Donna Caccioppo recently ordered a postcard from the Content Card Series, shown above. To see more from this series,Click Here.
Congratulations, Donna Caccioppo, on winning this week’s contest!
Donna Caccioppo had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love the customer service provided by ProspectsPLUS! as well as their robust design tool. It is extremely easy to create your own material and when you are done, it looks so professional. I have had people hold onto my postcards for years because they knew they would want to sell their homes one day. Guess what? I got those listings; thank you, ProspectPLUS!!”
-Donna Caccioppo
Donna, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Greg Trout recently ordered multiple Direct Response Reports, shown above. To see more reports, Click Here.
Congratulations, Greg Trout, on winning this week’s contest!
Greg Trout had the following words to say about his success sending marketing out from ProspectsPLUS!,
“My Wife and I have started using the Direct Report Response flyers over the past few weeks and are extremely happy with their quality. We are using them as weekly follow up, and we have had great responses so far. Very happy with them and will continue to use them”.
-Greg Trout
Greg, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Back in the dinosaur days of real estate, a simple Rolodex, populated with the contact information of people in an agent’s sphere, ruled the day in most real estate businesses.
As technology advanced from those tiny 2.25-inch x 4-inch Rolodex cards, agents demanded more bells and whistles, which resulted in today’s sophisticated Customer Relationship Management platforms.
With the market in flux, it’s a good time for the less-than-busy agent to get to know their CRM and reacquaint themselves with the gold mine it is.
How about starting a drip campaign to drum up some business?
One of the best ways to grow your business and stay top of mind with your network is by reaching out to each person consistently over time.
Many agents swear by their drip campaigns, sending either automated emails or direct mail out to selected contacts in their CRM. However, how frequently you contact these people sits on a fine line between reaching out and spamming.
Some experts claim that dripping on these folks once a week is going to eventually get your marketing materials tossed in the trash or blocked from delivery to your contacts entirely – especially if they don’t plan on moving for a year or so.
A monthly email is more appropriate – even longer is fine. Just making consistent contact without annoying people is what’s most important.
You have one chance to lure these recipients into reading your drip campaign, which occurs with your first attempt.
The Content Card Series is shown above. To see more designs, Click HERE.
Depending on your database’s size, you may have to create several focused campaigns. Some of the categories to think about include quick (the operative word here) information for:
Homebuyers
Sellers
Condo buyers
FHA or VA buyers
To stay top-of-mind with past clients, think about sending information on their interests:
Gardening
Interior decorating and design trends
Green living
Food
Birthday, anniversary, new baby, and other greetings
The Content Card Seriesoffers many of the topics listed above. Whatever you choose to send, make it count. Wow, them – make the recipients look forward to the next one.
Face-to-Face
Sometimes a face-to-face encounter is called for. Many successful agents plan client-appreciation events periodically throughout the year or one splashy annual event.
One California agent uses her CRM to classify her clients according to how big their sphere of influence is. Those with a huge network of contacts she calls her “A” group and those are the ones she tends to go a bit above and beyond to maintain the relationships.
Her preferred method is to never miss their birthday by issuing a lunch invitation for birthday week. Pricey? Perhaps, but memorable and tax-deductible as well.
Follow up with industry colleagues
Stick all those people you do business with on a regular basis into your CRM too. Begin building relationships with them by attending networking events or even holding your own for title company representatives, escrow people, lenders, contractors, plumbers, home inspectors, and electricians.
Client retention is business promotion at its subtlest, and your CRM is the most valuable tool you have right now.
While letting people know you value them, you plant a seed that will hopefully blossom into a big, fat pipeline full of referrals.
Be sure to check out the CRM that we offer to our customers FOR FREE. It allows you to grab contacts from various customer lists, target them with specific marketing meant just for them, and keep historical notes and personal data (i.e., birthdays, family members, home anniversary dates, etc.).
To check out our FREE Contact Manager, Click HERE.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Hejoma Garcia recently ordered the personally branded Homes & Life Magazine, shown above. To see learn more about this product, Click Here.
Congratulations, Hejoma Garcia, on winning this week’s contest!
Hejoma Garcia had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I currently use ProspectsPLUS! marketing to farm zip codes in my city. I always get great feedback.”
-Hejoma Garcia
Hejoma Garcia, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
It’s safe to say that most real estate agents aren’t professional photographers. Most do, however, carry smartphones with them – phones with cameras.
It’s all too tempting to skip the expense of a professional photographer and snap photos of a listing with that handy dandy iPhone.
