Tuesday, July 8, 2025

marketing strategies

    You know the story: you labor over your listing descriptions, trying desperately to come up with just the right words to describe your brand-new-listing-that-you-want-to-sell-today.

    In reality, you should be paying closer attention to the images. Why?

    Because the agent’s remarks are ignored by more than 40 percent of buyers.

    Tip #1: Spend less time describing a listing and more time photographing it
    Multi-Photo Just Listed postcard shown above. To see more, Click Here

    I’m not making this up – studies prove it. An ocular tracking study (tracking eye movements of buyers on a real estate website) showed that “the real estate agent’s open remarks section is viewed” last and that viewers place “very little emphasis … on this section.”

    In other words, you’re stressing over nothing.

    Now, if the home’s photos are sub-par, you do need to stress because more than 95 percent of your website visitors will look first at a home’s photo. Then, they turn to the “quantitative property description.” That’s the MLS template stuff, like the number of bedrooms and bathrooms, square footage, etc.

    Now, here’s the really surprising part of the study:

    “In our experiment, participants comply by viewing the remainder of the home, but in an actual setting, one has to wonder if the agent remarks would ever get read if the home searcher does not like the initial photo of the home.”

    In essence, you could probably fill your agent remarks section with “Lorem Ipsum” and nobody would even notice. Now, I’m not advocating that; just trying to make a point.

    Tip #2 Who started this one?

    It’s common knowledge that kitchens and bathrooms are the most important to buyers, right? Isn’t that what we all tell our sellers? Don’t photos of those two rooms dominate listings? Where did that come from?

    It’s amazing how we do things without questioning why. Sure, at one time, kitchens and bathrooms may have been buyers’ hot buttons, but are they today?

    Nope. New-home buyers crave a laundry room over anything else. The second in-room preference is a dining room, according to annual research for the National Association of Home Builders.

    Whether you hire a photographer or DIY your listing photos, don’t neglect to feature a home’s usable outdoor space (whether a full backyard or a patio or lanai) as well. Anecdotal evidence from agents across the country hints that this is still a wildly popular feature in existing homes.

    Some of the other popular outdoor features mentioned by agents include:

    • Updated lighting
    • Outdoor ceiling fan on the patio
    • Ample fences to keep kids/pets safely enclosed in the yard
    • Firepit or fireplace for those chilly nights

    Allow space for photos of these items in your online listing photos.

    We won’t always be in a hot sellers’ market. Someday buyers will rule and you’ll need every tool in your belt to lure them to your listings.


    The Get More Listings Series is shown above. To send a one-time mailing, Click Here. To launch a Get More Listing Campaign, Click Here.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Send out Homes & Life Magazine in Just Minutes – No Minimums Required.
      Or we’ll ship it to you!

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”!

      It’s customizable, with rich, full-color content, and a sharp, professional esthetic.

      Homes & Life Magazine includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content.

      …and, it costs less than sending a greeting card!

      It’s a value-added gift your audience will look forward to, that puts you front & center in their minds, and makes it EASY for them to contact you.


      5 Things to Do with Homes & Life Magazine to Increase Clients and Referrals!

      1. Add it to your pre-listing packets and listing presentations.
      2. Hand it out at open houses.
      3. Give it to For Sale By Owners.
      4. Leave it behind at local coffee shops, doctor and dentist offices, or other local establishments.
      5. Send it to your sphere and farm or any area where you want more listings.
      To send your own branded Homes & Life Magazine now,
      CLICK THE “GO NOW” BUTTON BELOW.

      Watch This Video Below to Learn How to Easily Send Out a Magazine!

        Laura’s recent Market Dominator and Homes & Life Magazine are shown above. To learn more about the Market Dominator, Click Here. To learn more about the Homes & Life Magazine, Click Here.


        Congratulations Laura Connock on winning this week’s contest!

        Laura had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “Thank you ProspectsPLUS! for helping me get my marketing automated and timely for 2022. I have two different mailers going out to about 800 addresses, the SOI and the Market Dominator. Looking forward to seeing the results!”.

