CLOSE
Tuesday, October 21, 2025

Agent Tools

    One of my agent friends, a veteran of the industry, once told me that to get agents to attend her broker opens, she would serve food. Not cookies and coffee, but actual buffet-worthy goodies. Now, this was way before serving food at these events became commonplace. 

    She explained that not only do agents appreciate something to munch on early in the morning but that they also LOVE anything that’s free.

    If you’re among the freebie lovers in the industry, take a look at the following list of free stuff that’s perfect for real estate agents.

    1. DottoTech Videos on YouTube

    Thanks to the amazing Melissa Zevala’s website for information on this freebie. Hosted by Steve Dotto, these tech videos seem custom-made for the real estate agent.

    A random sampling of his YouTube channel’s home page finds videos about Google Maps, Google Docs, Zoom tutorials, graphics tutorials, and more. If you’re searching for anything regarding tech, content creation, and productivity, stop by Dotto’s channel.

    The Looking For Listings scheduled campaign is shown above. To see more, Click Here.

    2. Zoom

    Ok, so it’s not new. It is, however, among the coolest and most useful freebies an agent can have. Virtual appointments free the busy agent from the time suck that is driving all over town to visit clients in person.

    “We’ve seen clients take multiple listings a day [via Zoom], and never leave their house. That’s amazing,” says Brian Icenhower at therealestatetrainer.com. He also suggests using Zoom for client check-ins, especially listing clients.

    “Simply share your screen and show your clients the numbers firsthand! This is huge for your customer service, and a huge value add for your clients.”

    Zoom offers several pricing packages and the lowest price one (which is free) includes:

    • Hold as many meetings as you want with a 30-hour time limit per meeting (yes, the website says “30 hours”).
    • Group and private chat
    • The ability to host up to 100 participants

    See the rest of what comes with the free package at zoom.us.

    3. Canva

    Created in Australia and launched in 2013, Canva is hardly a piece of new technology. And at almost 20 years of age, it’s hard to believe that most of its functionalities are free.

    A graphics creation app, or as Dotto calls it, a “template-based graphics app,” Canva is ideal for creating presentations, fliers, graphs and charts, social media graphics, business cards, photo editing, and more.

    If you’ve never used Canva, you’ll be happy to know that online tutorials abound. Canva, in fact, has an entire library, known as their “design school,” that you’ll find at canva.com. Need more? Head on over to YouTube.com.

    Once you create a direct mail piece on Canva you can upload your design to ProspectsPLUS! to mail out. To make sure you have the correct dimensions to upload to ProspectsPLUS! check out this easy how-to.

    While the above freebies are quite well-known, we’ve learned that they’re highly recommended among real estate agents. If you have never used them, check them out!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      When real estate consumers visit your website they are typically searching for three things:

      • Listings
      • Knowledge of the selling/buying process
      • Information about what it’s like to work with you

      The latter includes answers to certain burning questions common among these visitors, such as will you sell their house for what it’s worth and in the time frame they desire? Will you make the process smooth and easy for them? 

      Oh, you may be thinking, “so all I have to do is fill my website with my sales stats, my tenure in the business, and brag about community expertise.”

      Nope. It’s not that easy

      We live in a world where consumers are overly bombarded with sales pitches and have learned to not only tune them out but to distrust them.  

      Tell them until the cows come home that you’re the “neighborhood expert” or the king or queen of local real estate and they may or, more likely may not, believe you.

      Steer them to a website full of helpful information that shows your expertise and provides a sprinkling of strategically placed client testimonials that prove your real estate chops, and now we’re talking.

      How to choose testimonials that will attract buyers

      It’s easy to get carried away when posting testimonials to your website. Many agents post all of their positive reviews, which results in a TLDR (too long, didn’t read) situation. The visitor becomes overwhelmed and, if they read any of them, it will most likely be the first three or four listed.

      Many visitors won’t read any of them.

      Real Estate Times Series is shown above. To see more, Click Here.

