marketing strategies

What to Say to Homeowners Who Are Waiting Until Fall to List

Jun 10, 2025

Understand Their Concerns

When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions, or fear of their home sitting too long.

As an agent, your goal is to acknowledge these concerns while helping them see the missed opportunity in waiting.

Use Market Data to Educate

Summer is still a strong market for sellers. According to the National Association of REALTORS®, homes listed between May and August sell for 2.6% more on average and move 18 days faster than in the fall months.

The Market Update Series is shown above. To see more, Click Here.

Remind homeowners that buyer demand doesn’t disappear in summer—in fact, relocation buyers, families trying to move before school starts, and interest-rate-sensitive buyers are actively looking right now.

Shift the Perspective

Ask: “If we could sell your home sooner—and for more—would that change your timeline?” This reframes the decision around their best interest, not just market timing.

Position summer as an opportunity to stand out before the fall inventory surge dilutes buyer attention.

Offer a Low-Pressure Path Forward

Invite them to do a free, no-obligation pre-listing consultation. Offer tips on light prep work they can start now, and build trust with value—not pressure. When they’re ready, you’ll be the agent they call.

Take Action: Start a “Sooner-Than-Fall” Seller List

Begin building a list of homeowners who’ve mentioned they’re planning to sell in the fall. Reach out with a short, personalized message offering a quick market update.

Let them know you’re keeping an eye on current buyer activity and would love to give them an edge if they choose to list sooner. This keeps you top of mind while positioning you as a proactive, data-driven agent—not just someone waiting on the sidelines.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

Mid-Year Check-In: Are You On Track to Hit This Year’s Real Estate Goals?

Jun 6, 2025

Assessing Your Progress

As we reach the midpoint of 2025, real estate agents must evaluate their performance against the goals set at the beginning of the year. With the U.S. housing market experiencing a shift—inventory levels rising and mortgage rates stabilizing around 6.75% —agents must adapt their strategies to stay competitive.

Market Dynamics in 2025

The current market presents both challenges and opportunities. According to Redfin, there are approximately 500,000 more home sellers than buyers, marking the most significant disparity since 2013. T

The Holiday Campaign is shown above. To learn more, **Click Here.**

This imbalance suggests a buyer’s market, yet high home prices and mortgage rates continue to hinder affordability. Agents need to navigate these conditions by offering value-driven services and staying informed about local market trends.

Strategies for Success

To align with your 2025 goals:

Reevaluate Your Business Plan: Ensure your strategies are responsive to current market conditions.
Enhance Digital Presence: With 97% of homebuyers using the internet in their search, a strong online presence is vital.
Focus on Client Relationships: Building trust and providing exceptional service can lead to referrals and repeat business.
Invest in Professional Development: Continuous learning enables you to adapt to market changes and enhance your service offerings.

Looking Ahead

Staying proactive and adaptable is key to achieving your 2025 real estate goals. Regularly assess your progress, remain informed about market trends, and be willing to adjust your strategies as needed. By doing so, you position yourself for sustained success in a dynamic real estate landscape.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

4 Ways to Turn Your Summer Mailings Into Listing Appointments

May 23, 2025

Summer presents a golden opportunity for real estate agents to connect with potential clients through strategic direct mail campaigns. With longer days and a more relaxed atmosphere, homeowners are more receptive to engaging with personalized outreach. Agents can transform their summer mailings into valuable listing appointments by implementing targeted strategies.

Craft Compelling and Personalized Mailings

To capture attention, your mailings should offer value and resonate with the recipient’s needs. Include local market insights, tips for home maintenance during summer, or information about community events. Personalization is key; addressing recipients by name and referencing their neighborhood can significantly increase engagement.

Incorporate Clear Calls to Action

Every mailing should have a clear, concise call to action (CTA). Whether inviting homeowners to a free home valuation, directing them to a personalized market report, or encouraging them to attend a local open house, a strong CTA guides the recipient toward the next step.