So, while your clients work their fingers to the bone to get the home ready for the market, in walks their real estate agent, breezing through the house snapping phone photos, then slaps them on the MLS and calls it a day.
Listing Photos DO Matter
Let’s get into the statistics. The National Association of Realtors has found that 92 percent of homebuyers start their search for a home online. Of those people, 98 percent say that the listing photos are the most important information they find.
Nearly all of them!
Then there is the study from Old Dominion University in Norfolk, VA’s Institute for Behavioral and Experimental Real Estate. This study finds that the typical homebuyer won’t even look at a listing that doesn’t include photos, and when he or she does look at a listing, the first thing viewed is the photos.
Finally, another study finds that listings that include professional photography get 61 percent more views than those with agent-generated photos.
So, ok, we know that listing photos are an important aspect of generating interest in a home that’s on the market. But there’s more.
The Photo Introduction Series is shown above. To see more, Click HERE.
Pro vs. Amateur
Now, here’s the study that should make you pay attention. A while back, the Wall Street Journal reported that “At the closing table, listings with nicer photos gain anywhere between $934 and $116,076 . . . over listings using photos from point-and-click cameras.”
Your listing clients are paying you to market their homes so that they make the most money possible in the shortest amount of time. The value of hiring a professional photographer is obvious.
How to choose a real estate photographer
As you gain experience as an agent, you will hope that home sellers will ask you about your past marketing efforts. So, ask the photographers you interview the same question. Ask for recent listing photos. Then, request the following:
Names and phone numbers of agents they’ve worked for.
An itemized list of what his or her fee includes. Pay close attention to how much of the post-production work is included in the price.
If a licensing fee isn’t on that list, ask if the photographer charges one and how much it is.
Ask if he or she will retain the copyrights to the photos.
Don’t neglect your due diligence; call those agents that each photographer has worked for.
Choosing the least expensive photographer is easy, especially as a new agent with limited funds. Keep that temptation at bay by understanding that listing agents who use professional photographers earn more money at closing than those whose listing includes bad photos. (Redfin)
Welcome to the world of real estate!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Tanya Curran recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.
Congratulations, Tanya Curran, on winning this week’s contest!
Tanya had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! makes mailing my postcards quick & easy. I’ve been using their service for several months now, and I’m extremely pleased with the quality of work and turnaround time. Give ProspectsPLUS! a try, and you’ll be a customer for life.”
-Tanya Curran
Tanya, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Recessions used to be painfully easy to spot. Lately, however, the definition of the word “recession” seems to stymie even the most experienced and well-regarded economists.
Is it any wonder that the general public, and real estate consumers in particular, are now confused about the economy?
Whether or not your real estate practice is feeling the financial pinch that many other small businesses are experiencing, it very well may be in the future.
Should you discontinue marketing during the downturn?
Your competition may be tempted to do so. Which is the biggest reason you should absolutely not stop marketing.
Over the next few weeks, we’ll be bringing you several tried-and-true real estate business marketing methods that, although some are time-consuming, will be easy on your budget.
The Market Update Series is shown above. To see more, Click HERE.
Consider increasing your content marketing
Content marketing, by definition, is not meant to promote your brand (although it often does) but to attract and spark interest in your real estate services.
Right now, consumers (whether ready to buy or sell or wait it out) want to be kept abreast of the economy and the housing market and get tips on how to solve challenges in buying or selling in this market.
Blogging is one of the best and least expensive ways to accomplish this. Before you put your fingers to the keyboard, however, let’s take a look at some of the plusses of blogging:
Have a blog on your website? If you consistently add content to it, you may receive 97% more inbound links than the agent who doesn’t have an active blog. “Inbound links boost a website’s authority, which is a major page-ranking factor.” (Fundera.com)
Marketing advisory firm DemandMetric finds that “… companies with blogs generate 67% more monthly leads than those without.”
Their research also finds that you’ll spend 62% less on content marketing than on other forms of marketing.
Structure your blog posts for easy-reading
Most of us have landed on a blog post that hits us like a wall of words. And many will pass it by for just that reason.
Blog content needs to be easy to read, so break up long paragraphs and create additional interest by inserting bullet points, numbered lists, and lots of white space.
The folks at SEMRush find that a bulleted list every 500 words produces an average of 70% more traffic than posts that don’t contain these breaks.
Then, vow to add some spice to each post
Plan on adding images to each post. Types of engaging images include:
Stock photos
Screenshots that help explain the content
Infographics
Charts
According to the SEMrush State of Content Marketing 2020 Global Report, your blog posts’ images are critical to getting more traffic.
