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Tuesday, March 10, 2026

Farming tools

    In recent years, March has emerged as the “Momentum Month”—the critical period to establish your authority before the noise of Q2 reaches a fever pitch.

    1. The Strategy of the “Early-Bird” Listing

    Why March? Historically, waiting until April or May meant competing with the highest volume of inventory. Data shows that early-spring listings receive 20% more digital engagement because buyers are hungry for fresh inventory after the winter lull.

    By positioning your sellers in March, you give them the spotlight.

    2. Be the Neighborhood Economist

    “Generic” is out. “Hyper-local” is in. Sellers are looking for an agent who can explain how the latest interest rate adjustments specifically affect their street.

    Use this month to send out Market Update Postcards that feature real-time data. When you provide clarity in a shifting market, you aren’t just an agent; you’re a consultant.

    3. Creating the “Trust Ripple”

    One listing in March, marketed correctly, should lead to two more in May. This is the “Trust Ripple.” By using high-quality physical marketing—like a Feature Property Brochure—you show the neighbors that you don’t just “list” homes; you showcase them.

    Your March Momentum Checklist:

    • [ ] Send a “Market Update” mailer to your top 200 geographic farm prospects.

    • [ ] Update your Listing Presentation to include digital transparency tools.

    • [ ] Schedule “Spring Prep” consultations with your warm leads.

    Ready to capture the momentum? Explore our Market Update Postcards and Spring Farming Tools to start your most successful season yet.

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    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2026 Q1 Real Estate Marketing Guide

    Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

     

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    Face to Face Real Estate Connections

    In Step with Broker Lisa DiBernardo

    By Julie Escobar

    Some brokers have a knack for touching on the really important strategies that agents need to utilize to stay at the top of their game. One of our amazing customers, broker Lisa DiBernardo is an extraordinary example of that kind of broker. We caught up with her to learn what she is doing to thrive in her market and what you may want to do to get the same kind of great results she is getting.

    Here’s what we learned in our interview:

    Q:  Thanks for sharing your ideas with us! Can you first tell our readers a little about yourself?

    A:  You’re welcome.  I became licensed and started working as a full-time real estate agent in 2004. Before that, I worked in the computer industry for about 24 years, the last dozen or so years managing network engineering and desktop support units.  I think my background and my education, I have a Bachelor’s Degree in business, has helped me succeed and get where I am today.  My experience with project management and logistics has been incredibly helpful.  Three years ago, I opened my own brokerage and it’s the best thing I’ve ever done.  I love it!  I work in both residential and commercial real estate and have completed the sale and/or leasing of a wide variety of properties; single family homes, multi-families, condos, town homes and vacant land, as well as office, industrial and retail transactions. On the personal side I am a New Hampshire native, I have one daughter, a fiancé and a naughty cat named Rondo.  I love New England and the beautiful seasons we are blessed with, even though it gets mighty chilly in the winter!

    Q:  From your Master Marketing Schedule entry – I love that the Just Listed/Just Sold postcards are your go-to marketing tool. They are a time-tested favorite! Tell me why they work for you?  

    A:  I send them out for every single listing I take on.  I think it shows my farm areas that I am not only active in their neighborhood but that I am successful at getting property sold.  I supplement with other types of postcards too.  Sometimes I’ll send out Under Contract or Pending cards and last month I sent out the football schedule cards for the first time.  I also use traditional advertising to help build name recognition in my market area.

    Q:  You also use the Listing Inventory postcards, which are another favorite for agents. What drew you to them?

    A:  I want to keep sending out “something” each month, whether I have new listings in my farm areas or not.  So, I supplement with the listing inventory cards and other types in-between listings to keep my name and company in the front of their minds each month.

    Q: What are some strategies you use to stay top of mind with your sphere and farm?

    A:  I stay in touch with my sphere by calling and/or emailing at least once a quarter and as I mentioned above, I send something to my farm areas every month.  I’ve been contemplating starting up a newsletter for my sphere and sending that out quarterly.  I’ve just been waiting for the market to cool off a bit, so I can figure out the best way to do that and maybe utilize a new technology that I haven’t used yet; maybe a mailing service or social media.

    Q: One of the hardest things for agents to do is to follow up on their marketing. Do you have any words of wisdom for those agents?

    A:  Well, it is a tough thing for most people.  It’s tough for me too!  But getting out there in the neighborhoods you farm and making face-to-face connections is the best way for them to remember you and it makes it personal.  I know some people make cold calls, but I don’t.  I only call the people in my sphere or people they refer to me.  It’s too time-consuming to try to figure out who is and isn’t on the do-not-call list for cold calls. I’d rather pick a nice day and walk around the neighborhood with door hangers.

