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Wednesday, May 15, 2024

marketing plan

    Look at the bios of some of the most successful humans on the planet, and two themes run consistently through them: they’re workaholics and they aren’t content with being average. 

    Former NFL wide receiver Jerry Rice didn’t win 36 NFL records by working at it part-time. And, although he is considered by some to be the greatest all-around NFL player of all time, it isn’t talent alone that got him the accolades.

    Rice was typically the lone guy on the field after practices were over and the rest of the team was on their way home.

    Six days a week, during the off-season, Rice spent mornings running along a five-mile trail in the Oakland, California hills and lifted weights in the afternoon.

    You either want to win or you don’t and judging by the effort he put into his craft, Jerry Rice obviously wanted to win. 

    “Become a master of your craft. While everyone else is relaxing, you’re practicing and perfecting,” admonishes Benjamin P. Hardy, author of “Willpower Doesn’t Work.”

    What’s your plan?

    Rice knew that his speed was mediocre, at best. How did he overcome that weakness? “By leveraging his greatest strengths,” according to James Clear, author of “Atomic Habits.”

    Since he knew he couldn’t be the master of everything, he focused on perfecting his assets – “precision, endurance, and strength,” according to Clear.

    What are your strengths as an agent? Focus on improving those skills and use them to maximum advantage.

    If your communication skills are top-notch, practice those scripts until they flow effortlessly. If it’s your negotiation skills that surpass others’, work on leveraging those skills to produce marketing-worthy statistics. Problem solvers can look for new and unique situations to leverage their strengths.

    Delegate for the win

    Too many agents spend all of their time working in their businesses and not on them. 

    It’s evidenced by the lousy listing photos that litter the MLS, by the poor grammar, spelling, and punctuation in too many real estate blog posts and by the lack of basic SEO practices on agent websites.

    Leveraging your strengths requires understanding that you can’t do it all. At least not effectively. If you want to win, you’ll need to delegate. 

    If you aren’t a professional photographer, ditch the idea of purchasing that fancy new Canon and put the money toward hiring a pro.

    If you aren’t an ace writer, stop littering your site with blog posts that do nothing for your business and hire a writer. And, stop trying to take care of all the little details and hire an admin person. 

    Free up the time you need to use your strengths to maximum advantage.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.

      1. Stick to the plan (or create one if you haven’t yet)

      A marketing plan does much more than let you know how much money you’ll spend for the remainder of the year promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.

      That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.

      “Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.

      If increasing listing activity is your goal, hammer out a marketing plan for the next two months and stick to it.

      And, if you already have a marketing plan in place, review your plan for its effectiveness over the last year and make changes where needed.

      Need some inspiration? Download our free Real Estate Marketing Planner.

      2. Adhere to a regular prospecting schedule

      Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.

      Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.

      The Holiday scheduled campaign is shown above.

      3. Nurture those relationships

      People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.

      Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.

      While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.

      HOT TIP: We offer a free CRM, the Contact Manager, on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.

      In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Check it out HERE.

      Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.

      One easy way is an SOI scheduled Campaign. It takes only minutes to set up and can run for up to two years automatically without you touching it. Other benefits in addition to making your life a lot easier? You don’t pay until each mailing goes out, and you can cancel, pause, or change the campaign at any time up to the night before mailing. Oh, and it keeps you in front of your market stirring up listings indefinitely.

      4. Find a mentor or mastermind partner

      “Coaching works,” according to the authors of a study, “Evaluating the effectiveness of executive coaching: Beyond ROI.”

      If coaching helped former President Bill Clinton, Oprah Winfrey, and athletes like Michael Jordan, perhaps you should also consider it.

      Are you a new agent? Consider latching on to a mentor. Not only is this a way to quickly learn the nuts and bolts of the business, but to begin to nurture new habits that will help you immensely in the long run.

      Mentors, coaches, and even mastermind groups can propel you to the next level in productivity, thus increasing your listing activity.

      Check out our in-depth guide to finding a real estate mentor.

      5. Fine-tune your response time to leads

      You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.

      The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.

      In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead.

      Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.

      The Looking For Listing Scheduled Farm Campaign is shown above.

      6. Start farming, via direct mail, if you haven’t already

      Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.

      The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.