Blogging consistently during an economic downturn shows your website visitors that you’re still engaged in the industry, despite the slowdown. It demonstrates that you understand their concerns and are ready to assist them.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Laurie Courtney Johnson recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.
Congratulations, Laurie Courtney Johnson, on winning this week’s contest!
Laurie had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Making postcards with ProspectsPLUS! is affordable and easy! Even if you don’t have your own ideas – design ideas are available that are functional and relevant. Marketing has never been easier; even the database upload is simple, and the postcards can go out now or later.”
-Laurie Courtney Johnson
Laurie, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Some call the current housing market a “correction,” while others describe it as “in transition.” The truth is, none of us know for sure what’s coming.
We know today’s real estate market is nothing like what we’ve become accustomed to. If you’re the adventurous type, this is an exciting time.
To help you weather the current market, let’s unpack the various forecasts floating around online and try to make some sense of them.
Concessions, concessions everywhere
When was the last time you saw an offer to purchase replete with buyer concessions? It’s pretty much unknown to new agents who’ve joined the industry in the past couple of years. Today, however, rate buydown requests, money for repairs, help with closing costs, etc., are making a comeback, according to research by Redfin.
“Home sellers gave concessions to buyers in 41.9% of home sales in the fourth quarter … That’s up from just over 30% in both the previous quarter and the fourth quarter of 2021,” claim Lily Katz and Taylor Marr at Redfin.com.
In 2022, San Diego saw concessions included in 73% of home sales, while 62.9% of Phoenix contracts contained concessions.
The Real Estate Times Campaign is shown above. To see more,Click HERE.
Will rates quit their upward trajectory?
Experts are all over the place on this one. Greg McBride, Bankrate’s chief financial analyst, says that rates for a 30-year mortgage will sit at 5.25% by the end of 2023.
Between now and then, our survey of various experts shows:
“Fannie Mae sees the average rate of a 30-year fixed getting to 6.8% in 2023,” claims Kevin Graham at Rocket Mortgage.
Freddie Mac is predicting the 30-year rate will be 6.4%.
Bob Broeksmit, the Mortgage Bankers Association’s president, projects a 5.2% 30-year rate by the end of this year. (HousingWire.com)
As you can see, the experts are all over the map when it comes to predicting future mortgage rates. To get a better feel for what to expect in the spring real estate market, the pros with Motley Fool urge us to keep an eye on the March Fed meeting (March 21 and 22, 2023).
Will there be buyers?
The ShowingTime Showing Index®, at the time of this writing, reports that home showings fell by more than 30% nationwide. This drop is due, in large part, to the typical winter slowdown, so it’s not as scary as it appears on the surface.
According to a survey at NBC.com, more than half of homebuyer respondents say that the economy is causing them to reconsider buying a home. The good news is that nearly 1/3 of respondents replied that they are still considering buying.
If the Fed plays nice, we may just have a decent spring real estate market. Keep in touch with your sphere and farm, and you’ll be way ahead of the game.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Michelle’s last marketing material ordered was a Panoramic Calendar (shown above). To see more designs, Click Here.
Congratulations, Michelle McCullough, on winning this week’s contest!
Michelle had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I started using ProspectPLUS! to farm some areas and send out Just Listed and Just Sold postcards. They make farming in a new area so easy. I used their map to choose an area around our local lake and have already received a couple of calls and have a new listing. Success starts here! Thank you ProspectPLUS!”
-Michelle McCullough
Michelle, congratulations on your amazing response from your new farm! Thank you for this wonderful feedback. We truly appreciate you and your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Pat’s last marketing postcard she sent was from the First Time Buyer Series (shown above). To see more postcards from this series, Click Here.
Congratulations, Pat Ridout, on winning this week’s contest!
Pat had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love how easy and resourceful ProspectsPLUS! is, I can find any type of marketing I need. Great Job ProspectsPLUS!“
– Pat Ridout
Pat, thank you for taking the time to share your feedback. We truly appreciate you and your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Jillian recently sent a postcard from the Comfort Food Recipe Series (shown above). To see more postcards from this series, Click Here.
Congratulations, Jillian Handler, on winning this week’s contest!
Jillian had the following words to say about her success sending marketing out from ProspectsPLUS!,
“My team members and I have made multiple purchases and can’t say enough great things about ProspectsPLUS! and their products and services! There are so many options, and editing and creating something unique is easy. They are my go-to for real estate marketing.”
– Jillian Handler
Jillian, thank you for taking the time to share your feedback. We truly appreciate you and your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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