With each election cycle, speculation around its impact on the real estate market intensifies. From predictions of skyrocketing interest rates to fears of housing crashes, it’s easy to get caught up in the myths. Here’s a closer look at what’s true and just noise.
Myth: Elections Cause Housing Markets to Stall
One common belief is that homebuyers and sellers “wait and see” during election years, leading to stalled markets. While some potential buyers might hold back, data tells a different story. According to historical trends, home sales often continue steadily during election years.
Interest in real estate remains strong as factors like inventory, interest rates, and seasonality play a more significant role in the market than elections.
Reality: Policies May Influence Long-Term Trends
The election itself does not affect real estate but the policies following it. For instance, tax laws, mortgage interest rates, and economic policy changes can influence the market.
The Avoidable Seller Pitfall Series is shown above. To learn more, Click Here.
While election outcomes can set the tone for future policies, implementing those policies can drive fundamental changes in housing affordability and market dynamics. For example, changes in capital gains taxes or mortgage interest deductions might impact buying and selling decisions.
Myth: The Party in Power Directly Determines Home Values
Many believe that home prices are directly tied to which political party is in office. However, real estate values are driven by a complex blend of supply and demand, local job growth, and economic factors—not just politics.
Although party platforms may influence policy directions, real estate markets respond more to economic health than political party lines.
While elections add a layer of uncertainty, the real estate market is driven by much more than political outcomes. Informed buyers and sellers can make sound decisions by focusing on market fundamentals rather than election-year myths.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
The real estate market has significantly changed since the pandemic, and this year has been no exception.
Buyers and sellers have adapted to new lifestyle priorities, and as an agent, staying attuned to these shifts is crucial for closing deals in the final quarter of the year.
Home Features in High Demand
Post-pandemic buyers are prioritizing homes that offer flexibility. Home offices, larger outdoor spaces, and multi-use rooms are in higher demand than ever.
Agents must highlight these features during tours and marketing to attract buyers looking for properties that accommodate evolving needs like remote work or homeschooling.
Just Listed Postcards are shown above. To learn more, click here.
The Rise of Suburban and Rural Living
The trend of moving away from densely populated urban areas continues in 2024. Buyers still seek suburban or rural homes for more space, privacy, and a quieter lifestyle.
Agents should emphasize the benefits of properties outside major cities, especially for buyers looking to escape fast-paced urban life.
Sellers Want Speed and Efficiency
On the selling side, clients seek a swift, hassle-free process. Virtual tours, streamlined paperwork, and digital transactions are the new norm.
As agents, offering these services makes you stand out as the go-to professional for today’s fast-paced market.
Understanding these trends will help you better serve your clients and close more deals as we enter the final months of the year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
As 2024 draws to a close, it’s time for real estate agents to sharpen their strategies and finish the year on a high note.
With the holiday season approaching, many agents assume business will slow down, but this is a golden opportunity to push forward and make the most of the final quarter.
1. Tap Into Holiday Marketing
The holiday season offers a chance to connect with clients more personally. To engage potential buyers, use festive social media posts, email campaigns, and even holiday-themed open houses.
Think of creative yet simple ways to market properties during this busy time of year.
Holiday Postcard Campaign. Learn more Here.
2. Target Motivated Buyers and Sellers
The year’s end often brings urgency for those looking to buy or sell.
Many buyers want to settle before the new year, and sellers may be eager to take advantage of favorable market conditions. Position yourself as the go-to expert to guide them through the process quickly and efficiently.
3. Prepare for 2025
Now is also the time to start preparing for next year. Update your marketing strategies, refine your processes, and set clear goals for Q1 2025.
Reflect on what worked this year and where adjustments can be made to kick off the new year with momentum.
Finish 2024 strong by staying proactive, and you’ll be well-positioned for success going into the new year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Lana recently sent out Just Listed postcards (shown above). To see the series she sent, Click Here.
Congratulations, Lana Larrivee on winning this week’s contest!
“ProspectsPLUS! is such a wonderful resource for my business! Whether I’m looking for a set it and forget it mailing option or a detailed, personalized flyer they have it all. And the staff is so helpful, always able to answer my questions and point my in the right direction for just what I need!” – Lana Larrivee
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Nancy recently ordered the Homes & Life Magazine (shown above). To learn more, Click Here.
Congratulations, Nanvy DuMeyer on winning this week’s contest!
Nancy had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I am always shocked AND delighted at the fantastic service I receive from ProspectPLUS! Postcards are delivered in days to my clients in St. Louis, MO from FL. I can call with any questions or any changes in artwork I need help with. Makes for the personal service we very rarely get anymore!! Thanks to everyone at ProspectPLUS!” Thank you, Nancy, for your wonderful review! We truly appreciate you.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
High interest rates and a tight inventory of homes for sale have locked a huge swath of starter home buyers out of the market.
So, it probably comes as no surprise when the media notices that the luxury home market is doing well.
It makes sense when you think about it. A whole pool of buyers can pay cash for a home and, thus, refuse to play the mortgage game.
