Thursday, May 16, 2024

productivity

    Much of your daily activity may be necessary, but some tasks may be keeping you from being the top-producing real estate agent machine that I know you can be.

    And, some of the suggested methods for becoming a high-yielding agent might surprise you.

    For instance, Sir Winston Churchill, former prime minister of the United Kingdom, insisted that he got twice as much done after napping (I’ve always liked that man).

    “Don’t think you will be doing less work because you sleep during the day,” he said. “That’s a foolish notion held by people who have no imaginations. You will be able to accomplish more,” he concluded.

    Fellow napper geniuses include Leonardo Da Vinci, who snoozed for 15-minutes, every four hours. President John F. Kennedy made it a habit to doze off every afternoon for one to two hours and who can forget the many photos of President Clinton, fast asleep, at some pretty inopportune moments?

    Related: 3 Things You Can Do to Make Every Day a Great One

    So, go ahead and take a nap, but not before finding out other ways to become more productive.

    1. Say “no” to overtime

    Back in 2008, the powers-that-be at Microsoft Japan gave employees “five consecutive three-day weekends.”

    While this cut operating costs for the company, it also increased sales. In fact, sales increased, per employee, 40% overproduction from the previous year.

    Then, there is the study from a construction company wanting to figure out how scheduled overtime impacts their projects.

    It turns out that working 60 hours or more per week over the course of two months correlated with a significant drop in productivity. Working more than 8 hours a day, 48 hours per week tanked productivity to the point where it was taking 3 hours to accomplish what had been done in 2 hours.

    As a real estate agent, you need to be even more cautious of how much time you spend working. Without someone scheduling your work, it’s far too easy to keep working until you’re doused in that ‘midnight oil.

    Related: 3 Brilliant Ways to Remain Productive as the Season Slows

    Set your schedule, keeping in mind the aforementioned studies. It may take some time to train yourself to turn off the lights and close the door at a set time each day, but it’s imperative if you hope to become a more productive real estate agent.

    2. Take more breaks

    You are your boss. As such, it is amazing how many agents treat themselves like sweatshop workers.

    If you had a boss, you would be granted, by law, a number of breaks from work, scattered throughout the day.

    Yet more than 60% of Americans claim to eat lunch at their desks.

     Our brains need rest, according to Meg Sellg at psychologytoday.com. And to achieve it, avoid “Doing activities that don’t rely heavily on prefrontal cortex function [the area of your brain you are using when you work] but rely on different brain regions instead …,” says Nir Eyal, author of “Indistractable: How to Control Your Attention and Choose Your Life,” tells Sellg.

    Need a tip to turn off that prefrontal cortex?

    Get up and move. Whether it’s a 5-minute walk or any other physical activity, Stanford researchers have learned that movement makes us more creative and, thus, productive.

    Eat your lunch at the park or even on a bus bench. Views of nature and streetscapes relax and rejuvenate.

    Whether you work remotely or in a brick-and-mortar brokerage, stop chaining yourself to your desk. Take naps, take breaks and close your “office” at a specified time each day. Then, watch your productivity soar.


    Looking for an attention-grabber? How about sending a Real Estate Times Scheduled Campaign to your Sphere of Farm? The Series contains trending real estate news and statistics.

    And, guess what? The Real Estate Times Scheduled Campaign is currently on sale 10% OFF the first monthbut only for 3 MORE DAYS!

    Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

    TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

    Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY until each mailing goes out (cancel or change mailing up until the night before it goes out).

    USE PROMO CODE: TIMES10 to get 10% off at checkout.

    Launch a Real Estate Times Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      In January, nearly a quarter of working Americans worked from home, according to the U.S. Bureau of Labor Statistics (BLS).

      While there are many positives to working remotely, real estate agents with families to care for have learned the hard way that remaining productive is often their biggest challenge.

      Work-at-home-agents (WAHAs) we’ve spoken with list several productivity challenges. Let’s see if we can help you out with those.

      Dealing with distractions

      From last night’s Netflix movie that you fell asleep in the middle of to the overflowing laundry hamper, distractions beckon during the workday.

      Even when you do manage to sit down at the computer to do some work, there are far too many shiny objects tempting you to do otherwise.

      The solution? Ensure that your home office is away from the main traffic areas of the home and that it’s set up as an office, not a catch-all room. This will serve as a reminder to yourself that you’re working.

      If the internet is the temptress, check out Cold Turkey, a website blocker that “… will be there for you when your willpower isn’t.”

      Nancy Reagan was right

      It is always open-season on the self-employed who work from home. For some reason, too many people have this notion that you’re not really working. Thus, the phone calls from friends and neighbors asking the WAHA if she can run an errand or two.

      By the way, interestingly, none of the male agents we spoke with have had this experience, while most of the females have. From delivering a neighbor’s kid to dance lessons to running other errands, female agents are imposed on far more often.

