domain name (ProspectsPLUS.com).

Reconsider adding your physical address; it isn’t necessary and it takes up gobs of space.

Here’s an example of simplicity in action that we found at 99Designs.com.

Don’t pinch pennies

Like your website and other marketing materials, your business card is a reflection of your brand image. Often, it’s among the first impressions you’ll give to a potential client.

You counsel your selling clients about the importance of curb appeal to their home’s first impression, right? The same holds true about marketing you and the services you offer.

Kick down the money necessary to create a professional, aesthetically-pleasing real estate business card.

If you’re creating one from scratch, be prepared for how intimidating a 3.5×2-inch blank slate can be. It’s tempting to fill every part of it with something – anything – but resist the temptation.

Lacking inspiration? Turn to your website’s branding concept and considering using those elements on your business card.

Pay close attention to font choice and use lots of white space.

Your final decision will be card stock. Naturally, you don’t want it to be flimsy, but how thick is thick enough?

The printing experts at Staples claim that most business cards are printed on 14 to 20 pt. card stock. They also suggest that you don’t go any lower than 14 pt. if you want your card to feel professional.

About that mug shot

“We’ve all seen those cheesy real estate agent business cards that always seem to have a photograph of them next to their contact information,” begins an online article about whether or not to include a headshot on a business card.

“It’s so common in this niche that you could practically make a template of what to expect … What’s the value when everyone else is doing it?” the author wonders.

Ouch.

There are good arguments on both sides of the issue, including the results of a test performed by an attorney and adjunct professor Eric Bryn.

His group sent 2,000 postcards containing identical messages. The only difference is that half had photos of a real estate agent and half didn’t.

Nearly 200 recipients responded to the mailing. All of them from the group that received the photo-less postcard.

Not one response came from a recipient of a card that included the agent’s photo.

The professor went on to explain that they’ve used this same testing method on other types of real estate agent marketing, such as business cards and websites. The results are always the same – pieces lacking an agent photo get better responses than those that include the photo.

If you decide to use a photo, check out our agent photo tips.

Technology has killed many old-school business practices, but the business card isn’t yet among them.

Sure, you can easily swap contact information with someone you meet at a convention via a smartphone, but swapping brand information requires something more.

Something like a real estate business card.

Order business cards with QR Codes and make it super easy for recipients to add your contact information.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

5. The Free Online ROI Calculator

Gratitude Equals Success

Gratitude

Nov 21, 2017

What are you thankful for this year?

We know what we are thankful for.

We’re thankful that you have placed your trust in us to provide you with the marketing materials, services and content to aid in your success.

We know you have choices and are grateful you have chosen us.

Expressing and acknowledging gratitude is an addictive experience. The results of time spent on this wonderful subject are far reaching.

Did you know…

..taking 5 minutes to write down or think about what you are grateful for increases long-term well-being by more than 10 percent?

The following is a list of the top 10 studied results from expressing gratitude on a regular basis:

Better night’s sleep
Less pain
Reduced stress
Increased self-esteem
Increased physical and mental vitality
Reduced feelings of envy
Helps with relaxation
Helps foster new relationships
Increases goal achievement
Increases productivity

I think gratitude and giving go hand in hand. And we all know the resulting high that we receive anytime we have an opportunity to give.

Our Turkey Mission

Recently the employees of ProspectsPLUS! were filled to the brim with wonderful feelings. We were on a mission to purchase 50 turkeys from surrounding grocery stores to donate to the Salvation Army and our local Food Bank.

Finding 50 turkeys 3 days before Thanksgiving was not an easy feat, but we were determined.

…and, our efforts paid off.

The Result…

It was all smiles and warmth on the faces of the ProspectsPLUS! staff as we delivered the turkeys to the Manatee County Food Bank and The Salvation Army of Manatee County.

The Manatee County Salvation Army has plans to feed over 500 people on Thanksgiving day. They also provide Thanksgiving dinner baskets for families in need to take home and cook.

The Manatee County Food Bank provides food for over 60 food pantries in Manatee County. They also offer a Meals-on-Wheels program to Manatee County.

Sharing in the Spirit of Gratitude & Giving

If you are thinking about catching our high, and sharing in the spirit of giving and gratitude, I have a couple easy ideas for you.

We currently are conducting a Dollar for Dollar campaign for St Jude Kids. If you donate to St. Jude Children’s Research Hospital® through our website we will match your donation.

Another great way to show your gratitude, that’s really close to home, is to send a hand-written personal note to your past customers. Express your heart-felt gratitude that you were chosen to help them in the past with the important task of buying or selling a home.

Placing the focus on appreciating the customers you already have served will feed your spirit and do wonders to inspire you to connect with more people in the hope of serving them in the same rewarding way.

Sending you wishes for a rewarding 2018 full of experiences to be grateful for!

Happy Thanksgiving from everyone at ProspectsPLUS!

Remember, if you ever need our assistance? We are here to help you! Call our support team a 866.405.3638.

Kiss the Landlord Goodbye!

Working with Renters

Aug 7, 2017

Working the Renter Niche

Most top agents focus their business marketing in three important areas: their sphere of influence, their geographic farm, and a niche market.

One niche that gets a lot of attention is the renter market. With rents on the rise across the nation, interest rates still historically low, and housing prices not yet scaling too quickly –it’s the perfect opportunity for renters to kiss their landlord goodbye – as it says in one of our most popular postcards for agents working this market.

Consistency is Key

As with any marketing campaign, consistency is key. Our First Time Buyer/Renter series has eight postcards, which is perfect for a 6-8 month campaign. Here’s what you do:

Choose some higher end rental properties or apartment complexes in your area and capture a mailing list.
On the reverse side of the postcard, make an offer for an item of value such as one of our free reports.
After each mailing has hit, be sure to follow up either by phone call or get out in the community and start meeting the people. Is there a Starbucks or coffee shop near the rental community? Let people know you’ll be there to answer questions one morning at a specific time. You can even use the back of the postcards as an invitation!
Repeat this process once a month for the next six months.

Another great idea from the Master Marketing Schedule is to send the Kiss Your Landlord Goodbye postcard to 100 renters in your market.

Related: Attracting First Time Home Buyers

Need help? Were here for you. Contact our support team at 866.405.3638 today.

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