Property Flyers

Need More Brand Exposure? Try Real Estate Direct Response Reports

Sep 19, 2022

From billboards to Google ads, there are so many ways to expose a real estate brand to more eyeballs. Some of these, most of them digital, are hit-and-miss. Viewing your Google ads, for instance, relies on users clicking on your ad.

A compelling direct response report, however, offered on social media, in an email, or on your website has a much better chance of gaining those all-important eyeballs in a way that’s not confrontational.

Quit relying solely on a digital marketing strategy that may or may not be effective. Make your strategy multi-pronged (and far less expensive) with direct response reports.

Digital marketing is an overcrowded space

Let’s face it, especially in real estate, it’s tough to compete online.

It takes a lot of effort and, typically, money to stand out from the crowd online. First, you’ll need a digital marketing strategy; if you don’t hire an agency or try a DIY strategy, the learning curve is a monster.

For the average agent, real estate business marketing dollars can only go so far. Make efficient use of your time and budget by marketing to your target audience with engaging reports.

How to win with direct response reports

You’ll first need to decide which topics you want to cover with the flyers. If you’re a listing agent, there is no end to topics you can use:

3 Critical Steps to Take When Ready to Sell
Dangers of Overpricing
Should I buy or sell first?
How Likely is a Real Estate Market Crash

To see the direct response reports listed above and any of our 50 Direct Response reports, click HERE.

A few of our Direct Response Flyers are shown above. To see more, Click Here.

Looking for buyers? Targeting renters is a brilliant strategy, and you can find many of them in condos and apartment complexes. Here are a few topics to consider:

4 Mortgage Options with Low Down Payments
Rent vs Own
Common Reasons Home Purchases Fall Apart
How to purchase a fixer-upper

Check out the four buyer Direct Response flyers mentioned above HERE and many other reports targeted specifically for buyers.

If you decide to go the DIY route, use basic online formatting on your handouts. Keep your real estate flyers simple and employ:

Lots of white space (don’t try to cram your bio, for instance, on marketing handouts).
Use bullet points.
Use short sentences and paragraphs.
Use a compelling, colorful, attention-grabbing photo.
Keep a digital copy of your creation that you can include in your newsletters, emails, blog, and on social media.

Get them out and start generating motivated buyers/sellers

Although flyers work great in a door-knocking campaign, you aren’t limited to that marketing method. Consider using one of the most effective marketing techniques ever: direct mail. Offer your “free report” on your direct mail piece and provide an easy way to get it either through a link to a download (in exchange for an email address or by text).

Now you’re able to follow up with your new prospect via their email address or phone number to make sure they received their report and to ask if they have any questions.

Branded flyers containing interesting, valuable information, delivered consistently, is a brilliant way to expose your brand as the area specialist to the right audience.

If you’re looking for a way to stand out in a competitive market, consider adding them to your arsenal.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

Switching Strategies: The 3 Best Practices For Effective Video Tours

Mar 23, 2020

If anyone is an expert at switching strategies, it’s real estate agents and right now with sellers that need to sell and buyers that need to buy, the best way to facilitate this is with video tours.

Therefore, the following are the three best practices to follow to ensure your video tours are an effective marketing tool.

Tight budget? Did you know you can purchase only one Just Listed Just Sold postcard download from our site to send in emails and promote on social media instead of a mailing?

Best Practice 1 — Ensure your video does double duty

Sure, the purpose of the video is to market your listing, but videos can do double duty, according to Forrester Research. Videos are 50 times more likely to show up on the first page of Google search results than text pages, if they’re optimized, according to research.

Why not leverage the power of YouTube to benefit your business while also promoting your client’s listing?

Mashable’s Nate Elliot suggests doing the following:

Use your keywords in the video’s title, tags and description when you upload it to YouTube.
After uploading the video to YouTube, embed it on your website. According to Elliot, Google considers “how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube.”
Create a video sitemap.

Best Practice 2 – Keep your video short

Saying that we humans have short attention spans might just be the understatement of the century.

In fact, 56 percent of all videos published in the last year are less than 2 minutes long. Fewer than half of video viewers (46 percent) stick with a video all the way to the end, according to research published by Vidyard.com.

Smart marketers know this, which is why that same report shows that 75 percent of videos produced by businesses in the last year are less than two minutes in length.

Brevity reigns when it comes to getting someone to press the start button on your videos. You need to engage them immediately. Therefore, avoid putting yourself in the frame at the beginning of the video. Head straight to the most compelling aspects of the home.

And, if you don’t get their attention in the first 10 seconds, kiss them goodbye.

In fact, research shows that you’ll lose 30 percent of viewers within the first 30 seconds of your video and, when it reaches the one-minute mark, another 45 percent will leave.

So, plan on putting the most important stuff upfront and keep the entire video as short as possible.

