Fall festivals draw hundreds, sometimes thousands, of locals and visitors—making them perfect environments for real estate agents to make organic contacts.
Experiential marketing expert Kaydi Rainey highlights that “immersive experiences that compel people to share on social platforms” significantly amplify an agent’s visibility.Icenhower Coaching
Use Social Media to Extend Reach
The Looking For Listings Series is shown above. To see more, Click Here.
While you’re mingling in person, your online presence should mirror the excitement. In 2025, 87% of real estate agents use Facebook for lead generation, and 62% use Instagram, with video content driving standout engagement.amplifiles.
A quick live reel from your festival booth can capture attention long after the event ends.
Lower Cost, High Engagement Most agents spend under $250/month on lead generation.The Spruce. Sponsoring or setting up a presence at a fall festival is a cost-effective strategy that yields high visibility and trust without draining your budget.
Action Steps to Harvest Leads from Fall Festivals
Secure a Branded Booth or Table – Offer a fall-themed treat (e.g., caramel apples) in exchange for contact info.
Create a Social Media Moment – Use a great backdrop and encourage attendees to take photos with your hashtag.
Capture Lead Info – Offer a giveaway (e.g., home décor item) for email addresses to gather contacts.
Follow Up Swiftly – Send a personalized “Nice meeting you at [Event Name]” email with a helpful local market update.
Repurpose Content – Turn your festival photos and videos into a blog post or social content promoting your local expertise.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Quarterly Real Estate Marketing Guide
Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Want to know the not-so-secret habit that keeps top-producing agents at the top? It’s not flashy. It’s not complicated. And it’s not expensive. But it is the reason some agents consistently get listings, referrals, and repeat clients while others struggle to stay visible.
They market themselves every single week.
THAT’S IT.
No excuses. No skipping. No waiting until “things slow down.”
Why Weekly Marketing Works
Consistent marketing keeps your name in front of potential sellers and buyers before they need an agent. It builds familiarity, trust, and top-of-mind awareness—three things that matter most when someone decides to list their home.
77% of sellers contacted only one agent before selecting the one to assist with their sale. — 2023 NAR Profile of Home Buyers and Sellers
If your name isn’t at the top of a homeowner’s mind when they are ready to list, someone else is getting that call.
The Looking For Listings Campaign is shown above. To see more, Click Here.
What “Weekly Marketing” Actually Looks Like
Top agents don’t just rely on social media posts or the occasional open house. They layer their marketing across multiple channels:
Direct Mail Postcards – Targeted, tangible, and proven to get results.
“Direct mail has a response rate of up to 9% for house lists.” — Data & Marketing Association via Compu-Mai
“Direct mail is kept in the home for an average of 17 days.” — USPS Mail Moments Study
Email Campaigns – Stay relevant with market updates, tips, and helpful content.
Community Involvement – Visibility in your farm area builds relationships.
Consistent Follow-Up – Weekly calls, texts, or notes to past clients and leads.
“It takes 5 to 7 impressions for people to remember a brand.” — Forbes / SmallBizGenius Weekly marketing delivers those impressions.
The Takeaway
It’s not about doing everything. It’s about doing something — every week. Top agents treat marketing like a non-negotiable business meeting. They block the time, commit to the process, and watch the momentum build.
“The agents who win the listings are the ones who never stop marketing — not when it’s busy, not when it’s slow. Consistency is their edge.” — Marketing Insights, ProspectsPLUS!
So ask yourself:
Are you marketing this week? Or are you waiting for your next deal to fall into your lap?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
There really is nothing quite like that “high” agents get while walking away from a home with a signed listing agreement. No matter how often it happens, I highly doubt any agent becomes jaded.
The only problem is getting the home sold in a rapidly changing market. This is especially true of agents who were uber-busy during the hot sellers’ market. There was often not enough time to put a marketing plan to work before selling the home.
It’s different now, as you know, and ever-changing. Depending on your local market, you may need to pull out that marketing plan, dust it off and beef it up.
Let’s look at some of the basics you may need to spiff up to ensure your listings sell this year.
The Looking For Listings Series is shown above. To see more, Click HERE.
Getting the price right
Pricing the home appropriately for the market may be a listing agent’s most challenging task right now. It’s not impossible, but the job is certainly unlike the one you’ve become accustomed to.
First, you may run up against a lack of available sales data. “A declining market will likely exhibit very little sales activity,” suggests the Appraisal Institute’s Guide.
The writers go on to offer two solutions to help determine the home’s current market value:
“1. Expand the geographic area for comp search, then adjust for location as appropriate and/or
2. Use less recent sales, then adjust for market conditions as appropriate.”
A lot of your calculations will depend on how much competition there is in surrounding areas. Get to know all you can about those homes and their prices. If there’s a lot of competition, “Start by pricing below the competition,” suggests Neal Templin at Rate.com.
“If that doesn’t work and you need to adjust the price after a month or two, lower it by enough to attract a new group of buyers. It’s brutal. But you’re likely to end up with more money by getting out in front of a falling market rather than chasing it,” he concludes.
Naturally, you want to get the highest price you can for your client in a changing market. Remind your client that speed is important right now because the market will most likely not be getting better in the near future.
The listing description and photos
The agent’s online listing description is many buyers’ first introduction to homes for sale.
“This one won’t last!” is no longer an appropriate or truthful listing description headline. Because buyers are keeping a close watch on the real estate market now, they know that the home may last much longer than the seller hopes.
Skip the hyperbole and use that valuable real estate to talk up the features of the home, the lifestyle it offers, and the neighborhood.
If you photograph your own listings, consider hiring a pro for any home you feel may be challenging to sell. Professionally photographed homes sell quicker and for more money, according to a Redfin survey taken a few years ago.
Yes, the market may be challenging to get a handle on right now. But if you are taking listings, focus on the basics, such as appropriately pricing the home and nailing your best marketing tool, the MLS listing description, and photos.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
