Sunday, June 16, 2024

content

    Ok, so you aren’t the world’s most engaging writer. That’s why you hired a pro to write your marketing materials, including blog posts.

    Then, along came ChatGPT and many writers were quickly let go, and now the blogosphere is becoming cluttered with robotic content.

    Today we offer up some tips to keep in mind should you decide to use artificial intelligence to craft your blog posts.

    Always proofread the content before publishing

    There is a decided lack of a human touch in ChatGPT’s content. It also lacks the personalization and localization that resonates with readers. 

    The real concern, at least for agents who don’t proofread the blog posts before publishing them, is the accuracy of the content. 

    ChatGPT is updated periodically by what is known as a “knowledge update.” The most recent update (or “knowledge cutoff date”) was in March of 2023. Anything in the world that has happened or changed since April 2023 doesn’t exist to ChatGPT.

    Obviously, there is a good chance that the AI chatbot will produce inaccurate or outdated information. This is especially true in the current rapidly evolving real estate environment.

    TIP: Always proofread ChatGPT’s content and fact-check anything that appears to not be factual. 

    Your credibility is on the line here, so ensure that your “assistant” isn’t messing it up with misinformation.

    You may need to supplement the information ChatGPT provides

    ChatGPT may struggle to grasp the complexities of certain real estate topics, such as legal regulations, market analysis, and client-specific needs. 

    This is easy to remedy when you proofread. Look for definitions or concepts that need your expertise and/or insights so that the reader gets a complete understanding of what’s being discussed. 


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    What else to look for when proofreading your AI-generated blog posts

    Accurate Data: Ensure that any statistical information or market trends mentioned in the blog post are current and sourced from reputable sources.

    Local Relevance: Tailor the content to your market, highlighting unique features and attractions that resonate with local residents.

    Engaging Headlines and Introductions: The first few sentences of a blog post can either send the reader to the back button or capture their attention. 

    ChatGPT isn’t very good at creating compelling headlines or intros, so ensure that you change what’s necessary.

    Prompts to Help Generate Content:

    Prompts for ChatGPT are critical if you hope to get what you ask for when requesting a blog post.

    A prompt, for those new to the world of AI-generated content, “… is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to,” according to Vincent Terrasi at searchenginejournal.com.

    I asked ChatGPT for some prompts that real estate agents could use when requesting a blog post and received curious answers.

    • “Explore the latest real estate trends in [specific city/neighborhood].”
    • “Highlight the top-rated schools and amenities in [specific area].”
    • “Offer expert tips for first-time homebuyers in [target demographic].”
    • “Share insights into the current seller’s market in [region].”

    As mentioned earlier, the chatbot has no way of knowing anything that is current, so only the third prompt is of any use.  

    “In conclusion” 

    When you see “in conclusion” at the end of an article or blog post you’ll know how it was written. It’s almost like ChatGPT’s signature. 

    Be different. Remove it.


    When you have time…below are some marketing tools to help support your success.

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    2. The Free 6-Month Done-For-You Strategic Marketing Planner

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    3. The Free Online Real Estate Business Plan

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    4. The Become a Listing Legend Free eBook 

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      Real estate agents have done an amazing job pivoting their businesses in 2020. You’ve got that Zoom thing down like a pro and have figured out what makes a winning video walkthrough.

      And, just as there was no way we could have predicted a pandemic back in 2019, who knows for certain what 2021 will look like.

      Regardless of what’s to come now’s the time to get dialed in on what will provide optimum success in the New Year based on best practices.

      Americans are a captive audience

      Recently, we suggested you go big on social media engagement, at least during the first quarter of 2021.

      After researching what other agents are considering we also feel the need to urge you to come up with a content marketing strategy.

      It’s easy to get started and it doesn’t have to crush your pocketbook. It all starts with getting clear on your audience and then creating and distributing content to them, consistently, according to the pros at the Content Marketing Institute.

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      Who are you trying to reach?

      Think carefully about who you are targeting, buyers or sellers, and what niches within those groups.

      Figure out their most pressing concerns and questions. Then, deliver content that offers solutions specific to them.

      Content creation

      Creating content can be accomplished by your own fingers on the keyboard or graphics software or by hiring a writer and/or designer.

      If you have more time than money, the DIY solution is perfect.

      However, if your time is better spent on another part of your business, and money is tight for you, consider visiting Upwork.com or Fiverr.com to choose from among the thousands of freelancers looking for work.

      Once you’ve figured out which topics would be of the most value to your audience, it’s time to get them out of your brain and into an easy-to-read and understandable form.

      That “form” will depend on how you’ve decided to distribute content. For instance, if you’ll be writing blog posts, remember to organize your thoughts in a logical manner and use lots of white space, bulleted lists, subheadings, etc.

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      Direct mail marketing pieces should follow best practices as well. To ensure this happens, take advantage of the plethora of professionally designed marketing templates available on ProspectsPLUS.com.

      All of the marketing available on ProspectsPLUS! is created by their in-house direct response marketing experts, ensuring you deliver the right message, to the right audience, at the right time.

      Which leads us to a related question:

      How will you distribute that amazing content?

      Content distribution tactics vary and include not only direct mail, mentioned above, but also:

      • Blog posts
      • Ebooks
      • Infographics
      • Newsletters (either via email or direct mail)
      • Social media content
      • Videos
      • Podcasts

      Whichever vehicles you choose, ensure that you can use them consistently, based on the 3-7-27 Law of Branding. That’s the key to a winning content strategy.

      To make consistency easy, take advantage of scheduled campaigns on ProspectsPLUS.com. Schedule an SOI or Farm campaign for up to one year in just minutes.

      You don’t pay until each mailing goes out, and you can cancel or change your order at any time up until the night before your mailing.

      Get started with your 2021 content marketing by launching an SOI Scheduled Campaign.

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      Get your 2021 marketing in place now, so that you can focus your attention on other high-level tasks throughout the new year.

      And, right now, ProspectsPLUS! is offering a 3 Extra Closing a Year Guarantee if you schedule a one year SOI campaign.

      Watch this video (below) to learn more about just how easy it is to launch a scheduled campaign.

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. Become a Neighborhood Brand

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      2. The Free Real Estate Mailing List Guide

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      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      3. The Free 12 Month Done-For-You Strategic Marketing Plan

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      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      4. The Free One-Page Real Estate Business Plan

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      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

      5. Become a Listing Legend Free eBook 

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      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

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      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

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      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here