High-performing agents know that December sellers value three things:
1. Warm, Seasonal Visibility (Not Sales Pressure)
The agents who win right now lean into soft-touch marketing — postcards, market updates, or homeowner tips delivered in a tone that matches the season. Their messaging is friendly, helpful, and human.
Examples of messages that work:
“Thinking about a move in the new year? Here’s what to know.”
“Winter prep tips that help your home stand out.”
“Curious how December compares to spring? The data might surprise you.”
These messages build trust without pushing for a listing appointment.
2. Education That Reduces Holiday Hesitation
Many homeowners worry that December is a “bad time to sell.” Top agents overcome this with simple education: how buyer motivation rises, how competition drops, and how homes show beautifully when staged for the holidays.
They position December as an advantage, not a drawback.
3. Consistent Touches That Stay Top-of-Mind
Because inboxes and mailboxes thin out this time of year, each touchpoint stands out more. Agents who remain present through December become the first name homeowners think of when January arrives — when planning turns into action.
Why December Visibility Turns Into January Listings
Most homeowners begin gathering information during the holidays, even if they wait to act until the new year. The agents who show up now own the momentum later.
By the time January hits, the homeowners who saw your name in December already feel familiarity, trust, and readiness — giving you the inside track on early-year listings.
While most agents scale back their marketing in December, top producers quietly do the opposite — and it’s not because they’re trying to “sell harder.” They’re positioning themselves so that when homeowners start planning in January, their name is the only one that comes to mind.
Here’s how they do it.
1. They Maintain Light, Friendly Touchpoints at the Exact Right Time
Top agents know homeowners are home more in December — cooking, hosting family, and planning their year ahead. So they send low-pressure, seasonal mailings that feel warm, not salesy:
A holiday greeting
A simple “Thinking of You This Season” card
A friendly market update with end-of-year insights
These aren’t pitches. They’re reminders: “I’m here when you need me.”
2. They Time Their Mailings for Maximum January Impact
Agents who consistently get early-year listings follow this simple structure:
Mail early December so the postcard lands before mid-month holiday chaos
Mail again the first week of January with an “Is This Your Year to Make a Move?” message
Follow up with a soft-touch CMA offer (“Curious what your home is worth heading into 2026?”)
The combination builds momentum that carries right into the new year.
3. They Use Automated Campaigns to Stay Visible Without Burnout
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In today’s market, agents who try to “market everywhere” often end up invisible. The real winners are building micro-brands — strong, trusted reputations within one community, subdivision, or ZIP code.
A micro-brand gives you recognition, recall, and referrals where it counts most — close to home. Instead of competing citywide, you become the face of real estate in a defined area.
Consistency in one area builds trust by repetition. Homeowners start recognizing your name, your logo, and your style before they ever meet you. When the time comes to sell, your familiarity wins the call.
Mailer Examples That Build a Micro-Brand
Postcard 1: “Your Neighborhood Market Snapshot”
Use our Local Real Estate Stats postcard to show area stats. Then write, “Thinking about your home’s value? Here’s what’s happening within a mile of your door.”
Postcard 2: “The Faces of [Neighborhood Name]”
Feature a local event, charity, or homeowner story to connect on an emotional level.
Postcard 3: “Sold Signs Speak Loudest”
Show recent local results on the back of a Just Sold postcardwith a message like: “Another home sold right here in [Community Name]!”
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As the year winds down, smart agents know the last quarter isn’t about slowing down—it’s about strategic positioning. While many agents take a break between Thanksgiving and New Year’s, the ones who stay visible through December often start January miles ahead.
A recent housing study from Stellar MLS reported that agents who maintained consistent client contact during Q4 saw 17% more early-year listings than those who went dark. Visibility now creates momentum later.
Here’s how to balance year-end closings, marketing, and preparation for 2026—with key dates, examples, and easy steps you can follow.
