Sunday, July 27, 2025

marketing strategies

    Deveria’s latest mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.

    Congratulations, Deveria Hampton, on winning this week’s contest!

    Deveria had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “ProspectsPLUS! has been a game-changer for my real estate business. The postcard campaigns allow me to send information to my farming area on a monthly basis and that has increased my sphere of influence greatly! I always recommend them to new agents when they ask about my marketing strategy.”

    -Deveria Hampton

    Deveria, thank you for your review. We truly appreciate you and your support!


    Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.
    Leave feedback on Facebook, HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? 

      If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. 

      It takes money

      It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

      A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

      Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads. 

      Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

      Chop your efforts into segments, such as:

      • Lead generation
      • Client retention
      • Building your SOI

      Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

      Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

      Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

      The Looking For Listings Series is shown above. To learn more, click Here.

      How will you broadcast your marketing message?

      How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

      These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc. 

      A planner will help keep you on track

      A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

      Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else. 

      The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Danielle’s latest mailing is from the Get More Listing Series (shown above). To learn more, Click Here.

        Congratulations, Danielle O’Brien, on winning this week’s contest!

        Danielle had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “ProspectsPLUS! has made it extremely convenient to obtain addresses that fit my target market and, also, pre-done campaigns to ensure marketing consistency. I recommend them to all my agents!” 

        -Danielle O’Brien

        Danielle, thank you for this wonderful review. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Samuel’s latest mailing is an Upload Your Own Design postcard (shown above). To learn more, Click Here.

          Congratulations, Samuel Leonard, on winning this week’s contest!

          Samuel had the following words to say about his success sending marketing out from ProspectsPLUS!,

          “A great product that I have used for years now! I just received my first Upload Your Own design set of postcards, and they look great! Thank you.” 

          -Samuel Leonard

          Samuel, thank you for this wonderful review. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.
          Leave feedback on Facebook, HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            We recently gave you some ideas on how to reach out to the people in your CRM over the holidays. And, we promised you more, so let’s dive right in.

            We left off talking about holiday blog posts

            Blog posts should never be permanently rooted on your website. Propagate them and share them on your social media platforms.

            “Cross-promoting your content on social media can help drive traffic to your blog,” according to Melanie Tamble at socialmediaexaminer.com. It also helps generate additional exposure for your brand.

            Whichever platforms you use, ensure that what links back to your blog contains a catchy headline. Then, engage, engage, engage with commenters.

            The quick pop-by

            If you’re short on cash (and who isn’t right now?), save this one for the hottest of the hottest leads and referral sources in your CRM.

            Here are some ideas for the seasonal pop-by:

            • Deliver boxes of cookies or confections (homemade are especially appreciated).
            • Toys for the pet(s)
            • Goodies for the kids
            • Boxes of sparklers for New Year’s Eve
            • Champagne or champagne glasses to toast the New Year
            • Hot chocolate kit. You can make these yourself to save money. Open hot chocolate mix packets into a small cellophane bag and use a shiny twist tie to secure it. Place this in a basket or larger bag along with a peppermint stick and small marshmallows.

            A handwritten tag that simply, and with class, wishes the best of the holiday season or a fantastic 2024 will cast you in a non-salesy light.

            Go traditional

            There is a reason our mailboxes fill up with holiday cards every year: it’s a relatively inexpensive way to reach out.

            ProspectsPLUS offers numerous holiday postcard options for the coming holiday.

            Consider scheduling an automated monthly holiday campaign to make your real estate marketing easier in 2024.

            You can schedule a holiday campaign in just minutes, and once set, holiday postcards will go out every month throughout the year, keeping you in front of your market and reminding them who to call for real estate assistance.

            Heading into the holidays can very often be a hectic time for agents, what with trying to close before all the lenders, title and escrow folks, and attorneys take time off.

            If you start now, however, you can get those holiday touches taken care of and reap the benefits in 2024.


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


              Over the past few years, direct mail real estate marketing has seen a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the Association of National Advertisers (ANA).

              Direct mail marketing’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media,” according to the pros at datatargetingsolutions.com.

              Pretty impressive, right? Yet, at least in the real estate industry, it’s still not utilized like it could be.

              This leaves the door open for agents seeking an additional marketing vehicle and a way to stand out.

              Niche real estate postcards

              A few years ago, scientists at Temple University’s Fox School of Business Center for Neural Decision-Making teamed up with the Postal Service to study the circumstances under which email or direct mail was more effective.

              Postcards were more effective in five of the nine tests performed.

              The most popular postcard agents are familiar with are the time-tested Just Listed and Just Sold postcards, which are still highly effective. To stand out further in this market, consider a local market update on the postcard back or a QR code leading to a valuable direct response flyer opt-in.

              To think outside the postcard box, there are a multitude of real estate niches that you can drill down and focus on to stir up interest.

              Some popular niches include baby boomers, high-income renters, expired, absentee owners, FSBOs, move-up markets, and investors. The more obscure niches include divorce, foreclosure, estate sale, and notice of default.

              ProspectsPLUS! has postcard designs available in all of the niches listed above, already done for you with the perfect message for the niche market.

