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Friday, October 18, 2024

holiday campaign

    If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

    Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

    Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

    Thinking of sending email greeting?

    Please. Don’t. Do. That.

    Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

    • Give a feeling of not alot of thought in your greeting
    • Get lost in all of your other year-end emails

    If an email holiday greeting is the best you can do, consider not sending greetings at all.

    Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

    Holiday Postcards are shown above, see more, here
    Words, words, words

    What will you say?

    “Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

    She states it’s important to be inclusive of everyone and warns not to alienate anyone.

    Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

    Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

    Here’s an even better idea

    Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

    So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

    When to send

    If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

    We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

    While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

    Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, HERE.

    HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

    Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

    USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

    Schedule a Get More Listings postcard campaign, now, CLICK HERE!

    This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Social media. Pay-per-click. Email.

      Digital marketing is hot with real estate agents. This provides an amazing opportunity for the agent who decides to take a different approach and become a BIG FISH in a small pond.

      How do you do this? with direct mail.

      Oh, I know what you’re thinking. “She works for a direct mail marketing company, of course, she will say this.”

      Statistics, however, don’t lie. Direct mail marketing is not only strategic, but it can also be laser-focused to a particular audience and it works.

      Why fish for listing leads in the huge ocean that is digital? Think about it; doesn’t it make more sense to cast your net in a smaller pond filled with people who you are certain ACTUALLY OWN HOMES?

      Some things to consider

      In a recent survey of real estate agents, 82% said their marketing goal this year is to “improve their social media presence,” according to Becky Brooks at theclose.com.

      A worthy goal, but not very focused. Think about this: while they are chasing after Facebook leads, you’ll have little competition vying for attention in homeowners’ mailboxes.

      With targeted direct mail you will not only reach homeowners. If you narrow your mailing list to only homeowners who have lived in their homes a certain number of years, or who live in starter homes or any other preferred criteria, you will have a far greater chance of taking listings than by randomly posting on social media.

      For instance, by targeting homeowners who have been in their home for seven or more years, you’re creating a great list of potential fence-sitters to go after.

      Fence Sitter postcard campaign shown above. To learn more, click HERE

      Another thing to consider is the pandemic. In a recent USPS study, slightly more than 40% of Americans said that since the pandemic began, their excitement about receiving mail increased.

      Nearly half of respondents said that a direct mail piece prompted them to go online to get more information about the sender.

      The volume of direct mail plummeted from “… 213 billion pieces …” in 2016 to 120 billion last year. Interestingly, despite the drop in volume, the response rate skyrocketed nearly 200%.

      You’ll have far less competition for eyes on your mail pieces and a better response rate than ever before.

      Who makes up your potential seller audience?

      Now that we’ve got you looking for listings in all the right places, what will you be sending? Keep in mind your audience – older generations, such as Baby Boomers and Gen X make up 75% of the real estate market combined.

      When considering your direct mail marketing piece, don’t take valuable time out of your day to create marketing from scratch.

      ProspectsPLUS! offers hundreds of marketing templates targeted specifically to your niche audience and designed by direct response experts.

      Next, determine your recipient’s needs (boomers may want to downsize or move near their grown children) and offer a solution that is compelling (don’t worry ProspectsPLUS! has this covered for you as well). Check out the Empty Nest Series located under Farm campaigns.

      Decide on the compelling offer to get those homeowners reaching out

      A market update is always a good way to break the ice. Yes, it may be time-consuming, but it doesn’t have to be.

      Direct Response Report, Advice For Cash-Strapped Landlords.

      A simple chart of recently listeds, under contracts, and solds, along with bedrooms, baths, square footage, and prices, is something that hits my mailbox once a quarter. Do I read it?

      You bet I do!

      Then, there are the absentee owners to consider. Many have been hit hard by the rent moratorium and want out from under their investments. Take a look at what we offer to market to these possible listers.

      If you have a freebie they can download or you can deliver, all the better. Offer them the Direct Response Report, Advice For Cash-Strapped Landlords.

      Consistency is key in any lead generation campaign, so send just-listed and just-sold postcards when appropriate. Keep reminding them just how much their neighbors are getting for their homes in this on-fire sellers’ market.

      FOMO (fear of missing out) is real.

      Another way to keep those listings flowing? A YEAR ROUND Holiday Postcard Campaign. Staying top of mind with Your Sphere & Farm is easy with a Monthly Holiday Campaign.