Mid-November–December: Close Confidently and Thank Generously
As the holidays approach, homeowners are distracted, and buyers may be racing to close before December 31 for tax or relocation reasons.
That makes mid-November through year-end your time to be proactive—not pushy.
Action Steps:
Prioritize open files—communicate clearly with lenders, inspectors, and clients to ensure timely closings.
Send gratitude-focused touchpoints to your sphere and past clients.
Mail a “Holiday Market Update” postcard to your farm before December 15.
Sample postcard copy:
Headline: “2025 Was a Year of Change—Here’s What It Means for Your Home Value.” Body: “As the year wraps up, local property values have shifted in interesting ways. If you’d like a quick snapshot of your neighborhood, I’m happy to share one—no strings attached. Wishing you a wonderful holiday season!”
Pro Tip: Use soft language around timing. People are still listening, just not ready to act. Stay present without pressure.
January: Be the First Voice They Hear in 2026
The first two weeks of January are a golden window for agents who want to plant seeds for new listings. Homeowners are goal-setting, decluttering, and re-evaluating plans. That’s why the first marketing touch of the new year matters.
Action Steps:
Send a “New Year, New Market” postcard or email by January 4.
Offer a free “2026 Home Value Check” or “Spring Listing Plan.”
Share market data from Q4 2025—keep it local and relevant.
Schedule outreach calls to warm leads from fall who postponed decisions.
Sample postcard copy:
Headline: “New Year. New Market. New Opportunities.” Body: “2026 is shaping up to be an exciting year for homeowners in [your area]. If you’ve been wondering whether it’s time to move, let’s review your home’s updated value and explore your options before the spring rush.”
Pro Tip: Be visible across multiple channels—postcards, emails, social media videos, and handwritten notes. Repetition builds recall.
Key Marketing Themes That Work
To keep your brand consistent and educational, rotate content between these three themes:
Market Clarity: “Here’s what’s happening and what it means for you.”
Gratitude & Relationships: “Thank you for trusting me this year.”
Future Planning: “Let’s make 2026 your year to move with confidence.”
These soft, service-based messages keep you relevant without sounding promotional.
Full Date-Based Calendar: Year-End Through January
Date
Focus
Action / Campaign Example
Nov 15
Q4 Refocus
Review active closings; send reminder to buyers about year-end tax timing.
Nov 20
Holiday Outreach
Send “Thankful for You” emails or postcards to past clients.
Dec 1
Market Update Prep
Order Holiday Market Update postcards; finalize mailing lists.
Dec 10
Mail Campaign Drop
Send “Holiday postcard/Market Update back.
Dec 15
Gratitude Push
Post a video message: “Reflecting on 2025 & What’s Ahead.”
Dec 20–24
Light Touches
Text holiday greetings; schedule January follow-ups.
Jan 2
New Year Kick-Off
Post “New Year, New Market” message on social & email.
Jan 4
First 2026 Mailing
Send “Start the Year Strong” or “2026 Market Outlook” postcard.
Jan 7–10
Client Check-Ins
Call or email top prospects: “Would you like a free market review?”
Jan 12
Social Proof
Share a testimonial from a recent winter seller.
Jan 15
Second Mailing
Send “Home Value Review” or “Early 2026 Market Trends” piece.
Jan 20–25
Pipeline Review
Update CRM, re-engage older leads.
Jan 30
Q1 Planning
Plan February community mailer or local event invite.
Make It Easy on Yourself
If you’re short on time, use automated campaigns. Tools like ProspectsPLUS! Scheduled Campaigns let you plan your Q1 2026 postcard campaigns in minutes. You can customize your designs, set your drop dates, and stay consistent—without lifting a finger after setup.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
“For Sale by Owner” listings make up a small portion of today’s market — less than 7% of all home sales according to the National Association of Realtors — but they represent an opportunity-rich niche for agents who know how to approach them the right way.