        – Laura Connock

        You’re welcome, Laura! We are excited about your results as well. Keep us posted 🙂


        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        We’re here to support you.

        Your ProspectsPLUS! Team


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        The Take a Listing Today Podcast

          The old saying about how people do business with people they know, like, and trust gets thrown around a lot in the real estate industry. What you don’t hear very often is how to get total strangers to know, like, and trust you; especially enough to become your client.

          There are many ways to do that, of course. But of the three, I think it’s safe to say that the trust issue is not only the most important to real estate consumers but more challenging for agents to build.

          Being new to the real estate business doesn’t help. Not when your competition is boasting 30 years in the business and endless successful sales.


          Photo Introduction postcards are shown above. See more, click HERE


          Building trust isn’t easy, but it is doable. Let’s take a look at what a new agent can do to wow potential clients.

          You do have your own real estate website?

          Your own business website provides a place for consumers to get to know you and your business. Not taking the free ride on your broker’s website, also lends an air of professionalism.

          Did you know, 56% of consumers surveyed by weebly.com stated that they lack trust in businesses that don’t have websites.

          Your website, if done right, is full of ways to help people get to know you. The content, also if done right, can help them to like you and trust you.

          Keep away from sales spiels with your blog content and do vary between real estate, homeowner, and hyper-local topics.

          Don’t be afraid to let your personality shine through and show the human side of what can be fairly complex subjects.

          The About Me page is the place to laser focus on helping visitors get to know you and your business philosophy.

          Have you any positions in your background that transfer well to the real estate industry? Any from the following is worth a mention:

          • Marketing
          • Advertising
          • Negotiating
          • Teaching
          • Videography/photography
          Get to work on social media

          Your time is valuable, especially now at the beginning of your real estate business. It’s time to whittle down the social media choices to one.


          The Real Estate Times Series is shown above. See more, click HERE


          Facebook is a good place to start. Get your business page set up and start cross-posting your blog posts and other pertinent and interesting information to Facebook.

          Whatever you do, don’t fill your feed with marketing and salesy stuff. Here are some ideas about what to post:

          • Local housing market statisics & news
          • Restaurant reviews
          • Best places in [your town] to buy [whatever]
          • Interesting real estate poll or survey results
          • Local news
          • Funny memes
          • Contests

          This is just a handful of topic ideas.

          The key to gaining engagement with your followers, at least in the beginning, is hyper-local content. Avoid political or religious topics. And don’t forget to engage with others on your feed, and theirs.

          Overall, just be your super-stunning, personable self.


          PLUS: When you have time…below are some free tools to help support your success.


          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          3. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          We’re here to support you.

          Your ProspectsPLUS! Team

            Ready to Look at a New Path to Listings?

            If you’re interested in casting a wider net with your listing generating methods, you may want to consider hanging out at nextdoor.com, if you aren’t already.

            What is Nextdoor?

            Nextdoor.com is a neighborhood forum with homeowners comprising 75% of the members. Furthermore, at least 25% of the conversations on Nextdoor involve real estate topics.

            One must be a resident of a specific neighborhood or own a second home there, to join.

            From there, the platform works like most other social networking sites, with a few important distinctions.

            How can agents generate real estate listings on Nextdoor?

            Ok, you won’t become a listing-generating superstar overnight on this platform. The emphasis here is on building relationships and trust is key.

            There are rules about how businesses can and can’t advertise and the most important one to remember is that promoting your business is prohibited in the news feed. UNLESS it is in response to a post asking for an agent recommendation.

            Lucky you, however, because recommendation requests make up the bulk of Nextdoor posts in the news feed.

            The NEW Get More Referrals Series is shown above. See more, HERE.

            Four ways to generate listing leads on Nextdoor include:

            1. Creating a free business page.
            2. Post about open houses in the Events section.
            3. Join groups. Don’t just stick to the obvious real estate-related groups, join some that match your interests. Post and respond often so that neighbors can get to know you.
            4. Create your own group. In my neighborhood a local handyman started a group he calls “Ask your Handyman for Home Repair Tips.”
            What not to do

            Whenever someone posts about possibly buying or selling a home, agents naturally jump into the thread. It’s embarrassing, really, because they all pretty much have the same spiel.

