marketing strategies

Stop the Revenue Roller Coaster: 5 Systems That Bring in Listings

Jul 28, 2025

Why Agents Ride the Revenue Roller Coaster

Inconsistent income is one of the biggest frustrations real estate agents face—busy one month, quiet the next.

The solution isn’t working harder—it’s building reliable systems. According to NAR, 63% of top-producing agents credit their success to consistent marketing and follow-up strategies.

1. Automated Direct Mail Campaigns

Scheduling monthly postcards keeps your name in front of prospects even when you’re focused elsewhere.

Inman states that marketing automation is one of the top strategies used by successful agents to create consistent income and attract motivated seller leads.

Explore our scheduled campaign options available for every niche market. Setup takes just minutes, keeping you in front of your audience month after month—effortlessly.

2. Geo-Farming with Predictive Data

Using tools like SmartZip or Catalyze AI to identify likely sellers in your farm area lets you market smarter, not broader. Predictive analytics improves conversion rates by up to 28% compared to cold outreach.

A Geographic Farm Campaign is shown above. To see more, **Click Here.**

To learn more about Listing Lens AI, our predictive analytics tool coming soon, watch our video Here.

3. Weekly Lead Nurture Emails

A weekly touchpoint with your database (e.g., market updates, new listings, or local news) keeps you top of mind. Constant Contact reports that agents who email consistently see 2x more repeat and referral business.

4. Quarterly Client Check-In System

Build loyalty and spark referrals by checking in with past clients quarterly. A 10-minute call can lead to listings, buyer referrals—or both.

5. Listing Presentation Follow-Up Sequences

Set automated text/email follow-ups for every listing presentation. This multiplies your chances of winning the listing while showing professionalism and persistence.

“You don’t rise to the level of your goals. You fall to the level of your systems.”
— James Clear, Atomic Habits

✅ Action Steps

Schedule a 6-month postcard campaign today.
Use predictive tools to refresh your target list.
Draft a weekly nurture email template.
Set calendar reminders for quarterly check-ins.
Create a 3-step follow-up automation for listing presentations.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

Use These 4 Words in Your Marketing and Watch Response Rates Rise

Jul 28, 2025

Why Words Matter More Than Ever

Attention is currency—and the words you choose determine how much you earn. Real estate prospects are inundated with messages, but it only takes a few well-placed words to stand out.

According to HubSpot, using emotionally driven and actionable words can increase click-through rates by up to 38%. Whether you’re sending a postcard, email, or running an ad, small shifts in language can lead to big results.

“The difference between a sale and silence often comes down to a single word.”
— Donald Miller, Author of Building a StoryBrand

The 4 Power Words Agents Should Be Using

1. Free

It’s one of the most persuasive words in marketing—because it lowers resistance. Offering a free home value report or free market guide makes your offer feel risk-free and valuable.

A postcard from the Just Listed Series is shown above. To see more, **Click Here.**

In fact, HubSpot found that subject lines using “free” increase open rates by up to 26%.

2. You

The word “you” instantly personalizes your message, creating a conversational tone. For example: “You’ll love what your home is worth this fall” outperforms generic phrases.

Mailchimp reports that personalized language like “you” boosts email engagement significantly.

“The words you use become the house you live in.”
— Hafiz, as quoted by brand strategist Bernadette Jiwa

3. Proven

“Proven” adds instant credibility. It tells your audience your strategies have worked before—and will again.

Try: “Our proven marketing system gets listings sold 37% faster.” It makes your offer feel less like a pitch and more like a promise.

4. Now

Urgency motivates action. “Schedule your free consultation now” or “Get your fall market update today” helps prospects act without delay.

Campaign Monitor reports that CTAs using words like “now” and “today” convert 22% higher than those without urgency.

“Words matter more than ever—especially when you’re one of hundreds competing for attention. Make them count.”
— Ann Handley, Chief Content Officer, MarketingProfs

Bonus Tip: Stack Your Words

Want to boost response rates even further? Combine power words for exponential impact.

Try: “Get your free home value report now” or “A proven pricing strategy made just for you.” Stacking these words reinforces trust, value, and urgency all at once.

✅ Action Steps

Review your last 3 emails or postcards—can you add one or more of these words to strengthen your message?
A/B Test your subject lines or headlines: “You’ll love this” vs. “Buyers will love this.”
Create a free offer you can promote consistently—like a home value report or staging consultation.
Use “proven” in your listing presentation materials or testimonial headlines.
Include “now” in your call-to-action buttons or closing lines on direct mail and landing pages.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Homework for Homeowners: 5 Things to Do Before Fall Listings

Jul 18, 2025

As the school year kicks off, it’s also a smart time for homeowners to prepare their properties for a successful fall listing.