Most FSBO sellers aren’t avoiding agents out of dislike; they simply think they’ll save money or can handle the process alone. But when you show them that hiring you adds value, not cost, everything changes.
Step 1: Shift Your Approach from Pitch to Partnership
The fastest way to turn a FSBO conversation around is to stop “selling” and start helping.
Instead of, “I’d love to list your home,”
try, “I completely understand wanting to try it on your own — many homeowners start that way. If you ever want a quick pricing analysis or help reviewing your buyer’s offer, I’m happy to help.”
You’ve just positioned yourself as a resource instead of a rival.
Step 2: Use Curiosity-Based Questions to Build Trust
When reaching out by phone or at the door, lead with empathy and curiosity.
Example Script:
“Hi [Name], I noticed you’re selling your home yourself — it looks great! I’m just curious, what made you decide to go the FSBO route?”
Their answer tells you everything you need to know. Are they trying to save money? Avoid pressure? Move fast? Each reason becomes your path in.
Follow-Up Script:
“That makes sense — a lot of owners start there. If you’d ever like a free local market snapshot or a few tips on increasing your visibility, I’d be glad to share those.”
You’ve planted a seed of trust — and curiosity about what you know that they don’t.
Step 3: Offer Value That Eases Their Frustrations
Most FSBO sellers quickly discover three pain points:
Limited exposure — their listing isn’t reaching enough qualified buyers.
Pricing confusion — they’re unsure how to price competitively without undercutting themselves.
Paperwork overwhelm — legal forms, disclosures, and negotiations feel daunting.
Use these frustrations to demonstrate your value with helpful, low-pressure offers:
Provide a free home valuation or FSBO success checklist.
Share a market update postcard showing local activity and price trends.
Offer a contract review session or open house checklist.
Each step keeps you visible as the expert who helps, not sells.
Step 4: Stay Present with Gentle Follow-Up
Consistency builds familiarity — and familiarity builds trust.
Create a simple follow-up rhythm:
Week 1: A quick “hope it’s going well” text with a helpful tip.
Week 2: Drop a FSBO postcard highlighting a success story or useful stat.
Week 3: Call or email offering free feedback on their photos or pricing.
Many FSBOs hire an agent within 30 days after listing — often the one who’s been most helpful.
Step 5: When They’re Ready, Make the Transition Easy
When they reach the point of frustration, they’ll remember who guided them — you.
Transition Script:
“You’ve done a great job getting this far. If you’d like, I can step in and handle the marketing, showings, and negotiations from here — that way you can focus on your move and still get the best price possible.”
You’re not taking over — you’re taking the stress off.
The Takeaway
The secret to FSBO conversion isn’t pressure — it’s patience, presence, and value. When you show up consistently with empathy and expertise, you stop being “another agent” and start being their solution.
Helpful Tool: FSBO Postcard Series
Stay top-of-mind with our FSBO postcard series — designed to educate and build trust with sellers who are trying to go it alone. Each postcard delivers helpful, non-salesy tips that keep you positioned as the professional they’ll call when they’re ready for help.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The holidays are more than twinkle lights and shopping lists — they’re one of the most underused opportunities in real estate marketing.
While most agents slow down, the smartest ones turn this season into a lead-generation advantage by using holiday-themed market reports to connect with potential sellers.
Why Holiday Market Reports Work
During the holidays, homeowners are reflecting on family, on finances, and on future plans. Many wonder if “next year” might be the year to sell. By sharing timely, relevant data wrapped in a seasonal theme, you position yourself as both helpful and human.
A well-crafted holiday market report feels less like a sales pitch and more like a thoughtful gift of insight. It’s an easy, genuine way to start the “thinking of selling” conversation.
Many homeowners begin exploring their options months before they’re ready to list — which means your December outreach could naturally turn into new listings by spring.
How to Make Your Reports Stand Out
Think beyond spreadsheets. Your holiday report should blend local data with storytelling and visual appeal. Here’s what to include:
Festive Framing: Use light seasonal language (“Winter Market Warm-Up,” “Santa’s Sleigh of Sold Homes”) to grab attention while staying professional.
