Kathrine recently sent a Photo Introduction Postcard shown above. To see more, Click Here.
Congratulations, Kathrine Ladd, on winning this week’s contest!
Kathrine had the following words to say about her success sending marketing out from ProspectsPLUS!,
“This marketing material is amazing! I have spent pennies on the dollar and sent over 500 mailers out.
It costs less than a dollar a house to market. I recently sent out a postcard to 100 people and spent less than $100.
I have received two listings and three buyers from that one postcard. Farming works, but it works even better with ProspectPLUS!”.
-Kathrine Ladd
Kathrine, thank you for this incredible feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The one thing few new real estate agents are prepared for is to hit the ground running the minute they hand over their license to a broker.
Sure, you’ll find lots of information on how to get a license, but zilch about how to productively use that time when you aren’t taking classes or studying for the exam any longer.
That’s time wasted, and commission checks pushed further into the future.
Let’s take a look at some of the best ways to prepare yourself to enter the world of real estate, ready to take it on.
Research and shop for a CRM
Customer relation management (CRM) will be an ongoing and critical aspect of your business. To make it easier and more efficient, you’ll need CRM software.
Some of the larger brokerages offer in-house CRM software, but most don’t.
We offer a free Contact Manager on prospectsplus.com that helps turn your mailing lists into micro-targeted marketing machines. To learn more about how to use this relationship-building customer tool, Click Here.
Surfing the internet to find reviews of real estate CRMs, I found a couple of sites that might help you get a better picture of CRM options available (for a fee):
Once you have chosen your CRM and learned how to use it, start loading it with the names, addresses, email addresses, phone numbers, and any other information you know about everyone you know.
Yup, everyone that is old enough to buy or sell a home.
Getting this task out of the way up front will streamline your entry into the real estate business, and you’ll be forever grateful that you did it.
The Photo Introduction Series is shown above. To learn more, Click Here.
Your first direct mail campaign
Take all those addresses in your CRM and send each one an announcement of your pending licensure.
A text-only, simple postcard isn’t going to cut it now that you’re on the threshold of owning your own business. Send out a Photo Introduction postcard and properly introduce yourself to these VIPs who are going to prove invaluable to the growth of your real estate business over the coming years.
Set up a Facebook business page
Yes, there are other social media platforms, and some that you may prefer over Facebook. But Facebook is hands down, the best of them for marketing your real estate business.
So, start with Facebook and work on the others later.
This is a task you can actually begin on your personal page. Post the image included in your direct mail campaign for starters. Then, when you get your Facebook business page set up, invite your personal page friends to join you there.
Start engaging with others by visiting their pages and responding to their posts.
Join Facebook groups. They don’t have to be real estate-related. As long as you’re active and engaging, the groups will help build your follower list.
You can do a lot to hit the ground running before your license arrives at your broker’s office. Get going. I wish you much success!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
The old saying about how people do business with people they know, like, and trust gets thrown around a lot in the real estate industry. What you don’t hear very often is how to get total strangers to know, like, and trust you; especially enough to become your client.
There are many ways to do that, of course. But of the three, I think it’s safe to say that the trust issue is not only the most important to real estate consumers but more challenging for agents to build.
Being new to the real estate business doesn’t help. Not when your competition is boasting 30 years in the business and endless successful sales.
Photo Introduction postcards are shown above. See more, click HERE
Building trust isn’t easy, but it is doable. Let’s take a look at what a new agent can do to wow potential clients.
You do have your own real estate website?
Your own business website provides a place for consumers to get to know you and your business. Not taking the free ride on your broker’s website, also lends an air of professionalism.
Did you know, 56% of consumers surveyed by weebly.com stated that they lack trust in businesses that don’t have websites.
Your website, if done right, is full of ways to help people get to know you. The content, also if done right, can help them to like you and trust you.
Keep away from sales spiels with your blog content and do vary between real estate, homeowner, and hyper-local topics.
Don’t be afraid to let your personality shine through and show the human side of what can be fairly complex subjects.
The About Me page is the place to laser focus on helping visitors get to know you and your business philosophy.
Have you any positions in your background that transfer well to the real estate industry? Any from the following is worth a mention:
Marketing
Advertising
Negotiating
Teaching
Videography/photography
Get to work on social media
Your time is valuable, especially now at the beginning of your real estate business. It’s time to whittle down the social media choices to one.
The Real Estate Times Series is shown above. See more, click HERE
Facebook is a good place to start. Get your business page set up and start cross-posting your blog posts and other pertinent and interesting information to Facebook.
Whatever you do, don’t fill your feed with marketing and salesy stuff. Here are some ideas about what to post:
Local housing market statisics & news
Restaurant reviews
Best places in [your town] to buy [whatever]
Interesting real estate poll or survey results
Local news
Funny memes
Contests
This is just a handful of topic ideas.
The key to gaining engagement with your followers, at least in the beginning, is hyper-local content. Avoid political or religious topics. And don’t forget to engage with others on your feed, and theirs.
Overall, just be your super-stunning, personable self.
PLUS: When you have time…below are some free tools to help support your success.
1.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