      If you’re wondering which of your testimonials have the most power with consumers, take a look at these takeaways from NAR’s Homebuyers and Sellers Generational Trends study:

      • “… an agent who is honest and trustworthy” is the most important criterion used when homebuyers choose their agent.
      • When working with a buyers’ agent, helping them understand the buying process “… was most beneficial to buyers 30 years and younger at 84 percent and for buyers 31 to 40 years at 71 percent.”
      • When asked about the most important benefits their agent provided, 61% said that their agents “Pointed out unnoticed features/faults with the property.” Slightly less than half appreciated their agent’s ability to negotiate “… better sales contract terms.” 

      You can find NAR’s entire study at nar.realtor.

      Now, go through your buyer testimonials and select only those that mention the aforementioned. For instance: “Jack helped us understand the entire process, from start to finish.” 

      Testimonials to attract sellers

      Now you’ll want to do the same with your testimonials from sellers. 

      When choosing an agent, homeowners look at the agent’s reputation, evidence of honesty and integrity, and the agent’s knowledge of the seller’s neighborhood.

      Once they choose a listing agent, they expect the following: 

      • the agent to get the home sold within the client’s timeframe
      • their agent to suggest an appropriate and competitive listing price
      • the agent to aggressively market the home to buyers

      Finally, go through all of your testimonials to find the very best, either buyer or seller. This is the one you’ll want to place, prominently, above-the-fold on the home page of your website.

      The rest can be sprinkled on your other pages.

      Sure, there’s a time and place for self-promotion, but when every page of your website is devoted to describing your accomplishments you become the Selfie King or Queen of real estate.

      Skip the self-hype and let your past clients speak for you.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        The Spotlight Feature Property Magazine is shown above. To see more, CLICK HERE

        While it certainly feels like everything we do in today’s world is digitized, printed marketing is a powerful medium with an impressive 29% average ROI.

        In fact, many organizations are returning to print options as a facet of their overall marketing approach. Personalized magazines have a long history as an effective strategy to build brand trust and loyalty.

        And, real estate professionals are beginning to understand this and use this unique tool to engage their audience and create relationships.

        1. Branding sets the stage

        Digital tools can help professionals reach a broad audience, but a personally branded print magazine is a way to create an entire atmosphere that engages readers through multiple senses.

        A magazine can sell more than just a few properties—it can also sell the lifestyle and vibe of the property and neighborhood. People build emotional connections with homes they can see themselves thriving in, and placing a curated, personalized magazine in front of them helps them visualize the life they want.

        The Spotlight Magazine Back Cover. Learn more, HERE
        2. Cuts through the online noise

        Internet listings can potentially reach a global audience, but getting lost in a vast online crowd is easy to do. Standing out is a challenge in a sea of listings.

        Many customers respond positively to what feels like a personalized touch—and that’s where your branded magazine shines. By incorporating local activities and businesses into your magazine you can deliver an experience that feels tailored to the reader and the local area.

        Online marketing is so ubiquitous that it becomes overwhelming, and many people tune it out. In a branded magazine, your personal showcase is part of an overall story and is far more likely to make an impression.

        3. Partners well with other marketing

        Personally branded real estate magazines are not the opposite of digital or social media marketing; they are the partner to it. A magazine is a tangible asset that can give potential clients something physical to browse through and engage with.

        Links within the magazine can direct them to virtual tours, photos, and more. Pairing branded print magazines with online resources can deliver a more holistic experience for clients.

        4. The link to luxury

        Luxury listings often have many amenities, but simply listing them off is not very attractive. Many potential clients in the luxury market actually expect branded print magazines to be available and view them as a sign of exclusivity.

        A tailored, slickly photographed magazine communicates that this property or area is truly something special, and now that the client has discovered it, they will want to be a part of it.

        5. Lasts long after it’s received

        Real estate magazines can be long-lasting gifts that keep giving. Even though the properties listed inside may have long since sold, the magazine can continue to deliver leads and positive engagement.

        The ‘story’ that the personally branded magazine tells will still draw clients in. Additionally, statistics show that magazine media can create more positive feelings than other media types.

        Personally branded real estate print magazines add value to clients by delivering relevant and helpful information.

        This type of marketing also cultivates a memorable and trusting relationship. Consider integrating The Spotlight, Feature Property Magazine, and/or Homes & Life Magazine into your portfolio of client outreach for a cost-effective way to drive listings and increase meaningful engagement.