For instance, luxury homes in Silicon Valley, Seattle, and Nashville, TN are on a tear. In fact, they’re the top three fastest-moving markets in the country.
Advanced Knowledge and Expertise
To attract high-net-worth clients, you need in-depth knowledge of the luxury market, including trends, pricing strategies, and the specific needs of affluent buyers and sellers.
This expertise can be developed through specialized training and certifications, such as the Certified Luxury Home Marketing Specialist (CLHMS) designation, which provides agents with the tools and strategies necessary to excel in luxury real estate.
Exceptional Networking and Relationship-Building Skills
Success in the luxury market relies heavily on your ability to build and maintain strong relationships with clients, other agents, and industry professionals.
Networking is key, as many luxury transactions are driven by referrals and personal connections. Attending high-end events, joining exclusive clubs, and engaging with affluent communities can help you establish valuable connections.
Marketing Savvy and Resources
Luxury properties require sophisticated and targeted marketing strategies. You need access to high-quality marketing resources, including professional photography, video tours, virtual staging, and access to premium listing platforms.
A strong online presence and the ability to leverage social media effectively are also crucial for reaching a global audience of potential buyers.
Discretion and Professionalism
Clients in the luxury market expect the highest level of professionalism and discretion. Handling sensitive information carefully and providing personalized, white-glove service can set you apart from the competition.
By honing these skills and utilizing the right resources, real estate agents can successfully navigate the luxury market and build a thriving career in this prestigious sector.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Rick recently ordered the Market Dominator Trifold Newsletter (shown above). To learn more, Click Here.
Congratulations, Rick Bond on winning this week’s contest!
Rick had the following words to say about his success sending marketing out from ProspectsPLUS!,
“Typically, I send a monthly postcard (6″x9”), but I decided I wanted to try something different, so I selected the “Tri-Fold Dominator – Tri-Fold Newsletter 10.5″ x 15″”. I was more than impressed, and as a matter of fact, I plan on doing these much more often now. The pre-populated newsletter content was great, and it also allowed me to tailor sales stats to my local area. The newsletter was extremely professional looking and high quality (it wasn’t thin paper, but it stood out when I grabbed my mail.) When you fully unfold the newsletter, it is significant in size. I think a great price for what you get.” -Rick Bond Rick, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially regarding newsletters.
While email newsletters have become a standard in many marketing strategies, there’s a compelling case to be made for the enduring impact of mailed newsletters.
The following are five advantages printed newsletters have over emailed newsletters.
1. A Tangible Impact Mailed newsletters have a physical presence that digital communication lacks. The tactile experience of holding a well-designed, professionally printed newsletter can leave a lasting impression.
This tangible impact increases retention and engagement as recipients are more likely to spend time with a physical piece of mail than a fleeting email in their crowded inbox.
2. Avoids the Abyss of an Email Inbox Email inboxes are often inundated with a barrage of messages, making it challenging for your newsletter to stand out.
Mailed newsletters, on the other hand, don’t compete for attention like in a crowded digital space.
When your newsletter arrives in the mailbox, it can command undivided attention, escaping the often-overlooked fate of an unopened email.
The Market Dominator Newsletter Tri-fold is shown above. To learn more, Click Here.
3. A Higher Perceived Value Printed newsletters are associated with a higher perceived value. The effort and cost involved in creating and physically mailing a newsletter convey a sense of commitment and importance.
This translates to your audience assigning a higher value to the content within a printed newsletter compared to an easily created and dismissible email.
4. Enhanced Brand Recall A well-crafted mailed newsletter has the potential to enhance brand recall. The visual and tactile elements and the sensory experience of reading through the content in hand create a memorable interaction.
This can contribute to a stronger connection between your audience and your brand, fostering long-term engagement.
5. Less Competition Equals More Attention With the saturation of digital content, your email newsletter might get lost in the shuffle.
Mailed newsletters face less competition, giving you a better chance of capturing your market’s attention. By arriving in a less cluttered space, your message will likely be noticed and absorbed.
The unique benefits of mailed newsletters make them vital to any comprehensive marketing strategy.
The tactile nature, avoidance of inbox saturation, perceived value, and enhanced brand recall contribute to the high effectiveness established by mailed newsletters.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.
That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.
2. Adhere to a regular prospecting schedule
Whether you door-knock, cold-call, chase after expireds and FSBOsor use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
HOT TIP: We offer a free CRM, the Contact Manager,on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.
In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.
You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.
The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
5. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.
The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. First impressions matter, but never more so than when there aren’t enough buyers in the market.
When it comes to showcasing your listings, high-quality photography can make all the difference. If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.
And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.
Why clear, compelling listing photos are important
It makes a great first impression
Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.
Showcases a property’s best features
Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.
Increases online visibility
We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.
If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.
Results in faster sales and higher prices
Properties with professionally photographed online listings tend to sell faster and often at higher prices.
The Inspiration Series is shown above. To learn more, Click Here.
Helps you ace your listing presentations
Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?
Here are the questions to ask when interviewing a photographer
Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.
Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.
What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.
Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.
What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.
Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers. Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.
With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