            One agent in my neighborhood, however, chimed in with her response to a post from a tenant in the area. The tenant wanted to know if she could negotiate with her property management firm for a lower rent increase.

            The agent responded that, by law, the landlord cannot increase the rent over a certain percentage.

            “. . . if you would like to talk to me about making a plan for buying a house that’s why I am an expert in then you don’t have to deal with these landlords anymore.”

            There are several things glaringly wrong here. First, our city doesn’t have rent control. If this agent is such an “expert,” as she claims, why doesn’t she know this?

            Then, there is the fact that her entire response is one huge, ugly sentence and there is a sad grammar problem toward the end.

            Get More Listings II Series is shown above. See more HERE.

            Before you respond to a post, read the responses from other agents. Make yours as different from theirs and as engaging as possible. Then, ensure that your advice is accurate. Finally, proof your post before publishing.

            Nextdoor may not be for everyone, but if you currently farm your own neighborhood it just might be the place for you.


            PLUS: When you have time…below are some free tools to help support your success.


            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            2. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            3. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            5. The Take a Listing Today Podcast

            The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

            We’re here to support you.

            Your ProspectsPLUS! Team


              You counsel your listing clients about staging their homes and improving their curb appeal.

              Now it’s your turn to take your own advice. Amp up your professional curb appeal with a brilliant pre-listing package that will knock any prospective client’s socks off.

              Presentation Folders. See more HERE
              New to the biz?

              A pre-listing packet contains information about you, your services, your track record, and what you do to successfully market homes.

              Just as you want your clients’ homes to offer a brilliant first impression, so it goes with creating the same for yourself.

              And you won’t have a lot of time to do that during the listing presentation. In fact, you’ll have exactly one-tenth of one second to make that first impression in-person, according to research by Princeton psychologists and researchers Janine Willis and Alexander Todorov.

              So, knock their socks off before the listing appointment.

              What to include in your pre-listing packet

              Naturally, everything you include in the packet should be branded. Here are a few ideas on what to share with your potential listing clients:

              Property Folders. See more HERE
              • About you and your team (if you have one)
              • Impressive sales statistics. Lacking those, consider using the brokerage’s statistics. Again, if they are impressive.
              • Success stories with testimonials as proof.
              • Your marketing plan, including examples of past marketing efforts, a list of websites and other vehicles you will turn to in your marketing efforts.
              • Anything that makes you stand out from other agents. For example, if you offer free staging and few others do in your market, that’s a value proposition worth mentioning.
              • Consider including the contracts and other paperwork that they will be signing when they list with you. Yes, you should still explain them when they list, but they’ll be familiar with the documents, allowing you to save time during the presentation.
              • A diagram or infographic of the steps they can expect to take during the sales process.

              This list is by no means exhaustive, but it should give you an idea of what to include in a pre-listing packet.

              Pretty it up
              Upload Your Own Folders. See more HERE

              The pre-listing packet doesn’t necessarily need to be a physical, bound handout. If you prefer, make it virtual. Many agents like to include their marketing videos, listing videos, and other virtual goodies, creating a virtual introduction to their services is ideal.

              If you decide to go the other route, ensure that the presentation is professional, polished and reflects your business style and values, and is targeted to your potential client.

              If you need help with design, check out fiverr.com. For a virtual pre-listing presentation, visit highnote.io. And don’t forget to check out our pre-designed presentation folders or design-your-own, HERE.


              PLUS: When you have time…below are some free tools to help support your success.


              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              2. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              3. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              5. The Take a Listing Today Podcast

              The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

              We’re here to support you.

              Your ProspectsPLUS! Team


                Chris’s recent Get More Listings Series postcard is shown above. To see more Get More Listings postcard designs, CLICK HERE.

                Congratulations Chris St. Peter on winning this week’s contest!