Best Practice 3 – Promote your video

Like any content you create, promotion is the key to success. After you upload your listing video to YouTube and embed it on your website, also add it to the home’s dedicated page, if you have created one.

Then, start pumping out promotion for this video on social media (especially Facebook and LinkedIn) and through email.

Property Flyers are available as a download or shipped to you.

By following the above guidelines to video tour best practices you will continue to market your property effectively and keep your clients happy.

Download a Property Flyer and promote your property in your emails and on social media.

Need help targeting a specific niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some Free resources we’ve made available to support your success.

1. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

4. Become a Listing Legend Free eBook

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

3. The Real Estate Marketing Guide “CRUSH IT”

The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Resolve to be the agent other agents love to work with

Dec 25, 2019

The new year is closing in, a time for resolutions and new beginnings; the ideal time to kick bad habits to the curb and create a kinder, gentler you.

I once read a stream of responses to a Trulia blog post about real estate agents behaving badly. Responses from agents to the post included words such as “arrogant,” “inconsiderate,” and “dishonest” when describing the bad apples in their market.

One agent commented that there are a number of agents in her market that she hopes she never has to do another deal with. “Those agents’ reputations are tarnished,” she said.

I think it’s safe to say that the majority of real estate agents work diligently to protect not only their own reputations but that of the industry as a whole.

But even one instance of having to make an excuse to a client for another agent’s actions is too many.

If you’re an agent that finds it challenging to play nice with colleagues, make 2020 the year you rescue your reputation.

The Agent Introduction postcards can be found in the postcard section under the Agent Introduction Series.

Respond to voicemails and texts

When I enter “Listing agents don’t return phone calls” into Google, the search engine returns “about 120,000,000 results.”

One hundred twenty million results

Embarrassed yet?

Ben Sears, a flipper commenting at BiggerPockets.com, complained about one listing agent who ignored repeated messages left for her. In the end, “It took three weeks for my realtor [sic] to get a lockbox code on a property we’re looking at.”

Can you imagine being the owner of that property, finding out that Ben wanted to make an offer but his agent’s calls to his or her agent went unanswered?

“The listing agent won’t answer the phone,” he said. “Calls to the broker have been dead ends. They promise to forward messages but no calls back.”

Ben’s agent is going to think twice about subjecting her future clients to the actions (or inactions) of this particular agent. Would you work with her?

When agents don’t extend the professional courtesy of a return phone call to other agents, they are also doing irreparable harm to their clients. Ben, for instance, is an investor. His offer could’ve saved the homeowner from having the dreaded “foreclosure” on his credit record. As it is, the lender eventually took the home. All because the listing agent couldn’t be bothered to return phone calls.

Open House/Property Flyers are located under the Flyers in the Property Flyer section.

This is not only a breach of an agent’s fiduciary duties, but it’s a reputation crusher as well.

Don’t even consider fluffing up property descriptions in the MLS

Lying listings. Most agents who’ve been around a while have seen them. They describe a teardown as a “handyman special” and a dinky, claustrophobic condo as “cozy.”

How is the buyer’s agent going to feel about you when she shows your listing that boasts of being “close to transportation” only to find that the home isn’t on public transportation, but backs to an airport runway?

The one that truly drives other agents over the edge though, is the purposeful misclassification of townhomes and condos as single-family residences in the MLS.

THAT one should be illegal. It’s sneaky and dishonest and a total time suck for the buyer’s agent who has to wade through the bulk they add to a listing search.

If you are among the guilty, vow to do better this year. Your reputation will thank you for it.

Don’t ghost other people’s clients

If you’re strictly a buyers’ agent, and a new one at that, you can be forgiven (once) for not understanding the gyrations a homeowner goes through immediately after agreeing to a showing. Especially if the showing is last-minute and even more so if the homeowner has children and/or pets.

It’s a race around the house, picking up, wiping up, dusting off, stowing, shoving, airing out – all the while trying to keep the kids and pets from undoing what he or she is so frantically trying to accomplish.

Then the race to the car, the loading kids and pets into it and the drive off with no destination. Just driving, around and around, until they think the showing is over.

Imagine how the homeowner feels when told that, after all that stress and effort, the agent and the buyer never showed up – and didn’t take the time to call and let the homeowner know they wouldn’t make it.

Were I the homeowner, I’d leave a note on the door the entire time the home was on the market stating “Welcome Agents – Except Mary Smith with Whatever Realty. You are not allowed in my home. Ever.”

The good news is that the real estate profession, which used to rank at the bottom of most-trusted lists, now sits slightly lower than the middle of the pack.

We can thank journalists and members of Congress for sliding so far down that real estate agents were propelled upward in esteem.

But agents, too, are trying harder, and that’s a good thing.

Begin building new agent relationships with a ProspectsPLUS! holiday gift card.

Give the gift of free marketing to the agents in your life.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!

2. The Free One-Page Real Estate Business Plan – NEW 2020!

3. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT”

5. The Free Online ROI Calculator