              Education Direct Response Reports

              Direct response reports are a great educational tool, filled with valuable information homeowners appreciate.

              You can share them on social media as a “free offer”, include them in your email newsletter as a free offer, add them to your website as an opt-in in exchange for an email address, or add them to your listing presentation folder and pre-listing packet.

              Personally branded agent magazines

              Consider a personally branded agent magazine to level up your real estate presence in a way that few agents do. Homes & Life Magazine is a done-for-you magazine with rich, full-color content.

              It includes compelling, direct response-driven articles, and engaging lifestyle content, and costs less to send out than a greeting card!

              Sphere or farm scheduled postcard campaign

              When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

              A scheduled, recurring postcard campaign is the easiest way to maintain brand exposure and stay relevant while freeing time for more high-level tasks.

              According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

              And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

              Launching a scheduled marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

              ProspectsPLUS! offers over 40 scheduled postcard campaigns, including sphere, farm, renters, absentee owners, holiday, and other niche markets.


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                DaRhonda’s latest postcard mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.

                Congratulations, DeRhonda Morgan, on winning this week’s contest!

                DaRhonda had the following words to say about her success sending marketing out from ProspectsPLUS!,

                “Great quality postcards. They offer a large selection of postcards to choose from, and the site is easy to navigate. Very pleased with my purchase.”

                -DaRhonda Morgan

                DaRhonda, thank you for this wonderful review. We truly appreciate you and your support!


                Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

                HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave feedback on Google HERE.
                Leave feedback on Facebook, HERE.

                *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                Don’t forget to watch for next Friday’s email announcing the weekly winner!


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  Eva’s latest postcard mailing is from the Shifting Market Series (shown above). To learn more, Click Here.

                  Congratulations, Eva Lewis, on winning this week’s contest!

                  Eva had the following words to say about her success sending marketing out from ProspectsPLUS!,

                  “This is the only direct mailing company I use. The site is easy to navigate, and they are really quick with getting the mailer distributed.”

                  -Eva Lewis

                  Eva, thank you for this amazing review. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.
                  Leave feedback on Facebook, HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    A few years ago, when Spencer Krull, Director of Training and Productivity Coach at Keller Williams Santa Monica, CA, was a working agent, he talked to me about his coach, Steve Shull of Performance Training.

                    “Real estate agents always like to complicate things, and we love getting in our own way. Steve simplified the process for me,” he said.

                    Although he resisted the idea, his coach convinced him to try door-knocking. “I door-knocked three times a week. It worked,” Krull said. “Coaching is only of value if you’re going to do what your coach tells you to do.”

                    From simple steps, such as those suggested to Krull, to attitude adjustments, there’s a lot to be said for business coaching.

                    “I am really in the breakthrough business. I help people to find a way to break through from where they are to where they want to be,” Tony Robbins tells Inc. editor-in-chief Eric Schurenberg.

                    How to choose a real estate coach

                    When you’re thinking of hiring a coach, consider the different types and formats out there. There are many options, from real estate specialists to general business and inspirational coaches.

                    Coaching comes in various formats, from e-courses to teleconferences and webinars to live, one-on-one sessions.

                    Choosing “the one” isn’t easy and gets even more confusing if you turn to Google to learn how.

                    The Inspiration Series is shown above. It’s available for single postcard mailings and as a scheduled campaign. To learn more, Click Here.

                    Entrepreneur Tim Kitchen hired a coach to help him with his startup, Exposure Ninja. It’s a rather long story, but the coach’s advice cost Kitchen loads of money. The lesson learned is to “ … only take the advice of people who have done what I want to do,” he tells Alison Coleman at Forbes.com.

                    Sometimes, someone who hasn’t walked in your footsteps may be just what you need, as President Bill Clinton found out when he sought out the help and advice of Tony Robbins.

                    On the other hand, many coaches specific to the real estate industry have done what you want to do. And, because results are dependent on so many variables, it’s challenging to pick “the best.” Some agents have worked with several coaches before finding the right fit.

                    Take a look at this blog post over at TheClose.com. Emile L’Eplattenier breaks down The Best Real Estate Coaches of 2023 and lets you know what niche each fulfills.

                    Don’t give up if you don’t feel comfortable with the first coach you try because finding the right one can launch your career to heights you never thought possible.


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      Charlotte’s latest postcard mailing is from the Just Sold Multi-Photo Series (shown above). To learn more, Click Here.

                      Congratulations, Charlotte Castro, on winning this week’s contest!

                      Charlotte had the following words to say about her success sending marketing out from ProspectsPLUS!,

                      “ProspectsPLUS! is the icing on the cake for me! The simplicity of the website and fast turnaround makes my job of prospecting so much easier!”

                      -Charlotte Castro

                      Charlotte, thank you for this amazing review. We truly appreciate you and your support!


                      Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

                      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave feedback on Google HERE.
                      Leave feedback on Facebook, HERE.

                      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch for next Friday’s email announcing the weekly winner!


                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                        Learning on the job isn’t a bad way to become a successful agent: it’s safe to say pretty much every agent follows that path. After all, real estate school teaches nothing about how to run a real estate business.

                        That path, however, diverges at some point, separating the highly ambitious from the more complacent.

                        While those on either path can benefit from a business or life coach’s services at some point in their careers, it’s typically the former who seek them.

                        “Struggle + Coach = Achievement”

                        This is claimed by the amazing author Sean Everett at medium.com. “If you remove the struggle, there’s no need for a coach because it means you’re not working towards anything great.” 

                        If you are working toward greatness and have hit a wall, a coach may be just what you need to break through it. But there are other benefits a coach can offer as well.

                        The Holiday scheduled campaign is shown above. To learn more, Click Here.

                        How to know if you need a coach

                        If you haven’t a clue about last year’s production (hey, you’re not the only one!), let alone the past three years, if you don’t have a business plan or a marketing budget, if you have no idea how to raise your production, you need a coach.

                        Some top coaches on Forbes Coaches Council suggest additional symptoms of someone needing a coach:

                        • Feeling overwhelmed – that you don’t have control over your real estate business, or “feeling like there is too much to do and too little hours in the day.”
                        • You need someone to talk to about your business, to bounce ideas off.
                        • You’re frustrated because you know what to do yet don’t do it.
                        • You aren’t getting the results you want in your business.
                        • You feel paralyzed.
                        What you may get out of working with a coach 

                        The late and legendary NFL coach Tom Landry summed up coaching in one sentence: “A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”

                        All agents, even newbies, can get something out of working with a coach. 

                        Don’t agree? 

                        An Inman survey from a few years back shows that “the vast majority of agents working with coaches see a return on investment.” In fact, 90 percent of them said that in their first year of working with a coach, their production increased 10 percent or more.

                        Thirty-five percent said their business increased up to 26 percent more and nearly 10 percent saw an increase from 100 to almost 200 percent. 

                        Convinced yet?

                        Think of a coach as being a fresh set of eyes. Someone who can look at you and your business in a way that you can’t. 

                        It’s lacking that “big picture” thing that causes many of us to hit the wall. Then, paralysis sets in and we’ve no idea how to lift our legs and, if we can, which direction to tell them to carry us.

                        Come back soon for part 2, where you’ll learn how to choose the perfect real estate coach for your business.


                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                        2. The Free 6-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Interactive 6-Month Real Estate Business Review

                        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                          Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. However, you most likely didn’t because it came with little fanfare.

                          Posts to the social media platform were dubbed “tweets,” and tweeters were limited to only 140 characters at that time.

                          Does that remind you of anything?

                          As you know, each MLS has a limit on how many words (or characters) agents can use in the public-facing listing description. We attempted to determine the average word count restriction, but couldn’t. 

                          Unless you write professionally, listing descriptions can be challenging to craft. But they don’t have to be if you follow a few simple rules.

                          The anatomy of a listing description from a buyer’s point of view

                          It’s common knowledge now that most house hunters turn to the internet for their initial search. 

                          It’s also well known that these buyers won’t look at a listing that doesn’t include photos (2011 ocular tracking study E.V. Williams Center for Real Estate, Old Dominion University).

                          That study showed us that homebuyers overwhelmingly scan the listing photo first and spend the most time doing so. They check out the property description next.

                          The agent’s listing description was the last item they were interested in perusing, and 20 percent of the homebuyers studied didn’t bother reading them.

                          Because of this, the researchers claim that listing descriptions are unimportant. 

                          Did they miss the fact that 80 percent DID read the agent’s listing description?

                          This is an important statistic for listing agents to concentrate on when writing the listing description.

                          Use your words . . . strategically

                          When asked by Shakespeare’s Polonius what he was reading, Hamlet replied, “Words, words, words.” 

                          What he was reading, obviously, was meaningless. Words with meaning, on the other hand, are powerful and can actually help sell a home.

                          We don’t advocate outright lying in a listing description, but Spencer Rascoff and Stan Humphries beg to differ:

                          “Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent.”

                          They go on to claim that if your listing’s value is “$110,000, but your listing includes the keyword ‘luxurious,’ you could pocket an extra $8,965.”

                          Additional money-making words from their study include:

                          • Captivating
                          • Impeccable (listings in the lower price ranges that include this word sold for nearly 6 percent more than the list price)
                          • Stainless (a 5 percent bonus if your low-priced listing has stainless steel appliances and you incorporate that info in the listing description)
                          • Landscaped
                          • Granite (no surprise here, right?)
                          • Remodeled
                          • Beautiful
                          • Spotless

                          Check out the rest of the list at Zillow.com. Be aware that the list is a bit old, but some of these trends still exist, such as granite (or quartz) countertops. Research is your friend.

                          Sure, brilliant listing descriptions aren’t that critical in the current market. But, markets change and often do so on a dime. Keep the aforementioned information in your back pocket and pull it out when homes aren’t selling as soon as listed. And, remember,  adjectives, apparently, are money-makers.

                          Sprinkle liberally for a brilliant listing description.


                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Interactive 6-Month Real Estate Business Review

                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here