With buyer interest still strong and inventory levels below pre-pandemic norms, having your homeowners complete a few key pre-listing tasks now can help a home stand out and sell faster this season.

1. Declutter & Depersonalize

Kick off fall prep with a deep clean. Remove excess furniture and personal décor to create airy, appealing spaces. Staged homes sell 73% faster and attract up to 10% more online views than unstaged ones.

2. Boost Curb Appeal

Sweep fallen leaves, trim overgrowth, and pressure-wash siding or driveways. A clean exterior shapes first impressions and can significantly shorten days on market.

The Home Seller’s Checklist is shown above. To see more, **Click Here.**

3. Stage Key Rooms

Focus staging efforts on the living room, primary bedroom, and kitchen—37%, 34%, and 23% of buyer agents said those rooms matter most.

Spend roughly 1–3% of the home’s value (median $1,500–$5,000) for an ROI of up to 550%.

4. Address Seasonal Maintenance

Inspect furnace, clean gutters, seal drafts around doors/windows, and test smoke/CO detectors. These tasks help prevent inspection red flags and show that the home is well-maintained.

5. Capture Stunning Fall Photography

Use autumn colors (pumpkins, wreaths) to stage outdoor shots. Market listings early—new home listings rose 8.5% year‑over‑year in early 2025—but limited inventory (24% below pre‑pandemic levels) means standout images can command attention.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Back‑to‑School Marketing Magic: Are You Ready?

Jul 18, 2025

Pre‑Season Market Snapshot

As families refocus on school routines in late August, the U.S. real estate market traditionally cools. Sales drop 10–15% from summer highs, average days on market increase from ~21 to ~32 days, and median prices dip slightly—e.g., August 2021’s $378,582 fell to September’s $375,319.

Awareness of these trends enables savvy agents to pivot their marketing strategies effectively.

Leverage Buyer & Seller Behavior Shifts

Back‑to‑school triggers a shift: families hit pause, seller urgency fades, and smart buyers gain leverage. Tailor your messaging: “More negotiating power” in the fall, highlighting off-peak photography or seller preparation.

Tools like AI‑powered marketing automation (<span>+30% conversions) and virtual tours (+87% listing views) keep leads warm.

Hyper‑Local School‑Zone Content Wins

Create content showcasing key back‑to‑school info—school calendars, bus routes, and meet‑the‑teacher events.

Share via blogs, social posts, lead magnets, and postcards. Data show 96% of buyers start searches online—local content boosts your SEO and leads flow.

The Back to School Series is shown above. To learn more, **Click Here.**

Community Pop‑By & Giving Campaigns

Host a “Stuff‑the‑Bus” supply pop-up event in your farm area. Coaches like Darryl Davis recommend this community touchpoint to build goodwill and gain leads.

Post photos and testimonials on social to build FOMO and referrals.

Fall Content Funnel with Omnichannel Touchpoints

Implement a drip campaign: educational blog post ➝ award‑winning community event ➝ virtual open house. Utilize email automation to re-engage past clients and school-zone leads. Agents allocating 54% of their budget to digital marketing saw 300% more website traffic.

Analytics‑Driven Optimization

Track open rates, click‑throughs, and listing views by channel.

Allocate more spend to top performers—e.g., boosted Facebook/Instagram posts (used by 90% of agents) and video walkthroughs (+49% leads).

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Interest Rates Are High—So Why Are the Top 10% of Agents Still Closing Fast?

Jun 26, 2025

Market Slowdown Doesn’t Stop the Best

Mortgage rates are hovering near 7%, and U.S. existing-home sales just hit their slowest pace since 2009. But while many agents pull back, the top 10% are doubling down—and closing faster than ever.

Offer Creative Financing Solutions

Elite agents aren’t waiting for lower rates. They’re offering buyers tools like rate buydowns, seller concessions, and assumable mortgages to keep deals moving.

Get Hyperlocal and Stay Visible

With a 31.5% increase in inventory year-over-year, generic marketing won’t cut it. Top agents position themselves as neighborhood experts through hyperlocal insights and direct mail.

Sphere of Influence postcards are shown above. To see more, **Click Here.**

Rework Your Database Outreach

The best agents know: listings come from relationships, not just leads. They’re combing their CRMs for aging contacts, past clients, and warm leads to re-engage.