      And, Holiday Campaigns are ON SALE 10% OFF the first month – 3 More Days!

      Holiday Postcard Campaign (shown above). Learn more, HERE

      TO LAUNCH A HOLIDAY CAMPAIGN:

      Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

      USE PROMO CODE: HOLIDAY10 to get 10% Off at check out.

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/2/21.

      Launch a Holiday Campaign Now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Automated Way to Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        In even the smallest real estate markets, at least one agent has carved out a lucrative niche by specializing in luxury properties.

        After a time, this agent (or these agents) become so entrenched and established in the niche that other agents tend to think they couldn’t possibly compete.

        Yes, it does require a somewhat hefty marketing budget and a whole lot of tenacity, but it is possible to be your market’s next luxury home specialist.

        Don’t ignore the realities

        Listing luxury homes is vastly different than listing tract homes. Sure, your seller will fill out the same forms as her tract home neighbor, but that’s just about where the similarities end.

        Specializing in luxury real estate isn’t a fake-it-until-you-make-it process. You’ll need to understand the affluent, as their wants and needs are significantly different than other homebuyers and sellers. Like getting to know any target market, this is a must.

        Marketing the luxury property requires, as mentioned earlier, a robust marketing budget and the knowledge of where your likely clients hang out so that you can properly target that marketing.

        There is a shortcut, however: find a mentor.

        I see you cringing. “I’ve been an agent for 15 years and you want me to tag along with someone else for a couple of months?”

        Yes, we do, at least if you want to take the shortcut to those very nice commission checks.

        If you’re lucky enough to secure a “sure, I’ll mentor you,” be prepared to soak up every last drop of knowledge, from how he or she runs the business and determines value on luxury property to going along on listing presentations and being present for contract negotiations.

        Oh—and ask questions. Lots and lots of questions.

        Luxury Postcards shown above, see more, HERE
        Pricing the luxury home

        If you decide to take the DIY route, you’ll have a steep learning curve ahead of you.

        Coming up with an appropriate list price may be one of the more challenging aspects. Luxury homes quite often don’t have comps.

        Before attempting to compile a CMA for a luxury property it’s important to know as much as possible about every home in the surrounding area, according to Beverly Hills luxury agent David Kean of David Kean & Associates.

        I spoke with Kean a few years ago about what he would recommend to agents seeking to enter the niche. Kean said that he tours every new luxury property listing as it comes on the market.

        Then, when he is compiling an evaluation, he has actually seen the comps, first-hand so he is better able to compare apples to apples.

        Setting a suggested list price is but one challenge when beginning your career in luxury real estate. Getting to know your most likely clientele and building a marketing budget and a vendor team are others.

        You’ll find some tips for newbies and seasoned luxury agents at luxurylistingspecialist.com.

        Keep in touch with your sphere year-round the easy way, launch a Holiday Campaign in just minutes.

        They’re currently on sale 10% OFF the first month – (sale ends 7/31/21).

        Holiday Scheduled Campaign (shown above). Learn more, HERE

        TO LAUNCH A HOLIDAY CAMPAIGN:

        Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

        Use promo code: HOLIDAY10 to save 10% off the first month.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

        Launch a Holiday Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Shown above: Get More Listings Campaign similar to the one Julie Noel-Hastings sent out! See more, HERE

          Congratulations, Julie Noel-Hastings you won this week’s $120 gift card!

          Julie had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

          “I’ve been using ProspectsPLUS! for a while now with great results. I sent out Just Sold postcards last month to 415 Post Oak Way and got a call from a seller to list their home.“

          Thank You, Julie! Congratulations on your new listings!

          NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
          Real Estate Times Scheduled Campaign shown above. Learn more, HERE
          Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

          The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!

          Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
          Holiday Scheduled Campaign shown above, learn more HERE
          Launch a Scheduled Campaign today and save time on your marketing by automating it!

          You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

          Sphere of Influence
          Geographic Farm
          Just Sold Follow-up
          Holiday
          Renters
          Absentee Owners
          Expireds
          FSBOs
          Fence Sitters*
          Get More Listings*
          Empty Nesters*
          Move-Up Market*

          (*Located under Farm Campaigns)

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

          TO GET STARTED:

          STEP 1: Create your prospect list using our mailing list tools, HERE.

          STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
          Launch a Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

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