Local Insight: Highlight 2–3 key metrics that matter most — price trends, inventory levels, and days on market — with comparisons to the previous year.
Visual Appeal: Add a simple chart, map, or neighborhood snapshot to make data more digestible.
A Real-Life Story: Include a short client example or testimonial that demonstrates success during the holiday season.
Action Step: End with an offer: “Want to see what your home might sell for this winter? Get your personalized holiday home value report.”
Keep It Light, Helpful, and Consistent
You don’t have to drown readers in stats — sprinkle data into a story that feels conversational. Focus on what your audience cares about: Can I sell my home in winter? Will I still get a good price? Spoiler: yes.
Homes listed during the holiday season often face less competition and attract more motivated buyers. Shoppers who are actively looking at this time of year are usually serious about making a move, which can lead to smoother, faster transactions.
By showing up with insights when other agents go quiet, you become the trusted voice homeowners remember when they’re ready to act.
Your Next Step
Send your holiday-themed market report to your sphere, farm area, and past clients — by mail. Then follow up with an email offering a quick 10-minute call to discuss how these numbers affect their home’s value.
Pro Tip:
Pair your holiday report campaign with the Q4 Homes & Life Magazine or Market Dominator Newsletter to reinforce your expertise with professional, branded materials that land right in your farm area’s mailboxes.
PLUS: When you have time…below are some marketing tools to help support your success.
The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Your sphere of influence—past clients, neighbors, friends, and community contacts—is one of the most powerful sources of listings. According to NAR, 67% of sellers found their agent through a referral or repeat business. This means staying visible with your sphere isn’t optional; it’s essential if you want to be the first call when someone decides to sell.
The Power of Seasonal Check-Ins
Fall is a natural time to reconnect. Kids are back in school, routines have settled, and homeowners start thinking about holiday plans and even making moves before year’s end. A quick, personal check-in can be all it takes to uncover hidden opportunities.
Here are three ready-to-use scripts you can try this week:
Friendly Market Update Script: “Hi [Name], hope you’re enjoying the cooler weather! I just ran the latest numbers for [neighborhood], and home values are up about X% over last fall. Would you like me to put together a quick update for your property?”
Holiday Conversation Starter: “Hi [Name], the holidays are right around the corner—are you planning to host family this year? I’ve been helping several neighbors prep their homes for sale before the new year. Curious if you’ve thought about timing in 2025?”
Service-Oriented Script: “Hi [Name], just checking in! I’ve been sharing resources with my clients on how to prepare their homes for fall. Want me to send you a copy?”
Postcards That Keep You Top-of-Mind
Not every touchpoint can be a call—and that’s where postcards shine. They’re tangible, memorable, and easy to personalize. Options like:
Fall Recipe Postcards – keep it light and community-oriented.
Just Listed / Just Sold Postcards – build social proof by showing activity.
Holiday Greetings – remind your sphere you’re more than just a transaction.
Postcards create what psychologists call the “mere exposure effect”—the more people see your name and face, the more likely they are to trust and call you.
Consistency Creates Conversions
The key isn’t just one call or one postcard—it’s steady, predictable visibility. Agents who market consistently to their sphere see up to 67% more repeat and referral business (NAR). By layering personal calls with postcard marketing, you create a rhythm of trust that turns into listings.
Ready to Put This Into Action?
ProspectsPLUS! makes it easy to send Holiday & Seasonal Postcards that complement your outreach. Choose from dozens of professionally designed templates, add your personal branding, and schedule for the entire season—so you stay top-of-mind without adding more to your plate.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The winter and holiday season often sees many agents pull back—but that’s a mistake. Home sales in late December tend to close faster because sellers are motivated and there’s less competition in the market.
Staying active during this period gives you an edge most agents won’t take.