Sell Value, Not Just Property

Top agents use every touchpoint—listing appointments, social media, mailers—to reframe the narrative. “Yes, rates are high—but here’s how we preserve your equity and timing.”

The following are five action steps you can take to help bring in new listings in a high-interest rate market.

Action Step: Set up a 3-email reactivation campaign titled “Is This Your Year to Move?” with a CTA to book a 15-minute check-in.

Action Step: Launch a monthly postcard or newsletter with ZIP-specific market stats, homeowner tips, and a personal market take.

Action Step: Partner with a local lender and build a “Smart Buyer Toolkit” that includes rate options, affordability calculators, and monthly cost comparisons.

Action Step: Update your listing presentation and marketing materials to highlight buyer demand, negotiation strategies, and cost-saving tactics.

Action Step: Audit your current listing strategy—are you adapting to today’s buyer fears and financial concerns?

When others retreat, leaders adapt. Don’t let interest rates become an excuse—let them become your edge.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Your Listing Didn’t Sell. Now What? (The Playbook Top Agents Use)

Jun 23, 2025

Understand Why It Didn’t Sell

This year, even in traditionally strong seasons, listings are going stale. In Denver, for example, 35% of homes have sat unsold over 60 days as of April—nearly the highest nationwide in years. Across the U.S., there are nearly 500,000 more sellers than buyers, leading to growing inventory and mounting seller pressure.

If your listing didn’t sell—you’re not alone. The following are the five‑step playbook top agents are using to relaunch listings, beat the buyer’s market, and finally get them across the finish line.

Step 1: Price It Right from Day One

Overpricing remains the top mistake. Bankrate notes that homes priced even slightly above market can deter buyers. Reset pricing based on comparable “Days on Market” and recent sales.

Action Step: Pull 3–5 comps from the past 60 days. Adjust price to sit within the top view band—but avoid pricing just under thresholds (e.g. $499K vs $500K).

Step 2: Stage and Refresh the Listing

Staging can cut time on market by up to 50% and add 6–20% in sale price. Remove clutter, add lighting upgrades, and repaint high-traffic walls.

Action Step: Book a pro stager or DIY refresh. Replace dated fixtures, update floors, refresh landscaping.

Step 3: Amplify Your Marketing

In an oversupplied market, shine with professional photography, virtual tours, and targeted marketing.

Action Step: Re-shoot with twilight or drone shots. Launch a targeted direct mail campaign to your geographic farm, supported with Facebook or Google ads and social media.

Step 4: Build Urgency & Incentives

Incentives like credits for closing costs or rate buydowns can spark interest when buyers hold back due to affordability.

Action Step: Offer 1–2% home warranty or closing help. Highlight it in online marketing and open houses.

Step 5: Track, Adapt, Repeat

Measure all activity—traffic, feedback, price drop responses. Reassess every 14 days, and tweak marketing, price, or terms as needed.

Action Step: Use your CRM or MLS to set reminders for timely check-ins.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

What to Say to Homeowners Who Are Waiting Until Fall to List

Jun 10, 2025

Understand Their Concerns

When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions, or fear of their home sitting too long.

As an agent, your goal is to acknowledge these concerns while helping them see the missed opportunity in waiting.

Use Market Data to Educate

Summer is still a strong market for sellers. According to the National Association of REALTORS®, homes listed between May and August sell for 2.6% more on average and move 18 days faster than in the fall months.

The Market Update Series is shown above. To see more, Click Here.

Remind homeowners that buyer demand doesn’t disappear in summer—in fact, relocation buyers, families trying to move before school starts, and interest-rate-sensitive buyers are actively looking right now.

Shift the Perspective

Ask: “If we could sell your home sooner—and for more—would that change your timeline?” This reframes the decision around their best interest, not just market timing.

Position summer as an opportunity to stand out before the fall inventory surge dilutes buyer attention.

Offer a Low-Pressure Path Forward

Invite them to do a free, no-obligation pre-listing consultation. Offer tips on light prep work they can start now, and build trust with value—not pressure. When they’re ready, you’ll be the agent they call.

Take Action: Start a “Sooner-Than-Fall” Seller List

Begin building a list of homeowners who’ve mentioned they’re planning to sell in the fall. Reach out with a short, personalized message offering a quick market update.

