Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.
Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.
1. Summer Home Tips Series
Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.
2. Agent Summer Reading List
Position yourself as a thought leader by sharing your top book picks. A few must-reads:
-
The Life-Changing Magic of Tidying Up by Marie Kondo
A practical guide to decluttering and organizing your home using the KonMari method. Ideal for homeowners looking to reset their space this summer. -
Homebody: A Guide to Creating Spaces You Never Want to Leave by Joanna Gaines
A beautifully designed book filled with home styling inspiration and layout tips, perfect for those wanting to refresh or personalize their living space. -
Atomic Habits by James Clear
A highly readable book on building better daily habits—great for creating routines around home life, wellness, and productivity. -
The Backyard Homestead by Carleen Madigan
A hands-on guide for anyone interested in gardening, growing food, or exploring a more self-sufficient lifestyle at home.
3. Local Summer Spotlights
Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.
4. Behind-the-Scenes Summer Vibes
Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