        To send out The Spotlight Magazine or Homes & Life Magazine or learn more, click the “See Your Magazine Now” yellow button below.

        Watch This Video Below to Learn How to Easily Send Out a Homes & Life and The Spotlight Magazine!

        PLUS: When you have time…below are some marketing tools to help support your success.


        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        3. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        5. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          Borders and shadows are an easy addition to your direct mail marketing pieces that make your home images stand out and draw attention to your agent photo or logo.

          On ProspectsPLUS!, you now have the ability to add borders and shadows to all of our product templates including postcards, magazines, flyers, brochures, and so on.

          The following are a few simple steps to follow to add a colored border or shadow to various templates on ProspectsPLUS.com.

          HOW TO ADD AN IMAGE BORDER: STEP ONE

          Choose a postcard or other marketing piece on ProspectsPLUS.com. Once you have clicked on the front (and back of your piece), hit the yellow button, “Click Here to Edit Your Template” to begin to edit your piece.

          STEP TWO:

          Choose an image in your template that you want to add a border to and click on it with your right mouse button. A drop-down menu will appear. Click on “Add Border”.

          STEP THREE:

          Arrow your cursor to the right to select the thickness of your border by clicking on it. A checkmark will appear next to your selection.

          STEP FOUR

          Arrow your cursor up to the word “Color” and click. A choice of colors will appear. Arrow up with your cursor to select a color and click on the selected color to choose it. You will notice the border on your photo change to that color. That’s it!

          HOW TO ADD AN IMAGE SHADOW: STEP ONE

          Choose a postcard or other marketing piece on ProspectsPLUS.com. Once you have clicked on the front (and back of your piece), hit the yellow button, “Click Here to Edit Your Template” to edit your piece.

          Then, choose an image in your template that you want to add a border to and click on it with your right mouse button. A drop-down menu will appear. Click on “Add Shadow”, then arrow right to choose your shadow thickness. Click on your choice and a checkmark will appear next to that choice.

          STEP TWO:

          Arrow your cursor up to the word “Color” and click. A choice of colors will appear. Arrow up with your cursor to select a color and click on the selected color to choose it. You will notice the shadow on your photo change to that color. That’s it!

          To get your creative juices flowing, the following are samples of products on ProspectsPLUS.com that have been enhanced with borders and shadows.

          The Team Homes & Life Magazine Cover with a photo border. See more, Click Here.

          The Team Homes & Life Magazine feature property page with shadows added. See more, Click Here.

          The Color Series Just Sold postcard with a border added. See more, Click Here.

          The Seasonal Postcard back with a border added. See more, Click Here.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

            An opt-in or free offer is “an irresistible item of value provided to a prospect in exchange for their contact information,” according to Ryan Deiss, founder, and CEO of DigitalMarketer.com.

            The challenge, at least it seems to be for so many real estate agents, is changing your idea of what constitutes “value” to real estate consumers in 2022.

            Is it a “free market analysis?” or the equally common promise of email alerts when homes that fit a homebuyer’s criteria hit the market?

            Perhaps, in some cases. But in most cases, in 2022, real estate consumers are hungry for education and information and you need a way to set yourself apart.

            Dangers of Overpricing Direct Response Report, Click Here

            Direct response reports feed that hunger and fill your pipeline with new leads that turn into listings.

            Different Direct Response Report topics

            Direct response reports can be about any number of topics. But, before you settle on one, ask yourself three questions:

            1. Does the topic address a real problem? For example, in the current real estate market, few potential clients will be clamoring for a report about boomerang buyers.

            A direct response report comparing the pros and cons of buying versus renting like the Rent vs Own report or a report outlining the Inventory is Low. The Time to Sell is Now are both more appropriate.

            2. Can you provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about.

            Choose Best Offer Direct Response Report, Click Here
            We queried agents on which report topics are most in demand right now. They include:
            • What if I Sell and Can’t Find a Home to Buy
            • Timing is Everything
            • Seller Mistakes to Avoid
            • Top Reasons Home Sales Fall Through
            • Should I Buy First or Sell First
            • Ways to Protect Your Valuables While Showing Your Home

            All of the above report topics are available under Flyers in the direct response report section of ProspectsPLUS!.