Let them know you’re keeping an eye on current buyer activity and would love to give them an edge if they choose to list sooner. This keeps you top of mind while positioning you as a proactive, data-driven agent—not just someone waiting on the sidelines.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

4 Ways to Turn Your Summer Mailings Into Listing Appointments

May 23, 2025

Summer presents a golden opportunity for real estate agents to connect with potential clients through strategic direct mail campaigns. With longer days and a more relaxed atmosphere, homeowners are more receptive to engaging with personalized outreach. Agents can transform their summer mailings into valuable listing appointments by implementing targeted strategies.

Craft Compelling and Personalized Mailings

To capture attention, your mailings should offer value and resonate with the recipient’s needs. Include local market insights, tips for home maintenance during summer, or information about community events. Personalization is key; addressing recipients by name and referencing their neighborhood can significantly increase engagement.

Incorporate Clear Calls to Action

Every mailing should have a clear, concise call to action (CTA). Whether inviting homeowners to a free home valuation, directing them to a personalized market report, or encouraging them to attend a local open house, a strong CTA guides the recipient toward the next step.

Multi-Property Series is shown above. To see more, **Click Here.**

Leverage Consistency and Timing

Consistency in your mailing schedule keeps you top-of-mind. Aim to send mailings at regular intervals, such as bi-weekly or monthly, to maintain a steady presence. Timing your mailings to coincide with local events or seasonal milestones can also enhance relevance and response rates.

Utilize Tracking and Follow-Up

Implement tracking mechanisms, such as unique URLs or QR codes, to monitor engagement with your mailings. Follow up with recipients who interact with your content through phone calls or personalized emails to further nurture the relationship and move toward securing a listing appointment.

Real estate agents can convert summer mailings into fruitful listing appointments by crafting personalized content, incorporating clear CTAs, maintaining consistency, and actively following up. Embracing these strategies positions agents to capitalize on the season’s opportunities and build lasting client relationships.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Plant the Seeds Now, Harvest Listings Later: Smart Farming Strategies for Summer

May 23, 2025

Summer is more than just a season of sunshine and vacations; it’s a strategic period for real estate agents to cultivate relationships that can lead to listings in the fall. By implementing effective farming strategies now, agents can position themselves as the go-to experts in their chosen neighborhoods. National Association of REALTORS®

Why Summer is Ideal for Farming

The summer months offer a unique opportunity to engage with communities. With longer days and numerous local events, agents can increase their visibility and connect with potential clients in a more relaxed setting. Engaging in community activities and attending local gatherings can significantly enhance an agent’s profile. styldod.com

Effective Farming Techniques

Consistent Direct Mail Campaigns: Regularly sending newsletters, market updates, and personalized messages can keep agents top-of-mind. According to the National Association of REALTORS®, consistent communication is key to building trust within a community.
Hosting Local Events: Organizing neighborhood events or sponsoring local activities can provide direct interaction with residents, fostering relationships that may lead to future listings.
Leveraging Social Media: Maintaining an active online presence by sharing local market insights, success stories, and community highlights can attract and engage potential clients.

Geographic Farming Campaigns are shown above. To learn more, Click Here.

The Long-Term Benefits

Investing time and resources into farming during the summer can yield substantial returns in the fall. As the market picks up, agents who have established trust and familiarity within a community are more likely to be contacted for listings. Building these relationships takes time, making the summer an ideal period to start.

By proactively engaging with communities during the summer through consistent outreach, event participation, and a strong online presence, real estate agents can lay the groundwork for a successful fall season. Planting the seeds now ensures a bountiful harvest of listings later.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Hot Content Ideas to Keep Your Real Estate Brand Sizzling All Summer

May 16, 2025

Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.

Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.

1. Summer Home Tips Series

Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.

2. Agent Summer Reading List

Position yourself as a thought leader by sharing your top book picks. A few must-reads:

The Life-Changing Magic of Tidying Up by Marie Kondo
A practical guide to decluttering and organizing your home using the KonMari method. Ideal for homeowners looking to reset their space this summer.
Homebody: A Guide to Creating Spaces You Never Want to Leave by Joanna Gaines
A beautifully designed book filled with home styling inspiration and layout tips, perfect for those wanting to refresh or personalize their living space.
Atomic Habits by James Clear
A highly readable book on building better daily habits—great for creating routines around home life, wellness, and productivity.
The Backyard Homestead by Carleen Madigan
A hands-on guide for anyone interested in gardening, growing food, or exploring a more self-sufficient lifestyle at home.

3. Local Summer Spotlights

Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.

