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Saturday, May 18, 2024

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    We recently conducted a survey asking real estate agents nationwide if they were on track to meet their 2022 goals.

    The results were surprising.

    16.8% said they will surpass their goals. 25.5% said they will meet their goals, 21.7% said they will be within 20% of their goals, but a resounding 36% of agents stated they may not even get close to hitting their goals.

    We Want to Help with the Following Free Resources

    The following are three tools that will help you lay the foundation for some attainable six-month goals and then help you stay on track for the rest of the year.

    As the late Yogi Berra has said, “If You Don’t Want to End up Someplace Else you need to
    know where you’re going”.

    Unless, of course, you want to spend the rest of this year flailing about for leads, clients, and income.

    Therefore, decide on your six-month goal to shoot for achieving by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business for the remainder of the year.

    And, how about making a vow that the journey to that destination is one that you enjoy regardless of where the market goes?

    Learn from the Past and Build for the Future

    To get started, dig out your business plan from the beginning of the year and take time to ask yourself some questions:

    • Did you reach your goals for the first half of the year?
    • If not, why? Were they unrealistic, not clearly defined? Understand why.
    • What is within your power to change so that you hit your year-end goals?

    Then, get clear on how many contacts you need to make to get the closings required to hit your income goal.

    The free One-Page Business Plan is a quick and easy way to figure out what you need to do every week to reach your year-end income goals.

    Just plug in a few easy numbers, and you are pointed to the weekly contacts, listing appointments, and closings needed to make your income goals a reality.

    6 Months of Marketing Strategies Made Simple

    Another survey question that we asked agents was what marketing challenges consumed most of their time on a monthly basis.

    39.5% of these agents stated that “deciding what to focus on each month” was their biggest time stealer. The second highest response at 27.2% was, “creating new marketing materials”.

    This is not the first time we’ve heard these responses to this question. That’s why we created the 2022 Real Estate Marketing Planner (and made it available to you for free).

    The 2022 Real Estate Marketing Planner is a powerful guide that defines what marketing to do and when. This planner offers a monthly calendar with holiday observances and weekly SEND, CALL, SEE activities.

    Four key market segments are included in the weekly plan: Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence, along with their recommended corresponding campaigns.

    Set Your Marketing Budget Based on Revenue Goals

    Determining how much to allocate for your 6-month marketing budget can be challenging. However, understanding this number can dramatically increase your chances of achieving your bottom line.

    The Free Online ROI Calculator, allows you to discover how much to
    spend on your marketing based on your revenue goals.

    Outlining your goals and how you will reach them financially is the backbone of any successful real estate business plan.

    The time is now to let go of areas you fell short of your business goals in the first half of this year and move forward armed with the resources and a plan to dominate for the rest of this year!

    PLUS: When you have time…below are some more marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    3. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    4. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      Goodbye, 2021!

      I think 2022 is going to be an amazing year, both for real estate agents and for the rest of us.

      But it won’t be if we don’t plan. And, no, it’s not too late. Consider an old Chinese proverb:

      “The best time to plant a tree was 20 years ago. The second-best time is now.”

      So, let’s get to it.

      Go back before moving forward

      To get a clear starting point, planning for the new year requires looking back at your efforts and outcomes from last year.

      • What went well?
      • What activity should you be doing more?
      • What didn’t go well?
      • Is there a way to tweak the unsuccessful efforts or should you drop them?

      Then, take stock of your systems and tools. Are you using all of them? Could your CRM use some love? Perhaps you need to update to newer, better tools or systems.

      Money, money, money

      An assessment of your end-of-year finances, and how you got there, will be a huge help in determining what you need to do in the coming year. Look at not only your income and outgo but the number of transactions it took to bring in the money.

      Then, come up with a transaction count required to meet your 2022 financial goals. The Real Estate Business Plan is an ideal free tool to help you do this.

      It takes consistent effort to increase performance.

      Ensure you have the infrastructure, tools, and systems to support you. Then, go out and slay some real estate dragons.

      Real estate marketing tools to help you write your 2022 success plan

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.

        If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.

        You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.

        Or adopt them all and truly DOMINATE IN 2022!

        1. Resolve to let go of old expectations

        Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?

        Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.

        Here’s a sample of some additional rookie agent assumptions and expectations:

        • Your broker will supply you with what you need to become wildly successful.
        • You’ll receive expert training on the day-to-day business aspects of real estate.
        • You are not accountable for your success.
        • You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.

        If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.

        2. Promise yourself to pursue more listings in 2022
        2022 Real Estate Marketing Planner, HERE

        Why? Because “when you list, you last.”

        Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.

        But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.

        Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.

        The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.

        3. Resolve to enter the new year with a solid marketing plan

        Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.

        Check Out Two More Free Marketing Tools to Help You achieve Your Goals:

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

          SOMETHING ‘JUST FOR YOU’ TO START THE NEW YEAR OFF RIGHT!

          Our Interactive 2022 Real Estate Business Plan

          The 2022 Real Estate Business Plan is a quick and easy way to reverse engineer your annual revenue goals.

          Just plug in the requested numbers, and you are pointed to the weekly contacts, listing appointments, and listings needed to make your annual income goals a reality.

          Here’s the best way to use the Business Plan to learn from your past and build for your future:

          Dig out your 2021 business plan and ask yourself these questions:

          • Did you reach your goals?
          • If not, why?
          • Were they unrealistic goals?
          • We’re the goals not clearly defined?
          • Take the time to understand why.
          • What is within your power to change so that you hit your 2022 target?

          Now, get clear on how many contacts you need to make to get the closings required to hit your income goals in 2022 by using the 2022 Real Estate Business Plan.

          Click HERE to complete your interactive 2022 Business Plan and download it for your records.

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