Multi-Property Series is shown above. To see more, **Click Here.**

Leverage Consistency and Timing

Consistency in your mailing schedule keeps you top-of-mind. Aim to send mailings at regular intervals, such as bi-weekly or monthly, to maintain a steady presence. Timing your mailings to coincide with local events or seasonal milestones can also enhance relevance and response rates.

Utilize Tracking and Follow-Up

Implement tracking mechanisms, such as unique URLs or QR codes, to monitor engagement with your mailings. Follow up with recipients who interact with your content through phone calls or personalized emails to further nurture the relationship and move toward securing a listing appointment.

Real estate agents can convert summer mailings into fruitful listing appointments by crafting personalized content, incorporating clear CTAs, maintaining consistency, and actively following up. Embracing these strategies positions agents to capitalize on the season’s opportunities and build lasting client relationships.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Plant the Seeds Now, Harvest Listings Later: Smart Farming Strategies for Summer

May 23, 2025

Summer is more than just a season of sunshine and vacations; it’s a strategic period for real estate agents to cultivate relationships that can lead to listings in the fall. By implementing effective farming strategies now, agents can position themselves as the go-to experts in their chosen neighborhoods. National Association of REALTORS®

Why Summer is Ideal for Farming

The summer months offer a unique opportunity to engage with communities. With longer days and numerous local events, agents can increase their visibility and connect with potential clients in a more relaxed setting. Engaging in community activities and attending local gatherings can significantly enhance an agent’s profile. styldod.com

Effective Farming Techniques

Consistent Direct Mail Campaigns: Regularly sending newsletters, market updates, and personalized messages can keep agents top-of-mind. According to the National Association of REALTORS®, consistent communication is key to building trust within a community.
Hosting Local Events: Organizing neighborhood events or sponsoring local activities can provide direct interaction with residents, fostering relationships that may lead to future listings.
Leveraging Social Media: Maintaining an active online presence by sharing local market insights, success stories, and community highlights can attract and engage potential clients.

Geographic Farming Campaigns are shown above. To learn more, Click Here.

The Long-Term Benefits

Investing time and resources into farming during the summer can yield substantial returns in the fall. As the market picks up, agents who have established trust and familiarity within a community are more likely to be contacted for listings. Building these relationships takes time, making the summer an ideal period to start.

By proactively engaging with communities during the summer through consistent outreach, event participation, and a strong online presence, real estate agents can lay the groundwork for a successful fall season. Planting the seeds now ensures a bountiful harvest of listings later.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Hot Content Ideas to Keep Your Real Estate Brand Sizzling All Summer

May 16, 2025

Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.

Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.

1. Summer Home Tips Series

Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.

2. Agent Summer Reading List

Position yourself as a thought leader by sharing your top book picks. A few must-reads:

The Life-Changing Magic of Tidying Up by Marie Kondo
A practical guide to decluttering and organizing your home using the KonMari method. Ideal for homeowners looking to reset their space this summer.
Homebody: A Guide to Creating Spaces You Never Want to Leave by Joanna Gaines
A beautifully designed book filled with home styling inspiration and layout tips, perfect for those wanting to refresh or personalize their living space.
Atomic Habits by James Clear
A highly readable book on building better daily habits—great for creating routines around home life, wellness, and productivity.
The Backyard Homestead by Carleen Madigan
A hands-on guide for anyone interested in gardening, growing food, or exploring a more self-sufficient lifestyle at home.

3. Local Summer Spotlights

Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.

4. Behind-the-Scenes Summer Vibes

Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Ignite Your Summer Sales: 5 Direct Mail Strategies to Heat Up Your Real Estate Business

May 9, 2025

Summer is a hot season for real estate, and with the right approach, your direct mail campaigns can be too. As buyers and sellers make moves under the sun, a tangible, targeted message in their mailbox can cut through the digital noise.