Use Holiday Themes to Create Emotional Connection
Clients are more sentimental during the holidays. Personalized holiday postcards, festive phone calls, gift bag drop-offs, or a “12 Days of Real Estate Tips” campaign will help you stay top-of-mind with past clients and referrals.
Send holiday-themed campaigns to nurture relationships and build goodwill heading into the new year.
Mix Digital & Traditional Channels for Maximum Reach
Blending channels is essential. Statistics show that 96% of buyers start their home-search online.
But offline channels like direct mail postcards or local print ads still carry weight—for example, a well designed mailed greeting or postcard can break through the digital clutter. SEO, video content, email drip campaigns, and social posts should all echo your holiday message.
Leverage Local Influencers & Community Partnerships
Collaborate with local businesses for cross-promotions (e.g. holiday lighting company, local charity) or engage neighborhood influencers to amplify your holiday content.
AINfluencer reports real estate campaigns partnered with influencers are delivering strong ROI when they’re authentic, localized, and part of a cohesive plan. Ainfluencer+1
Action Steps (Get These Done This Month)
Audit your contact list: past clients, expireds, referral sources. Plan custom holiday cards or e-mail greetings for each segment.
Create a schedule/calendar: define which days you’ll send emails, post holiday content, run specials or open houses, send direct mail.
Write & design holiday-themed content now: tips for winter prep, cozy staging, gift guides for homeowners. Ensure SEO keywords like “holiday home buying tips,” “winter listings,” “end-of-year real estate deals” are included.
Partner locally: reach out to one local business or influencer for collaboration. Host a small holiday event or contest.
Measure & tweak: track open rates, social engagement, website visits. Adjust subject lines, timing, or visuals based on what’s resonating.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
“Expired listings represent some of the most motivated sellers… they’ve already raised their hand to sell—they just need a stronger plan and better results.” —Tom Ferry.
Expired listings are up ~17.6% over last year, and 2025 could close with 20% more expired listings than 2024 — a big opportunity if you’re targeting relists.”—and relisting succeeds 71.2% of the time when sellers switch agents. Homes for Heroes
What Sellers Want to Hear
Many “stale” listings reflect overpricing, weak marketing, or poor communication—precisely what you can fix with a data-driven relaunch and a clearer pricing story.
Use social proof and a crisp plan: new media, better distribution, and weekly seller updates.
Expired Listing Postcards are shown above. To learn more, Click Here.
Multichannel Outreach That Cuts Through
Direct mail continues to out-pull pure digital: recent DMA findings show 2.7%–4.4% response rates and ~14% conversion, beating email averages by a wide margin. Discover Publications
Blend targeted postcards, value-first emails, and friendly phone calls over 21 days. Pair each touch with a “why it didn’t sell” micro-diagnosis and a next step (CMA, prep checklist, or price strategy session).
Influencer Jimmy Mackin advises empathetic scripts and steady follow-up to win reluctant expireds.
Action Steps (Do These This Week)
Pull Daily Expireds in your MLS; tag by price band and DOM. Cite three likely failure causes in a one-page plan.
Mail Day One: targeted postcards. Email Day Two: “3 fixes that sell what didn’t.” Call Day Three: 90-second consult offer.
Relist Kit: Fresh media, show-ready checklist, and pricing visuals from local comps.
Measure: Track contact rate, consults booked, relist rate, and days-to-contract.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In a world cluttered with listings and generic agent profiles, your brand needs to do more than exist—it must connect. In 2025, authenticity and personality in real estate branding aren’t optional—they’re essential.
As branding expert Alex Martinez puts it: “In a competitive market driven by digital‑first impressions… agents must go beyond listings to build trust and stay relevant.”
Human-Centered Design Wins Attention
The Multi-Property Series is shown above. To see more, Click Here.
Luxury Presence head Michaela Fias predicts the next wave of agent branding is all about blending AI with real human storytelling—think bold colors, expressive fonts, and ditching cookie‑cutter templates.