                Chris had the following words to say about his success sending marketing out from ProspectsPLUS!,

                “I decided that 2022 was going to be the year I get my marketing automated. I’m tired of spending countless hours designing & printing postcards, then typing addresses onto labels, printing labels, affixing postage, and delivering postcards to the post office.
                “I like to stay regular (monthly) with my mailings, so it quickly became way more work than I wanted to do.

                I spent one day on the ProspectPLUS! website and I now have my entire year of mailers scheduled. In addition to that, I received a nice phone call from the CEO and a gift card for $25 off my order. The website is easy to use, and the tech support is quick to respond when I had questions. I will definitely recommend ProspectPLUS! to my colleagues”.
                – Chris St. Peters

                Chris, you are a marketing master and a smart business owner as well! I can only imagine how much time you freed up this year for other important tasks, like listing presentations and closings 😉. Thank you for your wonderful feedback!


                Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave a review on Google, HERE.
                Leave a review on Facebook, HERE.

                *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                We’re here to support you.

                Your ProspectsPLUS! Team


                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.


                  Congratulations on that new listing. And those photos that your pro photographer snapped are gorgeous. Also looks like you put a lot of thought into writing the listing description.

                  It’s a pity that you hit the submit button before you uploaded a floor plan. But you don’t use floor plans in your listings, do you? Most agents don’t, and those who do want to thank you for not using them.

                  Maybe this will convince you: One in 10 buyers surveyed said that they wouldn’t even look at a home for sale if they hadn’t seen a floor plan first, and this number continues to increase. (Rightmove).


                  Attract Buyers with the Rent By Numbers Campaign shown above. Learn more, HERE

                  NAR’s latest Generational Trends Report says that the third most important feature of an agent’s website (according to buyers) is a floor plan in listings. It ranked third last year as well.

                  Numbers one and two are photos and the listing description.

                  It’s a new era. We’re in a worldwide pandemic that’s turned the way you do business upside down.

                  Consider including floor plans with your listings. The process isn’t as expensive and time-consuming as you might assume.

                  Besides, buyers want them.

                  Matterport

                  The OG of real estate agent floorplans, Matterport is typically what we think of when the topic comes up.

                  Matterport’s 3D interactive floor plan offers clients what they truly crave: the ability to “walk through” a home and view what they want to view, not what a videographer wants them to see.

                  According to the company’s website, using Matterport floor plans in your real estate listings will result in:

                  • A 4-9% higher sales price
                  • DOM decrease of up to 31%

                  Matterport currently offers four price points:

                  • Free
                  • $9.99 a month
                  • $69 a month
                  • $309 a month

                  Along with the price of the plan, you’ll need to purchase a 360 camera. Learn more about that process at matterport.com/camera.

                  Agent reviews are all over the map.


                  Build your High-Income Renter prospect list now. Learn more HERE

                  One Las Vegas agent claims that although Matterport’s “… virtual tours are the gold standard when advertising properties online … The price of the equipment and storage is expensive.”

                  Read additional reviews online at g2.com.

                  RoomSketcher

                  Around 2007, you may have known about RoomSketcher’s software as “Home Designer.” While “The tool is still the same … our new name emphasizes our focus on creating both the best floor plan tool, as well as the best home design tool, on the market,” according to the company’s website (roomsketcher.com).

                  With RoomSketcher you have options:

                  • Draw the floor plans yourself using the app
                  • Order them from RoomSketcher’s Floor Plan Services
                  • Hire a freelancer to draw them for you

                  With a drag and drop interface, it couldn’t be simpler.

                  Finally, choose between 2D and 3D.

                  Prices start at $49.99 a year for the VIP package or step up to the Pro plan for $99.99 a year. If you’ll be creating more than 100-floor plans a year, go for the Hi-Volume plan. You’ll need to contact the company for the price of this one.

                  RoomSketcher garners excellent reviews at g2.com.


                  PLUS: When you have time…below are some free tools to help support your success.


                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  2. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  3. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  5. The Take a Listing Today Podcast

                  The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                  We’re here to support you.

