If you’re not actively marketing, you could be handing your future listings to other agents—without even realizing it.
In today’s competitive real estate market, homeowners are watching for the most active, visible, and successful agents.
If your name isn’t consistently in front of them, they will assume you’re not in business or not the right choice when they decide to sell.
Homeowners Choose the Agents They See the Most
Just Listed postcards are shown above. To see more options, Click Here.
According to the National Association of Realtors (NAR), 70% of sellers hire the first agent they interview. If you’re not staying in front of potential sellers, they won’t even think of calling you when they’re ready.
Studies show that it takes 7-13 touches before a potential client remembers and trusts a brand enough to do business.
If another agent is consistently mailing, calling, or advertising in your market, they build those critical touchpoints while you stay silent.
Your Competitors Are Out-Marketing You
The top agents in your area aren’t waiting for listings to fall into their lap—they are actively taking market share by:
Sending Just Listed and Just Sold postcards to demonstrate success
Mailing neighborhood market updates to position themselves as experts
Keeping in touch with their sphere with a consistent postcard campaign
Don’t Let Someone Else Take Your Next Listing
In the words of the great Sam Walton (Founder of Walmart) – “If you don’t take care of your customers, someone else will.”
If you’re not marketing consistently, your competition is. Keep your name in front of homeowners before they choose another agent. Start sending Just Listed postcards today.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Many agents slash their marketing budgets in a down market, hoping to “wait it out” until the market improves.
However, the top 1% of real estate agents know this is the biggest mistake you can make. Instead of pulling back, they double down on marketing, ensuring they stay top-of-mind while others disappear.
Marketing = Market Share
According to the National Association of Realtors (NAR), 87% of agents fail within the first five years—often because they fail to generate consistent leads. Meanwhile, the top-performing agents understand that marketing isn’t an expense—it’s an investment.
Just Listed Postcards are shown above. To see more series and options, Click Here.
A study by the Association of Real Estate License Law Officials (ARELLO) found that agents who market consistently generate 3x more leads than those who don’t.
According to Forbes, businesses that maintain or increase their marketing spend during economic downturns recover 2.5x faster than those that cut marketing.
Visibility Wins in a Slow Market
Homeowners don’t stop needing to sell, even in a challenging market. However, sellers only consider the agents they see the most when fewer homes are listed.
“Out of sight, out of mind. The agents who keep marketing today will be the ones getting the listings when the market rebounds.” – Tom Ferry, Real Estate Coach
What the Best Agents Know
The top 10% of agents earn 90% of commissions—because they continue marketing while others vanish.
“The agents who survive downturns are the ones who keep their names in front of sellers. When the market rebounds, they dominate.” – Brian Buffini
Bottom Line: The agents who keep marketing today will control tomorrow’s market. Don’t disappear—keep marketing and claim your market share!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
It’s a new year and if one of your strategies is to create a real estate listing generating system to fit the “new normal,” consider a mix of the old-fashioned and the new-fangled.
The best marketing plans include both direct mail and digital marketing, and linking the two is even better.
We’ve come up with some safe ways to get closer to potential clients during the pandemic – some ideas to kick around as we move through 2021.
Forge stronger links with your community
Real estate agents generally tend to be quite generous with their money, frequently offering to give a percentage of each commission check to a favored charity.
Other agents are a bit more hands-on and feel that cutting a check, while admirable, isn’t enough. These are the agents who host school supply drives, winter sock collections for the homeless and actively volunteer their time and labor to local charitable organizations. The list is long and impressive.
And, they have a point, especially during the pandemic when consumers need and actively search out “warm and fuzzy” stories.
Yes, giving should be altruistic. And, we agree that using it to generate leads seems a bit mercenary.
But, it’s a win-win. Charities that are clamoring for help receive it and, if promoted appropriately, giving your time to a worthy cause can also be good for business.
Find a local group with a philosophy and cause that you can get behind and join them. Let your social media followers know how they can help too. Be passionate about the cause by letting consumers know about your acts of humanity.
But do avoid an overly-promotional “look-at-me” approach.
“Right now, the ability to forecast is a superpower for business leaders as consumer sentiments and behaviors change,” notes Sam Acuna and Sofia Kluch at gallup.com.
They add that “Some of these changes are likely permanent but many changes are temporary … and localized.”
Thankfully, the real estate industry is quite hardy right now and forecasted to remain this way.
In fact, the folks at mansionglobal.com say that 2021 will bring “… the most robust housing market in 15 years.”
They also mention a Redfin forecast that more new homes will be built this year than during the past 16 years.
Leverage your listings
While coaches advise that agents door-knock around new listings, this isn’t an appropriate time to do so.
Direct mail, on the other hand, is not only safe but rising in consumer popularity during the pandemic.
Just Listed Color Series
Listing agents should send at least three cards to each household in their target audience for each listing taken:
Just listed
Open house (if you’re holding one)
Just sold
Each postcard should include the URL to the home’s dedicated landing page and, to your virtual open house, if you’ll be hosting one.
The home’s landing page should clearly communicate your contact information and a lead magnet. A popular choice for a lead magnet is the “Mortgage Options With Low Down Payments” Direct Response Report, click HERE.
We love Tom Ferry’s brilliant addition to the typical “Just Sold” postcard.
“… add a section that says ‘How we did it’ that lists out all the steps you performed to generate offers, AND all the details of the results your efforts created… how many showings, how many offers, sale price vs. list price, etc.”
View an example of what Ferry’s referring to at tomferry.com.
Mortgage Options with Low Down Payments Report
People haven’t changed. Some priorities have, many of our lives may have, but inside, we’re still the same human beings with the same wants and needs, with just a few new ones added to the mix.
Also add as an opt-in/free offer on your website, your emails, and all of your direct mail.
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
