The Season Drives Activity
Summer is the peak home-buying season. Demand typically rises during summer months, then cools in winter – and 2025 is no exception. Agents who align their marketing and events with this peak season gain a major advantage.
Economic Optimism and Opportunity
Despite higher mortgage rates—hovering around 6–6.5%—15% of Americans still plan to buy in the next 12 months, and 54% are already casually browsing listings. Some buyers feel a sense of urgency, believing future rate changes or rising prices could cost them more.
Motivations Beyond Rates
Buyers are driven by personal reasons: a desire for move-in-ready homes (56% say it’s very important), life transitions like growing families or relocations, or simply the emotional pull of summer: longer days boost mood and make house-hunting more enjoyable.
Make Your Marketing Hit the Mark
Action: In your next dinner seminar invite or social post, spotlight these motivations:
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✅ Annual events timed for summer: “See homes before fall school starts”
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✅ Emphasize move-in-ready inventories
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✅ Host Q&A sessions on navigating financing during rate uncertainty
Leverage FOMO and Feelings
Encourage attendance by framing the seminar as a discovery opportunity:
“Seats are limited—secure your spot to learn how to save $$ before the market shifts.”
Follow-Up With Purpose
After your event, send personalized market updates referencing individual motivations:
“You mentioned growing your family—we found three kid-friendly homes just listed.”
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3. The Free Interactive 6-Month Real Estate Business Plan