In 2025, leveraging direct mail effectively means combining smart strategies with valuable content to nurture leads and grow your brand. Let’s dive into five strategies to make your summer direct mail sizzle.

Hyper-Localize Your Summer Message

Generic mailers get tossed. For your summer campaign, focus on specific neighborhoods or “farm” areas. Highlight recent sales in their community, summer-specific local events, or tips for enjoying local amenities.

According to a 2025 report by Lob, “Direct mail is a powerful tool for real estate pros who want to stand out, build trust, and close more deals.” Tailoring your content to a micro-market demonstrates your expertise and relevance. Think “Your Guide to Summer Fun in [Neighborhood Name]” or “Recent Sales Near [Local Park/Attraction].”

Offer Tangible Summer Value

What can you offer that homeowners will actually keep and use? Consider a beautifully designed postcard with a list of “Top 5 Local Ice Cream Spots,” “Summer Home Maintenance Checklist,” or even a small packet of seeds for a summer herb garden. This value-added approach keeps your name in front of them longer. The goal is to be a resource, not just an advertisement.

Integrate with Your Digital Efforts

Your direct mail shouldn’t exist in a vacuum. In 2025, successful campaigns bridge the physical and digital. Include a QR code on your mailer leading to a summer-themed landing page with a free home valuation, a guide to “Summer Staging Tips for a Quick Sale,” or your latest market update video.

REsimpli’s 2025 data highlights that “Marketing campaigns with direct mail and digital media saw a 118% lift in response rate.” Make it easy for recipients to connect with you online.

Time Your Drops Strategically

Summer has its own rhythm. Consider sending mailers just before long holiday weekends when people might have more time to consider big decisions, or mid-summer when the initial rush has passed but serious movers are still active.

A “Mid-Summer Market Update” can be very effective. Consistency is also key; a one-off mailer is easily forgotten. Plan a series of 2-3 touches over the summer.

Focus on High-Quality Design & Personalization

With more marketers increasing their direct mail investment (82% according to Lob’s 2025 State of Direct Mail report), your pieces need to stand out. Invest in professional design, quality paper stock, and vibrant summer imagery.

Where possible, personalize your message beyond just a name. Referencing property types common in the area or a general “Thinking of making a summer move, [Neighborhood] homeowner?” can increase connection. A polished, professional piece reflects the quality of your service.

By implementing these strategies, your summer 2025 direct mail campaigns can be a powerful engine for generating leads and boosting your real estate business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

The Psychology of Holiday Marketing: Why It Works for Real Estate Agents

Apr 28, 2025

Holidays like Memorial Day, Independence Day, and Labor Day are tied to strong emotional states — nostalgia, gratitude, new beginnings.

According to a 2024 Psychology of Consumer Behavior study, emotional messaging can increase response rates by up to 23% compared to rational messaging. When you send direct mail around holidays, you’re tapping into heightened emotions that make recipients more receptive.

Timing Increases Engagement

The natural rhythm of holidays primes people to pay more attention to mail and promotions. USPS research in 2024 showed that holiday-themed mail pieces had a 15% higher open and read rate than non-holiday mail.

When your postcard arrives during a celebratory period, it feels timely — not intrusive — boosting engagement and brand connection.

People Associate Holidays with Change

Holiday Campaigns and postcards shown above. To learn more, Click Here.

Memorial Day and other major holidays are psychological mile-markers: people reflect on their lives, their homes, and their future plans. Data from the National Association of Realtors confirms that home sales typically spike 8–12% during spring and early summer months.

Marketing during holidays positions you to catch homeowners when they are already thinking about upgrades, moves, and life changes.

Holiday Mail Creates a Positive Brand Impression

Because holiday marketing feels less “salesy” and more communal, it fosters goodwill. According to neuromarketing experts, consumers are more likely to choose brands they feel are part of their celebratory moments.

A holiday-themed postcard subtly associates your name with positivity, gratitude, and forward movement — powerful assets when they decide to list or buy.