                  Your ProspectsPLUS! Team


                    Agents are always looking for ways to stand out from the crowd in their local marketplace.

                    Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.

                    Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.


                    The Get More Listings Campaign is shown above. Learn more, HERE

                    To send a one-time postcard mailing from the Get More Listings Series click HERE


                    Use your words

                    Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.

                    How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”

                    Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”

                    You might also consider titling your first open house as a “Launch Event.”

                    Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?

                    Want an alternative? How about “Discover?”

                    Use your client’s words

                    Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.

                    Not used in marketing materials. Not used above the fold on the front page of your website.

                    Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.

                    Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.

                    Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.


                    The Real Estate Times Campaign is shown above. Learn more HERE

                    To send a one-time postcard mailing from the Real Estate Times Series click HERE


                    PLUS: When you have time…below are some free tools to help support your success.


                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    3. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    5. The Take a Listing Today Podcast

                    The Take a Listing Today Podcast

                    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                    We’re here to support you.

                    Your ProspectsPLUS! Team


                      Christine’s Just Sold postcard is shown above. To see more Just Sold postcard designs, CLICK HERE.

                      Congratulations Christine Kalmbach on winning this week’s contest!

                      Christine had the following words to say about his success sending marketing out from ProspectsPLUS!,

                      “I did a postcard mailer after listing a home in a community that is highly desirable and was thrilled to get a new listing the week after it was mailed out! It was due directly to my postcard mailer! I love ProspectsPLUS!/Three Click Postcards and highly recommend them! Try them today!”

                      Christine Kalmbach

                      Christine, congratulations. This is such exciting news! We’re very happy for you.


                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave a review on Google, HERE.
                      Leave a review on Facebook, HERE.

                      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                      We’re here to support you.

                      Your ProspectsPLUS! Team


                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      The Take a Listing Today Podcast

                      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.


                        John’s 2022 Calendar postcard is shown above. To see more Calendar postcard options, CLICK HERE.

                        Congratulations John Rozeira on winning this week’s contest!

                        John had the following words to say about his success sending marketing out from ProspectsPLUS!,

                        “As a new Realtor, ProspectsPlus! has become one, if not the main, of my most important marketing vendors. The user experience with the website is efficient and user-friendly. I love keeping all of my past projects online and having the options of first-class mail, EDDM, or ship to me. Love the free direct response flyers now and then as well. I would advise any new agents to utilize ProspectsPLUS! as one of their main business partners!
                        – John Rozeira

                        John, welcome to real estate, and congratulations on an amazing new career!


                        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                        Leave a review on Google, HERE.
                        Leave a review on Facebook, HERE.

                        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                        We’re here to support you.

                        Your ProspectsPLUS! Team


                        PLUS: When you have time…below are some helpful tools to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                        The Take a Listing Today Podcast

                        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.


                          It’s Time to Take an Easier Path

                          Imagine what the future would look like if you could stop cold calling, door knocking, or chasing after FSBOs indefinitely – or at least cut way down on those activities?

                          Ditching the more distasteful aspects of your real estate lead generation routine may be possible. If you vow, right now, to get serious about your CRM database.

                          Warm calls are so much more pleasant. Making phone calls and having happy people answer the phone beats a cold call any day.

                          It’s time to make building better relationships with people you already know, your priority.

                          Are you only fishing for a day?

                          Have you ever heard the adage “You can give someone a fish and they have food for a day or you can teach them to fish and they’ll be fed forever?

                          I look at an SOI database in a similar way.

                          You can get by living “listing to listing” just making ends meet or you can build a robust SOI database that will feed you ongoing listings, indefinitely.


                          The Holiday Scheduled Campaign is shown above. It’s the perfect way to stay in touch with your sphere. Learn more, HERE

                          The first method is all about instant gratification and takes a smaller amount of effort.

                          The second method is about building something for the future, something substantial, that will take ongoing effort, but the rewards will be significant and lasting.

                          So the question is, how do you want to live your life – fish by fish or with an endless stream of dinners?