    Q:  What sets you apart from your competition?

    A:  Well I like to think it’s my ability to follow-up in a timely manner and my professionalism.  I have a personal rule that no call or email goes unanswered for more than an hour, even if it’s just to say, “Hi, I received your message but I’m at an appointment right now.  I’ll be back in touch soon.”  I also think it’s my use of technology; it’s a strength of mine from my past career so I find it easy to develop and manipulate documents electronically and I’m able to use my phone for the majority of my work.

    Q:  It’s a busy time in our business. Any advice for agents in regard to finding some balance in life?

    A:  You have to carve out down time or maybe it would be better described as offline time.  I try not to answer the phone or do work after 8pm and I don’t work Sundays unless I absolutely have to.  Of course, if there’s a negotiation in play, I’ll work all night long!  But I need to have at least one day off each week to unwind and to spend with my fiancé and family or I don’t feel balanced at all.

    Q:  If agents have a referral for you, how can they reach you?

    A:  They can call me directly at 603-809-3399, email me at lisa@dibernardorealestate.com, use my contact page on my website, www.dibernardorealestate.com or stop by my office at 100 Derry Street, Hudson, NH 03051.  Thank you!

    Awesome Lisa! Thank you so much for sharing your strategies with our readers!

    If you’d like to learn more about Lisa – visit her website and connect! If you’d like to learn more about the marketing tools she’s using to stay ahead of her competition – connect with our marketing team at 866.405.3638 today!

    Be like Lisa! Jump into the contest!  

    CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

    Get on the Map with Kyree Gilliam, GRI

    By Julie Escobar

    One thing we know for certain is that agents LOVE to learn from other agents. What works, what doesn’t – and what strategies help real estate professionals stay in this business for the long haul, and thrive while they are at it. We caught up with one of our amazing customers recently who shared what he’s doing to make a difference in his business.

    Here’s an excerpt from our interview:

    Q:  Thanks for sharing your ideas with us! Can you first tell our readers a little about yourself?

    A: My name is Kyree Gilliam, I’m a REALTOR with Coldwell Banker Gene Armstrong Inc. in Inglewood, CA. I’ve been a licensed REALTOR since 2006. I’m also a single parent.

    Q:  You entered the Master Marketing Schedule contest – can you share your favorite strategy and what you think this tool can do for agents?

    A: My favorite strategy to use is the ProspectsPLUS! Expired postcards. I like to use the drip method to get in front of new potential clients. This tool is great because it helps with getting you exposure in your market area and it’s easy to set up and use.

    Q:  What’s your go-to form of marketing in this competitive business?

    A: My go-to form of marketing in this business is to use social media, monthly postcards from ProspectPLUS! to my farm area and SOI. The expired leads are another form of go-to marketing in this competitive business because the client is ready to sell.

    Q: Many agents neglect building a book of business and follow up. What advice would you have to share with them about why those two things are so important?  

    A: By having an online CRM in place with different drip campaigns set up for each individual client to meet their needs of the task they’re trying to accomplish. It helps to have these things in place because in this business you’re going to need something to help keep you on track and on point at all times with your clients.

    Q: What makes you unique in your market?    

    A: I think what makes me unique in my market is my marketing with ProspectPLUS! and being a tech-savvy agent and the use of social media.

    Q:  We like to give agents reasons to have some fun with their marketing? Do you have any fun ideas that help you stay on track and motivated to stay out in front with your sphere and farm?  

    A: My fun marketing ideas include, personalized hand sanitizers, calendars, and pens with company logo and all of my contact information on all items. Also by keeping track of the seasons you can send or pass out things to your farm area. What a great way to get that face-to-face with a potential client in your farm area.

    Q:  If you had one piece of advice for a brand-new agent in today’s market, what would it be?

    A:  My one good piece of advice to a new agent is that YOU CANNOT BE A SECRET AGENT.  Get affiliated with a good office that has support, technology and a good training program in place and tools for the agents to use.

    Q:  If agents have a referral for you, how can they reach you?

    A:  If any agents have a referral for me I’m easy to get in contact with via: Facebook- Homesbykyree, Twitter- realtorgilliamk, Instagram- realtorgilliamk, www.kyreegilliam.com.

    Thanks Kyree! You’re awesome. Follow Kyree online to learn more about his business.  If you’d like more information on how to stay on track with YOUR marketing, contact our team today at 866.405.3638!

    Be like Kyree! Jump into the contest!  

    CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

     

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