Strategic Consistency Wins

Sending out holiday mail consistently throughout the year keeps you top of mind. The more you’re part of their yearly rhythm, the more naturally you’ll be the agent they call when it’s time to make a move.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3 Reasons Homeowners Choose the Agent Who Markets First

Mar 28, 2025

When listing their home, most homeowners don’t choose the agent with the flashiest business card—they choose the one who is already marketing in their neighborhood.

Why? Because familiarity builds trust, and trust gets listings.

Here are three compelling reasons homeowners consistently choose the agent who markets first—and how you can become that agent.

1. Visibility Builds Credibility

Homeowners feel more confident hiring someone they’ve “seen around.” A postcard, newsletter, or door hanger—received consistently—plants the idea that you’re active and thriving.

Action Step: Send at least one branded marketing piece monthly to your geographic farm or sphere of influence. The Market Dominator Trifold is the ideal stand-out piece.

2. Early Marketing Establishes Authority

When you’re the first to educate a homeowner—whether about market trends, home value, or selling tips—you become the authority they turn to.

Action Step: Utilize our direct response reports, such as “From Prep to Sale” or “5 Fastest Ways to Build Home Equity,” as valuable educational resources and distribute them via direct mail or email opt-ins.

3. Trust is Built Over Time, Not Overnight

Most people don’t decide to sell overnight—and they don’t choose their agent overnight, either. The agent who shows up first and stays consistent earns the most mindshare when it’s finally time to list.

Action Step: Start a 90-day marketing plan that includes postcards, follow-up calls, and social proof like Just Listed/Just Sold results. Download our Q2 Real Estate Marketing Guide for weekly suggestions and action steps throughout the second quarter of this year.

The first agent to show up is often the first agent called. Start marketing now—before your competition does—and be the name homeowners remember when it matters most.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

From March to May: How to Ride the Real Estate Wave All Spring Long

Mar 14, 2025

March often marks the turning point in the real estate year. Listings pick up, buyers emerge from winter hibernation, and energy starts building across the market.

If you’ve already started to feel that March momentum—don’t let it stop. Use it as your launching pad to carry success straight through the spring season.

Spring is historically one of the hottest markets of the year, and agents who stay visible, active, and strategic convert that seasonal buzz into listings, referrals, and closings.

The Looking For Listings Series is shown above. To see more, **Click Here.**

Here’s how to keep that momentum rolling:

Double Down on Your Farm: Send a postcard, walk your neighborhood, or follow up with past leads. Consistent visibility builds trust—and trust builds listings.
Follow Up with Winter Leads: Those “not ready yet” contacts from January and February? Now’s the time to check back in.
Maximize Every Listing: Use Just Listed and Just Sold postcards to show your activity. Sellers want an agent who’s busy and producing.
Leverage Social Proof: Share your spring wins—appointments booked, offers received, listings launched. Activity attracts more activity.

According to NAR, sellers who list between March and May see homes sell faster and often for more. That’s reason enough to keep pressing forward while others coast.

March momentum doesn’t happen by accident and doesn’t have to end in March. You can ride the wave all spring long with the right mix of consistency and marketing.

Ready to make this your strongest quarter yet? Stay active, stay visible, and stay top of mind.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

How Other Real Estate Agents Could Be Stealing Your Future Listings

Mar 5, 2025

If you’re not actively marketing, you could be handing your future listings to other agents—without even realizing it.

In today’s competitive real estate market, homeowners are watching for the most active, visible, and successful agents.

If your name isn’t consistently in front of them, they will assume you’re not in business or not the right choice when they decide to sell.

Homeowners Choose the Agents They See the Most

Just Listed postcards are shown above. To see more options, **Click Here.**

According to the National Association of Realtors (NAR), 70% of sellers hire the first agent they interview. If you’re not staying in front of potential sellers, they won’t even think of calling you when they’re ready.