            3. Can I write these direct response reports so that they are compelling, valuable, and deliver on the promise? Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. Then, these reports should sound friendly, yet authoritative.

            Rent vs Own Direct Response Report, Click Here
            Tools you’ll need to put your reports in motion

            The first tool you’ll need is a landing page. Here is where visitors will enter the required information to receive their free direct response report.

            There’s an art to creating a compelling landing page (squeeze page). Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish.

            The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt-in. The fortune is most definitely in the follow-up.

            Where to Add Your Direct Response Report Offers
            • Add them to your listing presentation folder and pre-listing packet.
            • Share a free report offer on social media. State they can DM you for a free copy.
            • Add it to your direct mail as a free offer.
            • Include in your email newsletter as a free offer.
            • Add to your website as an opt-in in exchanbe for their email.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

            Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


            2. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            4. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

              You counsel your listing clients about staging their homes and improving their curb appeal.

              Now it’s your turn to take your own advice. Amp up your professional curb appeal with a brilliant pre-listing package that will knock any prospective client’s socks off.

              Presentation Folders. See more HERE
              New to the biz?

              A pre-listing packet contains information about you, your services, your track record, and what you do to successfully market homes.

              Just as you want your clients’ homes to offer a brilliant first impression, so it goes with creating the same for yourself.

              And you won’t have a lot of time to do that during the listing presentation. In fact, you’ll have exactly one-tenth of one second to make that first impression in-person, according to research by Princeton psychologists and researchers Janine Willis and Alexander Todorov.

              So, knock their socks off before the listing appointment.

              What to include in your pre-listing packet

              Naturally, everything you include in the packet should be branded. Here are a few ideas on what to share with your potential listing clients:

              Property Folders. See more HERE
              • About you and your team (if you have one)
              • Impressive sales statistics. Lacking those, consider using the brokerage’s statistics. Again, if they are impressive.
              • Success stories with testimonials as proof.
              • Your marketing plan, including examples of past marketing efforts, a list of websites and other vehicles you will turn to in your marketing efforts.
              • Anything that makes you stand out from other agents. For example, if you offer free staging and few others do in your market, that’s a value proposition worth mentioning.
              • Consider including the contracts and other paperwork that they will be signing when they list with you. Yes, you should still explain them when they list, but they’ll be familiar with the documents, allowing you to save time during the presentation.
              • A diagram or infographic of the steps they can expect to take during the sales process.

              This list is by no means exhaustive, but it should give you an idea of what to include in a pre-listing packet.

              Pretty it up
              Upload Your Own Folders. See more HERE

              The pre-listing packet doesn’t necessarily need to be a physical, bound handout. If you prefer, make it virtual. Many agents like to include their marketing videos, listing videos, and other virtual goodies, creating a virtual introduction to their services is ideal.

              If you decide to go the other route, ensure that the presentation is professional, polished and reflects your business style and values, and is targeted to your potential client.

              If you need help with design, check out fiverr.com. For a virtual pre-listing presentation, visit highnote.io. And don’t forget to check out our pre-designed presentation folders or design-your-own, HERE.

              PLUS: When you have time…below are some free tools to help support your success.


              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              2. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              3. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              5. The Take a Listing Today Podcast

              The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

              We’re here to support you.

              Your ProspectsPLUS! Team

                It’s Time to Take an Easier Path

                Imagine what the future would look like if you could stop cold calling, door knocking, or chasing after FSBOs indefinitely – or at least cut way down on those activities?

                Ditching the more distasteful aspects of your real estate lead generation routine may be possible. If you vow, right now, to get serious about your CRM database.

                Warm calls are so much more pleasant. Making phone calls and having happy people answer the phone beats a cold call any day.

                It’s time to make building better relationships with people you already know, your priority.

                Are you only fishing for a day?

                Have you ever heard the adage “You can give someone a fish and they have food for a day or you can teach them to fish and they’ll be fed forever?

                I look at an SOI database in a similar way.

                You can get by living “listing to listing” just making ends meet or you can build a robust SOI database that will feed you ongoing listings, indefinitely.

                The Holiday Scheduled Campaign is shown above. It’s the perfect way to stay in touch with your sphere. Learn more, HERE

                The first method is all about instant gratification and takes a smaller amount of effort.

                The second method is about building something for the future, something substantial, that will take ongoing effort, but the rewards will be significant and lasting.

                So the question is, how do you want to live your life – fish by fish or with an endless stream of dinners?

                That being said, how’s your sphere of influence going?

                Agents who have been in the business for more than a minute tell horror stories about friends and even family members who “forgot” that they were in real estate and listed their homes with another agent.

                I guarantee you at some point this has happened to you, whether you’re aware or not.

                In fact, NAR states,

                “The typical real estate agent, sadly, earned 13 percent of their business from repeat clients and 17 percent from referrals.”

                Look at those numbers – they’re frustrating, aren’t they?

                Especially when NAR also states that nearly 90 percent of real estate consumers say they would use their agent again in the future.

                If past clients liked their experience with their agent shouldn’t agents be getting more than 17 percent of their business from them?

                Did they forget about you because you’ve forgotten to stay in front of them and nurture them?

                What has neglecting your sphere REALLY cost you?

                If your strategy has been only chasing new leads instead of working on your sphere, you may have lost sight of the lifetime value of your client.

                Take a past client for who you earned $4,000 in commission. Assume (by staying present in their life) you are their agent for four more buying and selling transactions (of the same value) over time that’s $16,000 in revenue.

                Now let’s say they send you two referrals per year for the next 10 years (of a similar value) that’s $80,000. This ONE client has a potential lifetime value of $96,000. How many clients, just like this, have you let fall to the waste side over the years?

                What has that decision cost your real estate business?

                Time to refocus your attention

                We get it, agents have a ton of irons in the fire during the typical work week, and keeping in contact with their SOI typically ends up as a low priority.

                What would happen, though, if you moved your SOI up on the “To Do” list? Made those warm contacts (instead of contacting strangers) a priority?

                You’ll end up on the minds of the people in your sphere, including your past clients, and when someone mentions to them they’re thinking about buying or selling a home, guess what happens next?

                So, how to get your real estate business on the referral track?

                Step 1: Organize your database

                Yeah, it doesn’t sound like a whole lot of fun, but it’s necessary to keep you on track. If you already have an organizational method, you’re one step ahead. If not, let’s create a simple one.

                Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include:

                • Hot leads (new incoming leads)
                • Cold leads (people you haven’t been able to reach)
                • Family, friends, past clients
                • Vendors
                • People you know through your kids
                • Neighbors
                Step 2: Go through all of the contacts and verify the information

                At a minimum, you should have the contact’s full name and the name of immediate family members. Naturally, you won’t have family member info for some contacts, such as leads, and that’s okay.

                Step 3: Pick up the phone and start calling people

                Start with people you know, like past clients, relatives, and friends. Let them know you’re thinking of them and checking in to see if you can help them with anything.

                While on the phone, tell them you’re updating your database and want to ensure you have their correct contact information. Verify that their addresses (mailing and email) are current and that you have the best phone number to contact them.

                Birthdates are important too (people LOVE getting birthday cards and it’s a great excuse to call). You don’t need a year, just ask for the month and day.

                When you make these calls, listen carefully to their end of the conversation for any tidbits you can add to the database. Great information to note in their record includes important family milestones, news on their business/job, or events involving their children or spouse.

                Then, as soon as you hang up, DO THIS! Update their information in the database, don’t “think” you’ll remember, just do it.

                And, schedule a follow-up call in your database, and a reminder to prompt you to send them a birthday card, anniversary card, etc.

                If they told you about an important event that’s coming up, wouldn’t it be great to mark your calendar with a reminder to shoot them an email and ask how everything went?

                Step 4: Committ to a time in your weekly schedule to work your Sphere

                You’ve started the process of building toward a future don’t stop now. Before you know it, you’ll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process.

                Two free tools that will make the process of building up your database much easier:


                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                2. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                PLUS: When you have time…below are some additional tools to support your success.

                The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                The Take a Listing Today Podcast

                The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                We’re here to support you.

                Your ProspectsPLUS! Team

                  There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.

                  That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

                  “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”

                  Want proof?

                  An older study by ActiveRain determined how much real estate agents made and how much they spent.

                  Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.

                  Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.

                  The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

                  So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

                  Overcome your Fear

                  Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”

                  She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

                  Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?

                  It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.

                  What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

                  One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.

                  To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.

                  The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.

                  6 Reasons to Go After Baby Boomers Right Now
                  • They own 26 million homes in the U.S.
                  • They control 70% of all wealth in this country.
                  • They hold more than 50% of all owner-occupied homes.
                  • 41% state they will definitely purchase another home.
                  • They are almost completely ignored by the real estate industry. 
                  • And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
                  That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

                  To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

                  CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

                  This offer expires on January 29th, at midnight.

                  Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

                  PLUS: When you have time…below are some helpful tools to support your success.

                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!

                    Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.

                    This is the case with our SOI Scheduled Campaign.

                    We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.

                    Here’s How it Works:

                    Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

                    It’s that simple!

                    Plus, with our SOI Scheduled Campaign,

                    • There are no contracts
                    • You pay-as-you-go
                    • And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.

                    What does it mean to you to get 3 extra closings this year risk-free?

                    So, what are you waiting for? CLICK HERE, to get started.

                    Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
                    A QUOTE SERIES SOI CAMPAIGN

                    Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.

                    Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                    CLICK HERE to Get Started.
                    A CONTENT SERIES SOI CAMPAIGN

                    Educate and inform your Sphere while providing valuable content with the Content Series.

                    Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                    CLICK HERE to Get Started.
                    A GET MORE LISTINGS SERIES SOI CAMPAIGN

                    Excite, educate, and inspire action with your Sphere with the Get More Listings Series.

                    Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                    CLICK HERE to Get Started.
                    A RECIPE SERIES SOI CAMPAIGN

                    Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.

                    Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                    These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.

                    Are you ready to start growing your real estate business risk-free?

                    Take advantage of our 3 Extra Closings a Year Guarantee! CLICK HERE to get started.

                    Because WHAT GETS SCHEDULED – GETS DONE!

                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      If you find yourself craving a piping hot peppermint mocha, going home and lighting a cozy fire, and wishing you could wear your hoody to a listing presentation, it must be winter.

                      Winter this year started on December 21 and lasts until March 20, 2022. Before the winter season ends, there is a lot happening, although local pandemic regulations may restrict some winter events.

                      These festivals and other celebrations make welcome blog post topics. Today we take a look at some of what your readers are craving.

                      1. Winter blog posts for homebuyers

                      “3 must-have tips for buying a [name of town] home this winter”

                      Need more ideas?

                      • What’s going on in the local market? Is inventory still low? Are prices softening or rising? What are interest rates like? Warn readers that interest rates are expected to rise in 2022, so choosing to buy now is a wise decision. Check out this example Neil Kearney of Boulder Real Estate.
                      • Handy with Canva? Head on over there and create an infographic addressing the age-old question of whether to buy now or wait. 
                      2. Fishing for sellers?

                      “3 must-have tips for selling a [name of town] home this winter”

                      Most potential sellers want to know what’s happening with home prices. A market update, such as the one for buyers, mentioned previously, will most likely be quite welcome.

                      Few agents do reader-friendly and hyper-local market updates like Kirkland, Washington’s Jim Badgley. Check it out at badgleyhomes.com.

                      Don’t forget to add local keywords throughout all blog posts.

                      3. Winter events in the community

                      Winter events and festivals abound in the US. There’s Wintersköl in Aspen, CO, the amazing Winter Carnival in St. Paul, MN, the Winter Festival in Portland, OR, and more.

                      Even non-snowy regions have winter events, like the Borrego Springs Film Festival in San Diego, CA, and Gasparilla Music Festival in Tampa Florida.

                      Details about these events are ideal for a hyper-local blog post. Plus, they’re immensely sharable.

                      Use various smaller holidays as topics. For instance, January 27th is Chocolate Cake Day. Write a listicle naming all the places in town one can get a great piece of cake.

                      Other holidays that are easy to hyper-localize include:

                      • National Frozen Yogurt Day (February 6, 2022)
                      • National Pizza Day (February 9, 2022)
                      • Valentine’s Day (February 14, 2022)
                      • National Puppy Day (March 23, 2022. Great opportunity to write about the various pet shelters and rescues in your area).
                      • St. Patrick ‘s Day (March 17, 2022. Who has the best corned beef and cabbage?)

