Saturday, October 12, 2024

holiday campaign

    The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.

    Here are 6 tactics to help you prepare for a booming summer selling season.

    1. Ramp up marketing efforts

    The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.

    Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.

    A postcard from the Spring Series is shown above. To learn more, Click Here.

    2. Targeted client outreach

    Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!

    This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.

    3. Network and collaborate

    Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.

    A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.

    Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.

    4. Strategic pricing & preparation

    Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.

    Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.

    Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.

    5. Focus on client experience

    Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.

    Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.

    The Content Card Series is shown above. To learn more, Click Here.

    6. Reflect and set goals

    Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.

    By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.

     


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


     

      Isa Dragone is currently sending a recurring holiday postcard campaign, shown here. To see more, Click Here.

      Congratulations, Isa Dragone, on winning this week’s contest!

      Isa Dragone had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “Very happy with the postcard campaign to my SOI, timely, quality, and it’s set it & forget it!!! Perfect for my business and letting me stay top of mind while I’m able to provide more time to my clients’ needs.”

      -Isa Dragone

      Isa, thank you for this wonderful feedback. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

      3. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        “Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.

        Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.

        There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.

        Get your holiday postcards ordered now, HERE
        Noise level

        We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.

        In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”

        They also claim that the effect of freeways on property values varies according to the type of property.

        The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.

        Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”

        The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”

        Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.

        Two additional considerations

        Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.

        Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.

        Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.


        While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

        Right now Holiday scheduled campaigns are on sale!

        Shown above: Holiday postcard campaign. Learn More, HERE.

        HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.

        Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

        USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.

        Schedule a Holiday campaign, now, CLICK HERE!

        This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Shown above: Wendy Clausen’s Upload Your Own design. Learn more, HERE

          Congratulations, Wendy Clausen you are the winner of this week’s $120 gift card!

          Wendy had the following words to say about her success after sending marketing from ProspectsPLUS!,

          “It was easy to set up and customize my postcards. I was able to upload my own mailing list which was nice. The turnaround was quick and a good quality product”

          -Wendy Clausen

          Thank you, Wendy!


          NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

          FARM, Fence Sitter Scheduled Campaign shown above. Learn more, HERE
          Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

          The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

          Holiday Scheduled Campaign shown above, learn more HERE
          Launch a Scheduled Campaign today and save time on your marketing by automating it!

          You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

          Sphere of Influence
          Geographic Farm
          Just Sold Follow-up
          Holiday
          Renters
          Absentee Owners
          Expireds
          FSBOs
          Fence Sitters*
          Get More Listings*
          Empty Nesters*
          Move-Up Market*

          (*Located under Farm Campaigns)

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

          TO GET STARTED:

          STEP 1: Create your prospect list using our mailing list tools, HERE.

          STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

          Launch a Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.