How to Warm Up Your Sphere This Winter

Winter doesn’t always bring immediate action — but it does create opportunity.

For many homeowners, this season is about reflection, planning, and paying attention to who stays connected without pressure.

That’s what makes winter an ideal time to warm up your sphere.

Why winter touchpoints matter

When activity slows, people notice consistency. A thoughtful message, seasonal insight, or helpful reminder can quietly reopen conversations that went dormant during busier months.

This isn’t about pushing the market — it’s about reminding people you’re still there.

What works best during the winter months

The most effective winter outreach focuses on relevance and care. Homeowners respond well to:

• Seasonal home-related tips

• Light lifestyle content that feels useful

• Messages that sound human, not promotional

These touchpoints lower resistance and build familiarity.

Consistency beats frequency

You don’t need to reach out more — just more intentionally. Staying visible once or twice a month with meaningful content keeps relationships warm without overwhelming your sphere.

Positioning yourself for what comes next

When spring approaches and plans begin to form, homeowners rarely start from scratch. They reach out to the agent who stayed present, helpful, and familiar during the quieter months.

Warming up your sphere in winter isn’t about immediate results — it’s about being remembered when timing matters most.

Launch an SOI Scheduled Campaign and stay connected to your Sphere all year long with minimal effort. Here →

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

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