4. Behind-the-Scenes Summer Vibes

Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Ignite Your Summer Sales: 5 Direct Mail Strategies to Heat Up Your Real Estate Business

May 9, 2025

Summer is a hot season for real estate, and with the right approach, your direct mail campaigns can be too. As buyers and sellers make moves under the sun, a tangible, targeted message in their mailbox can cut through the digital noise.

In 2025, leveraging direct mail effectively means combining smart strategies with valuable content to nurture leads and grow your brand. Let’s dive into five strategies to make your summer direct mail sizzle.

Hyper-Localize Your Summer Message

Generic mailers get tossed. For your summer campaign, focus on specific neighborhoods or “farm” areas. Highlight recent sales in their community, summer-specific local events, or tips for enjoying local amenities.

According to a 2025 report by Lob, “Direct mail is a powerful tool for real estate pros who want to stand out, build trust, and close more deals.” Tailoring your content to a micro-market demonstrates your expertise and relevance. Think “Your Guide to Summer Fun in [Neighborhood Name]” or “Recent Sales Near [Local Park/Attraction].”

Offer Tangible Summer Value

What can you offer that homeowners will actually keep and use? Consider a beautifully designed postcard with a list of “Top 5 Local Ice Cream Spots,” “Summer Home Maintenance Checklist,” or even a small packet of seeds for a summer herb garden. This value-added approach keeps your name in front of them longer. The goal is to be a resource, not just an advertisement.

Integrate with Your Digital Efforts

Your direct mail shouldn’t exist in a vacuum. In 2025, successful campaigns bridge the physical and digital. Include a QR code on your mailer leading to a summer-themed landing page with a free home valuation, a guide to “Summer Staging Tips for a Quick Sale,” or your latest market update video.

REsimpli’s 2025 data highlights that “Marketing campaigns with direct mail and digital media saw a 118% lift in response rate.” Make it easy for recipients to connect with you online.

Time Your Drops Strategically

Summer has its own rhythm. Consider sending mailers just before long holiday weekends when people might have more time to consider big decisions, or mid-summer when the initial rush has passed but serious movers are still active.

A “Mid-Summer Market Update” can be very effective. Consistency is also key; a one-off mailer is easily forgotten. Plan a series of 2-3 touches over the summer.

Focus on High-Quality Design & Personalization

With more marketers increasing their direct mail investment (82% according to Lob’s 2025 State of Direct Mail report), your pieces need to stand out. Invest in professional design, quality paper stock, and vibrant summer imagery.

Where possible, personalize your message beyond just a name. Referencing property types common in the area or a general “Thinking of making a summer move, [Neighborhood] homeowner?” can increase connection. A polished, professional piece reflects the quality of your service.

By implementing these strategies, your summer 2025 direct mail campaigns can be a powerful engine for generating leads and boosting your real estate business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

The Psychology of Holiday Marketing: Why It Works for Real Estate Agents

Apr 28, 2025

Holidays like Memorial Day, Independence Day, and Labor Day are tied to strong emotional states — nostalgia, gratitude, new beginnings.

According to a 2024 Psychology of Consumer Behavior study, emotional messaging can increase response rates by up to 23% compared to rational messaging. When you send direct mail around holidays, you’re tapping into heightened emotions that make recipients more receptive.

Timing Increases Engagement

The natural rhythm of holidays primes people to pay more attention to mail and promotions. USPS research in 2024 showed that holiday-themed mail pieces had a 15% higher open and read rate than non-holiday mail.

When your postcard arrives during a celebratory period, it feels timely — not intrusive — boosting engagement and brand connection.

People Associate Holidays with Change

Holiday Campaigns and postcards shown above. To learn more, Click Here.

Memorial Day and other major holidays are psychological mile-markers: people reflect on their lives, their homes, and their future plans. Data from the National Association of Realtors confirms that home sales typically spike 8–12% during spring and early summer months.

Marketing during holidays positions you to catch homeowners when they are already thinking about upgrades, moves, and life changes.

Holiday Mail Creates a Positive Brand Impression

Because holiday marketing feels less “salesy” and more communal, it fosters goodwill. According to neuromarketing experts, consumers are more likely to choose brands they feel are part of their celebratory moments.

A holiday-themed postcard subtly associates your name with positivity, gratitude, and forward movement — powerful assets when they decide to list or buy.

Strategic Consistency Wins

Sending out holiday mail consistently throughout the year keeps you top of mind. The more you’re part of their yearly rhythm, the more naturally you’ll be the agent they call when it’s time to make a move.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

12 3...27 Next

Page 1 of 27