“AI-driven design … democratize creativity,” she says—but never forget, “authenticity and emotional connection” must stay central.Luxury Presence
Micro-Branding Means Trust, Not Just Visibility
Influencer marketing isn’t just lip service anymore. Real estate brands that partner with hyper-local influencers—not mega-celebrities—build credibility quickly. Build trust for the win.
Make Your Brand Work, Not Just Look Good
Sharpen your visuals, yes—but also make every platform feel like you. Think blog posts about specific neighborhoods, behind-the-scenes prep for clients, or storytelling reels that show why you matter.
It’s less about transactions and more about the connection that converts.
Action Steps:
Refresh visuals with bold colors or unique fonts.
Craft one “why I love this neighborhood” blog or Reel.
Add a local influencer testimonial/story to your site.
Inject authenticity: show your process, not just your listings.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
2025-proof your listings—brand-worthy photos sell 32% faster, and agents using professional photography earn twice the average commission income (Property Box).
Upgrade to cinematic visuals, 3D tours, or virtual staging—today’s buyers expect more. Even small improvements in presentation can mean faster sales and higher offers.
2. Double Down on Video and Social
Listings with videos generate 403% more inquiries (RESimpli). Short-form clips on Reels, TikTok, or YouTube Shorts are gold—think neighborhood vibes, quick tips, or teaser tours.
Video makes you stand out in crowded feeds and helps buyers feel connected before they ever visit in person.
The fall Holiday Campaign is shown above. To see more, Click Here.
3. Get Local with SEO and Hyper-Personalization
Organic and paid search drive 57% of real estate website visits, with SEO accounting for 53% of overall traffic. Geo-target your content (e.g., “homes for sale in [Your Town] Q4”) and build that “near me” trust factor.
Strong local SEO ensures you show up first when motivated buyers are searching in your market.
4. Leverage Email and Direct Reach
Email converts 40% better than social media, with email marketing boasting an ROI as high as 4,200%. Segment your fall campaign—past clients, new leads, local builds—and personalize messages to spark action.
Even simple touches like using a client’s name or referencing a local neighborhood can dramatically increase open rates.
5. Experiment with Influencer or Local Partner Campaigns
Influencer marketing delivers around $5.78 back for every $1 spent in real estate (Ainfluencer). Collaborate with local lifestyle, design, or neighborhood influencers for virtual tours, open house takeovers, or festive content series.
Partnering with the right voice in your community builds trust faster than traditional ads ever could.
6. Direct Mail Still Delivers
Even in 2025, direct mail continues to cut through the digital noise—over 70% of consumers report feeling more connected to a brand through physical mail compared to online ads (USPS 2024 survey).
Real estate agents can tap into this by running automated campaigns with seasonal postcards, market updates, or neighborhood highlights.
Holiday postcards—like Thanksgiving gratitude cards or “Happy New Year” postcards—add a personal touch that keeps your name top of mind. With our modern automation tool, you can schedule a campaign once and let them run, ensuring consistent contact without constant effort.
Action Steps:
Schedule a pro shoot and spice up visuals (photos, 3D, video).
Script and produce at least one short-form video per listing or neighborhood.
Optimize your pages and blogs with Q4 local keywords.
Build segmented email campaigns tailored to each client type.
Reach out to one local influencer or community partner for Q4 content.
Automate a holiday postcard or seasonal direct mail campaign.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.
Your Best Channels for Holiday Visibility
Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).
A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.
Holiday Campaign postcards are shown above. To see more, Click Here.
Why Direct Mail Still Dominates
Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.
Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.
Make Your Marketing Give Back
Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.
Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”
Influencer Insight
Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”
Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.
Action Steps
Plan 3 holiday-themed touchpoints: postcard, Reel, and email
Tie in a cause (food drive, toy collection, donations)
Use QR code driven mailers and targeted social ads to drive traffic
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Quick Worksheet
Pro Tip:
