Tuesday, January 7, 2025

Agent Tools

    In recent months, more than 15% of home sales fell through nationwide, according to a Redfin analysis. If you’re a Phoenix, Las Vegas, or Tampa agent, you’re undoubtedly familiar with this, as these cities have the highest number of incompleted real estate deals.

    According to a survey from Cinch Home Services, the top 5 reasons for these derailments include:

    • The buyer walked
    • The buyer’s mortgage application was denied
    • Seller backed out
    • Home inspection issues
    • The home didn’t appraise

    Don’t wait for your deals to start falling apart. Being proactive rather than reactive will help avoid some more common problems.

    1. Vet the buyer

    According to the aforementioned Cinch survey, 42% of derailed deals in recent month’s resulted from a denied loan application.

    Buyers’ agents should thoroughly vet their clients to ensure they qualify for a loan and are prepared to financially complete the deal.

    Listing agents might want to consider requesting “… a recent pre-approval letter from the lender, written within the last 30 days,” suggests a Boulder, Colorado agent at realtor.com.

    Additionally, ensure that the buyer has a lock on the interest rate. “Buyers that have a mortgage rate lock are more likely to close the purchase versus those that still need a rate lock,” according to zondahome.com’s chief economist Ali Wolf.

    Jason Gelios, author of “How to Think Like a Realtor,” offers up some signs for a listing agent to be on the lookout for that might indicate that the buyer isn’t as strong as you might hope. These include:

    • A small down payment
    • Requests for credits or concessions from the seller
    • A pre-approval letter from an unfamiliar lender
    2. Tighten up those contingency timelines

    Not too long ago, we were engulfed in a hot, hot, hot sellers’ market, so much so that the word ‘contingency’ almost became obsolete.

    “Now, the supply and demand balance has changed,” Aly J. Yale at money.com reminds us. “Buyers have leverage, ushering in a new age of contingency-laden deals.”

    “Homebuyers now will agree to buy a house and be doing the inspection, and then back out because they found another home they love more,” cautions a Redfin agent in Las Vegas.

    Before accepting a contract, counsel your client to counter with a request to shorten any overly-long contingency timelines. The less time the buyers have to shop around for another home while still under contract on your listing, the better.

    3. Consider a pre-sale home inspection

    Nearly 40% of failed real estate deals can be blamed on home inspection results. 

    We get it: Many agents hesitate to recommend a pre-listing home inspection to their clients. Some say it’s because it presents additional disclosure items. Whatever the reason, the truth about the home will come out in the buyers’ inspection report anyway. 

    Be proactive so your client has the full picture of what she’s facing when the buyer’s inspection results come in. This allows your client to fix or replace anything you’re sure will be an issue for the buyer. 

    At the very least, you’ll have time to strategize how to handle negotiations if there are problems with the home.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      David Janssen recently sent the Market Dominator out, shown above. To see more, Click Here.


      Congratulations, David Janssen, on winning this week’s contest!

      David Janssen had the following words to say about his success sending marketing out from ProspectsPLUS!,

      “I’ve used multiple different ProspectPLUS! marketing items and have always had tremendous results. The quality of the products is second to none. The organization is very responsive and quick to offer assistance and recommendations.”

      -David Janssen

      David, thank you for this wonderful feedback. We truly appreciate you and your support!

      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

      3. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.

        If you’re wondering why even the highest-producing agents still spend time on this marketing tactic, read on.

        Five Reasons Why Smart Real Estate Agents Continually Send Just Listed/Just Sold Postcards:
        Builds brand awareness

        Just Listed and Just Sold postcards are an excellent way to build brand awareness. By sending regular updates on your recent listings and sales, you remind potential clients of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that clients will choose you over competitors.

        Even if you don’t have any current listings or solds of your own, you can still send a postcard announcing to your farm or targeted neighborhood what property was just sold or just listed in the area.

        Or highlight a property listed or sold by someone in your office. This can still trigger inbound leads for you.

        Targets potential clients

        Sending postcards to a targeted audience can help you reach potential clients looking to buy or sell a property. You can purchase mailing lists segmented by location, income, and occupation, making it easy to target your ideal demographic.

        Creates a personal touch

        In today’s digital age, getting lost in the noise of email and social media is easy. By sending a physical postcard, you can create a personal touch that sets you apart from competitors. A postcard is tangible, and people are more likely to remember it than an email or a social media post.

        And I often hear of agents who show up to a listing appointment and are shown the collection of their postcard mailings that have been kept by the homeowner.

        It’s cost-effective marketing

        Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential clients and generate leads.

        Generates referrals

        Just Listed and Just Sold postcards can generate referrals from your existing clients. When people receive your postcard, they may share it with friends or family members who are interested in buying or selling a property. This can help you generate leads without having to do any additional marketing.

        Bottom line

        Just Listed and Just Sold postcards are a highly effective marketing strategy that has been proven effective time and time again.

        By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch, and generate referrals.

        If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Chris Griffith recently sent a New on the Market, Just Listed postcard. To see more, Click Here.


          Congratulations, Chris Griffth, on winning this week’s contest!

          Chris Griffith had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “We’ve used ProspectsPLUS! for years with great results. They’re fast and efficient! Both flyers and postcards are high quality and turn out great. We even print our own calendar on a postcard with Downtown Bonita Springs events branded with Griffith Group logo. We have them shipped to us and deliver them to local businesses to hand out to patrons. We also EDDM the postcards to the homes in the downtown area. We get a kick out of seeing the postcards on fridges when we visit people!”

          -Chris Griffith

          Chris, thank you for this wonderful feedback. We truly appreciate you and your support!

          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

          3. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


            Donna Caccioppo recently ordered a postcard from the Content Card Series, shown above. To see more from this series, Click Here.


            Congratulations, Donna Caccioppo, on winning this week’s contest!

            Donna Caccioppo had the following words to say about her success sending marketing out from ProspectsPLUS!,

            “I love the customer service provided by ProspectsPLUS! as well as their robust design tool. It is extremely easy to create your own material and when you are done, it looks so professional. I have had people hold onto my postcards for years because they knew they would want to sell their homes one day. Guess what? I got those listings; thank you, ProspectPLUS!!”

            -Donna Caccioppo

            Donna, thank you for this wonderful feedback. We truly appreciate you and your support!

            Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
            What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
            • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
            • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
            • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
            • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

            HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

            Leave a review on Google HERE.
            Leave a review on Facebook, HERE.

            *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

            Don’t forget to watch for next Friday’s email announcing the weekly winner!


            PLUS: When you have time…below are some helpful tools to support your success.

            1. The Free 12-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

            3. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


              Greg Trout recently ordered multiple Direct Response Reports, shown above. To see more reports, Click Here.


              Congratulations, Greg Trout, on winning this week’s contest!

              Greg Trout had the following words to say about his success sending marketing out from ProspectsPLUS!,

              “My Wife and I have started using the Direct Report Response flyers over the past few weeks and are extremely happy with their quality. We are using them as weekly follow up, and we have had great responses so far. Very happy with them and will continue to use them”.

              -Greg Trout

              Greg, thank you for this wonderful feedback. We truly appreciate you and your support!

              Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
              What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
              • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
              • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
              • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
              • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

              HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Leave a review on Google HERE.
              Leave a review on Facebook, HERE.

              *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

              Don’t forget to watch for next Friday’s email announcing the weekly winner!


              PLUS: When you have time…below are some helpful tools to support your success.

              1. The Free 12-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

              3. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                Back in the dinosaur days of real estate, a simple Rolodex, populated with the contact information of people in an agent’s sphere, ruled the day in most real estate businesses. 

                As technology advanced from those tiny 2.25-inch x 4-inch Rolodex cards, agents demanded more bells and whistles, which resulted in today’s sophisticated Customer Relationship Management platforms. 

                With the market in flux, it’s a good time for the less-than-busy agent to get to know their CRM and reacquaint themselves with the gold mine it is.

                How about starting a drip campaign to drum up some business?

                One of the best ways to grow your business and stay top of mind with your network is by reaching out to each person consistently over time.

                Many agents swear by their drip campaigns, sending either automated emails or direct mail out to selected contacts in their CRM. However, how frequently you contact these people sits on a fine line between reaching out and spamming. 

                Some experts claim that dripping on these folks once a week is going to eventually get your marketing materials tossed in the trash or blocked from delivery to your contacts entirely – especially if they don’t plan on moving for a year or so. 

                A monthly email is more appropriate – even longer is fine. Just making consistent contact without annoying people is what’s most important.

                You have one chance to lure these recipients into reading your drip campaign, which occurs with your first attempt. 


                The Content Card Series is shown above. To see more designs, Click HERE.


                Depending on your database’s size, you may have to create several focused campaigns. Some of the categories to think about include quick (the operative word here) information for:

                • Homebuyers
                • Sellers
                • Condo buyers
                • FHA or VA buyers

                To stay top-of-mind with past clients, think about sending information on their interests:

                • Gardening
                • Interior decorating and design trends
                • Green living
                • Food
                • Birthday, anniversary, new baby, and other greetings

                The Content Card Series offers many of the topics listed above. Whatever you choose to send, make it count. Wow, them – make the recipients look forward to the next one.

                Face-to-Face

                Sometimes a face-to-face encounter is called for. Many successful agents plan client-appreciation events periodically throughout the year or one splashy annual event.

                One California agent uses her CRM to classify her clients according to how big their sphere of influence is. Those with a huge network of contacts she calls her “A” group and those are the ones she tends to go a bit above and beyond to maintain the relationships. 

                Her preferred method is to never miss their birthday by issuing a lunch invitation for birthday week. Pricey? Perhaps, but memorable and tax-deductible as well.

                Follow up with industry colleagues

                Stick all those people you do business with on a regular basis into your CRM too. Begin building relationships with them by attending networking events or even holding your own for title company representatives, escrow people, lenders, contractors, plumbers, home inspectors, and electricians.

                Client retention is business promotion at its subtlest, and your CRM is the most valuable tool you have right now. 

                While letting people know you value them, you plant a seed that will hopefully blossom into a big, fat pipeline full of referrals.

                Be sure to check out the CRM that we offer to our customers FOR FREE. It allows you to grab contacts from various customer lists, target them with specific marketing meant just for them, and keep historical notes and personal data (i.e., birthdays, family members, home anniversary dates, etc.).

                To check out our FREE Contact Manager, Click HERE.


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


                2. The Free 12-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                4. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                  Hejoma Garcia recently ordered the personally branded Homes & Life Magazine, shown above. To see learn more about this product, Click Here.


                  Congratulations, Hejoma Garcia, on winning this week’s contest!

                  Hejoma Garcia had the following words to say about her success sending marketing out from ProspectsPLUS!,

                  “I currently use ProspectsPLUS! marketing to farm zip codes in my city. I always get great feedback.”

                  -Hejoma Garcia

                  Hejoma Garcia, thank you for this wonderful feedback. We truly appreciate you and your support!

                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
                  What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                  • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                  • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
                  • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                  • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

                  HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave a review on Google HERE.
                  Leave a review on Facebook, HERE.

                  *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some helpful tools to support your success.

                  1. The Free 12-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

                  3. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    It’s safe to say that most real estate agents aren’t professional photographers. Most do, however, carry smartphones with them – phones with cameras.

                    It’s all too tempting to skip the expense of a professional photographer and snap photos of a listing with that handy dandy iPhone.

                    So, while your clients work their fingers to the bone to get the home ready for the market, in walks their real estate agent, breezing through the house snapping phone photos, then slaps them on the MLS and calls it a day. 

                    Listing Photos DO Matter

                    Let’s get into the statistics. The National Association of Realtors has found that 92 percent of homebuyers start their search for a home online. Of those people, 98 percent say that the listing photos are the most important information they find.

                    Nearly all of them!

                    Then there is the study from Old Dominion University in Norfolk, VA’s Institute for Behavioral and Experimental Real Estate. This study finds that the typical homebuyer won’t even look at a listing that doesn’t include photos, and when he or she does look at a listing, the first thing viewed is the photos.

                    Finally, another study finds that listings that include professional photography get 61 percent more views than those with agent-generated photos.  

                    So, ok, we know that listing photos are an important aspect of generating interest in a home that’s on the market. But there’s more.


                    The Photo Introduction Series is shown above. To see more, Click HERE.


                    Pro vs. Amateur

                    Now, here’s the study that should make you pay attention. A while back, the Wall Street Journal reported that “At the closing table, listings with nicer photos gain anywhere between $934 and $116,076 . . . over listings using photos from point-and-click cameras.”

                    Your listing clients are paying you to market their homes so that they make the most money possible in the shortest amount of time. The value of hiring a professional photographer is obvious.

                    How to choose a real estate photographer

                    As you gain experience as an agent, you will hope that home sellers will ask you about your past marketing efforts. So, ask the photographers you interview the same question. Ask for recent listing photos. Then, request the following:

                    • Names and phone numbers of agents they’ve worked for.
                    • An itemized list of what his or her fee includes. Pay close attention to how much of the post-production work is included in the price.
                    • If a licensing fee isn’t on that list, ask if the photographer charges one and how much it is.
                    • Ask if he or she will retain the copyrights to the photos.

                    Don’t neglect your due diligence; call those agents that each photographer has worked for.

                    Choosing the least expensive photographer is easy, especially as a new agent with limited funds. Keep that temptation at bay by understanding that listing agents who use professional photographers earn more money at closing than those whose listing includes bad photos. (Redfin)

                    Welcome to the world of real estate!


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


                    2. The Free 12-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    4. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                      Tanya Curran recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.


                      Congratulations, Tanya Curran, on winning this week’s contest!

                      Tanya had the following words to say about her success sending marketing out from ProspectsPLUS!,

                      “ProspectsPLUS! makes mailing my postcards quick & easy. I’ve been using their service for several months now, and I’m extremely pleased with the quality of work and turnaround time. Give ProspectsPLUS! a try, and you’ll be a customer for life.”

                      -Tanya Curran

                      Tanya, thank you for this wonderful feedback. We truly appreciate you and your support!

                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
                      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
                      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave a review on Google HERE.
                      Leave a review on Facebook, HERE.

                      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch for next Friday’s email announcing the weekly winner!


                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

                      3. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here