Studies show that it takes 7-13 touches before a potential client remembers and trusts a brand enough to do business.

If another agent is consistently mailing, calling, or advertising in your market, they build those critical touchpoints while you stay silent.

Your Competitors Are Out-Marketing You

The top agents in your area aren’t waiting for listings to fall into their lap—they are actively taking market share by:

Sending Just Listed and Just Sold postcards to demonstrate success
Mailing neighborhood market updates to position themselves as experts
Keeping in touch with their sphere with a consistent postcard campaign

Don’t Let Someone Else Take Your Next Listing

In the words of the great Sam Walton (Founder of Walmart) – “If you don’t take care of your customers, someone else will.”

If you’re not marketing consistently, your competition is. Keep your name in front of homeowners before they choose another agent. Start sending Just Listed postcards today.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

Why the Top 1% of Agents Keep Marketing When Others Stop

Mar 3, 2025

Many agents slash their marketing budgets in a down market, hoping to “wait it out” until the market improves.

However, the top 1% of real estate agents know this is the biggest mistake you can make. Instead of pulling back, they double down on marketing, ensuring they stay top-of-mind while others disappear.

Marketing = Market Share

According to the National Association of Realtors (NAR), 87% of agents fail within the first five years—often because they fail to generate consistent leads. Meanwhile, the top-performing agents understand that marketing isn’t an expense—it’s an investment.

Just Listed Postcards are shown above. To see more series and options, **Click Here.**

A study by the Association of Real Estate License Law Officials (ARELLO) found that agents who market consistently generate 3x more leads than those who don’t.

According to Forbes, businesses that maintain or increase their marketing spend during economic downturns recover 2.5x faster than those that cut marketing.

Visibility Wins in a Slow Market

Homeowners don’t stop needing to sell, even in a challenging market. However, sellers only consider the agents they see the most when fewer homes are listed.

“Out of sight, out of mind. The agents who keep marketing today will be the ones getting the listings when the market rebounds.” – Tom Ferry, Real Estate Coach

What the Best Agents Know

The top 10% of agents earn 90% of commissions—because they continue marketing while others vanish.

“The agents who survive downturns are the ones who keep their names in front of sellers. When the market rebounds, they dominate.” – Brian Buffini

Bottom Line: The agents who keep marketing today will control tomorrow’s market. Don’t disappear—keep marketing and claim your market share!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Branding Beyond Postcards: How to Create a Consistent Marketing Message

Feb 20, 2025

Postcards are a powerful tool in real estate marketing, but your branding needs to extend beyond the mailbox.

A strong, consistent marketing message across multiple platforms builds trust, recognition, and engagement, making it easier for potential clients to remember you when they’re ready to buy or sell.

Here’s how to create a cohesive brand message across all your marketing channels.

Define Your Core Message

What makes you different from other agents? Whether it’s superior market knowledge, exceptional client service, or a specific niche you serve, define your unique value and ensure it’s reflected in all your marketing materials.

The Photo Introduction Serie is shown above. To see more, **Click Here.**

Align Your Visual Identity

Your branding should be instantly recognizable across all platforms—postcards, social media, websites, and emails. Use consistent colors, fonts, and logos to create a seamless brand experience.

Use a Unified Tone & Voice

Whether you’re writing a social media post, sending a postcard, or writing a blog article, your tone should match your brand personality—professional, friendly, authoritative, or community-focused.

Leverage Multi-Channel Marketing

Integrate direct mail with digital marketing. Use QR codes on postcards to drive traffic to your website, repurpose postcard mailers into social media content, and keep your messaging aligned across email campaigns and online ads.

Stay Consistent with Follow-Ups

A strong brand isn’t just about first impressions—it’s about staying top-of-mind. Follow up with potential clients through automated email sequences, social media engagement, and direct mail campaigns that reinforce your message.

A cohesive, multi-platform approach ensures your brand remains strong and memorable, helping you build trust and generate more leads.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

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