Real Estate Marketing

How to Warm Up Your Sphere This Winter

Lisa Gray

Winter doesn’t always bring immediate action — but it does create opportunity.

For many homeowners, this season is about reflection, planning, and paying attention to who stays connected without pressure.

That’s what makes winter an ideal time to warm up your sphere.

Why winter touchpoints matter

When activity slows, people notice consistency. A thoughtful message, seasonal insight, or helpful reminder can quietly reopen conversations that went dormant during busier months.

This isn’t about pushing the market — it’s about reminding people you’re still there.

What works best during the winter months

The most effective winter outreach focuses on relevance and care. Homeowners respond well to:

These touchpoints lower resistance and build familiarity.

Consistency beats frequency

You don’t need to reach out more — just more intentionally. Staying visible once or twice a month with meaningful content keeps relationships warm without overwhelming your sphere.

Positioning yourself for what comes next

When spring approaches and plans begin to form, homeowners rarely start from scratch. They reach out to the agent who stayed present, helpful, and familiar during the quieter months.

Warming up your sphere in winter isn’t about immediate results — it’s about being remembered when timing matters most.

Launch an SOI Scheduled Campaign and stay connected to your Sphere all year long with minimal effort. Here →
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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

 

2. The Free 2026 Q1 Real Estate Marketing Guide

Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here
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