      Learn more about how to kick off your farming efforts easily with a FARM Scheduled Campaign, HERE.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Goodbye, 2021!

        I think 2022 is going to be an amazing year, both for real estate agents and for the rest of us.

        But it won’t be if we don’t plan. And, no, it’s not too late. Consider an old Chinese proverb:

        “The best time to plant a tree was 20 years ago. The second-best time is now.”

        So, let’s get to it.

        Go back before moving forward

        To get a clear starting point, planning for the new year requires looking back at your efforts and outcomes from last year.

        • What went well?
        • What activity should you be doing more?
        • What didn’t go well?
        • Is there a way to tweak the unsuccessful efforts or should you drop them?

        Then, take stock of your systems and tools. Are you using all of them? Could your CRM use some love? Perhaps you need to update to newer, better tools or systems.

        Money, money, money

        An assessment of your end-of-year finances, and how you got there, will be a huge help in determining what you need to do in the coming year. Look at not only your income and outgo but the number of transactions it took to bring in the money.

        Then, come up with a transaction count required to meet your 2022 financial goals. The Real Estate Business Plan is an ideal free tool to help you do this.

        It takes consistent effort to increase performance.

        Ensure you have the infrastructure, tools, and systems to support you. Then, go out and slay some real estate dragons.

        Real estate marketing tools to help you write your 2022 success plan

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          If you think that nobody foresaw the economic and emotional turmoil that the pandemic of 2020 has wrought, think again.

          A Netflix series, filmed in 2019, not only predicted a pandemic but narrowed it down to a coronavirus. To say a series titled, “Pandemic: How to Fight an Outbreak” was prophetic would be an understatement.

          Unfortunately, we’re not virologists, pulmonologists, chief science officers nor do we work in the Special Pathogens Program, so we had no clue what was coming.

          Now that we’re knee-deep in it, with a few weeks or months of not generating income, we’ve learned some hard, financial lessons.

          To avoid them in the future, we’ve rounded up some of the best advice we could find.

          Quote Series, Travel the World postcard
          Do you have a business continuity plan?

          Because agents are small business men and women it amazes me how many lack a business plan, or don’t consult the one they have.

          The business plan is the roadmap for your business and should contain a continuity plan (or, “Plan B,”) for slow periods. Pay close attention to the marketing section of the plan during this planning.

          Marketing should be one of the last tasks to cut, yet many agents slash it completely when times are tough.

          Free One Page Business Plan

          If you need help compiling a business plan, check out our Free One-Page Business Plan.

          Then, ensure that it contains a continuity plan – a document that details how your business “… will continue operating during an unplanned disruption …,” according to the pros at IBM.com.

          Ensure your plan accounts for a short-term economic slowdown as well as a major downturn.

          How’s that emergency fund?

          Good for you if you have one. Many Americans don’t. “By saving anywhere from three to six months of expenses (expert recommendations vary), an emergency fund cushions a sudden reduction or stoppage in income and gives breathing space,” according to Utpal Dholakia Ph.D., at PsychologyToday.com.

          Quote Series, Home postcard

          Start small, if you must, but direct a certain percentage of each commission check to a dedicated emergency fund savings plan. You do it for your quarterly tax payments, right? Do the same for you and your family.

          Keep filling the pipeline

          Now that you have a business plan you should be able to easily identify your marketing budget in a “Plan B” scenario.

          The least you should do under these circumstances is keep in touch with your Sphere, but it’s important to keep filling the pipeline with new leads as well.

          Yes, money is tight right now, but it’s possible to do some pretty stellar marketing at very low cost. Check out our Real Estate Marketing on a Tight Budget blog post for ideas.

          Keep your marketing messages (to both your sphere and pipeline) more helpful than salesy and as uplifting as possible. Yes, show your expertise, but in a low-pressure way.

          Need some ideas for topics?

          Lockdowns are easing at various rates across the country and agents are getting back to work.

          Don’t forget the financial lessons we’ve all learned during the crisis. Be prepared for anything.

          Quote Series, Not How Much postcard
          Send the Not How Much postcard from the Quotes Series to your Sphere.
          Let them know they’re in you’re thoughts.

          Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are some Free resources we’ve made available to support your success.

          1. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          2. The 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          3. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          4. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          6. The Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

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