                      Then, there is the old standby “Best places” in your town to (or nearby):  

                      • Take out-of-town guests
                      • Sled, ski, etc.
                      • Celebrate Valentine’s Day
                      • Celebrate St. Patrick’s Day
                      • Ice skate
                      • Indoor and Mall walking tracks in your town

                      There is far from a shortage of hyper-local winter real estate blog topics. Write ‘em up and don’t forget to link to them on social media.

                      Discover Move-Up Market Prospects in Your Area and GET THE FIRST 100 FREE!

                      5 Reasons To Go After the Move-Up Market Right Now!

                      • Two sales in one (they’re selling their current home and buying another larger home.
                      • They’ve purchased real estate before and understand the process, making for an easier transaction.
                      • They know what they want, so less guesswork on your part.
                      • They typically have a nice amount of equity in their home, meaning more money to spend on a new home.
                      • They’re excited to enter the marketplace and take advantage of the low mortgage rates and buy bigger.

                      To get the first 100 on a Move-Up Market Prospect List Free use PROMO CODE: MOVE100

                      CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

                      This sale expires on January 15th.

                      Watch this video: to learn how to create a Move-Up Market prospect list with the Demographic Search tool and launch a campaign.

                      Once You Have Your Move-Up Market List, Launch a Campaign
                      FARM, Move-Up Market Campaign shown above, learn more

                      Schedule a Move-Up Market Postcard Campaign in Just Minutes!

                      Scheduled postcard campaigns not only save you time, they’re sent standard class postage saving you money.

                      And, remember, YOU DON’T PAY until each month’s mailing goes out (cancel or change up until the night before mailing).

                      CLICK HERE (from a desktop or laptop computer) to get started on your campaign.

                      To send a one-time postcard mailing to the Move-Up Market postcard series, CLICK HERE

                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        Goodbye, 2021!

                        I think 2022 is going to be an amazing year, both for real estate agents and for the rest of us.

                        But it won’t be if we don’t plan. And, no, it’s not too late. Consider an old Chinese proverb:

                        “The best time to plant a tree was 20 years ago. The second-best time is now.”

                        So, let’s get to it.

                        Go back before moving forward

                        To get a clear starting point, planning for the new year requires looking back at your efforts and outcomes from last year.

                        • What went well?
                        • What activity should you be doing more?
                        • What didn’t go well?
                        • Is there a way to tweak the unsuccessful efforts or should you drop them?

                        Then, take stock of your systems and tools. Are you using all of them? Could your CRM use some love? Perhaps you need to update to newer, better tools or systems.

                        Money, money, money

                        An assessment of your end-of-year finances, and how you got there, will be a huge help in determining what you need to do in the coming year. Look at not only your income and outgo but the number of transactions it took to bring in the money.

                        Then, come up with a transaction count required to meet your 2022 financial goals. The Real Estate Business Plan is an ideal free tool to help you do this.

                        It takes consistent effort to increase performance.

                        Ensure you have the infrastructure, tools, and systems to support you. Then, go out and slay some real estate dragons.

                        Real estate marketing tools to help you write your 2022 success plan

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        3. The Free Online ROI Calculator

                        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.

                          If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.

                          You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.

                          Or adopt them all and truly DOMINATE IN 2022!

                          1. Resolve to let go of old expectations

                          Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?

                          Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.

                          Here’s a sample of some additional rookie agent assumptions and expectations:

                          • Your broker will supply you with what you need to become wildly successful.
                          • You’ll receive expert training on the day-to-day business aspects of real estate.
                          • You are not accountable for your success.
                          • You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.

                          If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.

                          2. Promise yourself to pursue more listings in 2022
                          2022 Real Estate Marketing Planner, HERE

                          Why? Because “when you list, you last.”

                          Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.

                          But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.

                          Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.

                          The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.

                          3. Resolve to enter the new year with a solid marketing plan

                          Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.

                          Check Out Two More Free Marketing Tools to Help You achieve Your Goals:

                           

                          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                          Prev1...234...6Next Page 3 of 6
                          © 2025 ProspectsPLUS! | Real Estate Marketing Blog