How long is long enough?
Heading into the new year with visions of grandeur floating in your head?
How this year is going to be the year that’s…
BIGGER, BETTER and BRIGHTER than ever.
If only you could figure out the answer that nagging question swirling around in your head, “I spent time and money on a bit of marketing last year and it went nowhere, how will this year be any different?”
Well, here’s what statistics tell us —
If you’ve sent out a few marketing pieces throughout the year in the past, it’s going to take much more than that, to get the results you are after.
But how much more?
A strategic ongoing focus
A strategic focus that includes mailings, phone calls, emails, door knocking and community involvement — to be specific.
Don’t forget the 3-7-27 marketing rule of success discussed in the last blog (3 contacts for name recognition, 7 to associate your name with your business, and 27 to be known and trusted enough to do business).
The bottom line,
Don’t be tempted to stop your marketing efforts after a few sporadic tries. Understand the science and psychology behind marketing.
Historically most transactions or calls happen after five to seven contacts or more.
An effective month by month plan
A successful marketing plan includes a combination of the following:
Ongoing monthly direct mail with periodic direct response offers, interspersed with email marketing, phone calls, and neighborhood visits.
Follow this strategy and you are well on your way to putting yourself on the map.
What to send for impact
Every month you have the opportunity to add a seasonal timely touch to your marketing.
Be sure to include a personal message on the back and follow this card up with a friendly, “anything I can do for you?” phone call every few months.
These are great direct response pieces to send that highlight compelling free offers such as, free market anal
ysis, list of homes and list of resources. These offers encourage interest and low-risk hand raising.
These powerful, content-rich cards have timely topics with consumer-friendly information that sets you up as the expert resource in your market.
When to scale back?
How about never?
During the holidays many agents slow down their marketing as social obligations gear up and the industry appears to take a breather.
Be the agent who takes the opposite approach.
Stay top of mind without any lag in exposure so you can hit the ground running in January while other agents are just getting back in the game.
This coming year CAN be your BIGGEST and BRIGHTEST ever!
By expanding your ongoing marketing actions and touch points throughout the year, to ensure your business continues to thrive and grow.
Start making a great impression today, then do it again next week, next month, and so on.
Your business and your bottom line will thank you for it.
Interested in a strategic one year marketing plan that has already been done-for-you? Take a look at our Master Marketing Schedule. Need our assistance? Our team at ProspectsPLUS! is available at 866.405.3638 and excited to answer your questions.
