The Core Strategy: Consistency
Holiday marketing is not about pushing for a listing appointment.
It’s about staying consistent in a warm, seasonal, non-salesy way so that when January comes, you’re the natural first choice.
Here’s the framework top agents use:
1. Use Trust-Building Touches (1–2 Times Per Week)
These are light, friendly touches that feel appropriate for the season:
Examples of What to Send
- Holiday postcard series (Merry Christmas, Happy Holidays, New Year)
- Community Newsletter: Cozy Home Upgrades
- A Market Update postcard
- A simple “thank you” postcard
These touches maintain presence without pressure.
2. Provide Value Instead of Asking for Time
Avoid CTAs like “Book a call.”
Instead, offer something helpful and zero-pressure:
Examples of Value-Driven Offers
- Free Winter Ready Sales Report
- Free Home Price Analysis
- Home Seller Checklist Report
- Capital Gains Basics Report (for homeowners planning a sale)
These help homeowners feel educated, not targeted.
3. Double Down on Warm Leads
Your warmest leads—from spring, summer, or fall—are the most likely to convert over the holidays.
Re-engage them now with:
- A soft check-in
- A holiday message
- A helpful resource
Small touches get big results when inbox competition is low.
4. Prep for January Listing Opportunities
Top agents don’t wait for January to start marketing.
They use December to fill the pipeline.
Examples of What Works
- “Thinking of a January or February move?” postcard
- Home value offers
- “List early before the spring rush” insight
- A free CMA with a warm holiday message
These feel thoughtful, timely, and strategic.
5. Use Scheduled Campaigns to Stay Consistent
When routines get chaotic, consistency drops fast.
Top agents outsource consistency to scheduled campaigns—which quietly run in the background while they enjoy the holidays.
This is why scheduled campaigns often produce a surge of January calls.
The Outcome: January Becomes Your Launch Month
Holiday consistency does three powerful things:
- Builds memory: people remember who stayed present
- Builds trust: you feel helpful, not salesy
- Builds readiness: homeowners planning a move know exactly who to call
When the industry restarts in January, your name is already top-of-mind—and you’re weeks ahead of other agents.
Scheduled a postcard campaign →
PLUS: When you have time…below are some marketing tools to help support your success.
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