      First Lady Nancy Reagan nailed the solution when she uttered three famous words: “Just Say No.”

      Don’t give in to the requests. Set your boundaries, protect your time and productivity. Just say no. If you’re a people pleaser, “no” may not be in your vocabulary. So, try this one:

      “I’d love to help you, but I’ll be working then.”

      It’s a bit harder to say no to family members in the home. One agent we spoke with told his family that when his office door is closed, he is unavailable for anything but emergencies. If the door is open, they’re welcome to enter.

      Avoid the urge to over-work

      Agents who live alone face the danger of becoming workaholics, especially if they’re following the pandemic specialists’ cautions that we should socially isolate.

      As you know, in a real estate business there is always more work to do. But it can wait. Now more than ever it’s important to take care of yourself and your spirit.

      Take a real lunch break, even if it’s just to get outside for a walk. Quit when the normal work day is over. Turn off the laptop, turn off the lights and close the office door.

      Only you can protect your productivity during the workday, only you can protect your psyche.


      RIGHT NOW! RENTER Scheduled Campaigns are on SALE 10% OFF!
      Renter Scheduled Campaign, shown above, learn more HERE

      TO LAUNCH AN RENTER SCHEDULED CAMPAIGN:

      Click the “GO NOW” link, below (from a desktop or laptop computer).

      And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

      GO NOW

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        As the season begins to slow in the coming months, one way to remain productive is to spend your time reflecting on your marketing efforts and determine what’s been working and what hasn’t. This way, you’ll have all your ducks in a row to kick off 2020 with a brand-new and ultra-strategic marketing plan.

        Stop being a generalist

        One of the most interesting dichotomies apparent in real estate professionals is between the longing to stand out and the strict adherence to the standard way of doing business.

        This results in marketing messages that are nearly identical, which is why the public claims “all real estate agents are alike.” If you truly want to stand out from everyone else you need to do something different. Start with your business structure.

        Instead of trying to convince potential clients that you’re good at everything, why not concentrate on being THE BEST in one area? Ditch the rookie mentality that too many agents hang on to – that you are an all-purpose generalist who “specializes” in all areas of real estate. There’s nothing unique about that.

        Be great at one thing

        Decide that you’ll stop trying to be good at everything and concentrate on being GREAT at one thing. Be productive during your slower time and think long and hard about becoming the true expert in a niche area of real estate.

        Think about what you like best about your current practice. Are there certain clients you enjoy working with more than others? Buyers? Sellers? First-timers, Baby Boomers, families?

        Are there certain properties that you’ve worked with more often than others? Maybe waterfront, ranches, condos or vintage homes.

        Speak the same language

        If all else fails, imagine your ideal client and then create a profile of that person. For example, suppose I’m a veteran and I’ve always felt most comfortable assisting other veterans in their real estate transactions.

        After all, we have shared experiences and speak the same “language.” There’s my niche right there.

        Maybe you’re an equestrian and love working with other horse owners. Horse properties may be what you should specialize in.

        Now you have someone specific to speak to. You understand their needs and can speak directly to them, instead of speaking in vague terms to all real estate consumers. Your content then becomes more valuable, your brand is better defined and your entire real estate practice is unique.

        I once interviewed Steve Israel, owner/broker of Buyer’s Edge in Bethesda, MD. Notice his niche is in the brokerage’s name – buyers.

        But, not just any buyers. Israel specializes in condos in downtown D.C. I asked him how he came up with this specialization.

        He told me that his clientele was, by and large, first-time homebuyers. He also realized that “the condo market is a very vibrant part of the local market and that it lends itself well to being a niche.”

        His first productive step was to create a website packed with information and details about the various condo communities. Yes, it was time-consuming, which is why we suggest that you use the slow season to get this started.

        Niching your real estate practice works best if you work in a medium to large market. Those in small markets may not find it quite as valuable.

        The Demand is High postcard is available in the Postcard section under the Content Card Series

        We are rapidly approaching a new year. Consider being productive and using the slower times to create something unique and prosperous that results in a powerful jump-start for the new year.

        Send at least 100 of the Demand is High & Inventory is Low postcards from the Content Card Series to an area where you want more listings.

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are Free killer tools to help your success this year!

        1. Become a Listing Legend Free eBook 

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

         

         

         

        2. “Get More Listings” Free Online Webinar

         

        “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

         

         

        3. The 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

         

         

        4. The Free One-Page Real Estate Business Plan

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

         

         

        5. The Free Online ROI Calculator

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

         

        “Time is non-refundable, use it with intention.”

        -unknown

        We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!

        PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

        1. The Free 2018 Real Estate Business Plan

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

        2. The Online Sphere of Influence Calculator

        Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

        3. The 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

        Also…check these out 🙂

        3 Click Postcards – Just snap, tap, send all from your mobile phone

        MLS Mailings – Automated Just Listed, Just Sold Postcards

        Market Dominator System – Become a neighborhood brand