                          That being said, how’s your sphere of influence going?

                          Agents who have been in the business for more than a minute tell horror stories about friends and even family members who “forgot” that they were in real estate and listed their homes with another agent.

                          I guarantee you at some point this has happened to you, whether you’re aware or not.

                          In fact, NAR states,

                          “The typical real estate agent, sadly, earned 13 percent of their business from repeat clients and 17 percent from referrals.”

                          Look at those numbers – they’re frustrating, aren’t they?

                          Especially when NAR also states that nearly 90 percent of real estate consumers say they would use their agent again in the future.

                          If past clients liked their experience with their agent shouldn’t agents be getting more than 17 percent of their business from them?

                          Did they forget about you because you’ve forgotten to stay in front of them and nurture them?

                          What has neglecting your sphere REALLY cost you?

                          If your strategy has been only chasing new leads instead of working on your sphere, you may have lost sight of the lifetime value of your client.

                          Take a past client for who you earned $4,000 in commission. Assume (by staying present in their life) you are their agent for four more buying and selling transactions (of the same value) over time that’s $16,000 in revenue.

                          Now let’s say they send you two referrals per year for the next 10 years (of a similar value) that’s $80,000. This ONE client has a potential lifetime value of $96,000. How many clients, just like this, have you let fall to the waste side over the years?

                          What has that decision cost your real estate business?

                          Time to refocus your attention

                          We get it, agents have a ton of irons in the fire during the typical work week, and keeping in contact with their SOI typically ends up as a low priority.

                          What would happen, though, if you moved your SOI up on the “To Do” list? Made those warm contacts (instead of contacting strangers) a priority?

                          You’ll end up on the minds of the people in your sphere, including your past clients, and when someone mentions to them they’re thinking about buying or selling a home, guess what happens next?

                          So, how to get your real estate business on the referral track?

                          Step 1: Organize your database

                          Yeah, it doesn’t sound like a whole lot of fun, but it’s necessary to keep you on track. If you already have an organizational method, you’re one step ahead. If not, let’s create a simple one.

                          Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include:

                          • Hot leads (new incoming leads)
                          • Cold leads (people you haven’t been able to reach)
                          • Family, friends, past clients
                          • Vendors
                          • People you know through your kids
                          • Neighbors
                          Step 2: Go through all of the contacts and verify the information

                          At a minimum, you should have the contact’s full name and the name of immediate family members. Naturally, you won’t have family member info for some contacts, such as leads, and that’s okay.

                          Step 3: Pick up the phone and start calling people

                          Start with people you know, like past clients, relatives, and friends. Let them know you’re thinking of them and checking in to see if you can help them with anything.

                          While on the phone, tell them you’re updating your database and want to ensure you have their correct contact information. Verify that their addresses (mailing and email) are current and that you have the best phone number to contact them.

                          Birthdates are important too (people LOVE getting birthday cards and it’s a great excuse to call). You don’t need a year, just ask for the month and day.

                          When you make these calls, listen carefully to their end of the conversation for any tidbits you can add to the database. Great information to note in their record includes important family milestones, news on their business/job, or events involving their children or spouse.

                          Then, as soon as you hang up, DO THIS! Update their information in the database, don’t “think” you’ll remember, just do it.

                          And, schedule a follow-up call in your database, and a reminder to prompt you to send them a birthday card, anniversary card, etc.

                          If they told you about an important event that’s coming up, wouldn’t it be great to mark your calendar with a reminder to shoot them an email and ask how everything went?

                          Step 4: Committ to a time in your weekly schedule to work your Sphere

                          You’ve started the process of building toward a future don’t stop now. Before you know it, you’ll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process.

                          Two free tools that will make the process of building up your database much easier:


                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          2. The BusinessBase, SOI building system

                          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here


                          PLUS: When you have time…below are some additional tools to support your success.

                          The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          The Take a Listing Today Podcast

                          The Take a Listing Today Podcast

                          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


                          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                          We’re here to support you.

                          Your ProspectsPLUS! Team